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10 Best Proven Content Marketing Tools for Success 2024

10 Best Proven Content Marketing Tools for Success 2024

Here are 10 important statistics about content marketing:

Example of me using AtOnce's AI content generator to write high-quality content: blog posts, emails & ads:

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  • Content marketing generates three times as many leads as traditional marketing methods.
  • Companies that prioritize content marketing experience six times higher conversion rates.
  • Content marketing costs 62% less than traditional marketing and generates three times as many leads.
  • 72% of marketers say content marketing increases engagement and leads to more loyal customers.
  • Content marketing is the most effective way to build brand awareness, according to 70% of marketers.
  • 90% of consumers find custom content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them.
  • Content marketing generates more than three times as many leads as outbound marketing and costs 62% less.
  • 61% of consumers are more likely to buy from companies that deliver custom content.
  • Content marketing drives higher conversion rates, with an average conversion rate of 2.9% compared to 0.5% for traditional marketing.
  • Content marketing is the top priority for 53% of marketers.

1. Keyword Research Tools

1  keyword research tools

Keyword research is the foundation of successful content marketing.

Using keyword research tools like SEMrush, Ahrefs, and Google Keyword Planner can help you identify the most relevant keywords for your target audience.

These tools provide valuable insights into search volume, competition, and related keywords, allowing you to optimize your content for maximum visibility.

1.1 SEMrush

SEMrush is a comprehensive SEO tool that offers a wide range of features, including keyword research.

With SEMrush, you can analyze your competitors' keywords, discover new keyword opportunities, and track your keyword rankings.

The tool also provides valuable insights into search volume, keyword difficulty, and related keywords.

Example of me using AtOnce's AI SEO writer to generate high-quality articles that actually rank in Google:

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1.2 Ahrefs

Ahrefs is another powerful SEO tool that offers a robust keyword research feature.

With Ahrefs, you can explore keyword ideas, analyze keyword difficulty, and track your keyword rankings.

The tool also provides valuable insights into search volume, click-through rates, and related keywords.

1.3 Google Keyword Planner

Google Keyword Planner is a free tool provided by Google that allows you to find relevant keywords for your content.

With Google Keyword Planner, you can discover new keyword ideas, analyze search volume trends, and get insights into keyword competition.

The tool also provides data on average monthly searches and suggested bid estimates for paid advertising campaigns.

2. Content Ideation Tools

2  content ideation tools

Coming up with fresh and engaging content ideas can be challenging.

Content ideation tools can help you generate new ideas and brainstorm topics that resonate with your target audience.

These tools provide inspiration and insights to fuel your content creation process.

2.1 BuzzSumo

BuzzSumo is a popular content ideation tool that allows you to discover the most shared content in your industry.

With BuzzSumo, you can analyze trending topics, identify influential content creators, and find inspiration for your own content.

The tool also provides insights into social media engagement and backlink data.

2.2 Answer the Public

Answer the Public is a unique content ideation tool that generates content ideas based on questions people are asking online.

With Answer the Public, you can enter a keyword or topic and get a visual representation of related questions.

This tool helps you understand the needs and interests of your target audience, allowing you to create content that provides valuable answers.

2.3 Portent's Content Idea Generator

Portent's Content Idea Generator is a fun and creative tool that generates catchy and unique content ideas.

With Portent's Content Idea Generator, you can enter a keyword or topic and get a list of headline suggestions.

This tool helps you think outside the box and come up with attention-grabbing titles for your content.

3. Content Creation Tools

3  content creation tools

Once you have your content ideas, it's time to start creating high-quality content.

Content creation tools can help you streamline the writing process, improve your grammar and spelling, and enhance the overall quality of your content.

3.1 Grammarly

Grammarly is a popular writing assistant that helps you eliminate grammar and spelling errors.

With Grammarly, you can write with confidence, knowing that your content is error-free.

The tool also provides suggestions for improving sentence structure, word choice, and clarity.

I use AtOnce's AI writing software to save 2-3 hours writing first drafts for anything:

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3.2 Hemingway Editor

Hemingway Editor is a simple yet powerful tool that helps you improve the readability of your content.

With Hemingway Editor, you can identify complex sentences, passive voice, and excessive adverbs.

The tool provides suggestions for simplifying your writing and making it more engaging for your audience.

3.3 Canva

Canva is a versatile design tool that allows you to create visually appealing graphics for your content.

With Canva, you can design eye-catching social media posts, infographics, and featured images.

The tool provides a wide range of templates, fonts, and images to choose from, making it easy to create professional-looking visuals.

4. Content Optimization Tools

4  content optimization tools

Optimizing your content for search engines is crucial for driving organic traffic to your website.

Content optimization tools can help you improve your on-page SEO, optimize your meta tags, and analyze the overall performance of your content.

Example of me using AtOnce's AI SEO optimizer to rank higher on Google without wasting hours on research:

AtOnce AI SEO optimizer

4.1 Yoast SEO

Yoast SEO is a popular WordPress plugin that helps you optimize your content for search engines.

With Yoast SEO, you can easily add meta tags, optimize your headings, and analyze the readability of your content.

The tool provides valuable insights and suggestions for improving your on-page SEO.

4.2 Moz Pro

Moz Pro is a comprehensive SEO toolset that offers a wide range of features, including content optimization.

With Moz Pro, you can analyze your content for keyword usage, optimize your meta tags, and track your search engine rankings.

The tool also provides insights into backlinks, domain authority, and site crawlability.

4.3 Google Search Console

Google Search Console is a free tool provided by Google that allows you to monitor and optimize your website's presence in search results.

With Google Search Console, you can submit your sitemap, analyze your search traffic, and identify any issues that may be affecting your website's performance.

The tool also provides insights into keyword rankings, click-through rates, and mobile usability.

5. Content Distribution Tools

5  content distribution tools

Once you have created and optimized your content, it's time to distribute it to your target audience.

Content distribution tools can help you reach a wider audience, increase your brand visibility, and drive more traffic to your website.

5.1 Buffer

Buffer is a popular social media management tool that allows you to schedule and automate your content distribution.

With Buffer, you can easily share your content across multiple social media platforms, analyze the performance of your posts, and engage with your audience.

The tool also provides insights into social media trends and best practices.

5.2 Mailchimp

Mailchimp is an email marketing platform that allows you to send targeted email campaigns to your subscribers.

With Mailchimp, you can create personalized email templates, segment your audience, and track the performance of your campaigns.

The tool also provides insights into open rates, click-through rates, and subscriber engagement.

Example of me using AtOnce's AI marketing email generator to save hours writing weekly emails:

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5.3 Outbrain

Outbrain is a content discovery platform that allows you to promote your content on high-traffic websites.

With Outbrain, you can reach a wider audience, increase your brand visibility, and drive more traffic to your website.

The platform provides valuable insights into campaign performance, audience engagement, and conversion rates.

6. Analytics Tools

6  analytics tools

Measuring the success of your content marketing efforts is essential for making data-driven decisions and optimizing your strategy.

Analytics tools can help you track key metrics, analyze user behavior, and identify areas for improvement.

6.1 Google Analytics

Google Analytics is a powerful web analytics tool that provides valuable insights into your website's performance.

With Google Analytics, you can track your website traffic, analyze user behavior, and measure the effectiveness of your content.

The tool also provides insights into audience demographics, conversion rates, and referral sources.

6.2 Hotjar

Hotjar is a user behavior analytics tool that allows you to visualize how users interact with your website.

With Hotjar, you can track user clicks, scroll depth, and form submissions.

The tool also provides heatmaps and session recordings, allowing you to understand how users navigate your website and identify any usability issues.

6.3 BuzzSumo

BuzzSumo, in addition to being a content ideation tool, also offers valuable insights into content performance.

With BuzzSumo, you can analyze the social media engagement, backlinks, and overall popularity of your content.

The tool helps you identify your top-performing content and understand what resonates with your audience.

7. Project Management Tools

7  project management tools

Managing your content marketing projects efficiently is crucial for staying organized and meeting deadlines.

Project management tools can help you streamline your workflow, collaborate with team members, and track the progress of your content marketing initiatives.

You can use AtOnce's management tool to save time on emails & writing:

AtOnce management tool

7.1 Trello

Trello is a popular project management tool that uses boards, lists, and cards to help you organize your tasks.

With Trello, you can create boards for different projects, add tasks to lists, and assign team members to specific cards.

The tool also allows you to set due dates, add attachments, and leave comments, making it easy to collaborate with your team.

7.2 Asana

Asana is a versatile project management tool that offers a wide range of features, including task management, team collaboration, and project tracking.

With Asana, you can create projects, assign tasks to team members, and set due dates.

The tool also provides a visual timeline view, allowing you to track the progress of your content marketing initiatives.

7.3 Monday.com

Monday.com is a flexible project management tool that allows you to customize your workflows and track the progress of your projects.

With Monday.com, you can create boards, add tasks, and assign team members.

The tool also provides a variety of templates and integrations, making it easy to manage your content marketing projects.

8. Social Listening Tools

8  social listening tools

Understanding what your audience is saying about your brand and industry is essential for creating relevant and engaging content.

Social listening tools can help you monitor social media conversations, track brand mentions, and identify emerging trends.

8.1 Hootsuite

Hootsuite is a popular social media management tool that offers a social listening feature.

With Hootsuite, you can monitor social media conversations, track brand mentions, and engage with your audience.

The tool also provides insights into social media trends and sentiment analysis.

8.2 Brandwatch

Brandwatch is a comprehensive social listening tool that allows you to monitor and analyze online conversations.

With Brandwatch, you can track brand mentions, analyze sentiment, and identify influencers in your industry.

The tool also provides valuable insights into consumer behavior and market trends.

8.3 Mention

Mention is a real-time media monitoring tool that helps you track brand mentions across the web and social media.

With Mention, you can monitor conversations, analyze sentiment, and engage with your audience.

The tool also provides insights into competitor mentions and industry trends.

9. Video Marketing Tools

9  video marketing tools

Video marketing is becoming increasingly popular, and incorporating videos into your content strategy can help you engage your audience and drive more traffic to your website.

Video marketing tools can help you create, edit, and optimize your videos for maximum impact.

Example of me using AtOnce's AI marketing assistant to make ads & do marketing without spending hours on 1 page:

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9.1 Wistia

Wistia is a video hosting platform that allows you to upload, customize, and share your videos.

With Wistia, you can add interactive elements, collect viewer data, and analyze the performance of your videos.

The platform also provides valuable insights into engagement rates, play rates, and viewer behavior.

9.2 Vidyard

Vidyard is a video marketing platform that offers a wide range of features, including video hosting, analytics, and personalized video creation.

With Vidyard, you can create customized video experiences, track viewer engagement, and generate leads through interactive videos.

The platform also integrates with popular marketing automation tools.

9.3 Adobe Premiere Pro

Adobe Premiere Pro is a professional video editing software that allows you to create high-quality videos.

With Adobe Premiere Pro, you can edit your videos, add effects and transitions, and optimize them for different platforms.

The software provides a wide range of advanced editing features, making it suitable for both beginners and experienced video creators.

10. Influencer Marketing Tools

Influencer marketing can help you reach a wider audience, build credibility, and increase brand awareness.

Influencer marketing tools can help you identify relevant influencers, manage your influencer campaigns, and measure the impact of your collaborations.

10.1 Upfluence

Upfluence is an influencer marketing platform that allows you to discover and connect with influencers in your industry.

With Upfluence, you can search for influencers based on specific criteria, manage your collaborations, and track the performance of your campaigns.

The platform also provides insights into audience demographics, engagement rates, and ROI.

10.2 BuzzStream

BuzzStream is a comprehensive influencer outreach and relationship management tool.

With BuzzStream, you can find influencers, organize your outreach efforts, and track the progress of your campaigns.

The tool also provides insights into influencer metrics, email open rates, and response rates.

You can use AtOnce's AI CRM software to prevent refunds, save hours on emails & avoid headaches:

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10.3 Traackr

Traackr is an influencer marketing platform that helps you identify, manage, and measure the impact of your influencer collaborations.

With Traackr, you can discover influencers, build relationships, and track the performance of your campaigns.

The platform also provides insights into influencer reach, engagement rates, and brand mentions.

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FAQ

What is a content marketing tool?

A content marketing tool is a software or platform that helps businesses create, manage, and distribute content to attract and engage their target audience.

Why is content marketing important?

Content marketing is important because it allows businesses to establish their brand, build trust with their audience, and drive organic traffic to their website. It also helps in generating leads and increasing conversions.

What are some popular content marketing tools?

Some popular content marketing tools include HubSpot, SEMrush, CoSchedule, and Buffer. These tools offer features such as content creation, social media scheduling, analytics, and SEO optimization.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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