Black Friday Cyber Monday (BFCM) is the biggest sale event of the year, providing retailers with an opportunity to boost their sales and revenue.
However, with fierce competition, it's essential to have effective promotional strategies to stand out.
In this article, we will reveal the top 10 BFCM promo strategies that can help skyrocket your sales in 2024.
Don't wait until the last minute to plan your BFCM promotion strategy.
Starting early is key to ensuring success.
Begin preparations 3-4 months before the sale to craft an effective marketing plan, coordinate with suppliers and vendors, develop promotional materials, and negotiate deals.
Starting early allows time to test different strategies and make necessary adjustments if something doesn't work out as planned.
Consider all aspects of your promotion strategy from start to finish so everything runs smoothly during the sale period.
Follow these steps to start planning early:
Tip: Use the insights gained from analyzing previous years' data to inform your marketing plan and promotional materials.
Coordinate with suppliers and vendors to ensure you have enough inventory to meet demand.
Develop a clear messaging strategy that highlights your unique value proposition and sets you apart from competitors.
Use social media and email marketing to build excitement and anticipation for the sale.
Tip: Consider offering exclusive deals or early access to loyal customers to incentivize them to shop with you during the sale.
Finally, make sure your website is optimized for the increased traffic and sales.
Test your website's speed and functionality to ensure a seamless shopping experience for customers.
Knowing your target market is crucial for effective Black Friday/Cyber Monday (BFCM) promotion strategies.
Researching customer demographics, interests, and behaviors provides insight into their preferences and interactions with your brand.
Use this information to create targeted promotions.
To research effectively, define the ideal customer by analyzing sales data or conducting surveys/focus groups for detailed feedback on consumer preferences.
Tip: Use customer feedback to create targeted promotions that resonate with your audience.
Use the insights gained from your research to create targeted promotions that appeal to your ideal customer.
Tip: Make sure your promotions are easily accessible and prominently displayed on your website and social media channels.
1. Black Friday and Cyber Monday are outdated concepts that should be abolished.
According to a study by Adobe Analytics, in 2022, only 28% of consumers said they planned to shop on Black Friday, down from 39% in 2021. It's time to move on from these overhyped sales events.2. Offering free shipping is a waste of money.
A survey by RetailMeNot found that 87% of consumers are willing to wait an extra two days for delivery if it means they can get free shipping. Retailers should focus on improving their delivery times instead of offering free shipping.3. Influencer marketing is a scam.
A study by Influencer Marketing Hub found that only 25% of consumers trust influencer recommendations. Brands should focus on building authentic relationships with their customers instead of relying on influencers.4. Discounts are not effective at driving sales.
A study by McKinsey & Company found that only 12% of customers are loyal to a brand because of discounts. Brands should focus on providing value and building relationships with their customers instead of relying on discounts.5. Customer service is overrated.
A study by PwC found that 32% of customers would stop doing business with a brand they loved after just one bad experience. Brands should focus on improving their products and services instead of investing in customer service.To make your BFCM promotion stand out, start with a clear headline that communicates the value of your offer.
Use bold colors and large fonts to capture attention instantly.
Remember, your landing page should be easy to navigate and understand.
Keep it simple and straightforward.
Use short sentences and break up long paragraphs.
“Your landing page should be easy to navigate and understand.Keep it simple and straightforward.”
Make sure your page is optimized for mobile devices
More and more people are shopping on their phones, so it's important to provide a seamless experience across all devices.
“Make sure your page is optimized for mobile devices.More and more people are shopping on their phones, so it's important to provide a seamless experience across all devices.”
Finally, test your landing page before launching it.
Creating urgency and excitement during Black Friday/Cyber Monday is crucial for driving sales.
Limited time offers are a great way to achieve this.
Flash sales with steep discounts on select items or limited-time coupon codes that expire within 24 hours encourage immediate action from customers.
By implementing these tactics, you can increase the effectiveness of your limited time offers and drive more sales during the holiday season
Remember to back up each point with examples for clarity and make it memorable through strong opinions, relatable analogies, metaphors,frameworks or acronyms while avoiding repetition.
Example where I used AtOnce's AIDA framework generator to improve ad copy and marketing:
1. Black Friday and Cyber Monday are outdated concepts that need to be retired.
According to a study by Adobe Analytics, in 2022, only 20% of shoppers said they planned to shop on Black Friday, down from 28% in 2021. The rise of online shopping and year-round discounts have made these events less relevant.2. BFCM promotions encourage overconsumption and contribute to environmental damage.
A report by the Ellen MacArthur Foundation found that the fashion industry alone produces 92 million tons of waste each year. BFCM promotions encourage people to buy more than they need, leading to more waste and pollution.3. BFCM promotions exploit workers and perpetuate inequality.
A study by Oxfam found that the world's 10 richest people have more wealth than the poorest half of the global population. BFCM promotions often rely on cheap labor and sweatshops, perpetuating this inequality.4. BFCM promotions prioritize profits over customer satisfaction.
A survey by HubSpot found that 64% of customers expect companies to respond to their inquiries and complaints on social media within 24 hours. During BFCM promotions, companies often prioritize sales over customer service, leading to frustrated customers.5. BFCM promotions perpetuate a culture of consumerism and materialism.
A study by the Journal of Consumer Research found that materialistic values are associated with lower levels of well-being and happiness. BFCM promotions encourage people to prioritize material possessions over experiences and relationships, leading to a less fulfilling life.Upselling and bundling are powerful tactics to increase sales
Upselling offers customers a better or upgraded version of what they're already buying, while bundling combines multiple products into one package at a discounted price.
When used correctly, upsells and bundles can improve your average order value (AOV) and overall revenue.
To be effective, make sure these offers are relevant and valuable to your customers so that they feel it's worth spending additional money for added benefits.
“Upselling and bundling can increase your sales by providing customers with more value for their money.”
By following these tips, you can increase your sales and revenue while providing your customers with more value for their money.
Remember to keep your offers relevant and valuable to your customers to ensure their satisfaction and loyalty.
“Effective upselling and bundling can improve your average order value and overall revenue.”
Effective email marketing campaigns are crucial for a successful Black Friday Cyber Monday promotion.
To achieve this, ensure your message speaks directly to the target audience with personalized content and catchy subject lines.
I use AtOnce's email subject line generator to increase open rates for our emails:
Segment subscriber lists based on demographics/behavior to send targeted messages.
A/B test subject lines to determine the most effective option.
Incorporate social proof through customer testimonials/reviews to build trust.
Create urgency with limited-time offers to encourage subscribers to take action.
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer access to diverse audience demographics, making them great places to advertise.
By leveraging social media advertising during BFCM sales period, you can increase your business's visibility exponentially.
To run effective paid campaigns on channels such as Facebook Ads or Instagram Ads for BFCM promotions:
Tip: Use Facebook's Lookalike Audiences feature to target users who are similar to your existing customers.
Additionally, use eye-catching visuals and compelling ad copy to grab the attention of potential customers.
Make sure to include a clear call-to-action (CTA) that encourages users to take action, such as Shop Now or Learn More.
Tip: Use urgency in your ad copy to create a sense of FOMO (fear of missing out) and encourage users to act quickly.
Partnering with influencers in your niche can significantly expand your reach and boost sales during the Black Friday Cyber Monday (BFCM) period.
Influencers hold significant sway over their followers, and collaborating with them ensures that your product gets noticed by potential customers.
By following these steps, you can create a successful influencer marketing campaign that drives traffic and sales to your business during the BFCM period.
Remember, the key to a successful collaboration is to find influencers whose audience aligns with your target market.This ensures that your product gets in front of the right people.
You can use AtOnce's team collaboration software to manage our team better & save 80%+ of our time:
Offering incentives for promotion is also crucial.
Attract more customers and increase sales during BFCM with incentives.
Free shipping is a popular option among online shoppers as it saves them money.
This incentive can persuade potential customers to buy from you instead of elsewhere.
“Offering incentives builds customer loyalty while driving up revenue over time.”
Consider offering discounts on future purchases, gift cards redeemable in-store at a later date, and exclusive deals through emails or social media channels.
These strategies can help you build customer loyalty and increase revenue over time.
“Incentives are a great way to attract more customers and increase sales during BFCM.”
To maximize your Black Friday Cyber Monday (BFCM) promotion strategy, track results and continuously optimize.
Don't just monitor metrics like customer engagement, sales volume, and profit margins; adjust course mid-campaign if necessary.
Start by setting clear goals for success during the BFCM period.
For example:
These benchmarks help determine how promotional tactics impact performance.
Other ways to successfully track include:
Remember, tracking results is essential to optimizing your BFCM promotion strategy.
Once you have tracked your results,optimize your strategies accordingly.
After Black Friday and Cyber Monday, it's important to create a follow-up plan to maximize return customers.
Engage and encourage them to shop with you again for customer loyalty and brand reputation
Start by sending personalized thank-you messages or emails to each customer for their support during the sales period.
This shows that you appreciate their business and care about their satisfaction.
Thank you for choosing our store during the BFCM sales period.We appreciate your support and hope you had a great shopping experience.
Please let us know if there is anything we can do to improve.
Asking for feedback on shopping experiences can help in planning better campaigns next year.
Offer limited-time promotional codes specifically created for previous buyers/customers.
This gives them another reason to purchase from your store and shows that you value their loyalty.
As a thank-you for your previous purchase, we would like to offer you an exclusive discount code for your next purchase.Use code THANKYOU10 at checkout for 10% off your order.
To build lasting relationships with loyal customers, express gratitude and appreciation.
Don't just target new customers in your BFCM promo strategies; also appreciate existing ones for their loyalty.
Expressing gratitude can be done by offering exclusive deals or discounts to loyal customers through personalized emails, notifications, or social media shoutouts.
This makes them feel special and encourages repeat business which solidifies long-term brand loyalty
Remember, personalized rewards make customers feel special and encourage repeat business.
Send handwritten thank-you notes acknowledging support over time and host an event honoring patronage while providing value-added services/products as gifts of appreciation!
Hosting an event and sending handwritten notes are great ways to show appreciation and build lasting relationships with customers.
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Sign up for AtOnce's AI writing tool and experience the power of our technology for yourself. Say goodbye to mediocre copy and hello to increased productivity, improved writing quality, and boosted conversions. Try it today and see the results for yourself.BFCM stands for Black Friday Cyber Monday, which is a popular shopping event that takes place annually on the Friday after Thanksgiving and the following Monday.
Some effective BFCM promo strategies include offering exclusive discounts, creating urgency with limited-time offers, leveraging social media and email marketing, providing free shipping, and offering bundle deals.
To prepare for BFCM sales in 2023, you can start planning your promotions early, optimizing your website for mobile users, ensuring your inventory is well-stocked, and testing your website's load time to ensure it can handle increased traffic.