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10 Best Proven Content Marketing Tools for Success 2024

10 Best Proven Content Marketing Tools for Success 2024

Here are 10 important statistics about content marketing:

Example where I'm using AtOnce's AI content generator to write high-quality content: blog posts, emails & ads:

AtOnce AI content generator
  • Content marketing generates three times as many leads as traditional marketing methods.
  • Companies that prioritize content marketing experience six times higher conversion rates.
  • Content marketing costs 62% less than traditional marketing and generates three times as many leads.
  • 72% of marketers say content marketing increases engagement and leads to more loyal customers.
  • Content marketing is the most effective way to build brand awareness, according to 70% of marketers.
  • 90% of consumers find custom content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them.
  • Content marketing generates more than three times as many leads as outbound marketing and costs 62% less.
  • 61% of consumers are more likely to buy from companies that provide custom content.
  • Content marketing drives higher conversion rates, with an average conversion rate of 2.9% compared to 0.5% for traditional marketing.
  • Content marketing is the top priority for 53% of marketers.

1. Keyword Research Tools

1  keyword research tools

Keyword research is the foundation of successful content marketing.

Using keyword research tools like SEMrush, Ahrefs, and Google Keyword Planner can help you identify the most relevant keywords for your target audience.

These tools provide valuable insights into search volume, competition, and related keywords, allowing you to optimize your content for maximum visibility.

1.1. SEMrush

SEMrush is a comprehensive SEO tool that offers a wide range of features, including keyword research.

With SEMrush, you can analyze your competitors' keywords, track your rankings, and discover new keyword opportunities.

The tool also provides valuable insights into search volume, keyword difficulty, and related keywords.

Example of me using AtOnce's AI SEO writer to generate high-quality articles that actually rank in Google:

AtOnce AI SEO writer

1.2. Ahrefs

Ahrefs is another powerful SEO tool that offers a robust keyword research feature.

With Ahrefs, you can explore keyword ideas, analyze search volume, and assess keyword difficulty.

The tool also provides detailed insights into your competitors' keywords, allowing you to stay ahead of the competition.

1.3. Google Keyword Planner

Google Keyword Planner is a free tool provided by Google Ads.

It allows you to discover new keyword ideas, analyze search volume, and assess keyword competition.

While it may not offer as many advanced features as SEMrush or Ahrefs, Google Keyword Planner is a great starting point for keyword research.

2. Content Ideation Tools

2  content ideation tools

Coming up with fresh and engaging content ideas can be challenging.

Content ideation tools can help spark creativity and generate unique content concepts.

Here are three popular content ideation tools:

2.1. BuzzSumo

BuzzSumo is a content discovery tool that allows you to find the most shared content on social media platforms.

By analyzing popular content in your niche, you can gain insights into what resonates with your target audience and create similar content that drives engagement and shares.

2.2. Portent's Content Idea Generator

Portent's Content Idea Generator is a fun and creative tool that generates catchy and attention-grabbing headlines.

Simply enter your keyword, and the tool will provide you with a list of headline ideas that can inspire your content creation process.

2.3. Answer the Public

Answer the Public is a unique content ideation tool that generates content ideas based on questions people are asking online.

By understanding the questions and concerns of your target audience, you can create valuable content that addresses their needs and establishes your expertise.

3. Content Creation Tools

3  content creation tools

Once you have your content ideas, it's time to bring them to life.

Content creation tools can help streamline the process and enhance the quality of your content.

Here are three essential content creation tools:

3.1. Grammarly

Grammarly is a popular writing assistant that helps you eliminate grammar and spelling errors.

It also provides suggestions for improving sentence structure and clarity.

With Grammarly, you can ensure that your content is error-free and easy to read.

I use AtOnce's AI writing software to save 2-3 hours writing first drafts for anything:

AtOnce AI writing software

3.2. Canva

Canva is a user-friendly graphic design tool that allows you to create visually appealing images and infographics for your content.

With its drag-and-drop interface and extensive library of templates, Canva makes it easy to create professional-looking visuals without any design experience.

3.3. Hemingway Editor

Hemingway Editor is a writing tool that helps you improve the readability of your content.

It highlights complex sentences, passive voice, and excessive adverbs, making your writing more concise and engaging.

Hemingway Editor also provides a readability score, allowing you to gauge the readability level of your content.

4. Content Optimization Tools

4  content optimization tools

Optimizing your content for search engines is crucial for driving organic traffic.

Content optimization tools can help you identify areas for improvement and optimize your content for maximum visibility.

Here are three essential content optimization tools:

Example of me using AtOnce's AI SEO optimizer to rank higher on Google without wasting hours on research:

AtOnce AI SEO optimizer

4.1. Yoast SEO

Yoast SEO is a popular WordPress plugin that helps you optimize your content for search engines.

It provides real-time analysis and suggestions for improving your on-page SEO, including keyword usage, meta tags, and readability.

Yoast SEO also offers XML sitemap generation and social media integration.

4.2. Moz Pro

Moz Pro is a comprehensive SEO toolset that includes a powerful content optimization feature.

With Moz Pro, you can analyze your content's performance, identify optimization opportunities, and track your rankings.

The tool also provides valuable insights into your competitors' content strategies.

4.3. Google Search Console

Google Search Console is a free tool provided by Google that allows you to monitor and optimize your website's presence in search results.

With Google Search Console, you can submit your sitemap, analyze your organic search traffic, and identify any issues that may be affecting your content's visibility.

5. Content Distribution Tools

5  content distribution tools

Creating great content is only half the battle.

To reach your target audience, you need to distribute your content effectively.

Content distribution tools can help you amplify your reach and drive more traffic to your website.

Here are three essential content distribution tools:

5.1. Buffer

Buffer is a social media management tool that allows you to schedule and publish your content across multiple social media platforms.

With Buffer, you can plan your social media posts in advance, track engagement metrics, and analyze the performance of your content.

Example of me using AtOnce's AI Facebook post generator to get more engagement and leads:

AtOnce AI Facebook post generator

5.2. Mailchimp

Mailchimp is an email marketing platform that enables you to send targeted email campaigns to your subscribers.

With Mailchimp, you can create visually appealing email templates, segment your audience, and track the success of your email campaigns.

I use AtOnce's AI marketing email generator to save hours writing weekly emails:

AtOnce AI marketing email generator

5.3. Outbrain

Outbrain is a content discovery platform that helps you promote your content on high-traffic websites.

By leveraging Outbrain's network of publishers, you can reach a wider audience and drive more traffic to your website.

Outbrain also provides detailed analytics to help you measure the success of your content distribution campaigns.

6. Analytics Tools

6  analytics tools

Measuring the performance of your content is essential for refining your content marketing strategy.

Analytics tools provide valuable insights into your content's reach, engagement, and conversion rates.

Here are three essential analytics tools:

6.1. Google Analytics

Google Analytics is a free web analytics tool that allows you to track and analyze your website's performance.

With Google Analytics, you can monitor your content's traffic sources, user behavior, and conversion rates.

The tool also provides valuable insights into your audience demographics and interests.

6.2. Hotjar

Hotjar is a user behavior analytics tool that provides visual heatmaps, session recordings, and conversion funnels.

With Hotjar, you can understand how users interact with your content, identify areas for improvement, and optimize your website's user experience.

6.3. Kissmetrics

Kissmetrics is a customer analytics tool that helps you track and analyze the entire customer journey.

With Kissmetrics, you can gain insights into your content's impact on customer acquisition, engagement, and retention.

The tool also provides advanced segmentation and cohort analysis features.

7. Project Management Tools

7  project management tools

Managing your content marketing projects efficiently is crucial for success.

Project management tools can help you stay organized, collaborate with your team, and meet deadlines.

Here are three essential project management tools:

You can use AtOnce's management tool to save time on emails & writing:

AtOnce management tool

7.1. Trello

Trello is a visual project management tool that allows you to create boards, lists, and cards to organize your content marketing projects.

With Trello, you can assign tasks, set due dates, and track the progress of your projects.

The tool also offers collaboration features, making it easy to work with your team.

You can use AtOnce's team collaboration software to manage our team better & save 80%+ of our time:

AtOnce team collaboration software

7.2. Asana

Asana is a versatile project management tool that helps you plan, organize, and track your content marketing projects.

With Asana, you can create tasks, set priorities, and communicate with your team in real-time.

The tool also offers integration with other popular productivity apps.

7.3. Monday.com

Monday.com is a visual project management platform that allows you to manage your content marketing projects in a flexible and customizable way.

With Monday.com, you can create boards, assign tasks, and track progress using visual timelines and dashboards.

The tool also offers automation features to streamline your workflow.

8. Social Listening Tools

8  social listening tools

Understanding what your audience is saying about your brand and industry is crucial for effective content marketing.

Social listening tools allow you to monitor social media conversations, identify trends, and engage with your audience.

Here are three essential social listening tools:

8.1. Hootsuite

Hootsuite is a social media management tool that includes a social listening feature.

With Hootsuite, you can monitor social media mentions, track hashtags, and engage with your audience in real-time.

The tool also provides analytics to help you measure the impact of your social media efforts.

8.2. Brandwatch

Brandwatch is a comprehensive social listening tool that allows you to monitor and analyze online conversations about your brand and industry.

With Brandwatch, you can track sentiment, identify influencers, and gain insights into consumer behavior.

The tool also offers competitive analysis features.

8.3. Mention

Mention is a real-time media monitoring tool that helps you track mentions of your brand, competitors, and industry across the web and social media platforms.

With Mention, you can stay informed about what people are saying about your content and engage with your audience in a timely manner.

9. Video Marketing Tools

9  video marketing tools

Video content is becoming increasingly popular in content marketing.

Video marketing tools can help you create, edit, and distribute engaging video content.

Here are three essential video marketing tools:

I use AtOnce's AI marketing assistant to make ads & do marketing without spending hours on 1 page:

AtOnce AI marketing assistant

9.1. Wistia

Wistia is a video hosting platform that allows you to upload, customize, and embed videos on your website.

With Wistia, you can track video engagement metrics, generate leads with interactive CTAs, and integrate videos into your email marketing campaigns.

9.2. Adobe Premiere Pro

Adobe Premiere Pro is a professional video editing software that offers advanced editing features and effects.

With Adobe Premiere Pro, you can create high-quality videos, add transitions and visual effects, and optimize your videos for different platforms.

9.3. Vidyard

Vidyard is a video marketing platform that helps you create, host, and analyze video content.

With Vidyard, you can personalize videos, generate leads with interactive CTAs, and track video performance.

The tool also integrates with popular marketing automation platforms.

10. Influencer Marketing Tools

Influencer marketing can be a powerful strategy for amplifying your content and reaching a wider audience.

Influencer marketing tools can help you identify, connect with, and manage influencers for your content campaigns.

Here are three essential influencer marketing tools:

10.1. Upfluence

Upfluence is an influencer marketing platform that allows you to discover, contact, and collaborate with influencers in your niche.

With Upfluence, you can analyze influencers' reach and engagement, manage influencer relationships, and track the success of your influencer campaigns.

10.2. BuzzStream

BuzzStream is an outreach and influencer management tool that helps you streamline your influencer marketing efforts.

With BuzzStream, you can find influencers, send personalized outreach emails, and track your influencer relationships.

The tool also provides valuable insights into your outreach performance.

10.3. Traackr

Traackr is an influencer marketing platform that enables you to identify, engage, and measure the impact of influencers on your content campaigns.

With Traackr, you can discover influencers based on relevance and reach, manage influencer relationships, and track the ROI of your influencer marketing initiatives.

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FAQ

What are some popular content marketing tools in 2023?

Some popular content marketing tools in 2023 include HubSpot, SEMrush, and CoSchedule.

How can content marketing tools help businesses in 2023?

Content marketing tools can help businesses in 2023 by streamlining their content creation process, optimizing their content for search engines, and analyzing the performance of their content.

Are there any free content marketing tools available in 2023?

Yes, there are free content marketing tools available in 2023. Some popular free options include Google Analytics, Buffer, and Canva.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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