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10 Epic Fails: Avoid the Biggest Blog Writing Mistakes - 2023

10 Epic Fails Avoid the Biggest Blog Writing Mistakes  2023

Here are 10 important statistics about blog writing mistakes:

  • 80% of readers never make it past the headline.
  • Blog posts with images get 94% more views.
  • Long-form content generates 9 times more leads than short-form content.
  • 43% of people admit to skimming blog posts.
  • Blog posts that include videos attract 3 times more inbound links.
  • Companies that blog have 97% more inbound links.
  • Blog posts with bullet points and numbered lists are more likely to be shared.
  • Blog posts that are shared on social media get 6 times more conversions.
  • Blog posts that are published on Mondays get the most views.
  • Blog posts that are between 2,250 and 2,500 words long get the most shares.

1. The Importance of a Catchy Headline

1  the importance of a catchy headline

A catchy headline is crucial for grabbing the attention of your readers.

It should be concise, engaging, and clearly convey what the blog post is about.

Remember, 80% of readers never make it past the headline, so make sure it's compelling enough to entice them to click and read further.

Why is a catchy headline important?

A catchy headline is important because it helps to grab the attention of your readers and entice them to click and read your blog post.

Without a compelling headline, your content may go unnoticed, no matter how valuable or well-written it is.

2. The Power of Visuals

2  the power of visuals

Blog posts with images get 94% more views than those without.

Including relevant and eye-catching visuals can greatly enhance the overall appeal of your blog post and make it more shareable.

Be sure to use high-quality images that are relevant to your content and optimize them for faster loading times.

How do visuals enhance a blog post?

Visuals enhance a blog post by making it more visually appealing and engaging.

They help to break up the text, provide context, and make the content easier to understand.

Additionally, visuals can help to convey complex information in a more digestible format.

3. The Power of Long-Form Content

3  the power of long form content

Long-form content generates 9 times more leads than short-form content.

While shorter blog posts have their place, longer, more in-depth articles tend to perform better in terms of generating leads and attracting organic traffic.

Aim for a word count of at least 2,250 to 2,500 words for optimal results.

Why does long-form content perform better?

Long-form content performs better because it allows you to provide more detailed and comprehensive information on a given topic.

This not only helps to establish your expertise but also increases the chances of your content being shared and linked to by others, which can boost your search engine rankings.

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4. Make Your Content Skimmable

4  make your content skimmable

43% of people admit to skimming blog posts rather than reading them word-for-word.

To cater to skimmers, make your content easily scannable by using subheadings, bullet points, and numbered lists.

This helps readers quickly grasp the main points of your article and decide if they want to read it in more detail.

I use AtOnce's AI bullet point generator to explain complex topics in a few bullet points:

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How can you make your content skimmable?

You can make your content skimmable by using subheadings to break up the text, bullet points and numbered lists to highlight key information, and short paragraphs to improve readability.

Additionally, using bold or italicized text for important points can also help draw attention to them.

5. The Power of Video

5  the power of video

Blog posts that include videos attract 3 times more inbound links than those without.

Videos are highly engaging and can help to convey information in a more dynamic and memorable way.

Consider incorporating relevant videos into your blog posts to increase their shareability and attract more traffic

Why are videos important for blog posts?

Videos are important for blog posts because they help to enhance the overall user experience and make the content more engaging.

They can also help to explain complex concepts or demonstrate how to do something, which can be particularly useful in certain niches or industries.

6. The Benefits of Blogging for Companies

6  the benefits of blogging for companies

Companies that blog have 97% more inbound links than those that don't.

Blogging is a powerful tool for businesses to establish thought leadership, build brand awareness, and attract organic traffic.

By regularly publishing valuable and informative content, you can position your company as an industry expert and drive more traffic to your website.

Why should companies invest in blogging?

Companies should invest in blogging because it allows them to showcase their expertise, build trust with their audience, and attract organic traffic.

By consistently publishing high-quality content, companies can establish themselves as thought leaders in their industry and gain a competitive edge.

7. The Power of Lists

7  the power of lists

Blog posts that include bullet points and numbered lists are more likely to be shared.

Lists are easy to read and digest, making them highly shareable on social media platforms.

Consider incorporating lists into your blog posts to increase their shareability and reach a wider audience.

Why are lists effective in blog posts?

Lists are effective in blog posts because they provide information in a concise and organized manner.

They make it easier for readers to quickly grasp the main points of your article and share them with others.

Additionally, lists can help to break up the text and improve the overall readability of your content.

8. The Power of Social Sharing

8  the power of social sharing

Blog posts that are shared on social media get 6 times more conversions than those that aren't.

Social media is a powerful platform for promoting your blog posts and reaching a wider audience.

Make it easy for readers to share your content by including social sharing buttons on your blog and encouraging them to share it with their networks.

How can you encourage social sharing?

You can encourage social sharing by including social sharing buttons on your blog posts, asking readers to share your content if they found it valuable, and creating visually appealing graphics or quotes that readers can easily share on their social media profiles.

Additionally, engaging with your audience on social media and building relationships can also help to increase social sharing.

9. Timing Matters

9  timing matters

Blog posts that are published on Mondays get the most views.

The timing of your blog post can impact its visibility and reach.

Consider publishing your blog posts on days and times when your target audience is most likely to be online and actively searching for content.

When is the best time to publish a blog post?

The best time to publish a blog post depends on your target audience and their online behavior.

Generally, publishing on Mondays or during the early morning or evening hours tends to yield better results.

However, it's important to analyze your website analytics and experiment with different publishing times to determine what works best for your specific audience.

10. Finding the Right Word Count

Blog posts that are between 2,250 and 2,500 words long get the most shares.

While there is no one-size-fits-all word count for every blog post, longer articles tend to perform better in terms of social sharing and search engine rankings.

Aim for a word count that allows you to provide valuable and comprehensive information on your chosen topic.

How long should a blog post be?

The ideal length of a blog post depends on various factors, including your target audience, the complexity of the topic, and your goals.

However, as a general guideline, aim for a word count of at least 2,250 to 2,500 words for optimal social sharing and search engine visibility.

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FAQ

What are the biggest mistakes to avoid when writing a blog?

Some of the biggest mistakes to avoid when writing a blog include not proofreading your content, neglecting to optimize for search engines, and failing to engage with your audience.

How can I avoid making mistakes in my blog writing?

To avoid making mistakes in your blog writing, make sure to proofread your content thoroughly, conduct keyword research for SEO optimization, and actively interact with your readers through comments and social media.

What are some common errors bloggers make while writing?

Common errors bloggers make while writing include not structuring their content properly, using excessive jargon or complex language, and not providing valuable and actionable information to their readers.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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