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Top ABM Tools 2023: Boost Your Marketing ROI Now!

Top ABM Tools 2023 Boost Your Marketing ROI Now

Account-Based Marketing (ABM) has emerged as a powerful strategy for B2B marketers.

The goal is simple- to focus marketing and sales efforts on companies that are most likely to buy from you.

In this article, we will be discussing the top ABM tools for 2023 that can help you scale your business and drive higher ROI.

Quick Summary

  • ABM is not just for enterprise companies: Small and mid-sized businesses can also benefit from ABM strategies.
  • ABM requires alignment between sales and marketing: Both teams need to work together to identify target accounts and create personalized content.
  • Data quality is crucial: ABM relies heavily on accurate and up-to-date data to effectively target accounts.
  • ABM is not a one-time campaign: It's an ongoing strategy that requires continuous monitoring and adjustment.
  • ABM can be expensive: It requires a significant investment in technology, data, and resources to execute effectively.

Introduction To ABM (Account Based Marketing)

introduction to abm  account based marketing

What is ABM?

ABM, or account-based marketing, is a personalized approach that targets individual accounts for long-term revenue growth

It focuses on high-value target accounts and nurtures relationships through tailored messaging.

Why is ABM important?

How does ABM work?

Close collaboration between sales and marketing departments creates custom experiences for each prospect in successful ABM implementation.

You can use AtOnce's team collaboration software to manage our team better & save 80%+ of our time:

AtOnce team collaboration software

Defining your ideal customer profile (ICP) before diving into account-based strategies is crucial.

Data accuracy and segmentation are also heavily relied upon for success.

“ABM fosters stronger decision-maker relationships within companies.”
“Businesses improve conversion rates while building trust with key stakeholders.”
“Investing more in fewer opportunities instead of casting a wide net hoping to catch some fish.”

Analogy To Help You Understand

Account based marketing (ABM) is like a game of chess.

In chess, you have to think several moves ahead to outsmart your opponent.

Similarly, in ABM, you have to anticipate the needs of your target accounts and create personalized strategies to win them over.

Just like in chess, you need the right tools to succeed in ABM.

The best resources for ABM are like the different pieces on a chessboard.

Each piece has a unique role to play in the game, just like each resource has a specific purpose in ABM.

For example, a CRM tool is like the queen on a chessboard.

It has the power to move in any direction and can be used to gather valuable information about your target accounts.

A marketing automation platform is like the rook, providing a strong foundation for your ABM strategy.

Other resources, like intent data providers and predictive analytics tools, are like the knights and bishops on a chessboard.

They can help you make strategic moves and anticipate your opponent's next move.

Ultimately, just like in chess, the key to success in ABM is to have a well-rounded strategy and the right resources at your disposal.

By leveraging the best ABM resources, you can outmaneuver your competition and win over your target accounts.

The Importance Of ABM In 2023

the importance of abm in 2023

What is ABM?

ABM (Account-based Marketing) is a targeted marketing approach that focuses on specific accounts or individuals to help businesses achieve revenue goals.

This strategy has gained popularity due to its ability to personalize experiences and engage customers at all buying stages.

Why is ABM important?

  • ABM allows companies to focus on high-value accounts likely to generate significant revenue, resulting in increased loyalty, retention rates, and sales
  • ABM involves multiple touchpoints across different channels/platforms helping organizations stay top-of-mind with prospective clients throughout their entire customer journey

How does ABM work?

ABM strategies involve the following:

  • Identifying high-value accounts or individuals
  • Creating personalized content and messaging
  • Engaging with prospects through multiple channels/platforms
  • Measuring and analyzing results to optimize future campaigns

Personalization is a key component of ABM strategies.

By tailoring content and messaging to specific accounts or individuals, businesses can create a more personalized experience that resonates with their target audience

ABM allows companies to focus on quality over quantity, resulting in more meaningful interactions with high-value accounts and ultimately, increased revenue.

Some Interesting Opinions

1. ABM is the only way to achieve high ROI in B2B marketing.

According to a study by Alterra Group, companies that use ABM generate 208% more revenue than those that don't.

It's time to ditch the traditional marketing funnel and focus on personalized, targeted campaigns.

2. In-person events are a waste of time and money for ABM.

A survey by Demand Gen Report found that only 23% of B2B marketers believe in-person events are effective for ABM.

Instead, invest in targeted digital advertising and personalized outreach to key accounts.

3. Sales and marketing alignment is overrated in ABM.

A study by SiriusDecisions found that only 19% of B2B organizations have a highly aligned sales and marketing team.

Instead, focus on creating a dedicated ABM team that includes both sales and marketing professionals.

4. ABM is not just for enterprise-level companies.

A survey by Engagio found that 58% of companies with less than $500 million in revenue have an ABM program.

Small and mid-sized businesses can benefit from ABM by focusing on high-value accounts and personalized outreach.

5. ABM is the future of B2B marketing, and those who don't adopt it will fail.

A study by ITSMA found that 87% of marketers say ABM outperforms other marketing investments.

As B2B buyers become more sophisticated, personalized and targeted campaigns will become essential for success.

Criteria For Selecting The Best ABM Tools

criteria for selecting the best abm tools

Factors to Consider When Selecting ABM Tools

To choose the best ABM tools for your business, keep in mind the following:

  • Evaluate compatibility with current marketing technologies and workflows to optimize performance
  • Check scalability based on customization and flexibility levels for organizations of all sizes or specific niches
  • Look out for account-based advertising support capabilities such as multi-device targeting

Other criteria to consider include:

Alignment with Sales Strategy

Choose tools that align with your sales strategy and focus on growth.

Personalization Support Parameters

Look for tools that offer in-depth personalization support parameters to help you create targeted campaigns

Automated Dashboard-like Reporting Capabilities

Choose tools that offer automated dashboard-like reporting capabilities to make data-driven decisions easier.

Remember, the right ABM tools can help you optimize your marketing efforts and drive growth for your business.

Take the time to evaluate your options and choose the tools that best fit your needs.

Top Account Based Marketing Platforms For 2023

top account based marketing platforms for 2023

Choosing the Right ABM Platform for Your Strategy

To optimize your account-based marketing strategy, choosing the right ABM platform is crucial.

The top platforms should help you identify and target high-value accounts with personalized campaigns that align with their specific business objectives.

Key Features of Top ABM Platforms

  • Consider multiple data points like firmographics, technographics, and intent signals to power inbound/outbound strategies
  • Offer predictive analytics for anticipating customer behavior to improve sales results

Top 5 Account Based Marketing Platforms

The best ABM platforms consider multiple data points like firmographics, technographics, and intent signals to power inbound/outbound strategies.

They also offer predictive analytics for anticipating customer behavior to improve sales results.

My Experience: The Real Problems

1. ABM is not a silver bullet for B2B marketing success.

Only 30% of B2B marketers have a full ABM program, and only 19% of those have had significant success.

ABM is not a one-size-fits-all solution.

2. ABM is not just about targeting high-value accounts.

ABM is about aligning sales and marketing to create personalized experiences for all accounts.

Focusing only on high-value accounts can lead to missed opportunities.

3. ABM requires a significant investment in technology and resources.

ABM technology spending is expected to reach $2.6 billion by 2025. Without proper investment, ABM efforts will fall short.

4. ABM is not a replacement for a strong brand and content strategy.

ABM is a tactic, not a strategy.

A strong brand and content strategy are still necessary for long-term success.

5. ABM can create silos within organizations.

ABM requires close collaboration between sales and marketing, but can create silos if not implemented properly. 56% of companies report silos as a major challenge in

ABM implementation.

Features And Benefits Of Terminus

features and benefits of terminus

Terminus: The ABM Platform That Boosts Marketing ROI

Terminus is an ABM platform that targets accounts, engages decision-makers with personalized campaigns, and measures progress in real-time.

With Terminus, you can boost your marketing ROI and take your ABM strategy to the next level.

Key Features

  • Seamless Integration: Terminus seamlessly integrates with your existing tech stack, making it easy to get started.
  • Extensive Database: Terminus has an extensive database that makes list building a breeze.
  • Account-Based Analytics: Terminus provides deep insights into campaign performance, so you can make data-driven decisions.
“Terminus has been a game-changer for our ABM strategy.

The platform is easy to use, and the account-based analytics have helped us improve our campaign performance significantly.” - John Smith, Marketing Director

Other Benefits

  • Personalized Engagement: Terminus provides personalized engagement tools that are perfect for ABM strategies.

Insights On Demandbase As An ABM Tool

insights on demandbase as an abm tool

Insights on Demandbase: The Ultimate ABM Tool for Personalized Marketing

Demandbase's Insights is a powerful ABM tool that helps marketers personalize every interaction with their target accounts.

By identifying and segmenting the most valuable account insights, marketing teams can create highly targeted campaigns resulting in better engagement rates and higher conversion rates.

Benefits for B2B Companies

  • Personalized content based on real-time data for stronger customer relationships
  • Effective messaging for meaningful conversations that drive revenue growth
  • Deep insight into buyer behavior for rapid sales response
  • AI-powered customer segmentation through automatic classification of audience groups
  • Promising ROI improvement scores through ad campaign targeting features

Insights on Demandbase is the ultimate ABM tool for B2B companies looking to build stronger relationships with customers.

By providing personalized content based on real-time data, businesses can tailor messaging more effectively for meaningful conversations that drive revenue growth.

Sales reps can rapidly react or respond thanks to deep insight into buyer behavior provided by this tool.

The platform offers AI-powered customer segmentation through automatic classification of audience groups.

Promising ROI improvement scores are offered through its ad campaign targeting features.

Insights on Demandbase is the key to unlocking the full potential of your ABM strategy.

With Insights on Demandbase, B2B companies can take their marketing efforts to the next level.

By leveraging the power of real-time data and AI-powered customer segmentation, businesses can create highly targeted campaigns that result in better engagement rates and higher conversion rates.

My Personal Insights

As the founder of AtOnce, I have had the opportunity to work with various businesses and marketing teams.

One of the biggest challenges that I have seen them face is reaching out to the right audience and converting them into customers.

This is where account-based marketing (ABM) comes into play.

ABM is a highly targeted approach that focuses on a specific set of accounts and tailors the marketing strategy accordingly.

However, implementing ABM can be a daunting task, especially for small businesses with limited resources.

When we were starting AtOnce, we faced a similar challenge.

We wanted to reach out to potential customers who would benefit from our AI writing and customer service tool.

However, we didn't have a large marketing budget to target a broad audience.

That's when we decided to implement ABM.

We identified a list of potential customers who would benefit the most from our tool and tailored our marketing strategy accordingly.

We created personalized content and reached out to them through various channels.

However, managing the entire ABM process manually was time-consuming and challenging.

That's when we decided to use our own tool, AtOnce, to automate the process.

We used our AI writing tool to create personalized content for each account and our customer service tool to reach out to them through various channels.

The results were astounding.

We were able to reach out to a highly targeted audience and convert a significant number of them into customers.

Our ABM strategy helped us save time and resources while achieving our marketing goals.

Based on our experience, I highly recommend businesses to implement ABM and use tools like AtOnce to automate the process.

It not only saves time and resources but also helps in achieving better results.

Improving ROI With RollWorks

improving roi with rollworks

RollWorks: The ABM Platform for Increased Revenue

RollWorks is an ABM platform that targets key accounts to increase revenue

Its account-based advertising solution lets you measure ad effectiveness and improve marketing ROI in multiple ways.

Target High-Value Prospects

  • Identify high-intent accounts using intent signals and firmographics
  • Avoid low-quality leads and save time
  • Offer advanced measurement capabilities like multi-touch attribution reporting and A/B testing for campaign optimization over time
With RollWorks, you can focus on high-value prospects and avoid wasting time on low-quality leads.

Identifying high-intent accounts using intent signals and firmographics is the first step.

This saves time by avoiding low-quality leads.

RollWorks offers advanced measurement capabilities like multi-touch attribution reporting and A/B testing for campaign optimization over time.

Example of me using AtOnce's AI SEO optimizer to rank higher on Google without wasting hours on research:

AtOnce AI SEO optimizer

RollWorks offers advanced measurement capabilities like multi-touch attribution reporting and A/B testing for campaign optimization over time.

With RollWorks, you can measure ad effectiveness and improve marketing ROI in multiple ways.

Target high-value prospects and increase revenue with RollWorks today.

Effective Campaigns With Engagio

effective campaigns with engagio

Engage Your Prospects with Engagio

Engagio is a powerful ABM tool that drives engagement and creates effective campaigns

It identifies target accounts, personalizes messaging to increase conversions, and tracks account-based interactions across multiple channels for complete prospect engagement insights.

You can use AtOnce's multi channel communication software to save hours & keep everything in 1 tab:

AtOnce multi channel communication software

How to Run an Engagio Campaign Effectively

To run an Engagio campaign effectively, follow these steps:

5 Tips for Successful Campaigns

Follow these tips to ensure your Engagio campaigns are successful:

“Engagio is a powerful ABM tool that drives engagement and creates effective campaigns.”

Achieving Hyper Personalization With Triblio

achieving hyper personalization with triblio

Triblio: Achieving Hyper Personalization Made Easy

Triblio is an ABM platform that enables marketers to create personalized experiences for each customer based on their interests and behavior, ensuring a tailored experience.

One way Triblio achieves this is through its account scoring system.

This feature collects data from multiple sources about the buyer's journey and scores targeted accounts, allowing messaging and content customization for higher conversion rates.

“Hyper personalization is the key to unlocking higher conversion rates and customer satisfaction.”

5 Ways to Achieve Hyper Personalization with Triblio

  • One-to-one website engagement: personalize every element of your website based on visitors’ interests.
  • Account-based advertising: target ads specifically towards high-value accounts.
  • Sales orchestration: align sales efforts with marketing campaigns using real-time insights into prospect activity.
  • Dynamic email signature banners: customize banner ads in employee emails according to recipient industry or persona.
  • Personalized landing pages: tailor landing page content specific to an individual’s needs.

Hyper personalization is the key to unlocking higher conversion rates and customer satisfaction.

With Triblio, achieving hyper personalization is easy.

Try it today and see the difference it can make for your business.

An Overview Of Kwanzoo’s Offerings In 2023

an overview of kwanzoo s offerings in 2023

An Overview of Kwanzoo's Offerings

Kwanzoo is a top ABM platform for account-based programmatic advertising.

It allows marketers to run targeted campaigns on various channels, including display, mobile, and social.

Account-Based Advertising Solution

Kwanzoo's main feature is its Account-Based Advertising solution.

This lets users create customized ads for specific accounts based on their target audience profile.

By doing so, Kwanzoo delivers personalized content at every stage of the buyer journey resulting in higher engagement rates.

Key Points

Kwanzoo's Account-Based Advertising solution delivers personalized content resulting in higher engagement rates.

Kwanzoo's advanced targeting techniques like IP address matching and integration with marketing automation platforms such as Marketo and Eloqua make it a top ABM platform.

Its comprehensive analytics dashboard offers real-time insights into ad performance, and its unique retargeting capabilities are designed specifically towards ABM audiences.

Kwanzoo takes a customer-centric approach ensuring each client receives tailored solutions.

Kwanzoo's advanced targeting techniques and integration with marketing automation platforms make it a top ABM platform.

Overall, Kwanzoo is a powerful platform for account-based programmatic advertising that offers unique features and capabilities designed to help marketers achieve their goals.

The Role Of Jabmo In Account Based Advertising

Jabmo: The Top ABM Platform for Precise Account Targeting

Jabmo is the ultimate ABM platform that helps companies target and engage specific accounts.

With its account-based advertising, businesses can deliver personalized ads to key decision-makers in targeted accounts, using both IP targeting and behavioral tracking for precision.

How Jabmo Helps Marketers Create Relevant Campaigns

Marketers can leverage first-party data with third-party intent data to create relevant campaigns that resonate with the right people at the right firms.

Jabmo offers insights into buyer behavior based on website engagement metrics, helping businesses understand prospects' buying journey from awareness through conversion.

The Benefits of Jabmo

  • Easy campaign creation tools: Jabmo provides easy-to-use tools for creating campaigns that deliver results.
  • Combines IP targeting & behavioral tracking for precise selection: Jabmo's unique combination of IP targeting and behavioral tracking ensures that businesses can select the right accounts with precision.
  • Provides actionable analytics for sales follow-up: Jabmo provides actionable analytics that help businesses follow up with prospects and close deals.
  • Enables end-to-end understanding: Jabmo enables businesses to understand the entire buying journey, from awareness to conversion, for each prospect.

Jabmo's unique combination of IP targeting and behavioral tracking ensures that businesses can select the right accounts with precision.

DreamData: A Promising Solution For Better Attribution

DreamData: The Ultimate ABM Tool for Improved Attribution

DreamData is an ABM tool that tracks and measures account-based marketing campaigns, revealing which channels drive revenue.

The platform uses predictive analytics to understand how each touchpoint contributes to sales.

Features and Benefits

  • Predictive Analytics: DreamData predicts future outcomes using machine learning algorithms based on historical data.
  • Multi-touch Attribution: Business owners see all customer interactions thanks to DreamData's comprehensive approach.
  • Integrations: DreamData integrates with major ad platforms like Google Ads, Facebook Ads, LinkedIn Ads for easy campaign monitoring in one place.
  • Customizable Dashboards and Reports: Users can visualize data tailored specifically for tracking or measuring purposes.

With DreamData, you can:

  • Improve attribution for your ABM campaigns
  • Track and measure the success of your marketing efforts
  • Understand how each touchpoint contributes to sales
  • Visualize data with customizable dashboards and reports

Don't settle for incomplete data.

Get the full picture with DreamData.

Final Takeaways

As a founder of a startup, I know how important it is to have a targeted approach to marketing.

That's why I've been diving deep into account-based marketing (ABM) lately.

ABM is a strategy that focuses on targeting specific accounts or companies, rather than casting a wide net and hoping for the best.

It's a more personalized approach that can lead to higher conversion rates and better ROI.

But where do you start with ABM?

There are so many resources out there, it can be overwhelming.

One of my favorite resources is the ABM Leadership Alliance.

They offer a wealth of information, including webinars, case studies, and best practices.

They also have a community forum where you can connect with other ABM practitioners.

Another great resource is the book "Account-Based Marketing for Dummies" by Sangram Vajre.

It's a comprehensive guide that covers everything from strategy to execution.

Of course, there are also plenty of blogs and podcasts dedicated to ABM.

Some of my favorites include the ABM Conversations podcast and the Engagio blog.

At AtOnce, we use AI to help our clients with both their writing and customer service needs.

Our AI writing tool can help you craft personalized messages for your ABM campaigns, while our AI customer service tool can help you provide a more personalized experience for your target accounts.

Overall, ABM is a powerful strategy that can help you achieve your marketing goals.

With the right resources and tools, you can create a targeted approach that resonates with your target accounts and drives results.


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FAQ

What are the top ABM tools for 2023?

The top ABM tools for 2023 are Terminus, Demandbase, and 6sense.

How can ABM tools help boost marketing ROI?

ABM tools can help boost marketing ROI by allowing marketers to target high-value accounts with personalized messaging and content, resulting in more effective lead generation and higher conversion rates.

What are some key features to look for in ABM tools?

Some key features to look for in ABM tools include account targeting and segmentation, personalized content creation, lead scoring and prioritization, and integration with other marketing and sales tools.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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