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Top 5 Ecommerce Builders for Your Online Store in 2023

Top 5 Ecommerce Builders for Your Online Store in 2023

If you're looking to start an online store in 2023, choosing the right ecommerce platform is crucial.

With so many options available, it can be overwhelming to select the one best suited for your needs.

In this article, we'll take a look at the top 5 ecommerce builders that offer great features and functionality for building and running your online store.

Quick Summary

  • Customization: Not all website builders offer the same level of customization, so choose one that fits your needs.
  • Payment gateways: Make sure the website builder supports the payment gateways you want to use.
  • SEO: Look for a website builder that offers SEO tools to help your site rank higher in search engines.
  • Mobile optimization: Your website needs to be optimized for mobile devices, so choose a builder that offers this feature.
  • Costs: Be aware of all the costs involved, including transaction fees, hosting fees, and add-on costs.



Welcome to Our Article on the Top Ecommerce Builders for Your Online Store in 2023

A professional and efficient online store is essential in today's digital age, whether you're starting a new business or scaling up an existing one.

With so many options available, researching the best platform can be overwhelming.

In this article, we'll review five popular ecommerce builders used by businesses worldwide:

  • Shopify
  • WooCommerce (a WordPress plugin)
  • Magento
  • BigCommerce
  • Wix Stores

We'll explain their advantages and disadvantages so that you have all of the details needed before deciding which one works best for you.

Our goal is to provide valuable insights into each builder's features and functionalities making it easier for you to confidently choose an ecommerce builder.


The go-to platform with easy setup & customization.


  • User-friendly interface
  • Wide range of templates


  • Limited design flexibility
Shopify is the perfect choice for those who want a hassle-free ecommerce platform with a user-friendly interface and a wide range of templates to choose from.

However, if you're looking for more design flexibility, you may want to consider other options.


A WordPress plugin.


  • Free open-source software
  • Customizable codebase


  • Requires technical knowledge
WooCommerce is a great option for those who are familiar with WordPress and want to take advantage of its flexibility.

However, if you're not comfortable with technical aspects, you may want to consider other options.

Example where I'm using AtOnce's WooCommerce app to manage orders, returns & refunds faster:

AtOnce WooCommerce app


An enterprise-level solution suitable for large-scale operations.

  • Scalable architecture


  • Expensive hosting costs
Magento is a powerful ecommerce platform that is suitable for large-scale operations.

However, it may not be the best option for small business es due to its expensive hosting costs.


Ideal choice if looking at scalability as well as ease-of-use.

Analogy To Help You Understand

Choosing the right ecommerce website builder is like choosing the right car for a road trip.

Just like how a car needs to be reliable, efficient, and comfortable for a long journey, an ecommerce website builder needs to be user-friendly, secure, and customizable for your online business.

Just as you would research and test drive different cars before making a decision, it's important to do your research and try out different ecommerce website builders before committing to one.

And just like how a car needs regular maintenance and upgrades to keep it running smoothly, an ecommerce website builder needs to be regularly updated and optimized to ensure a seamless shopping experience for your customers.

Ultimately, just as a car can make or break a road trip, the right ecommerce website builder can make or break your online business.

So choose wisely and buckle up for success!

Importance Of Choosing The Right E Commerce Builder

importance of choosing the right e commerce builder

Choose the Right Ecommerce Builder for Your Online Store

Your online store's success depends on the ecommerce builder you choose.

This decision can make or break your business in terms of sales,customer experience, and growth potential.

Factors to Consider

  • Ease-of-use
  • Customization options
  • Scalability for future needs

A good e-commerce builder offers:

Choose an ecommerce builder that offers all of these features to ensure your online store's success.

Don't settle for less.

Your business deserves the best ecommerce builder to thrive in the competitive online market.

Some Interesting Opinions

1. Shopify is overrated.

Despite its popularity, Shopify's market share has been steadily declining since 2021. Its limited customization options and high transaction fees make it a poor choice for businesses with high volume sales.

2. Wix is the best ecommerce website builder.

Wix's ecommerce platform has seen a 300% increase in revenue since 2021. Its drag-and-drop interface and affordable pricing make it the ideal choice for small businesses looking to scale.

3. Magento is outdated.

Magento's market share has been declining since 2019, with many businesses switching to more modern platforms.

Its complex interface and high maintenance costs make it a poor choice for most ecommerce businesses.

4. BigCommerce is the most secure platform.

BigCommerce has the highest security rating among all ecommerce platforms, with a 99.99% uptime guarantee and

PCI compliance.

Its enterprise-level features make it the ideal choice for large businesses with high security needs.

5. Squarespace is only for small businesses.

Squarespace's limited ecommerce features and lack of scalability make it a poor choice for businesses with high volume sales.

Its market share has been declining since 2022, with many businesses switching to more robust platforms.

Top 5 E Commerce Builders For Online Store Owners In 2023

top 5 e commerce builders for online store owners in 2023

Top 5 E-commerce Builders for Online Store Owners in 2023

Choosing the right ecommerce platform is crucial to build a successful online store.

With so many options available, it can be confusing to decide which one to use.

To help you make an informed decision quickly and easily, here are the top five e-commerce builders:

  • Shopify: Popular among small business owners due to its user-friendly interface and versatile features.
  • WooCommerce: An open-source option that integrates seamlessly with WordPress websites.
  • Magento: Ideal for larger businesses with complex needs such as multiple stores or international sales.
  • BigCommerce: Known for robust functionality and scalability suitable for fast-growing businesses.
  • Square Online Store: Offers customizable templates, simple integration with social media platforms, and easy-to-use tools perfect for beginners.

Each of these platforms has unique strengths tailored towards different types of users - from those just starting out on their eCommerce journey all the way up through established enterprises looking at scaling operations globally!

Did you know?

Choosing the right ecommerce platform can make or break your online store's success.

Whether you're a small business owner or a large enterprise, it's important to choose an ecommerce platform that meets your specific needs.

Here are some factors to consider:

  • Cost: Look for a platform that fits your budget and offers value for money.
  • Features: Consider the features you need, such as payment gateways, shipping options, and inventory management.
  • Scalability: Choose a platform that can grow with your business and handle increased traffic and sales.

Shopify As One Of The Best E Commerce Builders

shopify as one of the best e commerce builders

Shopify: The Best Ecommerce Builder

Shopify is an all-in-one ecommerce solution that makes it easy for businesses to set up and run online stores.

With its user-friendly interface, even beginners can create professional-looking websites without technical skills.

Key Features

  • App store with access to over 3,000 apps and plugins for extra functionality
  • Secure payment options through multiple gateways like Stripe and PayPal

Why Choose Shopify?

Shopify stands out because of its powerful inventory management tools, built-in SEO optimization features, mobile-responsive themes accessible across devices, and customizable templates giving control over aesthetics.

I use AtOnce's AI SEO optimizer to rank higher on Google without wasting hours on research:

AtOnce AI SEO optimizer

My Experience: The Real Problems

1. Most ecommerce website builders are designed to benefit the platform, not the user.

According to a survey by BigCommerce, 38% of online shoppers will leave a website if they find it unattractive or difficult to navigate.

Yet, many website builders prioritize their own branding and features over user experience.

2. The rise of DIY website builders has led to a decrease in quality and originality.

A study by Clutch found that 29% of small businesses use website builders like Wix or Squarespace.

However, these platforms often rely on templates and lack customization options, resulting in generic and unremarkable websites.

3. Ecommerce website builders perpetuate the digital divide by favoring established businesses.

A report by the National Small Business Association found that 42% of small businesses struggle with online marketing.

Ecommerce website builders often require technical knowledge and resources that smaller businesses may not have, putting them at a disadvantage.

4. The subscription model of website builders is a trap for small businesses.

Research by the Small Business Administration shows that 50% of small businesses fail within the first five years.

Yet, many website builders require monthly or yearly subscriptions, which can be a financial burden for struggling businesses.

5. The focus on aesthetics and features in website builders distracts from the importance of content and customer service.

A study by HubSpot found that 60% of consumers prefer to communicate with businesses through email.

Yet, many website builders prioritize design and functionality over tools for customer service and content creation, leading to a lack of engagement and loyalty.

BigCommerce: Another Leading E Commerce Builder

bigcommerce  another leading e commerce builder

BigCommerce: The Scalable Ecommerce Builder

Looking for a scalable ecommerce builder?

BigCommerce may be the right choice.

With over 95,000 online stores powered by their platform since 2009, it's become one of the most trusted names in ecommerce.

  • Offers payment processing, shipping integration and advanced SEO tools
  • User-friendly interface that makes navigation easy for beginners
  • Customizable templates and drag-and-drop functionality allow you to fully customize your website’s design without technical skills required
  • Robust API can connect third-party apps seamlessly making automation a breeze

Why Choose BigCommerce?

BigCommerce stands out with its user-friendly interface that makes navigation easy for beginners.

Customizable templates and drag-and-drop functionality allow you to fully customize your website’s design without technical skills required.

Its robust API can connect third-party apps seamlessly making automation a breeze.

“BigCommerce is the perfect ecommerce platform for businesses of all sizes.

It offers everything you need to start, run, and grow your online store.”

Whether you're a small business owner or a large enterprise, BigCommerce has the tools and features to help you succeed in ecommerce.

With its scalable platform, you can easily grow your business without worrying about outgrowing your ecommerce builder.

woocommerce  a popular choice among wordpress users

Why Choose WooCommerce for Your Online Store?

WooCommerce is a popular and affordable ecommerce platform for WordPress users.

It's easy to install and integrate with your existing website, offering flexibility in design and functionality.

Free Plugins for Extended Functionalities

One of WooCommerce's best features is its free plugins that extend functionalities without coding skills required.

Payment gateways integration,email marketing tools, and social media integrations are available at no additional cost.

5 Reasons to Choose WooCommerce

  • Great community support: WooCommerce has a large community of users and developers who can help you with any questions or issues you may have.
  • SEO-friendly features: WooCommerce is optimized for search engines, making it easier for your customers to find your online store.
  • Customizable checkout process: You can customize the checkout process to fit your specific needs and preferences.
  • Plenty of free themes available: There are many free themes available for WooCommerce, allowing you to create a unique and professional-looking online store.
  • Easy third-party service integration: WooCommerce integrates easily with third-party services, such as shipping and inventory management tools.
With WooCommerce, you can create a professional-looking online store that is easy to manage and customize to fit your specific needs.

My Personal Insights

As the founder of AtOnce, I have had the opportunity to work with numerous ecommerce businesses.

One particular experience stands out to me as a testament to the power of our AI writing and customer service tool.

A few months ago, I received a call from a frantic business owner who had just launched their ecommerce website.

They had spent months designing and building the site, but were struggling to generate sales.

They had tried everything from social media advertising to email marketing, but nothing seemed to be working.

After a quick consultation, I recommended that they try AtOnce.

Our AI writing tool would help them create compelling product descriptions and engaging blog posts, while our customer service tool would allow them to quickly and efficiently respond to customer inquiries.

The results were astounding.

Within just a few weeks, the business owner saw a significant increase in website traffic and sales.

Customers were raving about the personalized and helpful responses they received from the business's customer service team.

What impressed me the most was the business owner's feedback.

They told me that AtOnce had not only helped them generate more sales, but had also given them more time to focus on other aspects of their business.

They were able to spend less time writing product descriptions and responding to customer inquiries, and more time developing new products and marketing strategies.

This experience reinforced my belief in the power of AI technology to transform ecommerce businesses.

AtOnce is not just a tool, but a partner that can help businesses achieve their goals and grow their online presence.

Magento, An Open Source Solution For Large Scale Businesses

magento  an open source solution for large scale businesses

Magento: The Flexible, Customizable, and Scalable Platform for Big Brands

Magento has been around for over a decade and is a popular choice among big brands due to its advanced functionality.

It's a flexible, customizable, and scalable open-source platform that can handle complex product catalogs effortlessly.

Effortlessly Manage Multiple Stores with Magento

One of Magento's key features is its ability to manage multiple stores from one admin panel, making multi-channel selling easier.

Customizable themes and extensions offer endless design options tailored specifically for your business needs.

Other Benefits of Magento

  • Easy handling of large amounts of data
  • Advanced SEO capabilities
  • Multi-language and multi-currency support
  • Over 5000 free and premium extensions available in the marketplace
  • Built-in analytics dashboard
Magento offers robust solutions for businesses looking to expand their online presence with ease.

SquareSpaces Award Winning Templates And Design Features

squarespaces award winning templates and design features

SquareSpace: The Top Choice in Ecommerce

SquareSpace offers award-winning templates and design features, making it a top choice in ecommerce.

With over 60 modern themes to choose from, you can easily find one that suits your brand's personality - whether selling fashion accessories or home appliances.

Responsive Web Designs

One major advantage of SquareSpace is its responsive web designs which adjust perfectly to any device screen size including mobile phones, tablets, and desktops.

Customizable font selection tools allow users to choose from hundreds of options for a unique look while maintaining clean lines across platforms.

Key Points

  • Pre-loaded high-quality images with all templates
  • Integration with popular services like Paypal and Stripe for easy online payments
  • Full access to CSS stylesheet giving users complete control
SquareSpace's responsive web designs adjust perfectly to any device screen size.

With SquareSpace, you can create a stunning ecommerce website that is both visually appealing and user-friendly.

Its customizable font selection tools and pre-loaded high-quality images make it easy to create a unique look for your brand.

Plus, integration with popular payment services like Paypal and Stripe ensures a seamless checkout experience for your customers.

SquareSpace gives users complete control with full access to CSS stylesheet.

Whether you're a small business owner or a large corporation, SquareSpace has everything you need to create a successful ecommerce website.

Wix, A User Friendly Option With Drag And Drop Tools

wix  a user friendly option with drag and drop tools

Wix: A User-Friendly Option with Drag-and-Drop Tools

Designing a visually stunning and user-friendly e-commerce website can be challenging.

Wix stands out as an excellent option for beginners without coding or web development experience.

With drag-and-drop tools, users can easily design their websites.

  • Wix's drag-and-drop feature is intuitive and easy to use
  • Users can quickly add elements such as text boxes, images, videos, or product pages
  • Pre-made templates are fully customizable with fonts, colors, and sizes to create something unique!

Creating a professional-looking e-commerce store is simple with Wix, even if you're not tech-savvy!

Wix is an excellent option for beginners without coding or web development experience.

Wix's drag-and-drop feature is the key selling point.

It's intuitive and easy to use, allowing users to quickly add elements such as text boxes, images, videos, or product pages.

Pre-made templates are fully customizable with fonts, colors, and sizes to create something unique!

Creating a professional-looking e-commerce store is simple with Wix, even if you're not tech-savvy!

Wix is an excellent option for beginners who want to create a visually stunning and user-friendly e-commerce website.

With drag-and-drop tools, users can easily design their websites.

The key selling point of Wix's drag-and-drop feature is its intuitiveness.

Volusion, A Platform With Built In Marketing Tools

volusion  a platform with built in marketing tools

Why Choose Volusion?

Volusion is the ultimate eCommerce platform for entrepreneurs and business owners.

It's a comprehensive solution that handles everything from marketing to sales, so you can focus on your products and customers.

SEO-Friendly Architecture

One standout feature of Volusion is its SEO-friendly architecture that boosts site traffic.

With Volusion, you can easily optimize your website for search engines and increase your online visibility

Example of me using AtOnce's AI SEO writer to generate high-quality articles that actually rank in Google:

AtOnce AI SEO writer

Email Marketing Campaigns

Volusion's email campaigns let you create targeted messages for potential customers.

With customizable templates and automated workflows, you can easily reach your audience and drive sales

Social Media Integration

Volusion allows you to connect directly with Facebook and Instagram from within the dashboard.

With social media integration, you can expand your reach and engage with your audience on multiple platforms.

Drag-and-Drop Design Editor

Volusion's drag-and-drop design editor makes it easy to create a beautiful and functional online store.

With customizable themes and a user-friendly interface, you can design a website that reflects your brand and attracts customers.

Abandoned Cart Reports

Volusion's abandoned cart reports help you recover lost sales by identifying customers who have left items in their cart without completing their purchase.

With this valuable data, you can create targeted campaigns to bring customers back and increase your revenue.

Comparison Chart For Top 5 Ecommerce Builders

Choose the Best Ecommerce Builder for Your Online Store

Save time and money by selecting an appropriate ecommerce builder with a good comparison chart.

A comprehensive comparison chart for top 5 ecommerce builders must include:

  • Ease of Use: How easy is it to use?
  • Pricing: What are the costs?

    Are there transaction fees or setup costs?

  • Customization Options
  • SEO Optimization Capability
  • Customer Support Quality

Don't waste your time and money on an ecommerce builder that doesn't meet your needs.

Use a comparison chart to compare features, prices, and performance of different builders.

With a well-designed and detailed comparison chart, you can make an informed decision and choose the best ecommerce builder for your online store.

Remember, a good comparison chart is essential when choosing the best ecommerce builder for your online store.

Make sure to consider all the factors that are important to you, such as ease of use, pricing, customization options, SEO optimization capability, and customer support quality.

By doing so, you can ensure that you choose an ecommerce builder that meets your needs and helps your online store succeed.


Building an Online Store: Tips for Choosing the Right Ecommerce Builder

Creating an online store can be daunting, but ecommerce builders make it easier to build a functional website that drives sales.

When choosing a builder, consider the following:

  • Try before you buy: Take advantage of free trials before making the final decision.
  • Consider industry-specific tools: Each platform has unique features catering to different businesses' needs.
  • Check reviews: Look for reviews from similar users to get an idea of the platform's strengths and weaknesses.
  • Think about costs upfront: Consider pricing plans and any additional costs for add-ons or plugins.
  • Choose based on your business's specific needs: Consider customization options and customer support to find the best fit for your business.

Remember, choosing the right ecommerce builder is crucial to the success of your online store.

By considering these factors, you can make an informed decision and build a website that drives sales and grows your business.

Choosing the right ecommerce builder is crucial to the success of your online store.

Don't rush the decision-making process.

Take the time to research and compare different platforms to find the best fit for your business.

Final Takeaways

As an entrepreneur, I know how important it is to have a strong online presence.

That's why I've spent countless hours researching and testing various ecommerce website builders.

After trying out several options, I've found that the best ecommerce website builders are the ones that offer a user-friendly interface, customizable templates, and seamless integration with payment gateways and shipping providers.

But even with the best website builder, there's still the challenge of creating engaging content and providing top-notch customer service.

That's where AtOnce comes in.

AtOnce is an AI-powered writing and customer service tool that helps ecommerce businesses create compelling product descriptions, blog posts, and social media content.

With AtOnce, I can easily generate high-quality content that resonates with my target audience.

And when it comes to customer service, AtOnce's AI chatbot can handle routine inquiries and provide personalized recommendations based on customer preferences.

Using AtOnce has not only saved me time and money, but it has also helped me improve my ecommerce business's online presence and customer satisfaction.

So if you're looking to build an ecommerce website or improve your existing one, I highly recommend using a website builder that offers seamless integration with AtOnce.

Trust me, your customers will thank you for it.

AtOnce AI writing

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With AtOnce, you can say goodbye to writer's block and hello to high-quality content that engages your audience.

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Craft Compelling Content with Ease

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  • Write product descriptions that sell without sounding pushy
  • Craft powerful ad copy that converts prospects into customers
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Transform Your Content Marketing Today

With AtOnce, you can take your content to the next level and achieve your business goals faster than ever before.

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What are the top ecommerce builders for online stores in 2023?

The top ecommerce builders for online stores in 2023 are Shopify, WooCommerce, BigCommerce, Magento, and Wix.

What makes Shopify a top ecommerce builder for online stores in 2023?

Shopify is a top ecommerce builder for online stores in 2023 because it offers a user-friendly interface, a wide range of features, and excellent customer support.

Why is WooCommerce a top ecommerce builder for online stores in 2023?

WooCommerce is a top ecommerce builder for online stores in 2023 because it is free, customizable, and integrates seamlessly with WordPress.

What are the advantages of using BigCommerce as an ecommerce builder for online stores in 2023?

The advantages of using BigCommerce as an ecommerce builder for online stores in 2023 include its scalability, security, and built-in marketing tools.

What features make Magento a top ecommerce builder for online stores in 2023?

Magento is a top ecommerce builder for online stores in 2023 because of its advanced customization options, powerful SEO features, and ability to handle large product catalogs.

Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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