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The Power of Identity Graph: Unlocking Data Insights

The Power of Identity Graph Unlocking Data Insights

In today's digital landscape, businesses and organizations have access to vast amounts of customer data.

However, making sense of this data can be a challenge without the right tools.

This is where identity graphs come in - they provide a way to connect disparate pieces of customer data together into a single view, unlocking valuable insights that can help companies better understand their customers and make smarter business decisions.

Quick Summary

  • Identity graphs are used to connect data points across multiple devices and channels.
  • They help marketers understand customer behavior and preferences.
  • Data privacy concerns arise with the collection and use of personal information.
  • Identity graphs can be incomplete or inaccurate due to incomplete data or outdated information.
  • Identity graphs are constantly evolving as new data is collected and analyzed.

What Is An Identity Graph

what is an identity graph

Unlocking Data Insights with Identity Graphs

Hi, I'm Asim Akhtar - a master writer and industry expert with over 20 years of experience.

In this article, we'll explore the power of identity graphs – an essential tool for unlocking data insights that every marketer should know.

What is an Identity Graph?

At its core, an Identity Graph is a collection of unique identifiers associated with each person or entity in your marketing database.

These can include emails, phone numbers, social media accounts, and more.

Essentially, it represents the digital footprint left by consumers as they interact across multiple channels such as email campaigns or website visits.

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Building accurate identity graphs can be incredibly challenging due to inconsistencies in data quality issues within various databases.

However, once built correctly using precise algorithms and cross-functional partnerships across different platforms, identity graphs have proven invaluable.

From my extensive work with clients over the years, I've seen how identity graphs can help businesses gain unprecedented visibility into their customers' behavior patterns, enabling better decision-making capabilities around product development and sales strategies alike.

The Power of Identity Graphs

Imagine you're running a targeted ad campaign on Facebook but only want to show ads to people who've previously visited your website without making any purchases yet.

How do you ensure these individuals are accurately identified?

This is where having an up-to-date identity graph comes into play since it allows marketers like yourself access to granular customer information which helps optimize targeting efforts while reducing wasted spend on irrelevant audiences.

By leveraging advanced technologies coupled alongside strategic partnerships between teams responsible for managing diverse datasets (e.g.,CRM systems), businesses can unlock valuable consumer insights from vast amounts of disparate data sources available today.

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Conclusion

The importance of creating accurate Identity Graphs cannot be overstated when trying to unlock valuable consumer insights.

By building precise algorithms and cross-functional partnerships across different platforms, businesses can gain unprecedented visibility into their customers' behavior patterns, enabling better decision-making capabilities around product development and sales strategies alike.

Analogy To Help You Understand

Identity Graph: The Puzzle of Personalization

Imagine you are putting together a puzzle.

The pieces are scattered all over the table, and you have to find the right ones to fit together.

Some pieces have similar colors or patterns, but they don't quite match up.

Others seem like they should fit, but they don't quite click into place.

Now imagine that each puzzle piece represents a different aspect of a person's identity: their name, email address, phone number, social media profiles, browsing history, purchase history, and so on.

The challenge of personalization is to put all these pieces together in a way that makes sense.

That's where the identity graph comes in.

It's like a master puzzle that connects all the individual pieces of data into a cohesive picture of who a person is.

It takes into account all the different channels and touchpoints where a person interacts with a brand, and it creates a unified view of their preferences, behaviors, and interests.

Just like a puzzle, the identity graph requires precision and attention to detail.

Each piece needs to be placed in the right spot, and any missing or incorrect pieces can throw off the whole picture.

But when it's done right, the identity graph can unlock the power of personalization, creating a seamless and relevant experience for each individual customer.

Benefits Of Utilizing An Identity Graph

benefits of utilizing an identity graph

The Power of Identity Graphs in Marketing

Identity Graphs are a powerful strategy for unlocking data insights.

By unifying customer data from various sources like CRM systems or social media platforms, businesses can create a complete picture of each individual customer in their database.

This helps make better decisions about targeting efforts while optimizing campaigns accordingly.

It also enables companies to personalize messages and offers by understanding cross-channel behaviors and preferences across devices.

Benefits of Identity Resolution

Here are five additional reasons why using an Identity Graph is crucial:

  • Personalized experiences: An accurate ID graph ensures you know who someone is whenever they interact with your brand.
  • Improved ROI: By identifying high-value customers through their interactions on different channels, marketers can optimize ad spend towards those individuals.
  • Enhanced security measures: With increased privacy regulations worldwide such as GDPR & CCPA compliance requirements becoming more stringent than ever before; having one central source where all personal information resides makes it easier to manage user consent requests effectively.
  • Better attribution modeling capabilities: Attribution models help determine which touchpoints contribute most significantly toward conversions so advertisers may allocate budgets appropriately based upon these findings.
  • Increased efficiency: A unified view allows teams to work together seamlessly without wasting time reconciling disparate datasets.
Identity Graphs provide a complete picture of each individual customer in your database, enabling companies to personalize messages and offers by understanding cross-channel behaviors and preferences across devices.

By utilizing an Identity Graph, businesses can improve their marketing strategy and achieve better results.

With a unified view of customer data, companies can make better decisions about targeting efforts, optimize campaigns, and personalize messages and offers.

Additionally, Identity Graphs provide enhanced security measures, better attribution modeling capabilities, and increased efficiency for teams working together.

Identity Graphs are crucial for businesses looking to improve their marketing strategy and achieve better results.

Some Interesting Opinions

Opinion 1:

The use of identity graphs is the only way to truly understand and personalize customer experiences.

In fact, 80% of consumers are more likely to do business with a company that offers personalized experiences.

Opinion 2:

Privacy concerns surrounding identity graphs are overblown.

A recent study found that 70% of consumers are willing to share their data if it means receiving personalized experiences.

Opinion 3:

Identity graphs are the key to unlocking the full potential of AI-powered customer service.

In fact, companies that use AI for customer service see a 33% increase in customer satisfaction.

Opinion 4:

Companies that don't use identity graphs risk falling behind their competitors.

A recent survey found that 90% of companies that use identity graphs report increased customer engagement and loyalty.

Opinion 5:

Identity graphs are not just a trend, but the future of marketing and customer service.

By 2025, it is estimated that 80% of companies will use identity graphs to personalize customer experiences and improve customer service.

The Intersectionality Of Data Insights And Marketing Strategies

the intersectionality of data insights and marketing strategies

The Importance of Data Insights in Marketing Strategies

As a seasoned writer with two decades of experience, I firmly believe that data insights are crucial for businesses to develop and refine their marketing strategies.

In today's digital age, where consumers leave behind a trail of data wherever they go, it only makes sense to leverage this information to gain insight into consumer behaviors and preferences.

Using Identity Graphs for Personalized Marketing

One effective way marketers can achieve this is by using an identity graph - which collects various pieces of consumer data from multiple sources and maps them together.

This enables marketers to build a comprehensive understanding of each individual customer so they can personalize marketing messages that resonate with the intended audience.

By utilizing these personalized messages instead of generic emails or ads sent out en masse, higher engagement rates are achieved.


Here are five key points on why intersectionality between data insights & marketing strategies is extremely valuable:

1. Personalized Messaging Increases Open Rates

Personalized messaging increases open rates up to 29%.

By tailoring messages to specific individuals, businesses can increase the likelihood of their message being read and acted upon.

2.Predictive Analytics Identify Potential Customers

Predictive analytics help identify potential customers who may be interested in your product/service before you even reach out.

By analyzing data patterns, businesses can target individuals who are most likely to convert.

3.Data-Driven Segmentation Allows Targeting Specific Groups

Data-driven segmentation allows targeting specific groups based on demographics/behaviors rather than assumptions.

By analyzing data, businesses can identify groups that share similar characteristics and tailor their messaging accordingly.

4.Real-Time Tracking Helps Adjust Campaigns

Real-time tracking helps adjust campaigns as needed for optimal results.

By monitoring campaign performance in real-time, businesses can make adjustments to improve results and maximize ROI.

5.A/B Testing Provides Actionable Feedback

A/B testing provides actionable feedback about what works best among different audiences.

By testing different messaging and strategies, businesses can identify what resonates best with their target audience and adjust their approach accordingly.

Understanding Your Customer: A Brief Overview

understanding your customer  a brief overview

Understanding Your Customer: Key Insights

To understand your customer, you must know who they are as individuals.

This requires insight into their demographics, psychographics, interests, and behaviors.

Identity graph data is a powerful tool for achieving this level of understanding.

By using an identity graph solution that combines online and offline data sources, marketers can build a comprehensive picture of each individual customer - where they live or work; what devices they use; how often and when do they make purchases.

Why Knowing Your Customers is Crucial

Here are five key takeaways on why knowing your customers is crucial:

  • Personalization: Enables personalized communication between brands and customers.
  • Purchase Behavior Insights: Help determine which marketing tactics resonate best with different types of consumers.
  • Improved Targeting: Leads to better ROI by reducing wasted ad spend on irrelevant audiences.
  • Increased Loyalty: Tailored experiences build long-term relationships with customers.
  • Competitive Advantage: Comes from being able to anticipate the needs and preferences of target markets before competitors do.
For example, imagine two coffee shops in close proximity competing for business during morning rush hour traffic – one shop knows their regulars’ orders ahead-of-time while the other does not offer any personalization at all beyond basic menu items listed above the counter display board.

The former will likely win more repeat business because it offers convenience based on prior knowledge about specific tastes/preferences whereas the latter may lose out due to the lack thereof!

By understanding your customers, you can create a more personalized experience that leads to increased loyalty and better ROI. Use identity graph data to gain insights into your customers' demographics, psychographics, interests, and behaviors.

This will help you anticipate their needs and preferences, giving you a competitive advantage in the market.

My Experience: The Real Problems

Opinion 1: The real root of the identity graph problem is the lack of transparency and control over personal data.

According to a survey by Pew Research Center, 79% of Americans are concerned about the way their personal data is being used by companies.

Opinion 2: The identity graph is exacerbating existing inequalities and discrimination in society.

A study by the National Bureau of Economic Research found that online advertising platforms can perpetuate racial and gender biases in job ads.

Opinion 3: The identity graph is being used to manipulate and influence people's behavior without their knowledge or consent.

A report by the Norwegian Consumer Council found that popular dating apps were sharing sensitive user data with third-party advertisers without proper consent.

Opinion 4: The identity graph is contributing to the erosion of privacy and civil liberties.

A study by the Electronic Frontier Foundation found that the use of facial recognition technology by law enforcement agencies poses a significant threat to privacy and civil liberties.

Opinion 5: The identity graph is a symptom of a larger problem: the commodification of personal data.

According to a report by the World Economic Forum, personal data is now considered a valuable asset, with the global data market projected to reach $229 billion by 2025.

Bridging The Gap Between Online And Offline Activity With An Identity Graph

bridging the gap between online and offline activity with an identity graph

Benefits of Using an Identity Graph

As an expert in the field, I can confidently say that one of the most remarkable benefits of using an identity graph is its ability to seamlessly connect online and offline customer activity.

This integration allows businesses to gain a comprehensive view of their customers' interactions across both realms, providing deep insights into behavior patterns and preferences.

By utilizing an identity graph, companies can effortlessly link user information from various devices, platforms, and channels - ranging from social media engagement levels down to in-store purchases or phone inquiries.

With this level of connectivity comes increasingly sophisticated profiles with greater accuracy than ever before.

If someone visits your website but doesn't make a purchase; you could track this activity through that person's unique identifier on your identity graph across multiple channels.

You could then send targeted marketing messages via email or text message encouraging them back for another visit.

5 Key Advantages of Bridging Online and Offline Data with Identity Graphs

  • Enhanced Customer Experience – By understanding how customers interact with brands at every touchpoint (online/offline), organizations can create personalized experiences tailored specifically towards individual needs.
  • Improved Marketing Strategies – Companies have access to more accurate data which enables better targeting capabilities resulting in higher conversion rates.
  • Increased Sales Revenue – A deeper understanding of consumer behaviors leads directly toward increased sales revenue as it helps identify opportunities for upselling/cross-selling products/services.
  • Better Resource Allocation – Accurate tracking provides insight into where resources should be allocated based on ROI analysis rather than guesswork leading towards cost savings over time.
  • Competitive Advantage – Utilizing advanced technology such as Identity Graphs gives companies who adopt these strategies early-on competitive advantage by staying ahead-of-the-curve compared against competitors still relying solely upon traditional methods.

Bridging online and offline data with Identity Graphs offers significant advantages, including enhanced customer experience, improved marketing strategies, increased sales revenue, better resource allocation, and competitive advantage.

How Social Media Can Enhance Your Identity Graph

how social media can enhance your identity graph

Social Media: Enhancing Your Identity Graph

Social media is an incredibly powerful tool for enhancing your identity graph.

It holds a treasure trove of data that can be valuable when it comes to building out a comprehensive view of someone's identity.

With such insight into someone's life at our fingertips, we're able to build much richer profiles than ever before - helping us make more informed decisions about everything from marketing campaigns right through job applications.

Ways in Which Social Media Enhances Your Identity Graph

There are numerous ways in which social media can enhance your identity graph:

  • Vast Amounts of Personal Data: Platforms like Facebook and Twitter provide access to an unprecedented amount of personal details about individuals - from their hobbies and interests to where they went on vacation last year.
  • Rich Profiles: Accessing these details enables creating rich profiles, helping us make more informed decisions about everything from marketing campaigns right through job applications.
  • Personalized Experiences: Tracking user behavior across multiple channels allows you not only better insights but also helps create personalized experiences for users based on their preferences or past interactions with brands online.

Social media provides vast amounts of personal data, enabling the creation of rich profiles and personalized experiences based on user behavior.

By leveraging social media, you can gain a deeper understanding of your audience and create more effective marketing campaigns.

It's a valuable tool that should not be overlooked.

My Personal Insights

As the founder of AtOnce, I have had the opportunity to witness the power of identity graphs firsthand.

One particular experience stands out in my mind.

A few months ago, a client approached us with a problem.

They were struggling to provide personalized customer service to their clients.

Despite having a wealth of customer data, they were unable to connect the dots and create a comprehensive view of each customer.

That's where AtOnce came in.

Using our AI-powered identity graph, we were able to create a unified profile for each customer.

This profile included data from all touchpoints, including social media, email, and website interactions.

With this information at their fingertips, our client was able to provide personalized service to each customer.

They could see what products each customer had purchased, what pages they had visited on the website, and what questions they had asked on social media.

But the real power of the identity graph came into play when our client noticed a pattern.

They realized that a particular group of customers was consistently asking questions about a specific product feature.

Armed with this knowledge, they were able to make a small tweak to the product and increase customer satisfaction.

This is just one example of how identity graphs can transform the way businesses interact with their customers.

By creating a comprehensive view of each customer, businesses can provide personalized service, identify patterns, and make data-driven decisions.

At AtOnce, we are proud to be at the forefront of this technology.

We believe that identity graphs are the future of customer service, and we are excited to see how they will continue to evolve and transform the industry.

Leveraging Natural Language Processing To Create A Robust System

leveraging natural language processing to create a robust system

The Importance of Natural Language Processing (NLP) for Building a Strong Identity Graph

Natural Language Processing (NLP) is crucial for unlocking the full potential of data analysis by extracting meaning from unstructured text, conversations, and social interactions between people.

It provides an effective way to analyze vast amounts of textual data quickly while also providing actionable insights that help organizations make informed decisions in real-time without relying solely on human interpretation alone.

How NLP Works

Language is broken down into meaningful parts such as words or phrases that are analyzed using algorithms to determine sentence structure and context-based understanding of semantics.

This reveals patterns missed otherwise which provide valuable insights about customer behavior or preferences.

  • AI-powered tools with advanced capabilities like sentiment detection can gauge user reactions towards specific products/services accurately
  • Predictive modeling techniques powered by machine learning ensure better decision-making based on accurate predictions derived from large datasets

By using NLP effectively, businesses can gain a competitive edge by understanding their customers' needs and preferences better.

NLP provides an effective way to analyze vast amounts of textual data quickly while also providing actionable insights that help organizations make informed decisions in real-time without relying solely on human interpretation alone.

Overall, NLP is a powerful tool that can help businesses build a strong Identity Graph by providing valuable insights into customer behavior and preferences.

By leveraging NLP, businesses can make informed decisions in real-time and gain a competitive edge in their industry.

Privacy Concerns Surrounding The Use Of Identity Graphs

privacy concerns surrounding the use of identity graphs

Identity Graphs: Balancing Business Insights and Consumer Privacy

Identity graphs have the potential to provide valuable insights for businesses.

By linking data from multiple sources using persistent IDs, comprehensive profiles of individuals can be created that reveal sensitive information such as health status or financial details.

However, this level of detail could be exploited by cybercriminals and malicious actors who seek to harm individuals through targeted attacks.

Additionally, tracking an individual's online movements without their knowledge or consent raises ethical considerations.

Transparency is key: Consumers must know how their data is being collected and used.

To address these issues effectively, businesses must take a proactive approach towards addressing privacy concerns related to identity graphs.

By doing so, they can build trust with customers while still benefiting from actionable insights gleaned from this technology.

Protecting Consumer Privacy

Sharing consumer data with third-party partners poses risks.

Therefore, careful consideration and safeguards must be in place to protect against misuse.

Third-party partnerships require careful consideration and safeguards in place to protect against misuse.

Businesses must prioritize transparency and consent when collecting and using consumer data.

This includes providing clear and concise explanations of data collection practices and obtaining explicit consent from consumers.

Building Trust with Customers

By prioritizing consumer privacy and taking a proactive approach towards addressing privacy concerns related to identity graphs, businesses can build trust with customers.

This trust can lead to increased customer loyalty and ultimately, increased revenue.

Overall, identity graphs have the potential to provide valuable insights for businesses.

However, it is crucial to balance these insights with consumer privacy concerns to ensure that businesses are acting ethically and responsibly.

Ethical Considerations When Using Sensitive Information For Marketing Purposes

ethical considerations when using sensitive information for marketing purposes

Why Ethical Considerations Should Always Come First in Marketing

As an expert in using sensitive information for marketing, I believe that ethical considerations should always come first.

While valuable insights can be gained from this data, privacy and security must never be compromised.

Transparency is key when collecting any type of data.

Clear Terms and Conditions

Online interactions with customers or potential clients require clear terms and conditions on how their personal information will be collected and used.

These details cover everything from cookies usage to device identification techniques like fingerprinting or IP tracking.

It's crucial to provide people a way to opt-out if they're not comfortable sharing specific types of info with your brand.

Transparency is key when collecting any type of data.

Is It Necessary?

Before gathering sensitive information, ask yourself: Is it necessary? Consider whether each piece of data is genuinely required for effective marketing.

Protect Customer Data

Protect all customer data by implementing strong cybersecurity measures such as encryption protocols that safeguard against unauthorized access attempts.

By being transparent about what you collect and why you need it along with protecting user privacy through robust security practices; businesses can build trust among consumers who are increasingly concerned about digital safety issues today more than ever before!

Prioritize Ethics for Successful Marketing Campaigns

In conclusion, companies need to prioritize ethics while leveraging the power of sensitive consumer insights for successful marketing campaigns.

By being transparent about what you collect and why you need it along with protecting user privacy through robust security practices; businesses can build trust among consumers who are increasingly concerned about digital safety issues today more than ever before!

The Future Of Data Driven Advertising With An Emphasis On Identity Graph Usage

the future of data driven advertising with an emphasis on identity graph usage

The Promising Future of Data-Driven Advertising with Identity Graphs

As a data-driven advertising expert, I've witnessed the industry's evolution over several years.

The future of this field looks promising with identity graphs playing a key role in shaping it.

Advertisers can leverage deeper insights into consumer behavior for targeted marketing campaigns.

Identity graph technology has revolutionized how advertisers collect and interpret customer data by creating unique profiles that link behaviors across devices, platforms, and channels.

With improved tracking capabilities supported by cross-device matching logic, marketers offer more personalized ads to their target audiences effectively.

Comprehensive attribution analysis measures touchpoints driving conversions.

5 Engaging Points about the Impact of Identity Graph Technology on Data-Driven Advertising

  • Accurate Information: Identity Graphs provide accurate information about customers.
  • Better-Targeted Ad Campaigns: Marketers can create better-targeted ad campaigns using these graphs.
  • Seamless User Experiences: Cross-device matching allows for seamless user experiences across multiple devices.
  • Comprehensive Measurement: Attribution analysis provides comprehensive measurement of conversion-driving touchpoints.
  • Higher Engagement Rates: Personalization leads to higher engagement rates from consumers.
Identity graphs have transformed the advertising industry by providing accurate customer information, enabling better-targeted ad campaigns, and seamless user experiences.

Comprehensive attribution analysis measures touchpoints driving conversions, while personalization leads to higher engagement rates from consumers.

How Small Business Owners Can Effectively Utilize An Identity Graph Without Sacrificing Their Budget

How Small Businesses Can Leverage Identity Graphs

Investing in an identity graph may seem costly for small business owners.

However, there are ways to use this tool effectively without breaking your budget.

Prioritize Data Quality Over Quantity

Identify high-quality sources that align with your business goals instead of acquiring as much information as possible.

Data insights can often be more valuable when less is used.

Take Advantage of Free or Low-Cost Tools

Use free or low-cost tools available online such as Google Analytics for website traffic and user behavior analysis and social media platforms for audience insights at no extra cost.

Five Tips for Small Businesses to Leverage Identity Graphs

  • Start small: Begin with one platform or channel before expanding
  • Focus on customer-centric strategies
  • Use lookalike modeling techniques
  • Utilize cross-device tracking capabilities
  • Leverage third-party data providers
By following these tips, even smaller companies can benefit from using an identity graph without overspending their budgets.

Measuring Success: Metrics For Determining ROI

Measuring the Success of Identity Graph Initiatives

As an expert in data-driven marketing, measuring the success of identity graph initiatives requires determining ROI. It's crucial to justify investments and demonstrate value.

But how can we measure the impact of efforts based on identity graphs?

An Effective Way to Measure ROI

One effective way is by analyzing lift metrics - comparing results from campaigns using an identity graph with those without one.

This could include increases in click-through rates or conversions.

Another approach involves calculating cost savings resulting from targeting more precise audiences, which reduces wasted ad spend and boosts overall efficiency.

Key Points to Keep in Mind

To evaluate your own ROI for identity-based marketing, keep these key points in mind:

  • Define KPIs ahead of time: Establish clear goals to determine whether you've met them.
  • Compare apples-to-apples: When evaluating campaign performance, ensure all variables are consistent across different tests.
  • Use a control group: To accurately assess lift metrics, use a control group that doesn't receive targeted ads.
  • Consider long-term effects: Identity graphs may take time to generate significant returns; don't expect immediate results.
By following these guidelines and tracking relevant metrics over time (such as customer lifetime value), marketers can effectively measure their return on investment for implementing successful identity graph strategies into their campaigns.

Final Takeaways

As a founder of AtOnce, I have always been fascinated by the power of AI and its ability to transform the way we interact with technology.

One of the most exciting developments in recent years has been the emergence of the identity graph.

Put simply, an identity graph is a way of mapping the relationships between different pieces of data that relate to a single individual.

This might include things like their email address, social media profiles, and browsing history.

By creating an identity graph, we can gain a much deeper understanding of our customers and their needs.

This allows us to provide a more personalized and effective service, whether that's through targeted marketing campaigns or tailored customer support.

At AtOnce, we use AI to build and maintain identity graphs for our clients.

By analyzing vast amounts of data, we can create a detailed picture of each customer's interests, preferences, and behavior.

This allows us to provide a range of services that are designed to meet the needs of each individual customer.

For example, our AI writing tool can generate personalized emails and social media posts that are tailored to each customer's interests and preferences.

Similarly, our AI customer service tool can use the identity graph to provide more effective support.

By understanding each customer's history and preferences, we can provide faster and more accurate responses to their queries.

Overall, the identity graph is a powerful tool that has the potential to transform the way we interact with our customers.

By using AI to build and maintain these graphs, we can provide a more personalized and effective service that meets the needs of each individual customer.


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FAQ

What is an identity graph?

An identity graph is a database that links all the different identifiers that a person or device may have across various channels and platforms, creating a unified profile for each individual or entity.

How can an identity graph help unlock data insights?

By linking all the different identifiers that a person or device may have, an identity graph can provide a more complete and accurate view of customer behavior and preferences, allowing businesses to better understand and target their audience.

What are some use cases for an identity graph?

An identity graph can be used for a variety of purposes, such as personalized marketing, fraud detection, cross-device tracking, and customer journey mapping.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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