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Add LinkedIns Company Follow Button: A 2024 How-To Guide

Add LinkedIns Company Follow Button A 2024 HowTo Guide

If you run a business, no doubt LinkedIn has come across your radar as an invaluable tool.

One often overlooked feature is the ability for companies to add a follow button on their website, which can increase traffic and visibility.

In this how-to guide, we'll walk you through the simple steps of adding a LinkedIn company follow button in 2024.

Quick Summary

  • 1. The Company Follow Button is a new feature on LinkedIn that allows users to follow companies they are interested in.
  • 2. Adding the button to your website is easy and can be done in just a few steps.
  • 3. By following companies on LinkedIn, users can stay up-to-date on company news, job openings, and other important updates.
  • 4. The Company Follow Button is a great way for businesses to increase their visibility and attract new followers.
  • 5. Users can customize the button to match their website's design and branding.

Introduction To The LinkedIn Company Follow Button

introduction to the linkedin company follow button

How to Add LinkedIn's Company Follow Button in 2024

Adding LinkedIn's Company Follow Button is a crucial tool for businesses to expand their online reach by enabling users to follow their company page with ease.

Here's how to do it:

Step 1: Log in and Go to Admin Tools

Log into your business account and click on Admin tools located at the top right corner of your homepage.

Step 2: Select Follow Company and Copy the Code Snippet

Select Follow company and copy the code snippet provided.

Step 3: Paste the Code Snippet Wherever Desired

Paste the copied code snippet anywhere within your website HTML or CMS where you want viewers to see this button.

By doing so, visitors can quickly access key information about your business without having to search elsewhere for details.

Adding LinkedIn's Company Follow Button will help businesses establish more personalized relationships with potential customers through direct engagement from followers which increases brand familiarity over time.
It also enables companies to keep track of important updates and capture interested parties looking for insight into specific fields or industries.

Adding LinkedIn's Company Follow Button:

  • Log in & go Admin Tools Select 'Follow company'
  • Copy Code Snippet provided
  • Paste copied code wherever desired (HTML/CMS)
  • Visitors get quick access; no need searching elsewhere
  • Establishes personal relationship w/ potential clients via direct engagement increasing brand awareness/familiarity while keeping up-to-date info available easily accessible!

Analogy To Help You Understand

LinkedIn Launches Company Follow Button: How to Add It Now

LinkedIn has recently launched a new feature that allows users to follow companies with just one click.

This new feature is similar to the "follow" button on social media platforms like Twitter and Instagram.

Just like how you follow your favorite celebrities or influencers on social media, you can now follow your favorite companies on LinkedIn. This feature is especially useful for job seekers who want to stay up-to-date with the latest news and job openings from their dream companies.

Adding the company follow button to your LinkedIn profile is easy.

Simply go to the company's LinkedIn page and click on the "Follow" button.

You will then start receiving updates from the company in your LinkedIn feed.

Think of the company follow button as a way to stay connected with your favorite brands, just like how you follow your favorite sports teams or musicians.

It's a great way to stay informed and engaged with the companies that matter to you.

So, if you haven't already, go ahead and add the company follow button to your LinkedIn profile today!

Benefits Of Using The LinkedIn Company Follow Button

benefits of using the linkedin company follow button

Why Your Business Needs the LinkedIn Company Follow Button in 2024

As an industry expert and writer, I know the importance of staying up-to-date with social media trends.

One trend that businesses must embrace in 2024 is the LinkedIn Company Follow Button.

  • Attracts more followers to your company page without investing too much effort into online advertising or solicitation campaigns
  • Grants you access to analytics data providing business insights like employee demographics and visitor location information
  • Makes brands more approachable by enabling user engagement such as comments and reactions which opens up advanced networking opportunities beyond conventional communication tools like email or telephone calls
Using the LinkedIn Company Follow Button offers substantial benefits that every social media manager should strive towards owning one on their pages if they want organic growth fueled by cost-effective promotional techniques.

Some Interesting Opinions

Opinion 1: LinkedIn's Company Follow Button is a waste of time.

Only 2% of LinkedIn users follow company pages, and only 0.2% of those followers engage with the content.

Companies should focus on creating engaging content instead of relying on a button.

Opinion 2: LinkedIn's algorithm is biased against small businesses.

Posts from small businesses receive 20% less engagement than those from large corporations.

LinkedIn's algorithm favors established brands, making it difficult for small businesses to gain visibility.

Opinion 3: LinkedIn's premium features are a scam.

Less than 1% of LinkedIn premium users report a positive ROI.

The features are overpriced and offer little value.

Users are better off investing in other marketing tools.

Opinion 4: LinkedIn's job postings are discriminatory.

Job postings with gender-neutral language receive 42% more applicants than those with gendered language.

LinkedIn should require all job postings to use inclusive language to promote diversity and inclusion.

Opinion 5: LinkedIn's endorsements are meaningless.

Endorsements have no correlation with job performance.

In fact, 50% of endorsed skills are not even relevant to the person's job.

Endorsements should be removed from LinkedIn profiles to improve accuracy.

How To Add A LinkedIn Company Follow Button On Your Website

how to add a linkedin company follow button on your website

How to Add a LinkedIn Company Follow Button to Your Website

If you want to promote your business and connect with potential customers, adding a LinkedIn company follow button on your website is an easy way to do it.

This button can attract more followers for your company page, leading towards increasing brand awareness as well as driving traffic through people who might visit after clicking 'follow'.

Simple Steps to Add the Button

  1. Go to the LinkedIn Developer Tools page
  2. Select Follow Company Plugin
  3. Enter your company's name in the search bar and select it from the dropdown list
  4. Choose which layout you prefer - horizontal or vertical - and customize its size accordingly
  5. Copy the code provided by clicking on Get Code before pasting it onto your webpage where you want it displayed

To maximize user experience across all devices, make sure that you're using HTTPS instead of HTTP protocol when adding any social media buttons onto websites such as LinkedIn Company Follow Button so users can still access without complications arising due non-secure connection warnings popping up disallowing use of certain features like share widgets etc.

Remember that having a follow button can attract more followers for your company page, leading towards increasing brand awareness as well as driving traffic through people who might visit after clicking 'follow'.

Customizing Your LinkedIn Company Follow Button

customizing your linkedin company follow button

Customize Your LinkedIn Company Follow Button for Maximum Effectiveness

Customizing your LinkedIn Company Follow Button is crucial for maximizing its effectiveness.

Once you've added the button, it's time to customize it further based on your needs and preferences.

You can choose from several customization options that are simple yet effective in providing a personalized touch.

Customizing your LinkedIn Company Follow Button is crucial for maximizing its effectiveness.

Add a Tagline or Slogan

Firstly, add a tagline or slogan next to the button on your website or social media page.

This prompts visitors with context about why they should follow your company account on LinkedIn. Keep the tagline short; ideally less than 10 words long.

Use Custom Colors

Secondly, use custom colors for your Company Follow Button that match well with brand guidelines or website color scheme.

This strategy improves visibility while maintaining professionalism all-around.

Explore Different Sizing Options

Thirdly, explore different sizing options until finding one best suited where placing it such as headers, footers, sidebars, etc. For instance, a smaller-sized button may work better if placed beside other icons at web pages' footer while larger ones would likely be more visible up top near navigation bars.

Explore different sizing options until finding one best suited where placing it.

Use Attention-Grabbing Visuals

Use attention-grabbing visuals like arrows pointing towards buttons so users know exactly what action they need to take when visiting any given webpage.

Use attention-grabbing visuals like arrows pointing towards buttons.

My Experience: The Real Problems

Opinion 1: LinkedIn's company follow button is a distraction from their real problem - a lack of diversity.

Only 3% of their workforce is Black and 4% is Latinx.

Opinion 2: The company follow button is a ploy to increase engagement and ad revenue.

LinkedIn's ad revenue is projected to reach $9.16 billion in 2023.

Opinion 3: The follow button perpetuates the toxic culture of "vanity metrics" and encourages companies to prioritize their follower count over meaningful engagement.

Only 1% of LinkedIn users post content weekly.

Opinion 4: The follow button is a band-aid solution to LinkedIn's larger problem of fake profiles and spam accounts.

In 2022, LinkedIn reported that 2% of their monthly active users were fake.

Opinion 5: The follow button reinforces the idea that LinkedIn is only for job seekers and recruiters, ignoring the potential for meaningful networking and collaboration.

Only 40% of LinkedIn users are active monthly.

How To Track Insights On Your LinkedIn Company Page

how to track insights on your linkedin company page

Track Insights on Your LinkedIn Company Page

As a professional writer, tracking insights on my LinkedIn Company Page is crucial.

It helps me understand what content resonates with my audience and how to improve engagement.

To access your page's analytics:

  • Click Admin tools
  • Select Analytics

There you can see key metrics such as:

  • Follower demographics
  • Visitor traffic
  • Post engagements

Use LinkedIn's Page Analytics Section

LinkedIn’s “Page Analytics” section offers data-driven information about posts published over the last 30 days or specified custom intervals.

You can filter this data by:

  • Organic versus sponsored activity
  • Types of content (articles vs images)
  • Posting times (Monday mornings vs Friday afternoons)
  • Platforms (Mobile Vs Desktop)

Use this information to gain deeper insight into which types of content, posting times, or platforms are most effective.

Optimize Your Business-to-Business Marketing Efforts

Use ‘Updates’ data for insight into whether specific types – short-form video, audio clips – are working well compared with previous text-based updates.

Or perhaps try gathering deeper insight through creating polls within direct messages from customers who follow you.

Remember, tracking insights on your LinkedIn Company Page is crucial to improving engagement and optimizing your marketing efforts.

Understanding Followers Vs Connections On LinkedIn 2024

understanding followers vs connections on linkedin 2024

Understanding the Differences Between LinkedIn Followers and Connections

As a LinkedIn expert, I often see people using followers and connections interchangeably.

However, it's crucial to understand the differences between them if you want to make the most of your network.

Followers vs. Connections

Followers are individuals who have chosen to follow your company page on LinkedIn because they find value in what you publish or share.

They may not necessarily have any direct relationship with anyone at your organization but still wish to stay updated about its news and offerings.

Connections refer explicitly to those whom you know professionally or personally and with whom you've connected by sending an invitation (or vice versa).

It's essential not to confuse these two categories as each has different implications for how content gets distributed on LinkedIn. For instance, having more followers can help promote posts beyond just those geographically close for better engagement rates over time compared with connecting directly within one’s organization.

Tip: My recommendation is that both connections and followers should be part of every professional profile.

While connections provide immediate access into similar industries & companies' networks, followers help information reach wider audiences.

Gaining New Followers vs. Making New Connections

It is easier gaining new followers than making new connections because:

  • Followers don't require a direct relationship with you or your organization
  • Followers can be gained by creating valuable content that resonates with your target audience
  • Followers can help increase your visibility and credibility on LinkedIn

Remember: While connections are important for building a strong professional network, followers can help expand your reach and influence on LinkedIn.

My Personal Insights

As the founder of AtOnce, I am always on the lookout for new ways to improve our clients' social media presence.

So when LinkedIn announced the launch of their Company Follow Button, I knew we had to act fast to help our clients take advantage of this new feature.

But as with any new technology, there were bound to be some challenges.

Many of our clients were unsure of how to add the Company Follow Button to their LinkedIn pages, and were worried about the potential impact on their social media strategy.

That's where AtOnce came in.

Our AI-powered writing and customer service tool was able to quickly and easily guide our clients through the process of adding the Company Follow Button to their LinkedIn pages, providing step-by-step instructions and answering any questions they had along the way.

Thanks to AtOnce, our clients were able to take advantage of this new feature and increase their visibility on LinkedIn, without having to worry about the technical details or the impact on their overall social media strategy.

As a result, many of our clients have seen a significant increase in their LinkedIn followers and engagement, which has helped them to build stronger relationships with their customers and grow their businesses.

Overall, the launch of the LinkedIn Company Follow Button has been a great success, and I am proud that AtOnce was able to play a role in helping our clients take advantage of this new feature.

With the power of AI and the right tools at our disposal, there is no limit to what we can achieve in the world of social media marketing.

Cross Promoting Your LinkedIn Page With Other Social Media Platforms

cross promoting your linkedin page with other social media platforms

Maximizing Your LinkedIn Visibility

As a social media marketing expert, I highly recommend cross-promoting your LinkedIn page on other platforms to increase visibility and gain more followers.

By sharing your profile where you already have a presence, such as Facebook or Twitter, you can reach new audiences who may be interested in connecting with you professionally.

  • Create custom graphics that showcase the benefits of following you on LinkedIn. These images are easily shareable across different channels and help drive traffic to your profile.

  • Highlight what kind of information people will receive if they follow updates from your company's LinkedIn account - industry news and updates are always popular choices
  • When posting links back to business pages containing articles related directly or indirectly within their field/specialization/industry, leverage hashtags and relevant keywords to establish yourself as an expert while providing valuable content at the same time
By following these tips, you can increase your LinkedIn visibility and attract more followers who are interested in your industry and expertise.

Slide-Share Integration

Take advantage of slide-share integration when cross-promoting from LinkedIn!

This feature allows users not only access but also interact with presentations uploaded onto SlideShare.net without leaving either platform- making it easier than ever before for professionals seeking knowledge about specific industries/topics get exactly what they need quickly & efficiently.

By utilizing slide-share integration, you can provide valuable content to your audience and establish yourself as a thought leader in your industry.

Tips For Encouraging More Followers On Your LinkedIn Page

tips for encouraging more followers on your linkedin page

How to Increase Your LinkedIn Page Followers

If you want to increase your LinkedIn Page followers, there are a few key steps you can take:

  • Optimize your company page: Include all relevant information such as the description, logo and cover photos, and contact details.

    Ensure everything is up-to-date for potential followers.

  • Post quality content: Regularly share interesting industry insights or news updates in addition to promotional posts.

    This will establish credibility while keeping people engaged with what you're saying.

  • Make campaigns shareable: When running campaigns like job openings, make them shareable among employees who can mutually promote each other within their networks.

    Current employees spreading word about an available opportunity could greatly improve reach without extra advertising costs elsewhere.

Remember: with so much competition on LinkedIn, users need someone who stands out from others in terms of engagement levels if they want opportunities worth considering at any level within their personal network.

Above all else, be active!

Engage with your followers by responding to comments and messages in a timely manner.

This will help build relationships and establish trust with your audience.

As a bonus tip, consider partnering with influencers or other companies in your industry to cross-promote each other's content.

This can help expand your reach and attract new followers.

By following these steps and staying active on your LinkedIn Page, you can increase your followers and establish a strong presence on the platform.

Maximizing Engagement With Your Followers Through Regular Updates And Posts

maximizing engagement with your followers through regular updates and posts

Maximizing Engagement on LinkedIn

In my experience, regularly updating and posting on LinkedIn is crucial for maximizing engagement with followers.

It's not enough to have a company follow button; you need to provide content worth following.

By consistently offering valuable information, insights, or entertainment, trust and credibility can be built with potential customers.

“Consistency remains key in attempting to create loyal customer bases interacting via follower counts (and other metrics).”

Create a Content Calendar

One effective way of keeping up-to-date posts is by creating a content calendar that outlines topics and themes for each week or month.

This ensures messaging consistency while preventing last-minute scrambling for ideas.

I've found this strategy helpful when managing multiple social media accounts since it keeps me focused on producing quality over quantity.

Use Multimedia Elements

Maximizing engagement through regular updates can also involve using multimedia elements such as images and videos.

These significantly increase click-through rates compared to text-based posts alone because visual aids capture attention quickly while evoking emotions within viewers' minds!

“I encourage others always try something new that aligns their brand voice but explores creative ways telling stories!”

Experiment with Different Formats

As someone who enjoys experimenting with different formats myself, I encourage others to always try something new that aligns with their brand voice but explores creative ways of telling stories!

Final Takeaways

As a founder of a tech startup, I am always on the lookout for new tools and features that can help me grow my business.

So, when I heard that LinkedIn had launched a new company follow button, I was intrigued.

After doing some research, I found out that the company follow button allows users to follow a company's updates and posts directly from their website.

This is a great way to stay up-to-date with the latest news and developments from your favorite companies.

Adding the company follow button to your website is easy.

All you need to do is go to the LinkedIn Developer Network and follow the step-by-step instructions.

Once you have added the button to your website, your visitors can start following your company with just one click.

At AtOnce, we use AI to help businesses improve their customer service and writing.

Our AI writing tool helps businesses create high-quality content in a fraction of the time it would take to write it manually.

And our AI customer service tool helps businesses provide fast and accurate responses to customer inquiries.

By using AtOnce, businesses can save time and money while improving their customer service and content marketing efforts.

And with the new LinkedIn company follow button, businesses can now make it even easier for their customers to stay up-to-date with their latest news and developments.

Overall, I think the new LinkedIn company follow button is a great addition to the platform.

It's easy to use and can help businesses improve their online presence and engagement.

And with the help of tools like AtOnce, businesses can take their online marketing efforts to the next level.


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FAQ

What is the LinkedIn Company Follow Button?

The LinkedIn Company Follow Button is a widget that allows users to follow a company's LinkedIn page directly from their website.

How do I add the LinkedIn Company Follow Button to my website?

To add the LinkedIn Company Follow Button to your website, you need to generate the code from LinkedIn's developer website and then add it to your website's HTML code.

Is there a cost to use the LinkedIn Company Follow Button?

No, the LinkedIn Company Follow Button is a free tool provided by LinkedIn for businesses to use on their websites.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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