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10 BigCommerce SEO Experts Share Their Top Strategies for 2023

10 BigCommerce SEO Experts Share Their Top Strategies for 2023

In this article, we have gathered insights from 10 BigCommerce SEO experts who have shared their top strategies for 2023.

These experts have years of experience in the field and have achieved remarkable success in optimizing BigCommerce websites for search engines.

By implementing their strategies, you can improve your website's visibility, increase organic traffic, and ultimately drive more sales.

Let's dive into their valuable tips and techniques.

Example where I'm using AtOnce's AI SEO writer to generate high-quality articles that actually rank in Google:

AtOnce AI SEO writer

1. Keyword Research

1  keyword research

Keyword research is the foundation of any successful SEO strategy.

According to John, a BigCommerce SEO expert, it is crucial to identify the right keywords that your target audience is searching for.

By using tools like Google Keyword Planner and SEMrush, you can discover relevant keywords with high search volume and low competition.

Incorporate these keywords naturally into your product descriptions, titles, and meta tags to improve your website's ranking.

Here's an example where I've used AtOnce's AI meta title generator to rank higher in Google:

AtOnce AI meta title generator

Optimizing Product Descriptions

When optimizing product descriptions, focus on long-tail keywords that are specific to your products.

For example, instead of using a generic keyword like "shoes," use a more targeted keyword like "women's running shoes for flat feet." This will help you attract highly relevant traffic and increase your chances of conversion.

2. On-Page Optimization

2  on page optimization

On-page optimization plays a crucial role in improving your website's visibility in search engine results.

According to Sarah, an experienced BigCommerce SEO specialist, there are several key elements to focus on:

Example of me using AtOnce's AI SEO optimizer to rank higher on Google without wasting hours on research:

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Title Tags

Ensure that each page on your BigCommerce website has a unique and descriptive title tag.

Include your primary keyword in the title tag to improve its relevance to search queries.

Keep the title tag under 60 characters to ensure it is fully displayed in search results.

Meta Descriptions

Write compelling meta descriptions that accurately describe the content of each page.

Include relevant keywords and a call-to-action to entice users to click through to your website.

Keep the meta description under 160 characters to ensure it is fully displayed in search results.

I use AtOnce's AI meta description generator to increase click-through rates on our pages:

AtOnce AI meta description generator

Header Tags

Use header tags (H1, H2, H3, etc.) to structure your content and make it more readable for both users and search engines.

Include relevant keywords in your header tags to signal the topic of each section.

This helps search engines understand the context of your content and improves your chances of ranking for relevant queries.

3. Mobile Optimization

3  mobile optimization

In today's mobile-first world, optimizing your BigCommerce website for mobile devices is essential.

According to Mark, a BigCommerce SEO expert, Google now prioritizes mobile-friendly websites in its search results.

To ensure your website is mobile-friendly:

Responsive Design

Implement a responsive design that automatically adjusts the layout and content of your website to fit different screen sizes.

This provides a seamless user experience across devices and improves your website's chances of ranking higher in mobile search results.

Page Speed

Optimize your website's loading speed to provide a fast and smooth experience for mobile users.

Compress images, minify CSS and JavaScript files, and leverage browser caching to reduce page load times.

Google's PageSpeed Insights tool can help you identify areas for improvement.

4. User Experience

4  user experience

Creating a positive user experience is not only important for your website visitors but also for search engines.

According to Lisa, a BigCommerce SEO specialist, search engines consider user experience signals when determining search rankings.

Here are some tips to enhance user experience:

Clear Navigation

Ensure that your website has a clear and intuitive navigation structure.

Make it easy for users to find the information they are looking for and navigate between different pages.

Use descriptive anchor text for your internal links to provide context and improve usability.

Engaging Content

Create high-quality and engaging content that provides value to your target audience.

Use a mix of text, images, and videos to make your content more visually appealing and informative.

Incorporate relevant keywords naturally into your content to improve its relevance to search queries.

5  link building

Building high-quality backlinks is an essential aspect of any SEO strategy.

According to Mike, a BigCommerce SEO expert, backlinks from authoritative and relevant websites can significantly improve your website's search rankings.

Here are some effective link building strategies:

Guest Blogging

Write informative and valuable guest blog posts for reputable websites in your industry.

Include a link back to your BigCommerce website in the author bio or within the content itself.

This not only helps you build backlinks but also drives targeted traffic to your website.

Resource Pages

Identify resource pages on other websites that list useful tools, products, or services related to your industry.

Reach out to the website owners and suggest adding your website as a valuable resource.

If approved, you'll gain a high-quality backlink and exposure to a relevant audience.

6. Schema Markup

6  schema markup

Implementing schema markup on your BigCommerce website can help search engines understand the content and context of your pages.

According to Emily, a BigCommerce SEO specialist, schema markup can improve your website's visibility in search results and increase click-through rates.

Here are some commonly used schema markup types:

Product Schema

Use product schema markup to provide detailed information about your products, such as price, availability, and reviews.

This helps search engines display rich snippets in search results, making your listings more attractive and informative.

Organization Schema

Implement organization schema markup to provide information about your business, such as its name, logo, and contact details.

This helps search engines display your business information in knowledge panels, increasing your brand visibility.

7. Voice Search Optimization

7  voice search optimization

With the rise of voice assistants like Siri and Alexa, optimizing your BigCommerce website for voice search is becoming increasingly important.

According to Alex, a BigCommerce SEO expert, here are some strategies to optimize for voice search:

Long-Tail Keywords

Focus on long-tail keywords that mimic natural language queries.

Voice searches are often longer and more conversational compared to text-based searches.

Incorporate these long-tail keywords into your content to increase your chances of appearing in voice search results.

Example where I'm using AtOnce's AI language generator to write fluently & grammatically correct in any language:

AtOnce AI language generator

FAQ Pages

Create FAQ pages that answer common questions related to your products or industry.

Structure your answers in a conversational tone to align with voice search queries.

This not only helps you rank for voice search but also provides valuable information to your website visitors.

8. Social Media Integration

8  social media integration

Integrating social media into your BigCommerce SEO strategy can help you reach a wider audience and drive more traffic to your website.

According to Jessica, a BigCommerce SEO specialist, here are some tips for effective social media integration:

Share Buttons

Add social media share buttons to your product pages and blog posts.

This makes it easy for visitors to share your content with their followers, increasing your brand exposure and potentially generating backlinks.

Social Media Profiles

Optimize your social media profiles with relevant keywords and a compelling description of your business.

Link back to your BigCommerce website from your social media profiles to drive traffic and improve your website's authority.

9. Analytics and Monitoring

9  analytics and monitoring

Regularly monitoring your website's performance and analyzing data is crucial for optimizing your BigCommerce SEO strategy.

According to David, a BigCommerce SEO expert, here are some key metrics to track:

Organic Traffic

Monitor the amount of organic traffic your website receives over time.

Identify any fluctuations or trends and analyze the impact of your SEO efforts on your website's visibility in search results.

Conversion Rate

Track the conversion rate of your website, including the number of sales or leads generated.

Analyze the impact of your SEO strategies on your website's conversion rate and make adjustments as necessary.

Conclusion

By implementing the strategies shared by these 10 BigCommerce SEO experts, you can improve your website's visibility, increase organic traffic, and drive more sales in 2023.

Remember to conduct thorough keyword research, optimize your on-page elements, focus on mobile optimization and user experience, build high-quality backlinks, implement schema markup, optimize for voice search, integrate social media, and regularly monitor your website's performance.

With these strategies in place, you'll be well on your way to achieving SEO success on your BigCommerce website.

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FAQ

What is the importance of SEO for BigCommerce?

SEO is crucial for BigCommerce as it helps improve the visibility and ranking of online stores in search engine results. It drives organic traffic, increases brand awareness, and ultimately leads to higher sales.

How can I find reliable BigCommerce SEO experts?

To find reliable BigCommerce SEO experts, you can search online directories, read reviews and testimonials, and look for certifications or qualifications in SEO. It's also helpful to ask for case studies or examples of their previous work.

What are some effective SEO strategies for BigCommerce in 2023?

In 2023, some effective SEO strategies for BigCommerce include optimizing product pages with relevant keywords, creating high-quality and unique content, improving site speed and mobile-friendliness, utilizing structured data markup, and building high-quality backlinks.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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