1. Guest Posting
Guest posting is a powerful link building strategy that involves writing and publishing articles on other websites in your niche.
By contributing valuable content to authoritative sites, you can gain exposure, build relationships, and earn high-quality backlinks.
Why is guest posting important for link building?
Guest posting allows you to tap into the existing audience of established websites, increasing your reach and driving targeted traffic to your own site.
It also helps you establish yourself as an authority in your industry and build valuable connections with other influencers.
2. Broken Link Building
Broken link building is a technique that involves finding broken links on other websites and reaching out to the site owners to suggest replacing those broken links with your own relevant content.
This strategy allows you to provide value to website owners while also gaining high-quality backlinks.
How does broken link building work?
First, you need to find websites in your niche that have broken links.
You can use tools like Ahrefs or SEMrush to identify these broken links.
Once you have a list of potential opportunities, you can reach out to the website owners and offer your content as a replacement for the broken link.
3. Skyscraper Technique
The skyscraper technique is a link building strategy popularized by Brian Dean of Backlinko.
It involves finding popular content in your niche, creating something even better, and then reaching out to the websites that linked to the original content to suggest linking to your improved version.
How to implement the skyscraper technique?
First, you need to find popular content in your niche that has already attracted a significant number of backlinks.
Then, create a piece of content that is more comprehensive, up-to-date, or visually appealing than the original.
Finally, reach out to the websites that linked to the original content and pitch your improved version.
4. Resource Page Link Building
Resource page link building involves finding resource pages in your niche that list helpful links and reaching out to the website owners to suggest adding your own relevant content to their resource list.
This strategy can help you earn high-quality backlinks from authoritative websites.
How to find resource pages for link building?
You can use search operators like "keyword + inurl:resources" or "keyword + intitle:resources" to find resource pages in your niche.
Once you have identified potential opportunities, you can reach out to the website owners and provide them with a compelling reason to include your content on their resource page.
5. Skyscraper Outreach
Skyscraper outreach is a variation of the skyscraper technique that involves reaching out to websites that have linked to similar content in the past and suggesting that they might be interested in linking to your improved version.
This strategy can help you earn high-quality backlinks from relevant websites.
How to conduct skyscraper outreach?
First, you need to find websites that have linked to similar content in the past.
You can use tools like Ahrefs or SEMrush to identify these websites.
Once you have a list of potential opportunities, you can reach out to the website owners and explain why your improved version would be a valuable addition to their existing content.
6. Infographic Outreach
Infographic outreach involves creating visually appealing infographics and reaching out to relevant websites to suggest embedding your infographic on their site.
This strategy can help you earn high-quality backlinks and increase your brand visibility.
How to conduct infographic outreach?
First, you need to create an informative and visually appealing infographic that provides value to your target audience.
Then, you can reach out to relevant websites in your niche and offer them your infographic for embedding.
Make sure to explain the benefits of including your infographic and how it can enhance their content.
7. Influencer Outreach
Influencer outreach involves reaching out to influential individuals in your industry and building relationships with them.
By collaborating with influencers, you can gain exposure, increase your brand authority, and earn high-quality backlinks.
How to conduct influencer outreach?
First, you need to identify influencers in your niche who have a significant following and are relevant to your target audience.
You can use social media platforms, industry forums, or influencer marketing tools to find potential influencers.
Once you have identified influencers, you can reach out to them and propose collaboration opportunities that benefit both parties.
Example where I used AtOnce's AI marketing assistant to make ads & do marketing without spending hours on 1 page:
You can use AtOnce's team collaboration software to manage our team better & save 80%+ of our time:
8. Content Syndication
Content syndication involves republishing your content on other websites to reach a wider audience and gain backlinks.
This strategy can help you increase your brand visibility, drive traffic to your site, and earn high-quality backlinks.
How to syndicate your content?
First, you need to identify reputable websites that accept syndicated content.
You can search for websites in your niche that have a syndication or guest posting section.
Once you have found potential opportunities, you can reach out to the website owners and pitch your content for syndication.
Make sure to follow their guidelines and provide unique and valuable content.
9. Link Reclamation
Link reclamation involves finding mentions of your brand or website on the internet that do not include a link and reaching out to the website owners to request a link.
This strategy can help you recover lost backlink opportunities and improve your overall link profile.
How to reclaim lost backlinks?
First, you need to use tools like Google Alerts or Mention to monitor mentions of your brand or website on the internet.
Once you have identified mentions without a link, you can reach out to the website owners and politely request a link.
Make sure to provide them with the necessary information and explain the benefits of including a link to your website.