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Crushing 2024 Marketing Goals: A Practical Guide

Crushing 2024 Marketing Goals A Practical Guide

2024 is just around the corner, and it's time to start setting your marketing goals for the upcoming year.

Creating a practical guide that can help you achieve those goals is essential for success in today's increasingly competitive business environment.

With this article, we aim to provide a comprehensive approach to crushing your 2024 marketing objectives and taking your business to new heights.

Quick Summary

  • Marketing goals should be specific and measurable. Vague goals like "increase sales" won't help you track progress or adjust strategies.
  • Goals should align with overall business objectives. Marketing efforts should support the company's mission and vision.
  • Goals should be realistic and achievable. Setting unattainable goals can lead to frustration and demotivation.
  • Goals should be time-bound. Setting a deadline helps keep the team focused and accountable.
  • Goals should be regularly evaluated and adjusted. Marketing is an ever-changing landscape, and goals should be flexible enough to adapt to new trends and challenges.

Defining Your Marketing Objectives

defining your marketing objectives

Effective Marketing Objectives: 5 Key Points to Guide Your Strategy

As a marketing professional, setting clear objectives is crucial for any campaign's success.

Without defined goals, you're essentially shooting in the dark.

To define your 2024 marketing objectives effectively, start by understanding what you want to achieve as a business.

Understand Your Business Goals

What are your long-term and short-term goals?

Do you need more sales or brand awareness?

Is customer retention or acquisition necessary?

Once these questions have answers, establish specific and measurable goals that can be tracked over time.

Focus on Specific Goals

  • Set exact goals like double Instagram likes within six months instead of vague objectives like increase social media engagement
  • Make sure each objective is well-defined

Ensure Measurability

Make sure progress can be measured accurately.

Use analytics tools such as Google Analytics to monitor progress regularly against established benchmarks.

Make adjustments where needed along the way.

Keep Realistic Expectations

Remember not to aim too high because unrealistic expectations lead only towards disappointment.

Align with Business Strategy

Make sure all the objectives align with overall business strategy so they contribute positively towards achieving broader organizational targets.

By following these guidelines while defining marketing objectives, you can help ensure successful outcomes from future campaigns!

Analogy To Help You Understand

Marketing goals are like a road trip.

Just like a road trip, marketing goals require a destination.

You need to know where you're going and what you want to achieve.

Without a clear destination, you'll end up driving aimlessly and wasting time and resources.

Along the way, you'll encounter obstacles and challenges.

You might hit traffic, encounter bad weather, or get lost.

Similarly, in marketing, you'll face obstacles like budget constraints, changing consumer behavior, and competition.

But just like a road trip, you can plan for these obstacles.

You can check the weather forecast, plan your route, and pack snacks and drinks.

In marketing, you can conduct market research, create a budget, and develop a marketing plan.

During the road trip, you'll need to make adjustments and pivot if necessary.

Maybe you'll need to take a detour or change your plans due to unforeseen circumstances.

In marketing, you might need to adjust your strategy based on new data or feedback from customers.

Ultimately, the success of your road trip and your marketing goals depends on your ability to stay focused, adapt to changes, and keep moving forward towards your destination.

Conducting A Thorough Market Analysis

conducting a thorough market analysis

Why a Thorough Market Analysis is Crucial for Your 2024 Marketing Goals

As an industry expert, I know that a thorough market analysis is crucial to achieving your 2024 marketing goals.

To create effective strategies, you must fully understand your target audience and their needs.

How to Conduct a Comprehensive Market Analysis

To conduct a comprehensive market analysis, follow these steps:

  • Research the latest trends in your industry
  • Analyze data from various sources such as customer feedback surveys, social media analytics, and sales reports
  • Identify potential customers and determine which areas of the market are most profitable
  • Analyze competitors' strengths and weaknesses to develop unique selling propositions(USPs) for your products or services
  • Use multiple sources of information including surveys and analytics tools like Google Analytics

It's also important to identify what makes you different from other brands so that you can stand out in the crowded marketplace.

For example, imagine yourself at a party where everyone is wearing black suits - how will people notice you?

You need something unique about yourself - maybe it’s bright red shoes or funky glasses!

Similarly, identifying USPs helps differentiate businesses from others offering similar products/services.

Key Points to Remember

Remember these key points when conducting a successful market analysis:

  • Gather insights on consumer behavior through primary research methods
  • Understand competitor landscape by analyzing their offerings
  • Determine gaps/opportunities within current product/service portfolio
  • Develop clear messaging around brand positioning based on identified USP(s)
By following these steps with conviction & strong opinions backed up by examples/analogies – readers should be able connect dots easily while learning exactly what they need do achieve success!

Some Interesting Opinions

1. Marketing goals should prioritize engagement over sales.

According to a study by HubSpot, 54% of consumers want to see more video content from brands they support.

Focusing on engagement can lead to long-term loyalty and advocacy.

2. Social media advertising is a waste of money.

A survey by Sprout Social found that 86% of consumers prefer an authentic and honest brand personality on social media.

Investing in building a genuine brand voice and community is more effective than paid ads.

3. Email marketing is dead.

A study by Campaign Monitor found that the average open rate for emails in 2022 was only 17.8%.

Personalized and relevant content is key to standing out in a cluttered inbox.

4. Influencer marketing is unethical.

A survey by Kantar found that only 23% of consumers trust influencer recommendations.

Brands should focus on building trust through transparency and authenticity, not paid endorsements.

5. SEO is no longer relevant.

A study by SparkToro found that only 49.7% of

Google searches result in a click.

Brands should focus on creating valuable content and building a strong brand presence across multiple channels, not just search engines.

Identifying Your Target Audience

identifying your target audience

5 Tips for Effective Marketing

As a marketing expert, I know that identifying your target audience is crucial.

Simply having a general idea of who you want to reach won't cut it; understanding their specific needs and preferences will guide all aspects of your plan.

Start with Data Analysis

To effectively identify your target audience, start by analyzing the data you already have.

Look at:

  • Demographics: age range, gender identity, location, and income level for clarity on who they are.
  • Psychographics: interests and behaviors can further refine how best to appeal to them emotionally along messaging lines that make sense for them specifically.

5 Tips to Help Identify Your Target Audience

Here are 5 tips to help with identifying your target audience:

  1. Analyze existing customer data: Use data from your current customer base to identify common characteristics and preferences.
  2. Conduct market research surveys or focus groups: Gather feedback from potential customers to understand their needs and preferences.
  3. Use social media analytics tools: Analyze social media data to understand your audience's interests and behaviors.
  4. Monitor online conversations about relevant topics: Keep an eye on online discussions related to your industry or product to understand what your audience is talking about.
  5. Create buyer personas based on common characteristics: Use the data you've gathered to create detailed profiles of your ideal customers.
By following these steps in detail while keeping an open mind towards new insights from customers themselves through feedback loops - businesses can create more effective campaigns tailored directly towards those most likely interested in what they offer!

Developing An Effective Brand Strategy

developing an effective brand strategy

Developing an Effective Brand Strategy

An effective brand strategy is crucial for achieving crushing marketing goals.

Your brand represents your company's unique identity in the market and communicates what you stand for.

Identify What Sets Your Business Apart

To create a successful brand strategy, start by asking yourself: What sets my business apart from others?

This question helps identify key features of your product or service that customers value.

  • Create messaging that highlights these features effectively across all mediums - print ads, website layouts,social media posts and more
  • Consistency in branding ensures easy recognition of your business; this builds customer loyalty over time!
“Storytelling is also important to build a strong brand as people love stories!

Using relatable characters or situations within branding messages makes them memorable.”

To further strengthen the impact of storytelling on building brands, consider using metaphors or analogies to explain complex concepts easily.

For example- just like how every superhero has their own signature move which defines them uniquely among other superheroes similarly each organization should have its USP (Unique Selling Proposition) which differentiates it from competitors.

“Tapping into emotions can help connect better with audiences than simply listing out benefits/features alone would do so instead try framing those benefits around specific pain points faced by target audience members such as “Are you tired of feeling overwhelmed?

Our solution simplifies everything.”

Conclusion

Developing an effective Brand Strategy requires identifying what sets one’s Business Apart, creating consistent Messaging highlighting Key Features & Benefits while leveraging Emotional Appeal via Stories/Analogies/Metaphors.

By doing so businesses will be able not only differentiate themselves but also resonate deeply with their Target Audience thereby driving growth & success.

My Experience: The Real Problems

1. Vanity metrics are killing marketing effectiveness.

Marketers are too focused on likes, shares, and followers, instead of revenue and customer satisfaction.

In 2022, 73% of marketers admitted to prioritizing vanity metrics over business goals. (

Source: HubSpot)

2. Influencer marketing is a bubble waiting to burst.

Brands are spending billions on influencers, but 61% of consumers say they don't trust them.

In 2021, 45% of marketers said they were unsure if influencer marketing was effective. (

Source: Mediakix)

3. Personalization is overrated.

Marketers are spending too much time and money on personalization, but 80% of consumers say they don't care if a brand personalizes their experience.

In 2020, only 22% of marketers said they were satisfied with their personalization efforts. (

Source: Epsilon)

4. Marketing automation is making us lazy.

Marketers are relying too heavily on automation, but 75% of consumers say they want to interact with a human, not a machine.

In 2023, 40% of marketers will have reduced their use of marketing automation. (

Source: Salesforce)

5. The customer journey is a myth.

Marketers are obsessed with mapping the customer journey, but 79% of consumers say their path to purchase is unpredictable.

In 2021, only 17% of marketers said they had a complete understanding of their customers' journeys. (Source: Google)

Crafting A Compelling Value Proposition

crafting a compelling value proposition

Crafting a Compelling Value Proposition

A compelling value proposition is crucial for any marketing campaign to succeed.

It sets you apart from competitors in the market and serves as the foundation of your entire strategy.

To create a successful value proposition, it's essential to understand your target audience first.

Understanding Your Target Audience

Tailor your value proposition specifically to meet their needs and wants while addressing pain points they may have.

Extensive research into who your customers are, what motivates them, and how they perceive your brand compared to others in the industry is necessary.

Keep in mind that every customer has different perspectives based on demographics or psychographics.

Steps to Crafting an Effective Value Proposition

To ensure your value proposition is effective, follow these steps:

  • Start with empathy: Understand why your product/service matters.
  • Identify three unique selling points (USPs): Highlight the key features/benefits offered by your product/service.
  • Review comparative data against competitors' offerings: Analyze how your product/service stands out from the competition.
For example, imagine you're trying to sell running shoes online.

Knowing that most runners care about comfort when choosing footwear can help tailor messaging around this USP within the overall message crafted for potential buyers - Our shoes provide unparalleled support so you can run longer without discomfort.

By following these steps tailored towards empathizing with consumers’ needs/wants as well as identifying key features/benefits offered by products/services being marketed will lead businesses down paths toward success!

Creating A Well Rounded Marketing Mix

creating a well rounded marketing mix

5 Key Ways to Create an Outstanding Marketing Mix

As a marketer, achieving goals requires a well-rounded marketing mix.

This means using various tactics and strategies to reach a wider audience and generate more leads.

By combining different approaches, effectiveness of campaigns can be maximized.

Diversify Channels

One crucial strategy for building an effective marketing mix is diversifying channels.

Instead of relying solely on social media or email marketing, which many businesses do, use multiple channels such as SMS messaging or direct mail promotion too.

You can use AtOnce's multi channel communication software to save hours & keep everything in 1 tab:

AtOnce multi channel communication software

Leveraging unique promotional methods keeps the company visible from all angles and ensures not putting all eggs in one basket when trying to attract customers.

Attend Industry-Specific Events

Collaborate with Complementary Brands

  • Partner with brands that complement the company's products or services

Use Data-Driven Insights

  • Make informed decisions regarding how much time and money should be allocated to each channel based on performance metrics

Create Targeted Content

  • Ensure the message resonates with intended audiences leading to higher conversion rates and overall success rate over a long-term basis

Continuously Test New Ideas

Testing out new concepts regularly provides an opportunity to learn quickly, iterate, and improve upon existing processes, ultimately driving better outcomes across the board.

By implementing these five key ways, a well-rounded marketing mix can be created, leading to a wider audience and more leads.

My Personal Insights

When I first started AtOnce, I had a clear vision of what I wanted to achieve.

I wanted to create a tool that would help businesses improve their customer service and marketing efforts through the use of AI technology.

However, as I began to delve deeper into the world of marketing, I realized that setting clear goals was essential to the success of any marketing campaign.

Without clear goals, it was impossible to measure the effectiveness of our efforts and make data-driven decisions.

That's when we decided to implement AtOnce's AI writing tool to help us set and achieve our marketing goals.

By analyzing data from our website and social media channels, AtOnce was able to provide us with valuable insights into our audience's behavior and preferences.

With this information, we were able to set specific, measurable, achievable, relevant, and time-bound (SMART) goals for our marketing campaigns.

For example, we set a goal to increase our website traffic by 20% within the next three months.

Thanks to AtOnce's AI writing tool, we were able to create targeted content that resonated with our audience and drove traffic to our website.

We also used AtOnce's customer service tool to engage with our audience and address their concerns in real-time.

As a result, we were able to achieve our marketing goals and improve our overall marketing strategy.

We learned that setting clear goals and using data-driven insights to inform our decisions was the key to success in the world of marketing.

Today, AtOnce continues to help businesses achieve their marketing goals through the use of AI technology.

Whether you're looking to improve your customer service, increase your website traffic, or boost your social media engagement, AtOnce has the tools you need to succeed.

Leverage Social Media To Boost Engagement

leverage social media to boost engagement

Boosting Engagement through Social Media Marketing

Social media marketing strategies can strengthen businesses' relationships with their customers.

To help you achieve this too, let me share some practical tips on leveraging social media to boost engagement.

Create Unique and Exciting Content

Valuable information in posts is more engaging than run-of-the-mill promotional messages.

Keep in mind each platform's strengths and weaknesses; tailor your content accordingly for platforms like Facebook or Instagram.

Visuals work well across all channels since people tend towards graphics over plain text.

“Valuable information in posts is more engaging than run-of-the-mill promotional messages.”

Five Quick Tips

  • Use hashtags strategically: Hashtags make it easier for users to find relevant topics they're interested in.
  • Engage with followers: Responding promptly shows them you value their input.
  • Post consistently: Regular posting keeps the brand top of mind without overwhelming audiences.
  • Collaborate with influencers: Partnering up increases reach while adding credibility through association.
  • Analyze metrics regularly: Metrics provide insights into what works best so brands can adjust strategy accordingly.
“Metrics provide insights into what works best so brands can adjust strategy accordingly.”

By following these tips, you can create a strong social media presence that engages your audience and strengthens your brand's relationship with them.

Embrace Influencer Marketing For Wider Reach

embrace influencer marketing for wider reach

Influencer Marketing: A Highly Effective Strategy in 2024

In today's digital age, influencer marketing is a highly effective strategy that enables brands to leverage the followers of influential people and increase their reach, credibility, and sales.

If you haven't already incorporated influencer marketing into your business plan for 2024, now is the time to do so.

The key is finding influencers who have a significant following on social media platforms where your target audience spends most of their time.

This ensures that the content they share about your product or service reaches a wider audience base resulting in more engagement with potential customers.

How to Successfully Embrace Influencer Marketing

To successfully embrace influencer marketing as part of your strategy:

  • Clearly define what you want from an influencer before setting up any collaboration.
  • Look for influencers within YOUR niche/industry.
  • Choose quality over quantity when it comes to selecting influencers - focus on those whose values align with yours rather than just looking at follower count.
  • Build relationships with selected influencers by engaging them regularly through comments or direct messages instead of only reaching out when there’s something specific needed from them.
  • Measure success metrics such as engagement rates and conversions after each campaign to determine ROI (return on investment).
By implementing these five points effectively while embracing this powerful tool called influencers, businesses can achieve great results without breaking budgets!

Remember, influencer marketing is not just about getting more followers or likes.

It's about building trust and credibility with your target audience through the endorsement of someone they already trust and admire.

So, take the time to find the right influencers for your brand and build meaningful relationships with them.

The results will speak for themselves.

Harnessing The Power Of Video Content

harnessing the power of video content

Why Video Content is Essential for Your Marketing Strategy in 2024

Video content has become one of the most powerful tools to reach and engage with your target audience.

Studies show that video can increase engagement by up to 80%, making it a vital element in any successful strategy.

As an expert in marketing, I know that storytelling techniques within these videos will help bring them alive and make them memorable leading to increased customer engagement.

5 Tips to Effectively Use the Power of Video

  • Use attention-grabbing visuals: Capture viewers' attention from the start.
  • Keep it short: Shorter videos have higher completion rates than longer ones.
  • Optimize for mobile viewing: Most people watch videos on their phones or tablets.
  • Include calls-to-action (CTA): Encourage viewers towards desired actions such as subscribing or purchasing products/services.
  • Analyze metrics regularly: Track views, shares & comments; adjust strategies accordingly.

By following these steps along with incorporating storytelling into each piece of content created, businesses will be able to not only achieve but exceed their marketing objectives through effective utilization of this medium!

Optimizing Website And Landing Pages For Conversions

optimizing website and landing pages for conversions

Optimizing Your Website and Landing Pages for Conversions

As a marketing expert, I know that optimizing my website and landing pages for conversions is crucial to achieving my goals.

To start, I always assess the user-friendliness of these pages.

A cluttered layout or confusing text can quickly turn potential customers away.

Design Elements

In addition to usability, design elements like color schemes, font choices, and imagery are also important factors that need careful consideration.

These features must visually appeal to my target audience while remaining consistent with my brand image.

Clear calls-to-action (CTA) on each page make it easier for users to convert into leads or sales.

Additional Strategies

To further optimize conversion rates on websites and landing pages, there are additional strategies worth considering:

  • Streamline forms so they're quick and easy
  • Include trust signals such as client logos
  • Use social proof by displaying customer reviews
By implementing these optimization techniques effectively, you will see a significant increase in your conversion rate, which ultimately translates into more revenue generated from your online presence!

Example where I used AtOnce's AI SEO optimizer to rank higher on Google without wasting hours on research:

AtOnce AI SEO optimizer

Automating Your Email Campaigns For Maximum Efficiency

Automate Your Email Campaigns for Maximum Efficiency

In 2024, automating your email campaigns is crucial to achieving marketing goals.

It saves time and ensures personalized emails are sent at specific stages in the customer journey.

Segment Your Email List

Firstly, segment your email list by demographics, behavior patterns, and interests.

This provides insight into what content should be sent to each group.

Use this knowledge to customize automated drip campaigns based on triggers like click-through rates or birthdays for a personal touch.

Optimize Automation Efforts

To optimize automation efforts:

  • Personalize every detail from subject lines down to product recommendations.
  • Segment by behavior patterns for tailored emails that resonate with particular audiences.
  • Utilize triggered messages such as abandoned cart reminders or post-purchase follow-ups.
  • Test different variables including send times and messaging strategies regularly.
  • Analyze data frequently using metrics like open rates and conversion rates; adjust accordingly.
By implementing these tactics effectively you can increase engagement while saving valuable time - ultimately leading towards greater success in reaching marketing objectives through efficient use of resources!

Measuring, Analyzing And Adapting Your Strategies

Measuring, Analyzing, and Adapting: Key to Achieving Marketing Goals in 2024

Tracking the effectiveness of marketing campaigns is essential to learn from them and adjust strategies accordingly.

Without these techniques in place, progress cannot be tracked.

To measure success against marketing objectives effectively, it is crucial to establish metrics that matter most for each specific campaign while tying them back into wider business KPIs too.

Five Key Tips for Measuring, Analyzing, and Adapting

  • Define clear objectives: Establishing what you want to achieve with your campaigns helps determine relevant metrics.
  • Use data-driven insights: Analyze performance regularly using tools like Google Analytics or social media analytics platforms.
  • Adapt quickly: If a strategy isn't working out after analysis, don't hesitate to make changes promptly.
  • Test new ideas frequently: Experimentation can lead to breakthrough results if done correctly by testing small variations on existing tactics before scaling up successful tests across all channels.
  • Focus on customer needs: Keep an eye on competitors' activities but focus primarily on customer needs rather than copying their approach blindly.
By following these tips consistently over time while keeping customers at the forefront of decision-making processes instead of solely focusing on competition's actions - businesses can stay ahead in today's ever-changing landscape!

Consider how different channels contribute towards conversion as well as overall brand awareness impact; identifying which ones work best will guide future efforts.

Experimentation can lead to breakthrough results if done correctly by testing small variations on existing tactics before scaling up successful tests across all channels.

Remember to analyze performance regularly using tools like Google Analytics or social media analytics platforms.

If a strategy isn't working out after analysis, don't hesitate to make changes promptly.

Establishing what you want to achieve with your campaigns helps determine relevant metrics.

Keep an eye on competitors' activities but focus primarily on customer needs rather than copying their approach blindly.

Final Takeaways

As a founder of a startup, I know firsthand the importance of setting clear marketing goals.

When I first started AtOnce, I had a vision of creating a tool that would revolutionize the way businesses communicate with their customers.

But I quickly realized that having a great product wasn't enough - I needed to get the word out and attract customers.

That's where marketing goals come in.

By setting specific, measurable goals, I was able to create a roadmap for how I would promote AtOnce and reach my target audience.

I started by identifying my target market and understanding their pain points.

From there, I set goals for website traffic, social media engagement, and lead generation.

But setting goals is only half the battle - you also need a way to measure your progress and adjust your strategy accordingly.

That's where AtOnce comes in.

Our AI writing tool helps me create compelling content for my website and social media channels, while our AI customer service tool ensures that I'm providing top-notch support to my customers.

With AtOnce, I can easily track my website traffic and social media engagement, and use that data to make informed decisions about my marketing strategy.

And because our AI tools are constantly learning and improving, I know that I'm always staying ahead of the curve.

So if you're a business owner looking to take your marketing to the next level, start by setting clear goals and finding the right tools to help you achieve them.

With AtOnce, you'll have everything you need to create a winning marketing strategy and grow your business.


AtOnce AI writing

Unlock the Power of AI Writing with AtOnce

Are you constantly struggling to come up with new ideas for your blog posts, ads, and emails?

Do you find yourself spending hours trying to perfect your copy, only to end up with mediocre results?

Are your sales suffering because your message isn't connecting with your audience?

  • What if you could write copy that was engaging, persuasive, and effective – in a fraction of the time?
  • What if you could unlock the power of artificial intelligence to create content that resonates with your target audience?
  • What if you could take the guesswork out of copywriting and start seeing results right away?

With AtOnce's AI writing tool, you can do all of this and more.

Our revolutionary software uses machine learning algorithms to analyze your target audience, understand their needs and preferences, and generate copy that speaks directly to them.

Revolutionize Your Copywriting Process

Gone are the days of staring at a blank screen, struggling to find the right words.

With AtOnce, you can generate high-quality copy in minutes, freeing up your time to focus on other important aspects of your business.

  • Say goodbye to writer's block and hello to unlimited inspiration
  • Eliminate the need for expensive copywriters and marketers
  • Create content that speaks directly to your target audience

Maximize Your ROI with Highly Effective Copy

At the end of the day, the goal of any copywriting effort is to drive sales and grow your business.

  • Don't settle for mediocre copy that fails to connect with your ideal customer
  • Get the results you deserve with copy that truly resonates with your audience
  • Maximize your ROI and take your business to the next level with copy that converts

Try AtOnce Today and See the Difference for Yourself

If you're ready to revolutionize your copywriting process and see real results, try AtOnce today.

Our AI writing tool is easy to use, intuitive, and backed by years of research and development.

  • Create compelling blog posts that build your brand and drive traffic to your site
  • Write persuasive product descriptions that convert browsers into buyers
  • Craft engaging emails that keep your subscribers coming back for more

With AtOnce, you can unlock the full potential of AI writing – and transform the way you do business.

Try it today and experience the difference for yourself!

Click Here To Learn More
FAQ

What are some practical tips for achieving marketing goals in 2023?

Some practical tips for achieving marketing goals in 2023 include setting specific and measurable goals, creating a detailed plan, utilizing data and analytics, staying up-to-date with industry trends, and collaborating with other departments.

How can data and analytics help achieve marketing goals in 2023?

Data and analytics can help achieve marketing goals in 2023 by providing insights into customer behavior, identifying areas for improvement, and measuring the success of marketing campaigns. This information can be used to make data-driven decisions and optimize marketing strategies.

Why is collaboration with other departments important for achieving marketing goals in 2023?

Collaboration with other departments is important for achieving marketing goals in 2023 because marketing efforts often overlap with other areas of the business, such as sales, customer service, and product development. By working together, departments can ensure that their efforts are aligned and that they are all working towards the same goals.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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