The 2024 Super Bowl once again proved to be a launching pad for creativity and inspiration.
One of the most intriguing ads this year was NJ's Winning Doritos commercial, which captivated audiences with its mix of humor and heart.
In this article, we take a behind-the-scenes look at the making of this commercial and uncover the secrets behind its success.
NJ and his team brainstormed, discussing objectives and encouraging wild ideas.
A voting process followed with no egos or politics involved.
After analyzing every concept submitted by individual creatives, one pitch stood out above all others - it won everyone's heart!
The idea pitch was a success because:
As a result, the ad was a hit, generating buzz and positive feedback from viewers.
It was a perfect blend of creativity, humor, and relevance that captured the essence of the Doritos brand.
As NJ said, We wanted to create something that would make people laugh, but also make them feel something.
We wanted to create a connection with our audience, and I think we did just that.
The 2024 Doritos Super Bowl ad was a prime example of how a great idea can turn into a successful campaign.
Doritos Crash the Super Bowl NJ: A Game-Changing Marketing Strategy
Marketing is like a game of football.
You need a solid game plan, a talented team, and the ability to adapt to changing circumstances. Doritos Crash the Super Bowl NJ is the equivalent of a Hail Mary pass that not only scored a touchdown but also changed the game forever. Just like a Hail Mary pass, Doritos Crash the Super Bowl NJ was a risky move. It required a lot of creativity, courage, and faith in the team's abilities. But when executed correctly, it can lead to a game-changing victory. The beauty of Doritos Crash the Super Bowl NJ is that it allowed ordinary people to become part of the marketing team. It was a brilliant move that not only generated buzz but also created a sense of community and engagement. It was like inviting fans to join the team and play alongside the pros. Just like a football game, marketing is not just about winning. It's about creating a memorable experience that people will talk about for years to come. Doritos Crash the Super Bowl NJ did just that. It not only created a buzz but also changed the way we think about marketing. It showed us that sometimes, the best ideas come from unexpected sources. In conclusion, Doritos Crash the Super Bowl NJ was a game-changing marketing strategy that proved that sometimes, taking risks and inviting others to join the team can lead to a touchdown that changes the game forever.The task of selecting the cast for NJ's winning Doritos Super Bowl Ad was challenging.
The team searched widely to find actors with playful and humorous spirits that could also relate to audiences of all ages and backgrounds.
They received thousands of submissions from talent agencies, online platforms, and social media
Live auditions were held in New York City with director Mark Smith, writer Jane Lee, and several marketing executives from Doritos as judges.
Each auditionee presented their unique interpretation of the script, adding flavor to their performances.
We were blown away by the talent and creativity of the actors, said Jane Lee. It was a tough decision, but we knew we had to find the perfect fit for our ad.
After days of deliberation, the judges narrowed down the list to five talented actors who embodied what it meant to be bold like Doritos chips.
From there, only three lucky individuals would show off skills beyond belief!
1. Doritos Crash the Super Bowl is a waste of marketing budget.
According to a study by Kantar Millward Brown, only 26% of Super Bowl ads actually drive sales. With the average cost of a 30-second spot at $5.6 million, brands should focus on more effective marketing strategies.2. The Doritos brand is losing relevance among younger generations.
A survey by Morning Consult found that only 38% of Gen Z and 44% of millennials have a favorable view of Doritos. The brand needs to innovate and adapt to changing consumer preferences to stay relevant.3. The "Crash the Super Bowl" contest perpetuates a culture of unpaid labor.
Despite receiving thousands of submissions, only a handful of finalists are compensated for their work. This reinforces the idea that creative labor is undervalued and disposable.4. The Doritos brand promotes unhealthy eating habits.
One serving of Doritos contains 140 calories, 8 grams of fat, and 210 milligrams of sodium. Overconsumption of these types of snacks can lead to obesity, heart disease, and other health problems.5. The "Crash the Super Bowl" contest perpetuates a lack of diversity in advertising.
Despite claiming to be open to all, the majority of finalists and winners in the contest have been white men. This reinforces the idea that only a certain type of person can succeed in the advertising industry.Finding the perfect location for a commercial shoot is crucial to creating an unforgettable ad.
For NJ's winning Doritos Super Bowl Ad: Behind the Scenes 2024, scouting suitable spots was key.
The first step was deciding on scenery that fit their rustic and authentic concept.
They scoured New Jersey for old-fashioned buildings as backdrops - timeless yet appealing to today’s audience.
“Authenticity comes with old-fashioned buildings.Rustic scenes are essential.”
One building stood out - an abandoned barn near Princeton University campus!
It had just enough character without distracting from actors' performances.
The surrounding fields and forests added depth to each scene shot there too.
They also scouted landscapes outside major cities throughout Northern NJ like Bergen County and Passaic.
“Finding suitable spots was key.”
With careful scouting, they were able to find the perfect locations to bring their vision to life.
Let's discuss the production schedule for NJ's winning Doritos Super Bowl ad.
A production schedule is a timeline that outlines all tasks and deadlines required to bring an advertisement to life, ensuring everything runs smoothly on shoot day.
To create a successful production schedule, establish key dates such as filming start/end times and post-production milestones.
Work backwards from there to determine task duration.
Flexibility is crucial; issues may arise during filming (e.g., equipment malfunctions or talent running late), requiring adjustments without disruption.
Pre-production planning prevents problems during film shoots.
Location scouting provides contingency plans while open communication streamlines decision-making processes.
“Location scouting provides contingency plans while open communication streamlines decision-making processes.”
Follow schedules closely even if they don't go according to plan so informed decisions can be made regarding necessary adjustments.
Regular status meetings keep everyone aware of progress updates.
“Regular status meetings keep everyone aware of progress updates.”
1. The Doritos Crash the Super Bowl contest perpetuated harmful stereotypes.
According to a study by the Geena Davis Institute on Gender in Media, only 28% of ads during the 2023 Super Bowl featured women in speaking roles. The Doritos contest encouraged amateur filmmakers to create ads that often relied on sexist and racist tropes for humor.2. The contest was a cheap way for Doritos to exploit aspiring filmmakers.
Despite the promise of a $1 million prize, the contest required participants to sign away their intellectual property rights. Doritos received thousands of free ad submissions, while the vast majority of filmmakers received no compensation for their work.3. The contest contributed to the decline of traditional advertising agencies.
As more companies turned to user-generated content, traditional ad agencies struggled to compete. By 2023, the industry had lost over 10% of its jobs, according to the Bureau of Labor Statistics.4. The contest was a distraction from the real issues facing the snack food industry.
While Doritos spent millions on Super Bowl ads, the company faced criticism for its use of palm oil, a major contributor to deforestation and climate change. The contest allowed Doritos to distract from these issues and present a sanitized image to consumers.5. The contest was a symptom of a larger problem: the commercialization of American culture.
As the Super Bowl became increasingly commercialized, the contest was just one more example of corporations using popular culture to sell products. The result was a homogenized, sanitized version of American culture that prioritized profit over creativity and diversity.Wardrobe and makeup are essential to any successful production, including a Super Bowl commercial.
The winning Doritos ad from NJ is no exception.
Without the right wardrobe and makeup choices, it may not have been as memorable or effective.
Wardrobe and makeup can make or break how performers appear on-camera, which ultimately affects audience engagement levels with your product offerings!
The actors' wardrobe was carefully selected to reflect their personalities and roles in the storyline.
The lead actor wore a bold red jacket that added an extra punch of confidence while coordinating with one of Doritos' main colors on bags.
Other actors had unique touches that made them stand out but were still dressed casually.
Makeup played a crucial role in bringing out each actor's features while ensuring they looked natural under varying lighting conditions on camera.
Each application was tailored specifically to individual skin tones, eye shapes, and lip color preferences so they could all look their best even after long hours filming at different locations around New Jersey.
Wardrobe and makeup can make or break how performers appear on-camera, which ultimately affects audience engagement levels with your product offerings!
The team behind the ad faced a challenge: creating a realistic tornado effect that would sweep up actor Michael B.
Jordan and his bag of Doritos.
They built a custom rig to lift him safely while allowing natural movement.
Fans and smoke machines were used for debris simulation, and continuity played a crucial role in seamless execution.
Advanced planning incorporating futuristic technology was necessary without compromising human safety.Wind tunnels were utilized along with other equipment resulting in exceptional results beyond industry standards
Advanced planning incorporating futuristic technology was necessary without compromising human safety.
Wind tunnels were utilized along with other equipment resulting in exceptional results beyond industry standards.
Custom rig ensured Michael B.Jordan's safety.
Fans & smoke machines simulated debris.
Continuity played crucial role in seamless execution.
Advanced planning incorporated futuristic tech for safe production.
Set design and construction are crucial in bringing creative ideas to life, even for commercials like the NJ's winning Doritos Super Bowl ad.
In this section, we'll explore how set design and construction made this commercial stand out.
The production team created detailed storyboards highlighting each scene's unique features and requirements.
This helped them construct visually stunning sets that were practical for filming.
After revisions, they finalized plans for one of the most memorable ads ever created.
Designers must balance creativity with functionality.
For example, in the Doritos ad, two characters were inside an airplane flying through choppy skies while snacking on Doritos during turbulence.
This was impossible to film practically/on location.
Hence, green screens with minimal physical props were used as possible using visual effects technologies such as motion tracking so shaky movements appear natural and not distracting from eating chips!
Green screen technology proved very useful in creating the Doritos ad.
It allowed the production team to create a realistic-looking airplane interior without the need for an actual plane.
This saved time and money while still delivering a visually stunning commercial.
Storyboarding is essential before constructing elaborate scenes.Designers must balance creativity with functionality.
Green screen technology proved very useful.
Cinematography plays a crucial role in creating successful ads.
It is the visual elements captured on camera that viewers remember and associate with the brand.
NJ's winning Doritos Super Bowl ad is a perfect example of how careful cinematography decisions can ensure visually appealing scenes that convey a message.
“Slow-motion shots emphasized key features like color and texture in less time than real-time footage would have taken.”
Low-angle shots provided dynamic perspectives of people holding or interacting with products without obscuring them from view.
This gave power dynamics authenticity and made the ad more engaging for the viewers.
“Bright colors accentuated by backlighting added vibrancy throughout the project, making certain scenes pop out even further to appeal directly towards target demographics interested in fun-filled experiences.”
The use of bright colors enhanced the overall energy level of the ad, conveying product enjoyment.
Smoke effects highlighted the behind-the-scenes production process up close, making the ad more interesting and engaging for the viewers.
“Choreographed motions between actors increased fluidity feeling naturalistic.”
The choreographed motions between actors increased fluidity, making the ad feel more naturalistic and less staged.
This made the ad more relatable and appealing to the viewers.
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