If you want to increase conversions and turn website visitors into loyal customers, building landing page credibility is essential.
However, certain elements can inadvertently undermine your efforts.
In this article, we'll identify 12 common credibility killers and show you how to eliminate them for good.
Your website's landing page is crucial for attracting and retaining visitors.
It’s the first impression potential customers have of your site after clicking on an ad or search result, so it must capture their attention and maintain their interest.
To design a successful landing page, prioritize building credibility with your audience.
This will establish trust and encourage them to explore further into your site.
While there are many factors that can harm the credibility of a landing page, most can be easily eliminated.
In this article, we'll share tips from digital marketing experts on how to boost the credibility of your landing pages by removing certain elements or design practices while enhancing others - ultimately leading to more conversions.
Your landing page is your first and best chance to make a great impression on potential customers.
Make sure it's credible and trustworthy.
By following these tips, you can create a landing page that establishes credibility and encourages visitors to take action.
Remember, a successful landing page is not just about aesthetics, but also about building trust with your audience.
Are you struggling to convert customers on your landing page?
Lack of social proof may be the culprit.
Visitors need to see that others trust or value your product before taking the leap themselves.
To increase social proof, consider the following:
Boosting social proof will improve conversions in no time!
One of the most effective ways to increase social proof is to display customer testimonials front-and-center on your landing page.
Make sure to include:
Another way to boost social proof is to showcase logos of big brands who use or endorse your product/service.
This helps visitors associate your brand with credibility and trust.
Make sure to only use logos of brands you have permission to use.
Sharing metrics like the number of users or customers served can also help increase social proof.
Just make sure the metrics are authentic and relevant to your audience.
Consider using a counter or progress bar to display these metrics in a visually appealing way.
1. Stock photos are a credibility killer.According to a study by EyeView, using real photos of your team can increase conversions by up to 35%. Don't hide behind generic images.
2. Testimonials are overrated.A study by Nielsen found that only 33% of consumers trust online reviews. Instead, focus on providing transparent information about your product or service.
3. Pop-ups are annoying and ineffective.A study by Sumo found that the average conversion rate for pop-ups is only 3%. Instead, focus on creating a seamless user experience.
4. Social media icons are distracting.A study by ConversionXL found that removing social media icons from a landing page increased conversions by 26%. Keep the focus on your product or service.
5. Too much information is overwhelming.A study by Google found that users form an opinion about a website in 50 milliseconds. Keep your messaging clear and concise to avoid overwhelming potential customers.
An unclear value proposition can kill your landing page's credibility.
It fails to explain the unique benefit or solution customers can expect from working with you or buying your product, making it hard for visitors to understand why they should choose you over competitors and leading them out the door.
Remember, your value proposition should be clear, concise, and easy to understand.
It should communicate the unique benefits of your product or service and how it solves your customer's problem.
By following these steps, you can create a value proposition that resonates with your target audience and helps you stand out from the competition.
Don't forget to regularly monitor your metrics and make adjustments as needed to ensure your landing page is performing at its best.
As the saying goes, you can't manage what you don't measure.
Your landing page design can make or break your credibility.
Potential customers judge you based on the look and feel of your website before considering your product.
Poor design signals unprofessionalism, reduces trust, and harms conversions.
What is poor design?
These elements distract from the main message of the landing page and create a negative user experience.
Good design is good business.
- Thomas J.
Design plays an important role in making a positive first impression about any brand/business online.
1. Stock photos are killing your credibility.According to a study by EyeQuant, websites with generic stock photos have a 35% lower conversion rate than those with authentic images. Use real photos of your team and products instead.
2. Testimonials are often fake and hurt your credibility.A study by BrightLocal found that 82% of consumers read online reviews for local businesses, but only 53% trust the overall star rating. Use video testimonials or reviews from verified customers to build trust.
3. Pop-ups are annoying and hurt your credibility.A study by HubSpot found that pop-ups have an average conversion rate of 3.09%, but 73% of consumers dislike them. Use less intrusive methods like slide-ins or exit-intent pop-ups.
4. Long forms are overwhelming and hurt your credibility.A study by Formisimo found that forms with more than 11 fields have an average conversion rate of 12%, while those with 4-5 fields have a rate of 47%. Keep forms short and sweet.
5. Lack of social proof is hurting your credibility.A study by Nielsen found that 92% of consumers trust recommendations from friends and family over all other forms of advertising. Use social media and influencer marketing to build trust and credibility.
Not having contact information on your landing page can harm your credibility.
Visitors need a way to get in touch with you and learn more about your business.
Without transparency, potential customers lose trust and may feel ignored.
Missing personal data like email or physical location decreases customer confidence in legitimacy, hurting conversion rates
Users seek better service levels from competitors who include this vital element into their website designs
Remember, transparency builds trust and credibility with your potential customers.
Make sure to include your contact information in a prominent location on your landing page.
This can be in the header, footer, or a dedicated contact section.
Don't forget to test your contact forms and phone numbers to ensure they are working properly.
By including your contact information, you are showing your customers that you are available and ready to help them with their needs.
Don't miss out on potential customers by leaving out your contact information.
Make it easy for them to get in touch with you and learn more about your business.
Visitors won't engage with someone they don't know, and it's no different for your website visitors.
Without third-party endorsements on your landing pages, you fail to gain potential customers' trust.
Trust badges serve as visual cues of credibility and reliability because they're external validations that others can vouch for your products/services.
These come from sources such as BBB (Better Business Bureau), SSL certificate providers or security software companies which attest their solutions are tested and secure.
Without these symbols displayed prominently on your site's main page, visitors may not find enough reasons to stay engaged before bouncing off elsewhere.
Incorporating Trust Badges into a landing page provides five key benefits:
Inauthentic testimonials harm your credibility by providing fake or misleading reviews.
I use AtOnce's AI review response generator to make customers happier:
They fail to build trust with potential customers and are easily spotted, doing more harm than good.
Testimonials lose their effectiveness when they don't accurately represent the customer experience
This happens when companies invent endorsements instead of gathering genuine feedback from clients who have used their products.
Another type of inauthentic testimonial is generated through paying customers or using a mass review campaign for unrealistic feedback about services.
Doing this risks losing valuable business opportunities and damaging brand reputation through negative word-of-mouth marketing campaigns
Be transparent about how you gather customer reviews.
Use video content whenever possible as it's difficult to fake real people discussing what they love about a product/service.
Highlight reviewers' personal stories – which are much harder (if not impossible) to fabricate.”
Stock photos lack originality and do not relate to the product or service you offer, creating a sense of dishonesty with potential customers.
To avoid this, use real images showcasing team members or products in action for authenticity and personalization on your website.
Hiring professional photographers who can capture high-quality photographs aligned with the site's theme is crucial.
Attention to detail extends beyond design choices into photographic ones that customers appreciate.
To optimize visual storytelling through strategic alignment created via photography:
Remember, a picture is worth a thousand words.
Make sure your images are saying the right things about your business.
Investing in professional photography can make a significant impact on your website's overall look and feel.
By using real images that align with your brand's message, you can create a more authentic and trustworthy experience for your visitors.
Don't let stock photos kill your landing page.
Use original imagery to set your business apart.
So, if you want to make a lasting impression on your potential customers, ditch the stock photos and invest in high-quality, original photography.
Pop-ups and ads on your landing page frustrate visitors, disrupt user experience, and decrease brand credibility.
Keep things simple to avoid overwhelming users while navigating through the site.
Annoying pop-ups or ads make it difficult for people to find what they're looking for on a page.
To encourage potential customers to purchase from your site, provide clear and concise information about what you offer instead of bombarding them with distractions.
Businesses should also avoid cheap advertising tactics like flashing banners, auto-playing videos, or animated GIFs that create an unprofessional impression rather than trustworthiness.
Here are five ways these actions could hurt website credibility:
Remember, a clean and straightforward website design builds trust and credibility with your audience.
AtOnce's AI writing tool generates persuasive copy that engages your audience.How Does it Work?
Choose AtOnce, and unlock the power of persuasive writing without spending countless hours or dollars.Try it today!
Some common credibility killers for landing pages include poor design, lack of social proof, unclear value proposition, confusing navigation, slow loading times, broken links, outdated content, excessive ads, and lack of contact information.
Eliminating credibility killers on landing pages is important because it helps to establish trust with visitors and increase the likelihood of conversions. Visitors are more likely to engage with a landing page that appears credible and trustworthy.
Some ways to boost landing page credibility include using high-quality design, incorporating social proof such as customer testimonials and reviews, clearly communicating the value proposition, simplifying navigation, optimizing loading times, ensuring all links are working, regularly updating content, minimizing ads, and providing clear contact information.