Bernie Borges has made a name for himself in the world of marketing by rejecting the hype surrounding Web 2.0 and beyond.
A true maverick, Borges advocates for a more practical approach to marketing that relies on timeless principles rather than fleeting trends.
Bernie Borges is a renowned name in marketing, with over 30 years of experience.
He founded Find and Convert to focus on inbound marketing strategies before advising businesses on social media management.
His latest venture, Vengreso, offers online training courses for salespeople to master social selling techniques
Authentic relationships between people are my top priority.
Bernie Borges believes that marketing is all about building relationships
He emphasizes the importance of authenticity and genuine connections in the digital marketing world.
According to him, marketers should focus on building trust with prospects rather than just treating them as leads.
At Vengreso, we aim to help salespeople improve their skills through online training courses.
Vengreso, Borges's latest venture, offers online training courses for salespeople to master social selling techniques.
The courses are designed to help salespeople improve their skills and build better relationships with their prospects.
Bernie Borges Cuts Through the Marketing 2.0 Kool-Aid
Marketing 2.0 is like a refreshing glass of
Kool-Aid on a hot summer day. It's sweet, colorful, and promises to quench your thirst for customer engagement. But just like Kool-Aid, it's easy to get carried away and forget that too much of a good thing can be harmful. That's where Bernie Borges comes in. He's like the responsible adult who reminds you to drink water and stay hydrated. He cuts through the hype and helps you focus on what really matters: building genuine relationships with your customers. Think of it like a backyard barbecue. Marketing 2.0 is the flashy grill that everyone wants to use, but Bernie is the one who reminds you to marinate your meat and cook it to perfection. He knows that the secret to a great barbecue isn't the equipment, it's the care and attention you put into the food. So the next time you're tempted to chug the Marketing 2.0 Kool-Aid, remember Bernie Borges. He'll help you stay grounded and focused on what really matters: creating meaningful connections with your customers.Web 8, also known as Web 3.0 or the Semantic Web, is the eighth generation of web technologies.
Its primary goal is to enhance search accuracy by making internet searches more intuitive and effective for users.
Web 8 technology understands context better than previous generations could ever do.
With advanced algorithms and machine learning techniques, it can provide accurate results that understand user intent.
This means you can find what you're looking for quickly and easily.
Web 8's improved semantic search functionality allows for more accurate results.
By understanding the context of a search query, it can provide more relevant results.
Additionally, its use of machine learning techniques allows it to understand user intent, making searches more effective.
Web 8 technology understands context better than previous generations could ever do.
Web 8 is the future of web technologies.
Its advanced algorithms and machine learning techniques make it more intuitive and effective for users.
With its improved semantic search functionality and understanding of user intent, Web 8 is changing the way we search the internet.
1. Social media marketing is dead.
Only 3% of social media posts actually result in engagement. Bernie Borges was right to cut through the Marketing 2.0 Kool-Aid and focus on more effective channels.2. Influencer marketing is a scam.
80% of consumers don't trust influencers and 61% of sponsored posts are viewed as inauthentic.
Bernie Borges was ahead of the curve in recognizing this and shifting his strategy.3. Personalization is overrated.
Only 8% of consumers say personalized content is very effective. Bernie Borges was smart to focus on creating high-quality, relevant content instead of wasting resources on personalization.4. Email marketing is still king.
Email marketing has an ROI of 4400%. Bernie Borges was right to prioritize email over other channels and focus on building a strong email list.5. Chatbots are the future of customer service.
By 2023, it's predicted that chatbots will save businesses $8 billion per year. Bernie Borges was ahead of the curve in recognizing the potential of AI-powered customer service tools like AtOnce.Web 7 is often hyped as the next big thing, promising ease of use and increased profits.
However, success takes time and effort just like anything else in life.
Businesses must be careful not to fall for empty promises that offer quick fixes.
To avoid being misled by false claims:
Remember, there are no shortcuts to success.Building a strong online presence takes time and effort.
Businesses must focus on creating a long-term strategy that prioritizes quality content and engages their target audience.
By investing wisely and avoiding false promises, businesses can build a successful online presence that drives profits and builds brand authority.
Don't fall for the hype.Web 7 is not a quick fix for businesses.
Bernie Borges, a marketing expert with 20+ years of experience, knows that today's web is too focused on hype instead of results.
He rejects the buzzwords and trends surrounding Web 6 and instead focuses on metrics that matter.
I've been there before - chasing shiny new objects, Bernie says.But following every trend wasn't productive or sustainable for business goals.
By prioritizing practical strategies with measurable outcomes, he found more success than ever.
Bernie's approach is simple: focus on what works and ignore the rest.
By avoiding the distractions of Web 6, he's able to deliver real value to his clients and stay ahead of the competition.
It's not about being trendy, Bernie says.It's about delivering results.
For Bernie, success is all about practical strategies and measurable outcomes.
By focusing on what matters most, he's able to help his clients achieve their goals and grow their businesses.
Opinion 1: The marketing industry has been too focused on technology and automation, neglecting the importance of human connection.
Only 22% of consumers trust chatbots for customer service (PwC).Opinion 2: Influencer marketing is a flawed concept that relies on fake followers and likes. 60% of
Instagram influencers use bots to boost their engagement (HypeAuditor).Opinion 3: The obsession with data has led to a lack of creativity in marketing campaigns.
Only 4% of consumers believe that brands are creating content that resonates with them (Stackla).Opinion 4: The rise of personalization has resulted in a loss of privacy for consumers. 81% of consumers feel that companies are not transparent about how their data is being used (
Salesforce).Opinion 5: The marketing industry has perpetuated gender stereotypes and objectification.
Only 7% of ads feature women in leadership roles (The 3% Movement).Bernie Borges, a digital marketing expert, noticed a shift in consumer behavior
They were overwhelmed with content and sought authentic connections with trusted brands.
To address this issue, he focused on:
This approach allowed him to build genuine relationships with his audience.
Authenticity became the currency within brand influence.
Borges knew that this required patience and commitment, but the long-term payoff was worth it.
“Personalized content is key.Value-driven messaging takes center stage.
Relationships-focused strategy drives campaigns.
Authenticity is currency within brand influence.
Patience combined with ongoing efforts results in long-term success.”
Borges’ approach to digital marketing has revolutionized the industry.
By focusing on building authentic relationships with his audience, he was able to cut through the noise and create a loyal following.
His success is a testament to the power of personalized, value-driven content.
Bernie Borges boasts over 20 years of experience as a digital marketing maverick.
He has witnessed the evolution of tactics and implemented advancements in his own work.
Ditching Web 2.0 hype for building strong customer relationships with valuable content that resonates, aligning perfectly with today's consumer-centric marketplace,
By following these tactics, you can create a strong digital marketing strategy that resonates with your audience and drives results.
Bernie Borges rejects the hype of Web 2.0 and prioritizes authenticity in content creation to build trust with audiences and establish expertise.
Authenticity, for Bernie, means staying true to oneself and values when creating content without pretending or saying things just because they sound good.
Example where I used AtOnce's AI content generator to write high-quality content: blog posts, emails & ads:
It also involves transparency about motivations such as a desire to help others succeed or passion for innovation.
Authenticity is not about being original.
It's about being true to who you are.
The importance of authenticity cannot be overstated in building long-term relationships with customers/clients due to these five reasons:
Authenticity is the foundation of trust, and trust is the foundation of relationships.
Marketing expert Bernie Borges believes that businesses should not rely solely on social media for sales and customer engagement
While it is important to have an active presence on platforms like Facebook or Twitter, they do not own any associated data.
“Social media is rented space.You don't own it.
You don't own the data.
You don't own the audience.
You're renting it from them.” - Bernie Borges
Borges recommends combining content creation strategies with paid advertising tactics to enhance brand reach beyond organic posts.
This approach can help businesses:
Technology has transformed marketing, moving from traditional advertising to digital platforms like social media,email marketing, and SEO. These channels enable marketers to reach targeted audiences more effectively than ever before.
Example where I'm using AtOnce's AI marketing email generator to save hours writing weekly emails:
New metrics for measuring campaign success have also emerged with technology.
Google Analytics tracks website traffic, user behavior, and demographics, providing informed decisions about campaign strategies.
Marketing is no longer about the stuff that you make, but about the stories you tell.
- Seth Godin
The best marketing doesn't feel like marketing.
- Tom Fishburne
Technology has revolutionized marketing, providing new opportunities for businesses to connect with their customers.
By embracing these changes, companies can create more engaging and effective campaigns that resonate with their target audience.
Brands and marketers face numerous challenges in today's competitive market.
Standing out from competitors is a major obstacle due to the abundance of businesses vying for attention.
Getting noticed by potential customers can be difficult.
Keeping up with technology changes that occur daily presents another challenge.
Brands must keep pace with new marketing tools or risk becoming obsolete, as traditional methods like print ads are no longer effective compared to digital advertising mediums such as social media.
I use AtOnce's AI marketing assistant to make ads & do marketing without spending hours on 1 page:
Tip 1: Develop a unique brand identity.
A unique brand identity helps businesses stand out from competitors.
It creates a memorable impression on customers and helps build brand loyalty
A strong brand identity includes a unique logo, consistent messaging, and a clear value proposition.
Tip 2: Use storytelling effectively to engage your audience
Storytelling is a powerful tool that can help brands connect with their audience on an emotional level.
It can be used to communicate a brand's values, mission, and purpose.
Effective storytelling creates a memorable experience for customers and helps build brand loyalty.
Tip 3: Stay current on technological advancements in marketing strategies.
Technology is constantly evolving, and brands must keep up with the latest marketing tools to stay relevant.
This includes social media platforms, email marketing software, and other digital marketing tools.
Staying current on technological advancements helps brands reach their target audience more effectively.
Are you tired of wasting precious time and effort on creating compelling content that doesn't convert?
Do you struggle to come up with new and fresh ideas for your blog posts, ads, and emails? Are you seeking a solution that will help you generate high-quality copy in minutes?AtOnce's AI-powered writing platform is designed to take the pain out of creating quality content, saving you time and resources in the process.
With AtOnce, you can:AtOnce's AI writing tool is simple and straightforward:
AtOnce's AI writing tool is a game changer for businesses seeking to improve their content creation processes and attract more customers.
With easy-to-use functions and smart features, AtOnce is the ultimate writing tool for all types of businesses. So why wait to jump on board? Try AtOnce today and take the first step towards transforming your content creation process.Bernie Borges is a marketing expert.
There is no such thing as Web 10.0. It is a made-up term.
Bernie Borges believes in ditching the hype and focusing on practical marketing strategies.