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50 Proven Bing Ads Affiliate Marketing Strategies for 2023

50 Proven Bing Ads Affiliate Marketing Strategies for 2023

Here are 10 important statistics about Bing Ads affiliate marketing in 2023:

1. Keyword Research

1  keyword research

Keyword research is crucial for successful Bing Ads affiliate marketing.

Use tools like Bing Ads Keyword Planner and SEMrush to find relevant keywords with high search volume and low competition.

Focus on long-tail keywords that are specific to your niche to attract targeted traffic

Here's an example where I've used AtOnce's AI SEO optimizer to rank higher on Google without wasting hours on research:

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1.1 How to Use Bing Ads Keyword Planner

To use Bing Ads Keyword Planner, follow these steps:

  1. Sign in to your Bing Ads account.
  2. Click on the "Tools" tab and select "Keyword Planner".
  3. Enter a relevant keyword or website URL.
  4. Review the keyword suggestions and select the ones that are most relevant to your niche.
  5. Use these keywords in your ad campaigns to target the right audience.

1.2 Long-Tail Keywords for Bing Ads Affiliate Marketing

Long-tail keywords are specific phrases that target a niche audience.

They have lower search volume but higher conversion rates.

For example, instead of targeting "weight loss," target "best weight loss supplements for women over 40." Use long-tail keywords in your ad copy and landing pages to attract highly targeted traffic.

2. Ad Copy Optimization

2  ad copy optimization

Optimizing your ad copy is essential to increase click-through rates (CTR) and conversions.

Follow these strategies:

2.1 Use Actionable Language

Use action verbs like "buy," "get," or "try" to encourage users to take immediate action.

For example, "Get the best deals on weight loss supplements now!"

2.2 Highlight Unique Selling Points

Showcase the unique features or benefits of the product or service you're promoting.

Differentiate yourself from competitors by highlighting what sets you apart.

3. Landing Page Optimization

3  landing page optimization

Your landing page plays a crucial role in converting visitors into customers.

Optimize your landing page using the following strategies:

3.1 Clear Call-to-Action (CTA)

Place a clear and compelling CTA above the fold to guide visitors towards the desired action.

Use action-oriented words like "buy now," "sign up," or "learn more."

3.2 Mobile-Friendly Design

Ensure your landing page is mobile-friendly as a significant portion of Bing Ads traffic comes from mobile devices.

Optimize your page for fast loading speed and responsive design.

4. Ad Extensions

4  ad extensions

Ad extensions provide additional information and increase the visibility of your ads.

Use the following ad extensions to enhance your Bing Ads affiliate marketing campaigns

4.1 Sitelink Extensions

Add sitelink extensions to direct users to specific pages on your website.

For example, if you're promoting weight loss supplements, include sitelinks for "product reviews," "ingredients," or "FAQs."

4.2 Callout Extensions

Use callout extensions to highlight key features or benefits of the product or service you're promoting.

For example, "Free shipping," "Money-back guarantee," or "24/7 customer support."

5. Ad Scheduling

5  ad scheduling

Ad scheduling allows you to display your ads at specific times and days of the week.

Use this feature to target your audience when they are most likely to convert.

Analyze your campaign data to identify peak conversion times and adjust your ad schedule accordingly.

5.1 Analyzing Conversion Data

Use Bing Ads conversion tracking to analyze data and identify patterns in user behavior.

Determine which days and times generate the highest conversion rates and adjust your ad schedule accordingly.

5.2 Dayparting

Dayparting is the practice of adjusting your ad schedule based on specific times of the day.

For example, if you're promoting a breakfast cereal, you may want to display your ads during morning hours when people are more likely to be searching for breakfast options.

6. Ad Positioning

6  ad positioning

Your ad position on the search engine results page (SERP) can significantly impact your click-through rates and conversions.

Aim for a top ad position to increase visibility and attract more clicks.

Example where I'm using AtOnce's AI SEO writer to generate high-quality articles that actually rank in Google:

AtOnce AI SEO writer

6.1 Bidding Strategies

Use automated bidding strategies like Enhanced CPC or Target CPA to optimize your bids and improve your ad position.

These strategies adjust your bids in real-time based on factors like user location, device, and time of day.

6.2 Ad Rank

Ad Rank is determined by your bid, ad quality, and expected impact of ad extensions and other ad formats.

Improve your ad quality by optimizing your ad copy, landing page, and relevance to the user's search query.

7. Remarketing

7  remarketing

Remarketing allows you to target users who have previously visited your website or interacted with your ads.

Use remarketing to re-engage potential customers and increase conversions.

7.1 Creating Remarketing Lists

Create remarketing lists based on specific actions users have taken on your website.

For example, you can create a list of users who have added products to their cart but haven't completed the purchase.

7.2 Dynamic Remarketing

Dynamic remarketing allows you to show personalized ads to users based on the specific products or services they viewed on your website.

This increases the chances of conversion by reminding users of what they were interested in.

8. Ad Testing

8  ad testing

Testing different ad variations is crucial to optimize your Bing Ads affiliate marketing campaigns.

Test different headlines, ad copy, and call-to-action buttons to identify the most effective combinations.

8.1 A/B Testing

Conduct A/B tests by creating multiple ad variations and comparing their performance.

Test one element at a time, such as the headline or CTA, to determine which variation generates the highest click-through rates and conversions.

8.2 Ad Rotation

Rotate your ads evenly to ensure each variation gets an equal chance to be displayed.

Monitor the performance of each ad and pause underperforming ones while scaling up the best-performing ads.

9. Conversion Tracking

9  conversion tracking

Tracking conversions is essential to measure the success of your Bing Ads affiliate marketing campaigns.

Use Bing Ads conversion tracking to monitor the number of conversions generated by your ads.

9.1 Setting Up Conversion Tracking

To set up conversion tracking in Bing Ads, follow these steps:

  1. Sign in to your Bing Ads account.
  2. Click on the "Tools" tab and select "Conversion Tracking".
  3. Create a new conversion goal and specify the desired action, such as a purchase or sign-up.
  4. Generate the conversion tracking code and add it to the relevant pages on your website.
  5. Monitor the number of conversions and optimize your campaigns based on the data.

9.2 Conversion Optimization

Use conversion data to optimize your Bing Ads campaigns.

Identify keywords, ad copy, and landing pages that generate the highest conversion rates and allocate more budget towards them.


Implementing these 50 proven Bing Ads affiliate marketing strategies for 2023 will help you maximize your campaign's success.

Remember to conduct thorough keyword research, optimize your ad copy and landing pages, utilize ad extensions, schedule your ads strategically, aim for top ad positions, leverage remarketing, test different ad variations, and track conversions.

By following these strategies, you can drive targeted traffic, increase click-through rates, and boost your affiliate marketing revenue on Bing Ads.

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What is affiliate marketing?

Affiliate marketing is a performance-based marketing strategy where individuals or businesses promote products or services of another company and earn a commission for each sale or lead they generate.

How does affiliate marketing work?

In affiliate marketing, affiliates promote products or services through various marketing channels such as websites, social media, or email marketing. When a customer clicks on the affiliate's unique tracking link and makes a purchase or completes a desired action, the affiliate earns a commission.

Can I use Bing Ads for affiliate marketing?

Yes, Bing Ads can be used for affiliate marketing. However, there are certain guidelines and restrictions that need to be followed. It is important to review Bing Ads' policies and ensure compliance with their rules regarding affiliate marketing promotions.

Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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