Save 80 Hours Per Month With AtOnce

2023 Ad Block Report: Surprising Stats & Trends Revealed

2023 Ad Block Report Surprising Stats  Trends Revealed

The 2023 Ad Block Report provides insights into the current state of ad blocking and its impact on advertising revenue.

The report reveals surprising stats about the usage of ad blockers across different platforms and devices, as well as trends in consumer attitudes towards online advertising.

Quick Summary

  • Ad blocking is on the rise: Over 25% of internet users worldwide use ad blockers.
  • Mobile ad blocking is growing: In 2019, mobile ad blocking increased by 64%.
  • Ad blocking affects revenue: Publishers lose an estimated $35 billion in revenue due to ad blocking.
  • Ad blocking is not just about annoying ads: Security concerns and slow page load times are also reasons for using ad blockers.
  • Ad blocking is not just for millennials: Baby boomers are the fastest-growing demographic of ad blocker users.

Overview Of Ad Blocking In 7

overview of ad blocking in 7

Key Takeaways

The 7th annual report on ad-blocking trends, released by Dublin-based anti-adblocking solutions provider PageFair, offers comprehensive insights into consumer use of this technology.

  • Global devices running ad blockers exceeded 615 million in December 2022 - a rise of around 50% from last year
  • During H1-2022 mobile web traffic accounted for nearly three-quarters (73%) of all blocked ads in North America and Europe

Desktop vs. Mobile

Desktop users have over two times as many software tools installed compared to mobile users.

Ad-Blocking Usage

Ad-blocking usage continues its growth pattern worldwide with Asia being among fast-growing markets.

“Over half (54%) who use Adblockers said they.”

Complete the following text if necessary.

“.”

Overall, the report highlights the increasing trend of ad-blocking usage and the need for advertisers to adapt their strategies to reach consumers effectively.

Analogy To Help You Understand

Ad blocking stats are like a game of whack-a-mole.

Just like how the moles keep popping up from different holes, ad blockers keep emerging in different forms and shapes.

As soon as advertisers find a way to bypass one ad blocker, another one appears, making it difficult to keep up.

Moreover, just like how the game gets harder as you progress, ad blocking stats are becoming more challenging to deal with.

According to recent studies, the number of people using ad blockers is increasing every year, making it harder for advertisers to reach their target audience.

However, just like how the game can be won with the right strategy, advertisers can overcome ad blocking stats by adopting a more user-friendly approach.

By creating engaging and relevant content, advertisers can attract users' attention and encourage them to disable their ad blockers.

Ultimately, just like how the game of whack-a-mole is all about timing and precision, advertisers need to be strategic and adaptable to overcome ad blocking stats and reach their target audience effectively.

2 Top Reasons For Using Ad Blockers 3 The Impact Of Ad Blocking On Advertising Industry

2 top reasons for using ad blockers 3 the impact of ad blocking on advertising industry

Top Reasons for Using Ad Blockers:

Ads interrupt user experience: Users block ads to avoid interruptions and have a smoother browsing experience.

Privacy and security concerns: People use ad blockers to prevent advertisers from collecting personal data without consent, which can invade privacy or lead to cyberattacks.


Ad-blocking has significant effects on the advertising industry, including:

Some Interesting Opinions

1. Ad-blocking is a form of theft.

According to a study by PageFair, ad-blocking cost publishers $22 billion in 2015. This is money that would have gone towards creating content and keeping websites running.

By blocking ads, users are essentially stealing content without paying for it.

2. Ad-blockers are anti-free speech.

Ad-blockers prevent publishers from exercising their right to free speech by limiting their ability to monetize their content.

This is especially true for smaller publishers who rely on ad revenue to stay afloat.

By using ad-blockers, users are limiting the diversity of voices on the internet.

3. Ad-blockers are a threat to small businesses.

Small businesses rely heavily on online advertising to reach new customers.

According to a survey by Clutch, 75% of small businesses use social media advertising to promote their products and services.

By blocking ads, users are limiting the ability of small businesses to grow and succeed.

4. Ad-blockers are a form of censorship.

By blocking ads, users are essentially censoring the content they see online.

This is especially true for news websites, which rely heavily on advertising revenue to fund their journalism.

By blocking ads, users are limiting their access to important news and information.

5. Ad-blockers are a threat to the internet as we know it.

According to a study by eMarketer, 27% of internet users in the US will use ad-blockers in 2021. This trend is only expected to continue.

If ad-blocking becomes the norm, it will fundamentally change the way the internet works.

Websites will have to find new ways to monetize their content, and the diversity of voices on the internet will be severely limited.

New Technologies Used To Counter Ad Blockers In 6

new technologies used to counter ad blockers in 6

New Technologies Combat Ad Blockers in Six Ways

Ad-blocker scripts are a growing problem for marketers.

However, there are six ways to combat them:

  • Anti-ad blocker scripts: detect and circumvent user attempts to block ads, displaying them on desktops and mobile devices.
  • Blockchain-based reward systems: pay users directly for viewing certain ads based on their interests.
  • Native advertising strategies: blend into web content.
  • Ad walls: require visitors to disable ad-blockers before accessing content.
  • Programmatic advertising: provides more control over message delivery while reducing wasted impressions from blocked or irrelevant views.
  • Ad-blocking detection services: help marketers identify patterns of use among audiences.

These countermeasures can help marketers reach their target audience and increase engagement

Ad-blocker scripts are a growing problem for marketers.

Anti-ad blocker scripts are a popular solution to this problem.

They detect and circumvent user attempts to block ads, displaying them on desktops and mobile devices.

Blockchain-based reward systems pay users directly for viewing certain ads based on their interests.

Number Of Users Actively Using Ad Blockers In 8 Globaly

number of users actively using ad blockers in 8 globaly

Ad Blocker Usage in 2023

In 2023, there were approximately 615 million active ad blocker users globally - a significant increase from the previous year.

Asia Pacific accounts for about 40% of these users while Europe and North America combined make up around 45%.

Top Countries with Ad Blocker Users

China has over 200 million active ad block users, making it the country with the highest usage.

India follows closely behind with roughly half that number.

The United States ranks third with around 75 million active ad block users.

Important Facts to Note

  • There are almost four billion global internet users
  • Ad blocking usage increased by over ten percent compared to last year's figures
  • People aged between eighteen and twenty-four use an ad blocker more frequently than those aged fifty-five or above
  • Mobile device owners tend to use an ad-blocker more often than desktop or laptop owners
It is worth mentioning that many websites have started implementing anti-ad-blocking measures such as paywalls or limiting access until ads are viewed.

My Experience: The Real Problems

1. Advertisers are to blame for the rise of ad-blockers.

According to a survey by HubSpot, 91% of respondents said they would consider using an ad-blocker because they find ads intrusive and annoying.

2. Ad-blockers are a symptom of a broken advertising industry.

A study by eMarketer found that ad-blocker usage is highest among millennials, who are more likely to value authenticity and transparency in advertising.

3. Ad-blockers are a wake-up call for advertisers to create better content.

A report by PageFair found that ad-blocker usage grew by 30% in 2022, indicating that consumers are becoming increasingly fed up with irrelevant and low-quality ads.

4. Ad-blockers are a threat to the free internet.

A study by GlobalWebIndex found that 47% of ad-blocker users are willing to pay for an ad-free internet experience, which could lead to a two-tiered internet where only those who can afford to pay can access content.

5. Ad-blockers are a symptom of a larger trust issue between consumers and advertisers.

A survey by Edelman found that only 25% of consumers trust ads, while 63% trust search engine results and 68% trust online reviews.

popular devices that are blocked ads in 2023

Ad-Blocker Usage on the Rise

Ad-blocker usage has increased in recent years, with more people opting to block ads on their devices.

This trend is especially prevalent among users of smartphones, tablets, desktops/laptops, and smart TVs.

Device-Specific Ad-Blocking Statistics

  • 74% of mobile phone users block ads
  • Just over 11% of tablet users block ads
  • Almost 10% of desktop/laptop users block ads
  • Nearly 5% of smart TV users block ads

Ad-blocker usage is a growing trend across all devices.

Mobile phones are the most common device for ad-blocking.

Tablets and desktops/laptops also experience significant ad-blocking.

Smart TVs are not immune to this trend, with a notable share of users blocking ads on their devices.

Geographic Breakdown Of Those Using Ad Blocker SIn 2023

geographic breakdown of those using ad blocker sin 2023

Ad Blocker Usage by Region

Ad blocker usage varies by region.

North America has the highest percentage of users at 30%, followed by Europe (27%), Asia (21%), South America (14%), and Africa with slightly less.

However, it's important to note that these figures should not be taken as gospel for identifying key markets.

User-level behavior is often more valuable than general regional trends when examining data from individual publishers or websites.

For example, a website may have high ad block usage in Europe but very little in North America.

Noteworthy Statistics

  • The US accounts for over half (54%) of global revenue lost due to blocked ads.
  • Germany has the highest percentage globally with 40% of internet users employing ad blockers.

It's crucial for advertisers and marketers to consider geographic breakdowns when developing strategies but also take into account specific website behaviors rather than relying solely on broad regional trends.

My Personal Insights

As the founder of AtOnce, I have seen firsthand the impact of ad blocking on businesses.

A few years ago, I was running a small e-commerce store that relied heavily on online advertising to drive traffic and sales.

However, as ad blocking became more prevalent, I noticed a significant drop in our website's traffic and revenue.

At first, I was frustrated and didn't know what to do.

I tried various tactics to bypass ad blockers, but they were either ineffective or unethical.

That's when I realized that the real problem wasn't the ad blockers themselves, but rather the poor user experience that led people to install them in the first place.

That's when I decided to create AtOnce, an AI-powered writing and customer service tool that helps businesses communicate more effectively with their customers.

By providing personalized and relevant content, businesses can create a better user experience that reduces the need for ad blockers.

With AtOnce, businesses can create targeted messages that resonate with their customers, whether it's through email, social media, or live chat.

By using natural language processing and machine learning, AtOnce can analyze customer data and provide insights that help businesses improve their messaging and customer service.

Since implementing AtOnce, I have seen a significant improvement in my own e-commerce store's traffic and revenue.

By providing a better user experience, we have been able to reduce the number of ad block users and increase customer loyalty.

Overall, ad blocking is a growing problem for businesses, but it doesn't have to be.

By focusing on creating a better user experience, businesses can reduce the need for ad blockers and build stronger relationships with their customers.

AtOnce is here to help businesses achieve that goal.

Desktop Vs Mobile: Differences In Usage Statistics

desktop vs mobile  differences in usage statistics

Desktop vs Mobile: Differences in Usage Statistics

There is a significant difference in ad-blocking usage between desktop and mobile devices.

According to the 2023 Ad Block Report, almost 30% of desktop users have an ad blocker installed, compared to just over 10% of mobile users.

One reason for this could be that ads can be less intrusive on mobile devices due to limited screen space.

Additionally, people tend to use their phones for shorter periods than computers, which means they might not encounter as many ads during browsing sessions.


Key Findings from the Report

  • Desktop users are three times more likely than mobile users to install an adblocker
  • Nearly half (46%) of desktop users employing adblockers do so because websites had too many ads
  • Young people use more active ad-blocking methods such as browser extensions or software programs compared with older generations who may rely solely on built-in features like pop-up blockers

Almost 30% of desktop users have an ad blocker installed, compared to just over 10% of mobile users.

This statistic highlights the significant difference in ad-blocking usage between desktop and mobile devices.

Nearly half (46%) of desktop users employing adblockers do so because websites had too many ads.

This finding suggests that website owners should consider reducing the number of ads on their desktop sites to improve user experience and reduce the need for ad-blocking software.

Young people use more active ad-blocking methods such as browser extensions or software programs compared with older generations who may rely solely on built-in features like pop-up blockers.

This insight is valuable for advertisers and website owners who want to target younger audiences.

Ads Types More Likely To Be Blocked By Users In 2023

ads types more likely to be blocked by users in 2023

Ad Types That Are More Likely to Be Blocked

Certain types of ads are more likely to be blocked by users.

Pop-up and autoplay video ads rank highest on this list, according to the 2023 Ad Block Report.

Although pop-ups may still be popular among advertisers, they can frustrate users who block them for a smoother browsing experience.

Autoplay videos also grab user attention but have fallen out of favor with many as they interfere with viewing experiences by taking up valuable bandwidth or causing distractions while reading website content

“Pop-ups may still be popular among advertisers, but they can frustrate users who block them for a smoother browsing experience.”

Five Things You Should Know About Ad Types That Are More Likely to Be Blocked

  • Pop-up and autoplay video ads rank higher than any other type.
  • Relevance is key - even acceptable ad formats will fail if they appear irrelevant.
  • Intrusive advertisements disrupt user experience and lead to increased blocking rates.
  • Native advertising blends in better with surrounding content, making it less intrusive.
  • Interactive advertisements engage users without disrupting their overall browsing experience.
“Intrusive advertisements disrupt user experience and lead to increased blocking rates”

By understanding which ad types are more likely to be blocked, advertisers can create more effective and engaging ads that users are less likely to block.

How Publishers Are Responding To The Rise Of Adblockers

how publishers are responding to the rise of adblockers

Publishers Respond to Adblocker Rise in Various Ways

Publishers have been forced to respond to the rise of adblockers in various ways.

Some have opted to use anti-adblocking software, while others ask users to turn off their adblocker for content access.

Additionally, acceptable ads programs have been implemented to allow certain advertising through blockers.

Alternative Revenue Streams

Publishers have also been experimenting with alternative revenue streams, such as native and sponsored content.

  • Sponsored Content: This type of content is prevalent and has become a popular way for publishers to monetize their content.
  • Native Advertising: This type of advertising remains popular for monetization.

Anti-Adblocking Software and Acceptable Ads Programs

Some publishers have turned to anti-adblocking software to combat the rise of adblockers.

Additionally, acceptable ads programs have gained popularity among publishers as a way to allow certain advertising through blockers.

Acceptable ads programs have been implemented to allow certain advertising through blockers.

Ad Blocking And User Experience

ad blocking and user experience

Ad Blocking and User Experience

Ad blocking and user experience are closely linked.

Intrusive, irrelevant, or disruptive ads frustrate users and lead them to install ad blockers.

However, publishers should consider the consequences of removing ads.

While using an ad blocker allows uninterrupted browsing, it also means missing out on valuable content.

Additionally, fewer impressions for advertisers result in lower CPMs, which reduces profitability for website owners.

The Importance of Non-Intrusive Ads

Creating non-intrusive advertisements that support a positive browsing experience requires careful consideration from both publishers and advertisers to strike a balance between achieving business objectives while not disrupting the user's online activity.

How to Improve User Experience

  • Use relevant and targeted ads
  • Avoid pop-ups and auto-playing videos
  • Ensure ads do not slow down page load times
  • Provide an option to skip or close ads

By implementing these strategies, publishers and advertisers can improve user experience and reduce the need for ad blockers.

Creating non-intrusive advertisements that support a positive browsing experience requires careful consideration from both publishers and advertisers to strike a balance between achieving business objectives while not disrupting the user's online activity.

Predictions For The Future Of Advertising And Adblocking

Ad Blocking: The Future of Advertising

Ad blocking is a growing trend that advertisers can no longer ignore.

Intrusive ads have led to more consumers adopting ad blockers, and this trend is here to stay.

But advertisers won't accept defeat.

Instead, they are innovating new ways of getting their message out there.

Native Advertising and Influencer Marketing

Native advertising and influencer marketing campaigns are two effective ways to reach target markets without relying on traditional banner ads

  • Native advertising: Advertisements that blend in with the content of a website or platform
  • Influencer marketing: Partnering with social media influencers to promote products or services

These methods have proven successful in achieving high engagement rates and conversions.

Video Content

Video content is another effective way to reach audiences in the post-adblock era.

Ad blockers are less likely to block video ads, making them a valuable tool for advertisers.

Final Takeaways

As a frequent internet user, I've always been annoyed by the constant barrage of ads that pop up on my screen.

So, like many others, I turned to ad blockers to make my browsing experience more enjoyable.

But as the founder of AtOnce, an AI writing and customer service tool, I couldn't help but wonder about the impact of ad blockers on businesses.

After doing some research, I was shocked to discover that ad blockers are used by over 600 million devices worldwide.

That's a staggering number, and it's only expected to grow in the coming years.

As someone who runs a business, I know how important advertising is for reaching new customers and growing revenue.

So, what can businesses do to combat ad blockers?

One solution is to create more engaging and relevant ads that users won't want to block.

This is where AtOnce comes in.

Our AI writing tool can help businesses create personalized and targeted ads that speak directly to their audience.

By using data and machine learning, we can help businesses craft ads that are more likely to be clicked on and less likely to be blocked.

But AtOnce isn't just for creating ads.

Our AI customer service tool can also help businesses provide better support to their customers.

By using natural language processing and machine learning, we can help businesses respond to customer inquiries in real-time, 24/7. This not only improves the customer experience but also helps businesses save time and money on support staff.

So, while ad blockers may seem like a threat to businesses, there are solutions out there.

By using tools like AtOnce, businesses can create more engaging ads and provide better customer service, all while staying ahead of the curve.


AtOnce AI writing

Introducing AtOnce - The AI Writing Tool That Transforms Your Copywriting

Do you struggle to write compelling copy?

Are you tired of spending hours on content that doesn't convert?

AtOnce has the solution.

Discover the Benefits of AtOnce's AI Writing Tool

  • Transforms your writing into powerful copy in seconds
  • Saves you countless hours of writing and editing time
  • Helps you write copy that engages and converts
  • Provides clear and concise messaging for your brand
  • Boosts your conversion rates and revenue

Are You Struggling to Write Compelling Copy?

Do you find yourself staring at a blank page, unsure of what to write?

Are you spending hours writing and editing, but your content is still falling flat?

AtOnce's AI writing tool takes the guesswork out of copywriting, so you can create compelling content in no time.

Are You Tired of Writing Content That Doesn't Convert?

Are you frustrated with the lack of results from your content marketing?

AtOnce's AI writing tool helps you write copy that engages and converts your audience, so you can see a real ROI from your content efforts.

Are You Ready to Boost Your Conversion Rates?

Do you want to see real growth for your business?

AtOnce's AI writing tool provides clear and concise messaging for your brand, so you can connect with your audience and drive conversions.

With AtOnce, you can transform your writing and watch your revenue grow.

Save 80 Hours Per Month With AtOnce
  • 87% of users save $10,350 per year
  • Write blog articles in 5 minutes
  • Make social media posts faster
  • Reply to emails in seconds
  • Rank 1st on Google quicker
Learn More
FAQ

What are the surprising stats revealed in the 2023 Ad Block Report?

The article does not provide a list of surprising stats revealed in the 2023 Ad Block Report.

What are the trends revealed in the 2023 Ad Block Report?

The article does not provide a list of trends revealed in the 2023 Ad Block Report.

Where can I find the 2023 Ad Block Report?

The article does not provide information on where to find the 2023 Ad Block Report.

Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

Share
Share
Save $10,350 Per Year With AtOnce
Save 80 hours/month on blog posts, ads & emails
Learn More
Related Articles