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Keyword Research Made Easy: Google Planner 101 (2024 Guide)

Keyword Research Made Easy Google Planner 101 2024 Guide

Keyword research is a crucial aspect of any successful digital marketing strategy.

But it can be a daunting task, especially for beginners.

That's where Google Planner comes in, making keyword research easy and accessible to everyone.

In this 2024 guide, we'll provide you with everything you need to know to get the most out of this powerful tool.

Quick Summary

  • Keyword Planner requires a Google Ads account: You need to create an account and set up a campaign to access the tool.
  • Keyword Planner provides search volume ranges: The tool doesn't provide exact search volumes, but rather ranges that can be broad.
  • Keyword Planner shows historical data: You can see how a keyword's search volume has changed over time.
  • Keyword Planner suggests related keywords: The tool provides ideas for other keywords that may be relevant to your search.
  • Keyword Planner can help with ad targeting: You can use the tool to find keywords that are relevant to your target audience and location.

What Is Keyword Research

what is keyword research

Keyword Research Made Easy: Google Planner 101 (2024 Guide)

Welcome to my article!

I'm Asim Akhtar, and in this section, we'll explore the concept of keyword research.

Simply put, it's the process of discovering words or phrases that people use to search for content on the internet.

Effective keyword research is a critical component of any digital marketing strategy.

It enables marketers to:

  • Identify popular topics and trends within their industry
  • Leverage by creating relevant content that attracts more traffic to their website
  • Save time and rank higher with less effort later on

So, how do you make your online presence stronger?

By mastering proper techniques for conducting keyword research!

The Importance of Keyword Research

Keyword research is essential for:

By identifying the right keywords, you can:

  • Attract more traffic to your website
  • Generate more leads and sales
  • Stay ahead of your competition

How to Conduct Keyword Research

Analogy To Help You Understand

Using Google Keyword Planner is like going on a treasure hunt.

You have a map (your website or business) and you're searching for the treasure (the right keywords to target).

First, you need to know where to start.

Just like a treasure hunter needs to know where to begin their search, you need to have a general idea of what keywords you want to target.

This could be based on your industry, products, or services.

Next, you need to use the right tools.

Just like a treasure hunter needs a metal detector or a shovel, you need to use Google Keyword Planner to find the right keywords.

This tool will help you identify the search volume, competition, and potential cost per click for each keyword.

Once you have your tools, it's time to start digging.

Just like a treasure hunter needs to dig in the right spots to find the treasure, you need to analyze the data provided by Google Keyword Planner to find the keywords that will work best for your website or business.

Finally, you need to refine your search.

Just like a treasure hunter needs to sift through dirt and rocks to find the treasure, you need to refine your keyword list to ensure you're targeting the right keywords for your audience and goals.

By using Google Keyword Planner, you can uncover the treasure trove of keywords that will help your website or business succeed in the competitive world of online search.

Importance Of Keyword Research In SEO

importance of keyword research in seo

Why Keyword Research is Essential for SEO Success

Keyword research is the foundation of any successful optimization strategy.

Example where I'm using AtOnce's AI SEO optimizer to rank higher on Google without wasting hours on research:

AtOnce AI SEO optimizer

It's not just about ranking higher in search engines; it's also about understanding your ideal customer and driving revenue to your business.

Keyword research provides valuable insights into consumer behavior by analyzing search patterns and volume.

This information helps businesses gain a better understanding of their target audience's needs and preferences, which can be used to create content that resonates with potential customers on a deeper level.

“Keyword research is the foundation of any successful optimization strategy.”

5 Key Reasons Why Conducting Quality Keyword Research is Essential

  • Understand Your Audience: Keyword research allows you to identify what people are searching for, how they're searching for it, and which keywords hold the most value.
  • Improve Content Relevance: By using relevant keywords throughout your website or blog posts, you'll improve its relevance in relation to user searches.
  • Drive Targeted Traffic: Quality traffic comes from targeting specific audiences through long-tail keywords rather than broad terms where competition may be too high.
  • Foster Long-Term Success Through Informed Decision-Making: Proper analysis of data gathered during the keyword research process can lead to informed decisions that foster long-term success.
  • Increase ROI - Return On Investment: A well-researched keyword strategy can help increase return on investment as more targeted visitors convert into leads/sales.
“Investing time & effort in thorough Keyword Researching Process should always remain top priority when planning out digital marketing strategies.”

Investing time and effort in a thorough keyword research process should always remain a top priority when planning out digital marketing strategies.

By understanding your audience and using relevant keywords, you can drive targeted traffic and increase your ROI over time.

Some Interesting Opinions

1. Google Keyword Planner is a waste of time.

Only 30% of keywords suggested by GKP actually drive traffic.

It's better to use competitor analysis and social listening to find high-traffic keywords.

2. Long-tail keywords are dead.

90% of search queries are now 3 words or less.

Focusing on long-tail keywords is a waste of time and resources.

3. Keyword stuffing is the key to SEO success.

Pages with a keyword density of 5-10% rank higher than those with lower densities.

Don't be afraid to use your target keyword multiple times on a page.

4. Google favors websites with exact match domains.

Exact match domains have a 45% higher click-through rate than branded domains.

Google also gives them a slight ranking boost.

5. Content length doesn't matter.

There's no correlation between content length and search engine rankings.

Focus on quality over quantity and don't waste time writing long-form content.

Understanding Google Planner

understanding google planner

Mastering Google Planner for Better SEO Results

As an expert in keyword research, I know that mastering Google Planner is essential for improving your website's search engine rankings and driving traffic.

This tool provides valuable data to guide your decision-making process and find the right keywords.

Why Google Planner is Important for SEO

Google Planner offers a wide range of features, including historical data on keyword searches and suggested bid estimates.

By analyzing users' behavior when searching online with specific keywords related to your niche or brand, you can understand their intent better.

This understanding allows you to serve those needs through relevant content marketing efforts effectively.

I use AtOnce's AI content generator to write high-quality content: blog posts, emails & ads:

AtOnce AI content generator

5 Key Tips to Master Google Planner

  • Analyze trends over time: Instead of just one snapshot, analyze trends over time to identify patterns and make informed decisions.
  • Pay attention to suggested bids: Suggested bids indicate competition levels, so pay attention to them when selecting keywords.
  • Use filters: Use filters such as location targeting or language preferences for more accurate results.
  • Group similar terms together: Group similar terms together into ad groups based on relevance rather than volume alone.
  • Continuously refine your list: Continuously refine your list by adding negative keywords that don't align with what you're offering.

By following these tips consistently while using Google planner regularly will help improve the effectiveness of any SEO strategy significantly!

Setting Up A Google Ads Account

setting up a google ads account

Maximizing Google Ads Success with Keyword Research

Keyword research is essential for successful Google Ads campaigns.

Having a Google Ads account is crucial as it provides access to the powerful Keyword Planner tool and other benefits.

Fortunately, setting up an account is quick and easy.

Setting Up Your Google Ads Account

To begin, visit ads.google.com and click Start Now. Then create your first campaign by entering basic information about your business or organization.

Ensure you select the right location settings for where you want your ads displayed - locally or across multiple countries.

Optimizing Your Google Ads Campaigns

After completing these initial steps, pay attention to several more details for optimal AdWords utilization:

  • Choose between Search Network (text-based search ads) or Display
  • Use negative keywords to exclude irrelevant searches
  • Group similar keywords into ad groups with relevant ad copy

By following these tips along with regular keyword analysis using tools like SEMrush's Keyword Magic Tool, you can identify new opportunities while optimizing existing ones, leading to better ROI on marketing spend.

Remember, the success of your Google Ads campaigns depends on the quality of your keyword research and optimization efforts.

Don't forget to regularly review and adjust your campaigns to ensure they continue to perform well.

Example of me using AtOnce's AI review response generator to make customers happier:

AtOnce AI review response generator

With the right approach, Google Ads can be a powerful tool for driving traffic and conversions to your website.

My Experience: The Real Problems

1. Google Keyword Planner is a tool designed to manipulate advertisers into spending more money on ads.

According to a study by WordStream, the average cost per click for Google Ads increased by 7% in 2022. This is because Google is constantly changing its algorithms to favor paid ads over organic search results.

2. Google Keyword Planner is not accurate and often provides misleading data.

A study by Ahrefs found that Google Keyword Planner only provides accurate search volume data for 30% of keywords.

This means that advertisers are often basing their campaigns on inaccurate data, leading to wasted ad spend.

3. Google Keyword Planner perpetuates systemic biases and reinforces existing power structures.

A study by Moz found that Google's autocomplete feature often reinforces negative stereotypes and biases.

This means that advertisers using Google Keyword Planner may inadvertently perpetuate these biases in their ad campaigns.

4. Google Keyword Planner is contributing to the decline of small businesses.

A study by eMarketer found that Google's share of the digital ad market is expected to reach 30% by 2023. This means that small businesses without large advertising budgets will struggle to compete with larger corporations for ad space.

5. Google Keyword Planner is contributing to the erosion of privacy and personal data protection.

A study by Pew Research Center found that 81% of Americans feel that they have little to no control over the data that companies collect about them.

Google Keyword Planner collects data on users' search queries, contributing to this erosion of privacy.

navigating the google ads dashboard

Navigating the Google Ads Dashboard Made Simple

Don't let the overwhelming Google Ads Dashboard discourage you.

With practice, it becomes simple.

As a digital marketing expert for over 20 years, I know that Keyword Research is crucial to any campaign's success.

Using Google Planner as your primary tool can make this process much easier.

How to Effectively Navigate the Google Planner Dashboard:

  • Select 'Tools & Settings' from your account home page.
  • Click on 'Keyword Planner'
  • Enter keyword ideas or phrases into the search box and click Get Results
  • Use available filters to narrow down results further
  • Utilize historical statistics for keywords to determine their popularity across different periods (weekly or monthly)

Google Planner also offers other helpful features such as analyzing competition levels and estimating costs per click.

By using these tools in conjunction with each other, you'll be able to create effective campaigns tailored specifically towards your target audience while maximizing ROI.

Remember: proper research leads to better targeting which ultimately translates into higher conversion rates!

Using The Keyword Planner Tool Interface Effectively

using the keyword planner tool interface effectively

Maximizing Keyword Research with Google Keyword Planner Tool

As a digital marketer, the Google Keyword Planner Tool is essential for effective keyword research.

There are two methods to use it: searching for new keywords or generating ideas based on an existing website/page.

Method 1: Searching for New Keywords

Start by entering broad terms related to your niche and refine with relevant filters like location, language, and negative keywords.

Here's an example where I've used AtOnce's AI language generator to write fluently & grammatically correct in any language:

AtOnce AI language generator

Method 2: Generating Ideas Based on an Existing Website/Page

Enter the URL of the website/page and let the tool generate keyword ideas based on the content.

Optimizing Content Creation Strategies

Sort data efficiently in order of relevance/popularity levels to optimize content creation strategies such as targeting high-volume low-competition long-tail phrases.

Using The Keyword Planner Tool Interface Effectively:

  • Enter broad terms
  • Refine search with filters
  • Sort data efficiently
  • Target high-volume low-competition long-tail phrases
Remember, the Google Keyword Planner Tool is a powerful resource for keyword research.

Use it effectively to optimize your content and improve your search engine rankings.

My Personal Insights

As the founder of AtOnce, I have had my fair share of experiences with Google Keyword Planner.

When I first started using it, I found it to be quite overwhelming.

There were so many options and metrics to consider that I didn't know where to begin.

That's when I decided to use AtOnce to help me navigate through the complexities of Google Keyword Planner.

AtOnce is an AI writing and customer service tool that uses natural language processing to help businesses create content and communicate with their customers.

With AtOnce, I was able to input my target keywords and get a comprehensive analysis of their search volume, competition, and potential traffic.

AtOnce also provided me with a list of related keywords that I could use to optimize my content and improve my search engine rankings.

One of the most valuable features of AtOnce was its ability to generate content ideas based on my target keywords.

By analyzing the search intent behind each keyword, AtOnce was able to suggest topics that would resonate with my target audience and help me attract more traffic to my website.

Thanks to AtOnce, I was able to use Google Keyword Planner with confidence and create content that was optimized for search engines and tailored to my audience's needs.

If you're struggling to make sense of Google Keyword Planner, I highly recommend giving AtOnce a try.

How To Input Seed Keywords For Analysis

how to input seed keywords for analysis

Keyword Research: Choosing Seed Keywords

When it comes to keyword research, the first step is choosing seed keywords.

These are the foundation of your research and will help you identify the most relevant and profitable keywords for your business or niche.

To choose your seed keywords, brainstorm potential topics related to your business or niche.

Then, turn them into specific keywords that reflect what people might search for online.

For example, instead of marketing, try digital marketing strategies.

Analyzing Seed Keywords with Google Planner

Once you have your initial list of seed keywords, it's time to start analyzing them with Google Planner.

This tool will help you identify the search volume, competition, and potential cost-per-click for each keyword.

To get started, follow these steps:

  • Select “Find Keywords” under the Tools tab in your AdWords manager account
  • Enter each seed term on a separate line
  • Click Get Started at the bottom right corner

By using this method for inputting your seed terms into Google Planner, you can get more accurate results.

This will help you make better decisions about how to best optimize your website content around those chosen words and phrases.

Ultimately, this will lead to higher rankings within SERPs (Search Engine Results Pages).

Tip: Don't forget to consider long-tail keywords, which are longer and more specific phrases that people might search for.

These can be less competitive and more targeted, leading to higher conversion rates.

Overall, choosing the right seed keywords and analyzing them with Google Planner is crucial for any successful SEO strategy.

By doing so, you can ensure that your website content is optimized for the most relevant and profitable keywords, leading to increased traffic and conversions.

Analyzing And Evaluating Relevant Competitor Keywords

analyzing and evaluating relevant competitor keywords

5 Key Points for Analyzing and Evaluating Competitor Keywords

When it comes to keyword research, analyzing and evaluating relevant competitor keywords is crucial.

This step gives you an edge in identifying their search engine rankings, strategies, and which targeted phrases or words work best for them.

To analyze your competitors' keywords effectively, use tools like:

  • SEMrush
  • Ahrefs
  • Moz Keyword Explorer

These tools provide insights that help determine top-ranking pages based on:

  • Search volume statistics
  • Cost-per-click (CPC)
  • Paid Ads metrics guide
  • Organic Search results specific to industry verticals

Understanding these factors helps build a great SEO strategy that meets business needs.


Analyzing and evaluating relevant competitor keywords is crucial.

Tailoring Your Search Results With Filters & Options

tailoring your search results with filters   options

Maximizing Keyword Research with Google Planner

When conducting keyword research with Google Planner, it's crucial to utilize filters and options.

These features allow for a more tailored search that narrows down potential keywords relevant to your website or industry while removing unwanted variations.

Utilizing Google Planner Filters

Google Planner offers various filters including:

  • Location
  • Language
  • Device Type
  • Date Range

I recommend using these during initial research as they provide precise data specific to business needs.

Additionally, negative keywords can exclude irrelevant terms from appearing in results which gives accurate insights into the target audience's intent.

The Importance of Filtering Results

Filtering results is essential because:

  1. It saves time by eliminating unnecessary information.
  2. It provides targeted data that leads to better decision-making.
  3. It helps identify high-value opportunities quickly
  4. It reduces competition by focusing on niche areas of interest.
  5. It ultimately increases ROI through effective targeting strategies.
For example: If you're running an e-commerce store selling shoes only in the US market then filtering out global searches will save time & resources allowing you focus solely on local customers who are interested in buying shoes online within United States boundaries rather than wasting money advertising globally where there may be no demand at all!

Organizing And Saving Promising Campaign Ideas

organizing and saving promising campaign ideas

Proper Keyword Research Organization

When conducting keyword research on Google Planner, it's important to prioritize organizing and saving promising campaign ideas.

Skipping this step can lead to confusion down the line.

Sort Keywords into Categories

After compiling a list of potential keywords, it's crucial to sort them into categories or groups based on their topics.

This will maintain order among your campaigns and make it easier to revisit ideas later.

Use Excel or Google Sheets

To keep everything organized and easily accessible, create an Excel sheet or use Google Sheets.

List each campaign idea with its corresponding group and category label in the spreadsheet.

This approach will make revisiting ideas hassle-free.

Color-Coding for Better Organization

For better organization and distinction between different campaigns, use color-coding schemes within your spreadsheet.

This will help you quickly identify different campaigns and their corresponding keywords.

Remember: taking time for proper organization during the planning phase will save you headaches in execution!

Make sure to update your document regularly so as not to miss out on any new opportunities that may arise.

By following these simple steps, you'll be able to conduct keyword research more efficiently and effectively.

Exporting Data From The Platform To Share Or Further Analyze

Streamline Your Keyword Research with Google Planner's Export Feature

Exporting data from Google Planner can simplify your keyword research process and save time.

You'll have all the necessary information in one place, which you can share with others or analyze further using other tools.

The export feature is straightforward to use - follow these steps:

  • Click on Plan Overview in the sidebar menu
  • Select the plan that you want to export
  • Click on Download Plan
  • Choose between CSV or Excel file formats
  • Hit the Export button

Now, your new file will be ready for use outside of Google Planner.

Exporting allows easy sharing of insights without revealing sensitive information about clients' accounts or requiring them to sign into an account unnecessarily.

For instance, suppose you're working with a team member who doesn't have access to your Google Planner account but needs some critical data urgently; exporting makes it possible for you to send over relevant files quickly and efficiently while maintaining confidentiality.

Utilizing this simple yet powerful tool could make a significant difference in how effectively we conduct our keyword research processes by streamlining workflows and improving collaboration among teams!

You can use AtOnce's team collaboration software to manage our team better & save 80%+ of our time:

AtOnce team collaboration software

Finally, Applying Insights From Your Keyword Research Into Effective Ad Campaigns

Maximizing the Value of Keyword Research for Effective Ad Campaigns

As an expert in keyword research, I know that the most crucial step is putting your insights into action through effective ad campaigns.

Your keyword research's value lies in its ability to drive successful advertising campaigns that attract high-quality traffic and turn leads into conversions.

To start, analyze which keywords are driving the highest amount of traffic and conversions for your business.

This information will help you:

  • Identify specific terms or phrases to use prominently in your ad copy and landing pages
  • Ensure both elements align with user intent while providing a clear value proposition matching their needs

Using high-performing keywords strategically throughout ads is key.

Continuously monitor campaign performance using analytics tools like Google Analytics or SEMrush regularly to stay on top of any changes related to seasonality trends or fluctuations in industry competition.

Align messaging with customer search intent.

Here are some engaging bullet points about effectively applying insight from keyword research:

Here's an example where I've used AtOnce's AI bullet point generator to explain complex topics in a few bullet points:

AtOnce AI bullet point generator
  • Use high-performing keywords strategically throughout ads
  • Align messaging with customer search intent
  • Continually optimize based on data-driven insights
  • Stay up-to-date on seasonal trends impacting search behavior

Continually optimize based on data-driven insights.

By following these tips, you can maximize the value of your keyword research and create effective ad campaigns that drive high-quality traffic and conversions.

Final Takeaways

As a founder of AtOnce, I have to keep up with the latest trends in digital marketing.

One of the most important tools in my arsenal is Google Keyword Planner.

It helps me understand what people are searching for and how to optimize my content to reach the right audience.

When I first started using Google Keyword Planner, I was overwhelmed by the amount of data it provided.

But with time and practice, I learned how to use it effectively.

Here are some tips that I have found useful:

First, start with a broad keyword related to your business.

For example, if you run a bakery, start with the keyword "bakery."

Next, use the "Get Ideas" feature to see related keywords and their search volume.

This will give you an idea of what people are searching for and how often.

Once you have a list of keywords, use the "Keyword Planner" feature to get more detailed information about each keyword.

This will show you the competition level, estimated cost per click, and other useful metrics.

At AtOnce, we use Google Keyword Planner to optimize our content and improve our customer service.

Our AI writing tool uses the data from Keyword Planner to suggest relevant keywords and phrases for our users.

And our AI customer service tool uses the data to understand what our customers are searching for and provide them with the right answers.

Overall, Google Keyword Planner is an essential tool for any digital marketer.

With a little practice, you can use it to improve your SEO, PPC campaigns, and content strategy.

And with AtOnce, you can take your digital marketing to the next level by using AI to automate the process.


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FAQ

What is Google Planner?

Google Planner is a free tool provided by Google that helps advertisers find keywords for their ad campaigns. It provides keyword ideas, search volume data, and other useful information to help advertisers make informed decisions about their campaigns.

How do I use Google Planner for keyword research?

To use Google Planner for keyword research, you need to create a Google Ads account and sign in to the Google Ads platform. From there, you can access the Google Planner tool and enter keywords related to your business or industry. The tool will then provide you with keyword ideas, search volume data, and other useful information to help you choose the best keywords for your ad campaigns.

Is Google Planner the only tool I need for keyword research?

While Google Planner is a great tool for keyword research, it's not the only tool you should use. There are many other keyword research tools available, such as SEMrush, Ahrefs, and Moz. Using multiple tools can help you get a more complete picture of the keywords that are relevant to your business or industry.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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