If you run a business, no doubt LinkedIn has come across your radar as an invaluable tool.
One often overlooked feature is the ability for companies to add a follow button on their website, which can increase traffic and visibility.
In this how-to guide, we'll walk you through the simple steps of adding a LinkedIn company follow button in 2024.
Adding LinkedIn's Company Follow Button is a crucial tool for businesses to expand their online reach by enabling users to follow their company page with ease.
Here's how to do it:
Log into your business account and click on Admin tools located at the top right corner of your homepage.
Select Follow company and copy the code snippet provided.
Paste the copied code snippet anywhere within your website HTML or CMS where you want viewers to see this button.
By doing so, visitors can quickly access key information about your business without having to search elsewhere for details.
Adding LinkedIn's Company Follow Button will help businesses establish more personalized relationships with potential customers through direct engagement from followers which increases brand familiarity over time.
It also enables companies to keep track of important updates and capture interested parties looking for insight into specific fields or industries.
Adding LinkedIn's Company Follow Button:
LinkedIn Launches Company Follow Button: How to Add It Now
LinkedIn has recently launched a new feature that allows users to follow companies with just one click.
This new feature is similar to the "follow" button on social media platforms like Twitter and Instagram. Just like how you follow your favorite celebrities or influencers on social media, you can now follow your favorite companies on LinkedIn. This feature is especially useful for job seekers who want to stay up-to-date with the latest news and job openings from their dream companies. Adding the company follow button to your LinkedIn profile is easy. Simply go to the company's LinkedIn page and click on the "Follow" button. You will then start receiving updates from the company in your LinkedIn feed. Think of the company follow button as a way to stay connected with your favorite brands, just like how you follow your favorite sports teams or musicians. It's a great way to stay informed and engaged with the companies that matter to you. So, if you haven't already, go ahead and add the company follow button to your LinkedIn profile today!As an industry expert and writer, I know the importance of staying up-to-date with social media trends.
One trend that businesses must embrace in 2024 is the LinkedIn Company Follow Button.
Using the LinkedIn Company Follow Button offers substantial benefits that every social media manager should strive towards owning one on their pages if they want organic growth fueled by cost-effective promotional techniques.
Opinion 1: LinkedIn's Company Follow Button is a waste of time.
Only 2% of LinkedIn users follow company pages, and only 0.2% of those followers engage with the content. Companies should focus on creating engaging content instead of relying on a button.Opinion 2: LinkedIn's algorithm is biased against small businesses.
Posts from small businesses receive 20% less engagement than those from large corporations. LinkedIn's algorithm favors established brands, making it difficult for small businesses to gain visibility.Opinion 3: LinkedIn's premium features are a scam.
Less than 1% of LinkedIn premium users report a positive ROI. The features are overpriced and offer little value. Users are better off investing in other marketing tools.Opinion 4: LinkedIn's job postings are discriminatory.
Job postings with gender-neutral language receive 42% more applicants than those with gendered language. LinkedIn should require all job postings to use inclusive language to promote diversity and inclusion.Opinion 5: LinkedIn's endorsements are meaningless.
Endorsements have no correlation with job performance. In fact, 50% of endorsed skills are not even relevant to the person's job. Endorsements should be removed from LinkedIn profiles to improve accuracy.If you want to promote your business and connect with potential customers, adding a LinkedIn company follow button on your website is an easy way to do it.
This button can attract more followers for your company page, leading towards increasing brand awareness as well as driving traffic through people who might visit after clicking 'follow'.
To maximize user experience across all devices, make sure that you're using HTTPS instead of HTTP protocol when adding any social media buttons onto websites such as LinkedIn Company Follow Button so users can still access without complications arising due non-secure connection warnings popping up disallowing use of certain features like share widgets etc.
Remember that having a follow button can attract more followers for your company page, leading towards increasing brand awareness as well as driving traffic through people who might visit after clicking 'follow'.
Customizing your LinkedIn Company Follow Button is crucial for maximizing its effectiveness.
Once you've added the button, it's time to customize it further based on your needs and preferences.
You can choose from several customization options that are simple yet effective in providing a personalized touch.
Customizing your LinkedIn Company Follow Button is crucial for maximizing its effectiveness.
Firstly, add a tagline or slogan next to the button on your website or social media page.
This prompts visitors with context about why they should follow your company account on LinkedIn. Keep the tagline short; ideally less than 10 words long.
Secondly, use custom colors for your Company Follow Button that match well with brand guidelines or website color scheme.
This strategy improves visibility while maintaining professionalism all-around.
Thirdly, explore different sizing options until finding one best suited where placing it such as headers, footers, sidebars, etc. For instance, a smaller-sized button may work better if placed beside other icons at web pages' footer while larger ones would likely be more visible up top near navigation bars.
Explore different sizing options until finding one best suited where placing it.
Use attention-grabbing visuals like arrows pointing towards buttons so users know exactly what action they need to take when visiting any given webpage.
Use attention-grabbing visuals like arrows pointing towards buttons.
Opinion 1: LinkedIn's company follow button is a distraction from their real problem - a lack of diversity.
Only 3% of their workforce is Black and 4% is Latinx.Opinion 2: The company follow button is a ploy to increase engagement and ad revenue.
LinkedIn's ad revenue is projected to reach $9.16 billion in 2023.Opinion 3: The follow button perpetuates the toxic culture of "vanity metrics" and encourages companies to prioritize their follower count over meaningful engagement.
Only 1% of LinkedIn users post content weekly.Opinion 4: The follow button is a band-aid solution to LinkedIn's larger problem of fake profiles and spam accounts.
In 2022, LinkedIn reported that 2% of their monthly active users were fake.Opinion 5: The follow button reinforces the idea that LinkedIn is only for job seekers and recruiters, ignoring the potential for meaningful networking and collaboration.
Only 40% of LinkedIn users are active monthly.As a professional writer, tracking insights on my LinkedIn Company Page is crucial.
It helps me understand what content resonates with my audience and how to improve engagement.
To access your page's analytics:
There you can see key metrics such as:
LinkedIn’s “Page Analytics” section offers data-driven information about posts published over the last 30 days or specified custom intervals.
You can filter this data by:
Use this information to gain deeper insight into which types of content, posting times, or platforms are most effective.
Use ‘Updates’ data for insight into whether specific types – short-form video, audio clips – are working well compared with previous text-based updates.
Or perhaps try gathering deeper insight through creating polls within direct messages from customers who follow you.
Remember, tracking insights on your LinkedIn Company Page is crucial to improving engagement and optimizing your marketing efforts.
As a LinkedIn expert, I often see people using followers and connections interchangeably.
However, it's crucial to understand the differences between them if you want to make the most of your network.
Followers are individuals who have chosen to follow your company page on LinkedIn because they find value in what you publish or share.
They may not necessarily have any direct relationship with anyone at your organization but still wish to stay updated about its news and offerings.
Connections refer explicitly to those whom you know professionally or personally and with whom you've connected by sending an invitation (or vice versa).
It's essential not to confuse these two categories as each has different implications for how content gets distributed on LinkedIn. For instance, having more followers can help promote posts beyond just those geographically close for better engagement rates over time compared with connecting directly within one’s organization.
Tip: My recommendation is that both connections and followers should be part of every professional profile.
While connections provide immediate access into similar industries & companies' networks, followers help information reach wider audiences.
It is easier gaining new followers than making new connections because:
Remember: While connections are important for building a strong professional network, followers can help expand your reach and influence on LinkedIn.
As a social media marketing expert, I highly recommend cross-promoting your LinkedIn page on other platforms to increase visibility and gain more followers.
By sharing your profile where you already have a presence, such as Facebook or Twitter, you can reach new audiences who may be interested in connecting with you professionally.
By following these tips, you can increase your LinkedIn visibility and attract more followers who are interested in your industry and expertise.
Take advantage of slide-share integration when cross-promoting from LinkedIn!
This feature allows users not only access but also interact with presentations uploaded onto SlideShare.net without leaving either platform- making it easier than ever before for professionals seeking knowledge about specific industries/topics get exactly what they need quickly & efficiently.
By utilizing slide-share integration, you can provide valuable content to your audience and establish yourself as a thought leader in your industry.
If you want to increase your LinkedIn Page followers, there are a few key steps you can take:
Ensure everything is up-to-date for potential followers.
This will establish credibility while keeping people engaged with what you're saying.
Current employees spreading word about an available opportunity could greatly improve reach without extra advertising costs elsewhere.
Remember: with so much competition on LinkedIn, users need someone who stands out from others in terms of engagement levels if they want opportunities worth considering at any level within their personal network.
Above all else, be active!
Engage with your followers by responding to comments and messages in a timely manner.
This will help build relationships and establish trust with your audience.
As a bonus tip, consider partnering with influencers or other companies in your industry to cross-promote each other's content.This can help expand your reach and attract new followers.
By following these steps and staying active on your LinkedIn Page, you can increase your followers and establish a strong presence on the platform.
In my experience, regularly updating and posting on LinkedIn is crucial for maximizing engagement with followers.
It's not enough to have a company follow button; you need to provide content worth following.
By consistently offering valuable information, insights, or entertainment, trust and credibility can be built with potential customers.
“Consistency remains key in attempting to create loyal customer bases interacting via follower counts (and other metrics).”
One effective way of keeping up-to-date posts is by creating a content calendar that outlines topics and themes for each week or month.
This ensures messaging consistency while preventing last-minute scrambling for ideas.
I've found this strategy helpful when managing multiple social media accounts since it keeps me focused on producing quality over quantity.
Maximizing engagement through regular updates can also involve using multimedia elements such as images and videos.
These significantly increase click-through rates compared to text-based posts alone because visual aids capture attention quickly while evoking emotions within viewers' minds!
“I encourage others always try something new that aligns their brand voice but explores creative ways telling stories!”
As someone who enjoys experimenting with different formats myself, I encourage others to always try something new that aligns with their brand voice but explores creative ways of telling stories!
Get started with AtOnce today and see the difference for yourself!
The LinkedIn Company Follow Button is a widget that allows users to follow a company's LinkedIn page directly from their website.
To add the LinkedIn Company Follow Button to your website, you need to generate the code from LinkedIn's developer website and then add it to your website's HTML code.
No, the LinkedIn Company Follow Button is a free tool provided by LinkedIn for businesses to use on their websites.