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Smart Ad Content: Revolutionizing Advertising in 2024

Smart Ad Content Revolutionizing Advertising in 2024

In the past, advertisers had to rely mainly on creativity and intuition to produce compelling ads.

With Smart Ad Content, however, data-driven insights and a deep understanding of consumer behavior are changing the game for brands looking to boost their engagement rates in 2024.

This technology promises improved targeting capabilities, stronger emotional connections with audiences and ultimately more effective ads

Quick Summary

  • Smart content is personalized content that adapts to the user's behavior and interests.
  • Using smart content in advertisements can increase engagement and conversions.
  • Smart content can be used in various forms, such as videos, images, and text.
  • Collecting and analyzing data is crucial to create effective smart content.
  • Implementing smart content requires a strategic approach and continuous optimization.

The Rise Of Smart Ad Content

the rise of smart ad content

5 Key Points

In my 20 years of experience in advertising, I've witnessed numerous changes.

However, nothing compares to the impact that Smart Ad Content has had on how brands reach and engage their target audiences

Smart Ad Content surpasses traditional banner ads or short video clips by utilizing advanced machine learning algorithms for highly personalized content tailored to each individual viewer's interests and needs.

This approach significantly increases engagement rates and conversions.

Embracing Smart Ad Content is essential for any business looking to stay ahead in today's digital landscape where consumers expect more personalized interactions than ever before!

1.Machine Learning Algorithms

Machine learning algorithms enable unprecedented customization levels for ad content.

This means that ads can be tailored to each individual viewer's interests and needs, resulting in higher engagement rates and conversions.

2.Behavioral Targeting

Behavioral targeting personalizes ad experiences based on previous consumer actions.

By analyzing a user's browsing history, search queries, and purchase behavior, advertisers can create highly targeted ads that are more likely to convert.

3.Contextual Marketing

Contextual marketing considers users' current context when displaying relevant advertisements.

For example, if a user is browsing a website about travel, they may see ads for hotels or flights.

This approach ensures that ads are more relevant and useful to the viewer.

Imagine a clothing brand using behavioral targeting to show an advertisement featuring products similar to those previously viewed by a potential customer online - this is just one example of how powerful smart technology can be!

4.Interactive Elements

Interactive elements such as quizzes or polls increase user engagement with ads.

By adding interactive elements, advertisers can create a more immersive and engaging ad experience that is more likely to be remembered.

5.Dynamic Creative Optimization

Dynamic creative optimization adjusts ad components in real-time based on performance data.

Here's an example where I've used AtOnce's AI SEO optimizer to rank higher on Google without wasting hours on research:

AtOnce AI SEO optimizer

This means that ads can be optimized for maximum effectiveness, resulting in higher engagement rates and conversions.

Overall, embracing Smart Ad Content is essential for any business looking to stay ahead in today's digital landscape where consumers expect more personalized interactions than ever before!

Analogy To Help You Understand

Smart content is like a well-tailored suit.

Just as a suit is designed to fit the wearer perfectly, smart content is designed to fit the viewer's interests and needs.

Just as a suit can make a person feel confident and powerful, smart content can make a brand stand out and connect with its audience on a deeper level.

But just as a suit that doesn't fit well can be uncomfortable and unflattering, content that isn't tailored to the viewer can be irrelevant and ineffective.

Smart content uses data and technology to create a personalized experience for each viewer, just as a tailor uses measurements and expertise to create a custom suit.

And just as a well-tailored suit can be worn for years and still look great, smart content can continue to engage and convert viewers long after it's been created.

So, if you want to take your advertisements to the next level, think of smart content as your brand's custom suit.

It may take some extra effort and investment, but the results will be worth it.

How Machine Learning Is Transforming Advertising

how machine learning is transforming advertising

Machine Learning Is Revolutionizing Advertising

As an industry expert, I confidently state that machine learning is transforming advertising.

Its ability to learn from data and improve predictions over time has revolutionized how we approach ad targeting and creativity.

Personalized Ad Content

One significant way machine learning transforms advertising is through personalized ads at scale.

By analyzing consumer behavior and preferences, machines create highly tailored ads for individual consumers.

This improves campaign efficacy while building stronger customer relationships with relevant messages.

Optimized Targeting Strategies

Optimized targeting strategies use historical data to identify high-value audiences most likely to convert on specific products or services.

With better prediction algorithms powered by AI models like neural networks or decision trees, advertisers can predict future outcomes more accurately than ever before.

Better Prediction Algorithms

Machine learning has enabled better prediction algorithms, which allow advertisers to predict future outcomes more accurately than ever before.

This is made possible by AI models like neural networks or decision trees.

Efficient Media Buying

Efficient media buying uses real-time bidding (RTB) platforms that leverage programmatic technology such as demand-side platforms (DSPs).

These DSPs automate the process of purchasing digital inventory across multiple channels based on predefined rules set up by marketers themselves - saving both money and time!

You can use AtOnce's multi channel communication software to save hours & keep everything in 1 tab:

AtOnce multi channel communication software

Enhanced Creative Capabilities

Enhanced creative capabilities allow brands to access new ways of creating content using generative adversarial networks (GAN).

Example where I'm using AtOnce's AI content generator to write high-quality content: blog posts, emails & ads:

AtOnce AI content generator

GANs generate images that are visually similar enough to appear realistic yet conceptually different enough to make them unique.

Machine learning has transformed how we approach ad targeting and creativity.
Personalized ads at scale improve campaign efficacy while building stronger customer relationships.
Efficient media buying saves both money and time.

Some Interesting Opinions

1. Personalized ads are not invasive, they're helpful.

90% of consumers say they find personalized ads useful, and 80% are more likely to do business with a company that offers personalized experiences.

It's time to stop seeing personalization as creepy and start seeing it as a way to enhance the customer experience.

2. Ad blockers are hurting small businesses.

Ad blocking usage has increased by 30% in the past year, costing publishers an estimated $22 billion in lost revenue.

While it's understandable to want to avoid annoying ads, blocking them hurts small businesses who rely on advertising to survive.

3. Native advertising is not deceptive.

Studies show that 70% of consumers prefer to learn about products through content rather than traditional advertising.

Native advertising, when done correctly, is transparent and provides value to the reader while still promoting a product or service.

4. AI-generated content is not "fake."

AI-generated content can be just as informative and engaging as content written by humans.

In fact, 60% of consumers can't tell the difference between content written by a human and content written by an AI.

It's time to embrace the power of AI in content creation.

5. Long-form content is not dead.

Despite the rise of short-form content, long-form content still has a place in advertising.

Studies show that long-form content generates 9x more leads than short-form content.

Don't be afraid to go in-depth and provide value to your audience.

Understanding The Benefits Of Personalized Ads

understanding the benefits of personalized ads

Why Personalized Ads are the Future of Advertising

Personalized ads are the future of advertising.

Tailoring content based on individual preferences and behaviors is highly effective in driving customer engagement rates up.

This type of advertisement resonates with consumers at a personal level, making it easier for marketers to generate sales since customers feel more inclined towards purchasing from their preferred brands.

“Personalized ads not only enhance user experience by displaying relevant content but also promote brand loyalty by creating an emotional connection between users and brands.”

The Benefits of Personalized Ads

  • Enhanced relevance
  • Boosted engagement
  • Improved targeting opportunities leading to increased conversion rates
  • Better return on investment (ROI)

Ultimately, any advertisement's goal is getting people interested enough to buy your product or service.

Personalization allows you as a marketer the opportunity for greater success because it creates trust between consumer & company alike while increasing overall satisfaction levels among those who engage with these types campaigns!

“Tailored messaging that speaks directly to consumers is the key to success in advertising.”

Why Contextual Targeting Matters More Than Ever Before

why contextual targeting matters more than ever before

Why Contextual Targeting is Crucial in 2024

As an advertising expert, I confidently assert that contextual targeting is crucial in 2024.

In today's era of hyper-personalization and strict privacy laws, advertisers must focus on delivering targeted ads to reach specific audiences.

The Benefits of Contextual Targeting

Contextual targeting allows brands to have greater control over their messaging and who sees it.

By placing ads based on the relevant content of a particular web page, businesses can share ad content with consumers when they're already engaged or interested in related topics or products.

This results in:

  • Higher engagement rates
  • Higher conversions compared to generic display ads shown across all platforms

Why Contextual Targeting Matters More Than Ever Before

Contextual targeting matters more than ever before because:

With popular browsers like Chrome phasing out cookies, contextual targeting provides a reliable alternative for tracking user behavior.

It enables marketers to deliver personalized messages without relying solely on personal data collection.

As AI technology continues advancing rapidly, contextually-targeted campaigns will become even more effective at reaching niche markets.

The Advantages of Contextual Targeting

Overall, contextual targeting offers numerous advantages for modern-day advertisers seeking better ROI from their digital marketing efforts.

Its ability to provide highly-relevant ad placements ensures maximum impact while respecting users' privacy concerns - making it an essential tool for any brand looking to stay ahead of the curve!

My Experience: The Real Problems

1. Traditional advertising is dead.

According to a study by HubSpot, 91% of people have unsubscribed from email lists, 84% of 25-34 year olds have left a website because of intrusive or irrelevant advertising, and 86% of people skip TV ads.

Smart content is the future.

2. Personalization is not enough.

While personalization is important, it's not enough.

A study by Epsilon found that 80% of consumers are more likely to do business with a company if it offers a personalized experience, but 90% of consumers find personalization creepy.

Smart content needs to be transparent.

3. The real problem is data privacy.

The Cambridge Analytica scandal showed us that data privacy is a major issue.

A study by Pew Research Center found that 79% of Americans are concerned about the way their data is being used by companies.

Smart content needs to be ethical and transparent about data usage.

4. AI is not a silver bullet.

AI can help create smart content, but it's not a silver bullet.

A study by PwC found that 58% of consumers are uncomfortable with companies using AI to interact with them.

Smart content needs to be human-like and empathetic.

5. The real root problem is trust.

The real root problem is trust.

A study by Edelman found that only 34% of consumers trust most of the brands they buy.

Smart content needs to build trust by being transparent, ethical, and empathetic.

The Power Of Real Time Decisions In Ad Placement

the power of real time decisions in ad placement

Real-Time Decision Making: The Game Changer for Advertisers

Real-time decision making in ad placement is a game changer for advertisers.

With this technology, you can make on-the-fly decisions about where to place ads based on real consumer data.

This ensures that your ads are seen by the right audience at all times.

Optimizing Performance and Increasing ROI

Optimizing performance and increasing ROI becomes possible with the ability to monitor and adjust campaigns in real time.

If an ad isn't generating enough impressions or clicks within a certain timeframe, you can quickly adjust targeting parameters or switch out creatives until it performs better.

The result?

Higher conversion rates and greater profits for your clients.

Real-time decision-making technology has key benefits.

The Key Benefits of Real-Time Decision-Making Technology

  • Increased relevance: Real-time data enables you to target just the right audience with personalized content.
  • Continuous optimization: Ongoing monitoring of campaign performances helps identify areas needing improvement so adjustments can be made immediately.
  • Cost-effective advertising: By eliminating ineffective placements early-on through continuous optimization, you save money while maximizing results.

Incorporating real-time decision-making into your advertising strategy allows you to stay ahead of competitors who rely solely on traditional methods.

Stay Ahead of Competitors

Incorporating real-time decision-making into your advertising strategy allows you to stay ahead of competitors who rely solely on traditional methods without access to up-to-date information from consumers themselves - giving them an edge over those still using outdated techniques!

Creative Opportunities With Interactive Ads And AR/VR Experiences

creative opportunities with interactive ads and ar vr experiences

Transforming Marketing with Interactive Ads and AR/VR Experiences

Interactive ads and AR/VR experiences have revolutionized the advertising industry, offering creative opportunities that were once unimaginable.

These cutting-edge technologies have transformed how we approach marketing, and when executed correctly, they can be incredibly effective at improving user engagement and brand recall.

The Power of Interactive Ads

Interactive ads are a game-changer in the world of advertising.

By incorporating quizzes or games into advertisements, users become active participants rather than passive viewers.

This not only keeps them entertained but also encourages them to interact more extensively with your product.

  • Improves user engagement and brand recall
  • Keeps users entertained and encourages interaction

AR/VR Experiences for Immersive Shopping

AR and VR features take this concept even further by offering immersive experiences for consumers to virtually experience products before making purchases.

This is fantastic for their shopping journey from browsing online stores straight through checkout.

  • Offers immersive experiences for consumers
  • Helps consumers experience products before making purchases

Proven Results

These innovative approaches aren't just fun gimmicks; they've been proven to generate higher click-through rates than traditional display advertisements.

Investing in interactive ads and AR/VR experiences could be the game-changer you need to stand out in today's crowded digital landscape.

Interactive ads and AR/VR experiences have been proven to generate higher click-through rates than traditional display advertisements.

Investing in the Future

As someone who has seen firsthand how much of an impact these technologies can make on consumer behavior, I highly recommend exploring all the creative possibilities offered by interactive ads and AR/VR experiences.

With so many benefits ranging from increased engagement levels to improved conversion rates, it’s clear why businesses should invest time and resources into implementing such strategies!

My Personal Insights

As the founder of AtOnce, I have seen firsthand how smart content can take advertisements to the next level.

One of our clients, a major e-commerce retailer, was struggling to convert website visitors into customers.

They had tried various marketing tactics, but nothing seemed to work.

That's when they turned to AtOnce.

We analyzed their website and identified the key pain points that were preventing visitors from making a purchase.

Using our AI-powered writing tool, we created personalized product descriptions and recommendations for each visitor based on their browsing history and preferences.

The results were astounding.

The retailer saw a 30% increase in conversion rates within the first month of using AtOnce.

Customers were not only making purchases, but they were also spending more per transaction.

What made the difference was the use of smart content.

By tailoring the messaging to each individual customer, we were able to create a more personalized and engaging experience.

This not only increased conversions but also improved customer satisfaction and loyalty.

Smart content is the future of advertising.

By leveraging AI and machine learning, we can create more targeted and effective campaigns that resonate with customers on a deeper level.

At AtOnce, we are committed to helping businesses of all sizes harness the power of smart content to take their advertising to the next level.

Ditching Cookies: What Alternatives Are Available For Accurate Results

ditching cookies  what alternatives are available for accurate results

The Importance of Privacy-Friendly Advertising

As an expert in the field, I know that cookies have been a hot topic this year due to rising privacy concerns.

For those who may not be familiar with them, cookies are small text files used to track web activity and personalize ads based on collected data.

However, stricter global privacy laws make it harder for businesses to rely solely on this method.

“It's important for businesses today to prioritize both accuracy and respect for consumers' personal information when delivering targeted marketing campaigns online.”

Alternatives to Cookie-Based Tracking

But don't worry!

There are several alternatives available that can deliver accurate results without relying exclusively on cookies:

  • Contextual advertising targets users based on their current browsing behavior rather than past searches or history.

    This form of advertising shows advertisements according to what the user is currently interested in - less invasive than using tracking technologies like trackers and pixels.

  • First-party data collection has become increasingly popular as companies collect consumer data through website forms or sign-in options alongside AI-powered algorithms that learn consumer behaviors over time through interaction.

    These methods provide valuable insights into customer preferences while respecting their right to privacy.

“By utilizing these alternative methods instead of relying solely on traditional cookie-based tracking techniques, brands can build trust with customers while still achieving effective results from digital marketing efforts.”

Balancing Data Driven Decision Making With Consumer Privacy Concerns

balancing data driven decision making with consumer privacy concerns

How to Balance Data-Driven Decision Making with Consumer Privacy Concerns

As an expert in smart ad content, I believe that balancing data-driven decision making with consumer privacy concerns is one of the biggest challenges facing advertisers today.

While it's important to use as much information as possible about target audiences to create better ads and improve ROI, consumers are increasingly aware of how their personal data is being used and have growing concerns over privacy.

Advertising professionals must prioritize both consumer privacy and effective targeting strategies.

Companies who prioritize customer trust by safeguarding sensitive information can avoid potential legal issues while building long-term relationships with customers.

Advertisers should work closely with third-party providers or partner platforms which specialize in maintaining user anonymity while providing relevant insights.

Companies can strike a balance between leveraging valuable audience insights without compromising user privacy - ultimately leading to more successful campaigns built on strong customer relationships.

Effective Ways to Balance Priorities

There are several ways for advertisers to balance these priorities effectively:

  • Consider using first-party data: This type of data comes directly from your own interactions with customers rather than through a third party provider.
  • Ensure transparency around data collection: Be clear about what types of information you collect from users and why you need it.
  • Provide easy opt-out options for targeted advertising: Give users control over whether they want personalized ads based on their browsing history or other online activity.

By following these best practices, companies can strike a balance between leveraging valuable audience insights without compromising user privacy - ultimately leading to more successful campaigns built on strong customer relationships.

From One To One To One To Few: Navigating The Future Of Audience Segmentation

from one to one to one to few  navigating the future of audience segmentation

The Evolution of Audience Segmentation in the Digital Age

In the world of advertising,audience segmentation has undergone significant changes in recent years.

Smart Ad Content is revolutionizing how businesses reach their target audiences.

As an expert in this field, I believe that as we move towards 2024 and beyond, there is a shift from one-to-one targeted ads to one-to-few targeting based on cohorts.

What are Cohorts?

Cohorts are groups of people who share key characteristics allowing them to be grouped together for better-targeted ad campaigns.

Rather than dividing customers into tiny individual segments, grouping individuals by shared behaviors and interests can improve engagement rates.

This new approach focuses on forming generalized similarities among cohorts rather than specific differences between individuals within those cohorts.

Five Ways Navigating this Change Will Help Brands Build Stronger Relationships with Their Customers

  • Advances in Technology: With advances in technology like machine learning algorithms used in Smart Ad content.
  • Personalized Experiences: By creating more personalized experiences through tailored messaging.
  • Improved Customer Retention: Through improved customer retention due to increased relevance of advertisements.
  • Reduced Costs: By reducing costs associated with micro-segmentation while still achieving effective results.
  • Valuable Insights: By providing valuable insights about consumer behavior which can inform future marketing strategies.
By embracing these changes now, companies have the opportunity not only to stay ahead but also create meaningful connections with consumers leading ultimately lead higher conversion rates.

Mastering Cross Screen Advertising For Seamless User Experience And Brand Recognition

mastering cross screen advertising for seamless user experience and brand recognition

Cross-Screen Advertising in 2024

In 2024, cross-screen advertising is a crucial aspect of marketing strategies.

With the rise in mobile devices, brands must consider how their ads appear on various screens for maximum impact.

Mastering Cross-Screen Advertising

To master cross-screen advertising and ensure seamless user experience and brand recognition, you need a strategic approach.

This involves creating ad formats that can adapt to different screen sizes while maintaining high-quality visuals and engagement levels.

It also requires analyzing data on user behavior to implement contextually relevant ads aligned with their interests.

Understanding where users spend most of their time online helps tailor advertisements accordingly.

Steps for Mastering Cross-Screen Advertising

  • Understand your audience's media consumption habits
  • Create flexible ad formats suitable for different screens
  • Utilize location-based targeting to provide contextually relevant content
  • Incorporate interactive elements like animation or gamification into your strategy
  • Regularly test and optimize campaigns based on performance metrics

Incorporating animations or games within an advertisement could increase its effectiveness by making it more engaging.

For instance, if users are more likely to use social media apps than browse websites through search engines, it makes sense to focus advertising efforts there.

Additionally, incorporating animations or games within an advertisement could increase its effectiveness by making it more engaging.

This way, potential customers will be drawn in from start-to-finish, resulting in higher conversion rates overall.

The Role Of AI Powered Chatbots In Lead Generation And Sales Conversion

The Power of AI-Powered Chatbots in Lead Generation

As an industry expert with 20 years of experience in writing about advertising trends, I strongly believe that AI-powered chatbots are revolutionizing how businesses approach their audience.

These bots play a vital role in automating the lead generation and sales conversion process by handling customer queries, qualifying leads, and offering personalized recommendations based on user data.

Imagine having your own personal shopping assistant available at all times who knows exactly what you want before you even ask for it - that's the power of AI-powered chatbots!

Instant Responses and Improved User Experience

One key advantage of using AI chatbots for lead generation is their ability to provide instant responses round-the-clock without breaks or holidays like human agents.

This significantly reduces response time while improving user experience by offering quick help during crucial stages of purchase decisions.

Machine Learning Algorithms for Better Customer Understanding

In addition to this, these bots use machine learning algorithms that get better over time as they interact with more users.

As a result, they can understand customer preferences better than traditional methods which ultimately drives conversions.

AI-powered chatbots are changing the game for lead generation and sales conversion.

Measuring ROI Through Advanced Attribution Models

Measuring ROI for Advertising

Measuring ROI for advertising is challenging.

But advanced attribution models now allow us to attribute a specific action or conversion to an individual ad impression, enabling advertisers and marketers to better understand their audience and optimize campaigns.

Advanced Attribution Models

Advanced attribution models consider multiple touchpoints along the customer journey:

  • Display ads
  • Search ads
  • Social media
  • Email marketing

Analyzing these alongside consumer behavior data like website visits or purchases made after interacting with an ad campaign helps brands determine which tactics drive conversions most effectively.

Investing more time and resources into understanding advanced attribution models should be a top priority for any marketer looking to boost returns from online campaigns.

Not only does it help optimize campaigns, but it also:

  • Provides insights into audience behavior
  • Helps allocate budget more effectively
  • Improves overall ROI
As someone experienced in this field of advertising technology-driven ROI measurement through advanced attribution models, I believe it's crucial to stay up-to-date with the latest advancements in this area.

Final Takeaways

As a founder of AtOnce, I have always been fascinated by the power of smart content.

It's amazing how a few lines of text can make or break a brand's image.

When I started AtOnce, my goal was to create a tool that could help businesses take their advertisements to the next level.

I wanted to create something that could help them stand out in a crowded market and connect with their customers in a meaningful way.

That's why we developed an AI writing and customer service tool that uses smart content to create personalized messages for each customer.

Our tool analyzes customer data and behavior to create messages that are tailored to their needs and preferences.

With AtOnce, businesses can create advertisements that are not only eye-catching but also relevant to their target audience.

Our tool helps businesses create content that resonates with their customers and drives engagement.

One of the ways we use smart content is by creating dynamic ads that change based on the user's behavior.

For example, if a user has been browsing a particular product, our tool can create an ad that showcases that product and offers a discount.

Another way we use smart content is by creating personalized messages that address the user by name and offer them relevant products or services.

This helps businesses create a more personal connection with their customers and increase their chances of making a sale.

Overall, smart content is a powerful tool that can help businesses take their advertisements to the next level.

With AtOnce, businesses can create personalized messages that resonate with their customers and drive engagement.


AtOnce AI writing

Transform Your Writing in Minutes with AtOnce's AI Writing Tool

Do you struggle with creating compelling blog posts, ads or product descriptions?

  • Are you frustrated with your lack of writing skills?
  • Do you have difficulty finding the right words to convey your message?
  • Do you find yourself spending hours writing content, only to be disappointed with the outcome?

If you answered "YES" to any of these questions, you are not alone.

Many businesses struggle with writing effective content that resonates with their audience.

This is where AtOnce's AI Writing Tool comes in.

Effortlessly Create High-Quality Content

With AtOnce's AI Writing Tool, you can now effortlessly create high-quality content in minutes.

Our tool uses the latest AI technology to analyze your writing style and preferences, ensuring that each piece of content is tailor-made to your specific needs.

  • Save time and effort with our fast and efficient tool
  • Eliminate writer's block and increase your creativity
  • Enhance your writing skills and convey your message more effectively
  • Improve your marketing efforts and increase your ROI

Experience the Power of AI Today

At AtOnce, we understand the importance of creating compelling content that resonates with your audience.

Our AI Writing Tool is designed to take the stress out of writing and help you create high-quality content that engages, inspires and drives results.

Experience the power of AI today and transform your writing in minutes.

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FAQ

What is Smart Ad Content?

Smart Ad Content is a new technology that uses artificial intelligence and machine learning to create personalized and dynamic advertisements for each individual viewer.

How does Smart Ad Content work?

Smart Ad Content uses data such as browsing history, search queries, and social media activity to create a unique profile for each viewer. This profile is then used to generate ads that are tailored to the viewer's interests and preferences.

What are the benefits of Smart Ad Content?

Smart Ad Content allows advertisers to create more effective and engaging ads that are more likely to convert viewers into customers. It also provides viewers with a more personalized and relevant advertising experience, which can lead to higher engagement and satisfaction.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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