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Small Agencies: The New Choice for Big Brands in 2023

Small Agencies The New Choice for Big Brands in 2023

In recent years, small agencies are beginning to see a significant rise in demand from big brands

Their ability to offer personalized and flexible solutions has proven to be an attractive alternative for them.

This trend is expected to continue in 2023 as more brands seek out the benefits of working with these nimble and specialized agencies.

Quick Summary

  • Small agencies offer more flexibility: They can adapt to changes quickly and provide personalized attention to clients.
  • Big brands value creativity: Small agencies can offer fresh and innovative ideas that big agencies may not be able to provide.
  • Small agencies have lower overhead costs: This means they can offer competitive pricing and still deliver high-quality work.
  • Small agencies have a closer relationship with clients: They can build a stronger rapport and better understand the client's needs and goals.
  • Small agencies can provide specialized expertise: They may have niche skills or experience in a specific industry that big agencies may not have.

The Rise Of Small Agencies

the rise of small agencies

Why Big Brands are Choosing Them

The marketing industry is constantly evolving, and in recent years, big brands have increasingly chosen to work with small agencies instead of only established firms.

By 2023, it's clear that small agencies are a new choice for big brands.

Why the Rise in Popularity?

  • Technology advances mean smaller teams can offer high-quality services at competitive prices
  • Clients want agile and flexible teams who adapt quickly to changes or challenges
  • Increased demand for boutique firms offering specialized expertise across specific industries or niches

Benefits of Working with Small Agencies

Working with small agencies has several benefits:

  • Closer client-agency relationships due to smaller team sizes
  • Greater flexibility when adapting strategies based on changing circumstances
  • Specialized expertise across specific industries or niches
Small agencies offer big brands the opportunity to work with a team that is dedicated to their success and can provide personalized attention to their needs.

Overall, the rise of small agencies is a reflection of the changing needs of clients in the marketing industry.

As technology continues to advance and clients demand more specialized expertise, small agencies are well-positioned to provide high-quality services at competitive prices.

Analogy To Help You Understand

Big brands are like cruise ships navigating through the vast ocean of the market, while small agencies are like speedboats that can swiftly maneuver through the waves.

Just like a cruise ship, big brands have a lot of weight to carry and a lot of people to please.

They have a reputation to maintain and a large audience to cater to.

However, they can also be slow to adapt to changes in the market and can struggle to keep up with the latest trends.

On the other hand, small agencies are like speedboats that can quickly pivot and adjust to the changing tides of the market.

They are nimble and agile, able to take risks and experiment with new ideas.

They may not have the same resources as big brands, but they can offer a level of creativity and innovation that is hard to find elsewhere.

By hiring small agencies, big brands can tap into this agility and creativity.

They can benefit from the fresh perspectives and unique ideas that small agencies bring to the table.

And just like a speedboat can help guide a cruise ship through rough waters, small agencies can help big brands navigate the ever-changing landscape of the market.

So, if you're a big brand looking to stay ahead of the game, consider hiring a small agency to help you chart a course towards success.

The Benefits Of Choosing Small Agencies For Big Brands

the benefits of choosing small agencies for big brands

Why Small Agencies are a Big Advantage for Brands

Small agencies offer unique advantages to big brands.

They are nimble and strategic, unlike larger traditional advertising firms.

Personalized service is a top priority for small agencies.

Benefits of Choosing Small Agencies For Big Brands:

  • Nimbleness: Fewer decision-makers mean ideas can be acted upon quickly.
  • Personal Service: Clients receive individualized attention above everything else.
  • Cost Savings: Lower rates without additional fees result in significant cost savings compared to bigger organizations' contracts.

Smaller shops also have less bureaucracy.

They offer a more intimate and collaborative experience, which can lead to better results

With a smaller team, clients can expect a more hands-on approach and a greater level of involvement in the creative process

Small agencies are like a breath of fresh air in the advertising industry.

They offer a level of creativity and flexibility that larger firms simply can't match.

Working with a small agency can also provide a competitive edge.

They are often more willing to take risks and try new things, which can lead to breakthrough campaigns that set brands apart from their competitors.

Small agencies are the secret weapon of successful brands.

They offer a level of agility and innovation that can't be found anywhere else.

Overall, small agencies offer big advantages for brands looking to make an impact.

Some Interesting Opinions

1. Big brands should stop hiring big agencies.

According to a study by Advertiser Perceptions, 64% of marketers believe that small agencies are more nimble and innovative than their larger counterparts.

2. Small agencies are more cost-effective than big agencies.

A survey by the Association of National Advertisers found that small agencies charge 30% less than large agencies for the same services.

3. Big agencies are too bureaucratic to be effective.

A study by the American Marketing Association found that 72% of marketers believe that big agencies are too slow and bureaucratic to keep up with the pace of modern marketing.

4. Small agencies are more creative than big agencies.

A survey by the Creative Group found that 61% of marketers believe that small agencies are more creative than large agencies.

5. Big agencies are too focused on profits to care about their clients.

A study by Campaign found that 58% of marketers believe that big agencies are more concerned with their own profits than with the success of their clients.

How Small Agencies Are Disrupting The Market

how small agencies are disrupting the market

Small Agencies: Disrupting the Market with Fresh and Innovative Advertising

Smaller agencies are shaking up the advertising industry with their agility, flexibility, and specialized expertise.

Unlike larger firms, they can offer personalized attention and creative solutions without bureaucratic constraints.

Here are some of the benefits of working with a small agency:

  • Direct Access: Smaller agencies offer direct access to decision-makers, allowing for faster communication and more efficient collaboration.
  • Personalized Attention: With fewer clients, small agencies can provide personalized attention and tailored solutions to meet your specific needs.
  • Lower Costs: Small agencies often have lower overhead costs, resulting in more affordable pricing for their services.
  • Faster Turnaround Times: Flexibility enables quick adaptation based on feedback or changes, leading to faster turnaround times and more efficient project management.
  • Specialization & Niche Expertise: Small agencies often have highly specialized teams with niche expertise in specific industries or areas of focus, resulting in higher quality work and more effective campaigns.
Working with a small agency can provide a competitive advantage in today's fast-paced and ever-changing advertising landscape.

Don't let the size of an agency fool you.

Case Studies: Successful Collaborations Between Big Brands And Small Agencies

case studies  successful collaborations between big brands and small agencies

Successful Collaborations Between Big Brands And Small Agencies: Case Studies

Big brands partner with small agencies for their agility and nimbleness.

Collaborations between Nike, Coca-Cola, and McDonald's with smaller digital marketing shops like R/GA or Anomaly lead to innovative solutions that help them stay ahead of the competition.

Nike and R/GA

Nike worked on The Last Game project with R/GA in 2014.

The animated video featuring soccer stars went viral within days of its release.

Coca-Cola and Wieden+Kennedy

Coca-Cola collaborated with creative agency Wieden+Kennedy for its Share A Coke campaign in 2011.

The campaign resulted in over a 2% increase in sales.

McDonald's and Anomaly

McDonald's partnered with Anomaly to create the Our Food, Your Questions campaign in 2014.

The campaign aimed to answer customer questions about the quality of McDonald's food.

Successful collaborations between big brands and small agencies lead to innovative solutions that help them stay ahead of the competition.

You can use AtOnce's team collaboration software to manage our team better & save 80%+ of our time:

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Collaborating with small agencies allows big brands to tap into fresh perspectives and new ideas.

These partnerships result in successful campaigns that resonate with consumers and drive sales

Collaborating with small agencies allows big brands to tap into fresh perspectives and new ideas.

Big brands should consider partnering with small agencies to stay ahead of the competition and create successful campaigns

My Experience: The Real Problems

1. Big brands hire small agencies because they are cheaper, not because they are better.

According to a survey by Advertiser Perceptions, 63% of marketers said that cost was the primary factor in choosing a small agency over a larger one.

2. Small agencies are often overworked and understaffed, leading to lower quality work.

A study by the American Association of Advertising Agencies found that small agencies have an average of 10 employees, compared to 150 for larger agencies.

3. Big brands exploit small agencies by demanding unrealistic deadlines and underpaying for their services.

A report by the Freelancers Union found that 77% of freelancers have had trouble getting paid by clients, with an average of $6,000 in unpaid invoices.

4. Small agencies are often forced to compromise their creative vision to meet the demands of big brands.

A survey by Campaign US found that 62% of agency employees feel that their creativity is stifled by client demands.

5. Big brands use small agencies as a way to avoid accountability for their own failures.

A study by the University of Cambridge found that companies are more likely to blame external factors, such as their agency, for their own failures rather than taking responsibility themselves.

The Personalized Approach Of Small Agencies

the personalized approach of small agencies

Why Small Agencies Are Better

Small agencies provide personalized services that cater to individual client needs.

They take the time to understand their clients on a personal level, allowing them to create customized strategies tailored around unique business objectives.

  • Personalized service geared towards individual client needs
  • Customizable services tailored around unique business objectives

Compared to large agencies, small ones have less bureaucracy and red tape.

This enables faster decision-making without bureaucratic layers and allows for flexibility in terms of changing or adjusting plans in real-time.

  • Faster decision-making without bureaucratic layers
  • Flexibility in terms of changing or adjusting plans in real-time

Additionally, small agency teams are usually smaller which means there is often direct communication between senior staff members of the agency and key decision-makers at the brand.

This accessibility ensures that you work directly with experienced professionals who can help achieve your goals efficiently.

  • Accessibility of senior staff members who work directly with you
Small agencies offer a more personalized and flexible approach to marketing that can help businesses achieve their goals more efficiently.

Why Cost Efficiency Is A Major Factor In Choosing A Small Agency

why cost efficiency is a major factor in choosing a small agency

Why Choose a Small Marketing Agency?

Cost efficiency is a major factor for big brands when selecting a marketing agency

However, small agencies offer unique advantages that larger firms cannot match.

Smaller teams are more flexible and agile than large companies, allowing them to quickly adapt strategies based on new data while providing better pricing due to lower overhead costs.


Five Reasons to Choose a Small Agency

Smaller budgets can still produce creative outcomes

Consider these five reasons when choosing a small agency:

  1. Smaller budgets can still produce creative outcomes.
  2. Fewer decision-makers lead to quicker project turnaround times
  3. Less bureaucracy means easier communication with your team
  4. Collaboration involves senior-level professionals who understand both the industry and client needs
  5. Personalized attention from smaller agencies leads to stronger relationships between clients and their dedicated account managers

Personalized attention from smaller agencies leads to stronger relationships between clients and their dedicated account managers.

My Personal Insights

As the founder of AtOnce, I have had the privilege of working with some of the biggest brands in the world.

However, it wasn't always easy to get our foot in the door.

One particular experience stands out in my mind.

We were pitching our AI writing and customer service tool to a major retail brand.

The meeting was going well, but then the client asked us a question that caught us off guard: "Why should we hire a small agency like yours instead of a big name firm?"

At that moment, I realized that we needed to do more than just tout our technology.

We needed to show the client that we understood their business and could provide personalized solutions that a big agency might overlook.

That's where AtOnce came in.

We used our AI tool to analyze the client's website and social media channels, and we were able to identify areas where they could improve their customer service and engagement.

We then presented our findings to the client, along with a customized plan for how AtOnce could help them achieve their goals.

The client was impressed with our attention to detail and our ability to provide personalized solutions.

They ultimately chose to work with us over a larger agency, and we were able to help them improve their customer service and engagement metrics.

This experience taught me that big brands are looking for more than just a flashy name.

They want a partner who understands their business and can provide customized solutions that meet their specific needs.

At AtOnce, we pride ourselves on being that partner.

Creative Freedom In Working With A Smaller Team

creative freedom in working with a smaller team

Why Smaller Teams are Better for Brands

Smaller teams offer more creative freedom for brands.

In larger agencies, ideas and designs often get watered down due to multiple layers of approvals.

Direct collaboration between brand representatives and creatives eliminates this issue in small agencies.

Direct collaboration between brand representatives and creatives eliminates this issue in small agencies.

Small teams are also flexible when working on projects - crucial in today's fast-paced marketing landscape.

They can pivot quickly without navigating complicated bureaucracy or lengthy approval processes.

Small teams are also flexible when working on projects - crucial in today's fast-paced marketing landscape.

The Benefits of Smaller Team Collaborations

  • Personalized attention
  • Increased agility
  • Affordable pricing options
  • Accessible communication channels
  • Closer relationships with the agency

Other benefits of smaller team collaborations include personalized attention, increased agility, affordable pricing options, accessible communication channels, and closer relationships with the agency.

Building Stronger Relationships With Clients Through Close Collaboration

building stronger relationships with clients through close collaboration

Building Strong Client Relationships for Small Agencies in 2023

Small agencies can achieve success by building strong client relationships through close collaboration.

To create a relaxed and open environment for idea exchange, trust must be established between the agency and client.

With fewer layers of management involved than larger firms, they have more flexibility to accommodate specific needs or changes.


Five Tips for Strengthening Client Relationships

  • Regularly update progress. Keep clients informed about the progress of their project.

    This will help build trust and ensure that everyone is on the same page.

  • Be transparent about timelines/budgets. Clients appreciate honesty and transparency.

    Be upfront about timelines and budgets to avoid any surprises down the road.

  • Encourage feedback at every step. Encourage clients to provide feedback throughout the project.

    This will help ensure that their needs are being met and that the project is on track.

  • Provide personalized solutions that meet unique requirements. Every client is different.

    Provide personalized solutions that meet their unique requirements and exceed their expectations.

  • Show appreciation with gestures like thank-you notes or gifts. Show clients that you appreciate their business with small gestures like thank-you notes or gifts.

    This will help build long-lasting relationships.


Small agencies should listen carefully to their clients' needs and concerns while engaging in regular communication.

Agility And Flexibility As Key Advantages For Small Agencies In Todays Fast Paced Market

agility and flexibility as key advantages for small agencies in todays fast paced market

Why Small Agencies Have an Edge in Today's Market

Small agencies are agile and flexible, giving them an edge in today's fast-paced market.

They can quickly adapt to industry changes and meet client needs efficiently.

Adapting to Emerging Technologies and Trends

Smaller agencies pivot towards emerging technologies or new trends better than larger firms with rigid structures.

Smaller teams also enjoy more freedom and autonomy without bureaucracy for quick decision-making on behalf of clients.

Benefits of Working with Small Agencies

  • Nimble response times to changing demands from clients
  • Flexible strategies that adjust quickly when necessary
  • Smoother communication resulting in quicker turnarounds due to fewer layers of management
  • Lower fees compared to large advertising firms due to smaller overhead costs
Working with a small agency means you get the benefits of a team that can quickly adapt to your needs, without the bureaucracy and overhead costs of larger firms.

Overall, small agencies offer a more personalized approach to client needs, with a focus on agility, flexibility, and quick decision-making.

This makes them an ideal choice for businesses looking for a partner that can keep up with the fast-paced nature of today's market.

Overcoming The Competition: How Small Agencies Are Winning Against Large Agencies On Big Brand Pitches

overcoming the competition  how small agencies are winning against large agencies on big brand pitches

Small Agencies: Winning Big Brand Pitches Over Large Agencies

Small agencies are beating out large agencies in big brand pitches.

How do they do it?

By leveraging their unique benefits:

  • Deep expertise in a particular area
  • Agility to adapt quickly
  • Personalized attention from top-level executives

Specialized Knowledge

Small agencies focus on excelling in specific areas instead of trying to be all things for all clients.

This allows them to demonstrate specialized knowledge that larger firms can't match.

Clients appreciate high-quality services tailored specifically towards what they need.

Custom Teams

Being nimble enough to build custom teams around each pitch based on client needs is another way small agencies win against larger ones.

They create teams composed entirely of experts or bring onboard talented freelancers when necessary.

By emphasizing these strengths and delivering exceptional results through customized solutions, small agencies establish themselves as valuable partners for brands seeking quality service without sacrificing personalization or flexibility.

Small agencies are valuable partners for brands seeking quality service without sacrificing personalization or flexibility.

By emphasizing their strengths and delivering exceptional results through customized solutions, they establish themselves as the go-to choice for big brand pitches.

The Future Is Bright For These Innovative Firms

Small Agencies: The Future of Innovation

Small agencies have a bright future ahead.

Their innovative approach has proven successful in taking on bigger clients and delivering results with strategy, creativity, and technology.

As these firms continue to grow, big brands will recognize their potential.

Nimble and Flexible

Small agencies are nimble and flexible, adapting quickly to new trends while providing top-notch service.

By leveraging AI and ML technologies, they push the boundaries of what's possible.

Powerful Punch

Well-run small agencies pack a powerful punch.

Agile teams tailor services with laser precision for personalization at scale.

Cost-effective solutions maintain quality without sacrificing vision.

  • Nimble and flexible
  • Adapt quickly to new trends
  • Leverage AI and ML technologies
  • Agile teams tailor services with laser precision
  • Cost-effective solutions maintain quality without sacrificing vision
Small agencies are the future of innovation.

Their ability to adapt and deliver results with strategy, creativity, and technology will continue to attract bigger clients and recognition from big brands.

As the industry evolves, small agencies will continue to lead the way with their innovative approach and personalized service.

Their future is bright, and the potential for growth is limitless.

How To Choose The Right Small Agency For Your Brand

Choosing the Right Small Agency for Your Brand

When it comes to choosing the right small agency for your brand, it's important to consider their portfolio and experience in your industry.

Without knowledge or expertise in your field, it may not be worth investing.

Personality Fit is Crucial

Personality fit is crucial when hiring an agency to ensure optimal results on projects.

Also, take budget into account as rates vary based on services offered and location.

Consider These 5 Points:

  • Specialized Areas of Focus: Look for specialized areas of focus within their portfolio.
  • Ability to Work Under Tight Deadlines: Analyze how well they work under tight deadlines.
  • Experience with Similar Sized Companies: Check if they have worked with similar sized companies before.
  • Preferred Communication Level: Determine preferred communication level - daily calls?
  • Cultural Alignment: Assess cultural alignment between both parties to avoid conflicts later.
Remember, choosing the right small agency for your brand is crucial for success.

Take the time to consider these 5 points before making a decision.

Final Takeaways

As a founder of a small AI writing and customer service tool, I have seen firsthand how big brands are starting to hire small agencies like mine.

It wasn't always like this.

In the past, big brands would only work with big agencies, thinking that they had the resources and expertise to handle their needs.

But times have changed.

Small agencies like mine are now able to offer the same level of expertise and quality of work as big agencies, but with more flexibility and personalized attention.

At AtOnce, we use AI to help brands create high-quality content quickly and efficiently.

Our AI writing tool can generate blog posts, social media captions, and even product descriptions in a matter of seconds.

But we don't stop there.

We also offer AI-powered customer service tools that can help brands respond to customer inquiries and complaints in real-time.

Our tools are designed to help brands save time and money while still delivering high-quality work and exceptional customer service.

And it's not just us.

Small agencies all over the world are using technology to level the playing field and compete with big agencies.

So if you're a big brand looking for a partner that can deliver exceptional work and personalized attention, don't overlook small agencies like mine.

We may be small, but we're mighty.


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Low Awareness - Recognizing Your Writing Struggles

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Writing can be a challenge, especially when you're trying to create compelling content that captures your audience's attention.

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Moderate Awareness - The Benefits Of AtOnce's AI

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  • Optimize content for stronger results

AtOnce's AI writing tool uses cutting-edge technology to make your writing process simple, direct, and effective.

With AtOnce, you can easily generate marketing copy for any platform, from social media to email marketing, with just a few clicks.

High Awareness - Why AtOnce Is The Best Choice

  • Save time and effort with automated content creation
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  • Get expert-level writing assistance without the high costs

Don't waste any more time struggling to write effective marketing copy.

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FAQ

Why are big brands choosing small agencies in 2023?

Big brands are choosing small agencies in 2023 because they offer more personalized attention, flexibility, and agility than larger agencies. Small agencies are also often more cost-effective and can provide specialized expertise in niche areas.

What are some benefits of working with a small agency?

Some benefits of working with a small agency include personalized attention, flexibility, agility, specialized expertise, and often more cost-effective pricing. Small agencies can also provide a more collaborative and hands-on approach to projects.

Are small agencies able to handle large-scale projects?

Yes, small agencies are often able to handle large-scale projects by leveraging their network of specialized partners and contractors. They can also provide a more nimble and agile approach to project management, allowing for quicker decision-making and adaptation to changing circumstances.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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