Here are 10 short statistics about email marketing in 2024:
Here's an example where I've used AtOnce's AI marketing email generator to save hours writing weekly emails:
Stay ahead of the game with these mind-boggling email marketing stats for 2024:
1. The average email open rate across all industries is 22.86%. (Source: Campaign Monitor)
2. Emails with personalized subject lines have a 26% higher open rate. (Source: Experian)
I use AtOnce's email subject line generator to increase open rates for our emails:
3. Subject lines with emojis have a 56% higher open rate. (Source: Experian)
4. Emails sent on Saturdays have the highest open rates. (Source: Campaign Monitor)
5. The average open rate for welcome emails is 82%. (Source: GetResponse)
6. The average email click-through rate across all industries is 2.69%. (Source: Mailchimp)
7. Emails with personalized content have a 14% higher click-through rate. (Source: Campaign Monitor)
8. Segmented email campaigns have a 100.95% higher click-through rate. (Source: Mailchimp)
9. The average click-to-open rate for emails is 14.10%. (Source: GetResponse)
10. Emails with social sharing buttons have a 158% higher click-through rate. (Source: Campaign Monitor)
11. The average email conversion rate across all industries is 4.29%. (Source: Mailchimp)
12. Abandoned cart emails have an average conversion rate of 18.64%. (Source: SaleCycle)
13. Welcome emails have an average conversion rate of 4.03%. (Source: GetResponse)
14. Emails with videos have a 300% higher click-through rate. (Source: Martech Advisor)
15. Automated email messages generate 320% more revenue than non-automated ones. (Source: Campaign Monitor)
16. The average email engagement rate across all industries is 0.06%. (Source: Mailchimp)
17. Emails with personalized greetings have a 5.13% higher engagement rate. (Source: Experian)
18. The average time spent reading an email is 11.1 seconds. (Source: Litmus)
19. Emails with interactive elements have a 73% higher engagement rate. (Source: Martech Advisor)
20. The average number of images in an email is 3. (Source: Litmus)
21. Segmented email campaigns have a 14.32% higher open rate. (Source: Mailchimp)
22. Segmented email campaigns have a 100.95% higher click-through rate. (Source: Mailchimp)
23. 51% of marketers say segmenting their email list is the most effective way to personalize their campaigns. (Source: Ascend2)
24. 39% of marketers who segment their email lists see higher open rates. (Source: Econsultancy)
25. 28% of marketers who segment their email lists see lower unsubscribe rates. (Source: Econsultancy)
26. Personalized subject lines increase open rates by 50%. (Source: Experian)
27. Emails with personalized content have a 14% higher click-through rate. (Source: Campaign Monitor)
28. 74% of marketers say targeted personalization increases customer engagement. (Source: eMarketer)
29. 94% of businesses say personalization is critical to their success. (Source: Epsilon)
30. 64% of subscribers say they are more likely to open an email from a brand they recognize. (Source: Litmus)
31. Automated email messages generate 320% more revenue than non-automated ones. (Source: Campaign Monitor)
32. 80% of marketers say automation leads to increased engagement. (Source: eMarketer)
33. 77% of ROI comes from segmented, targeted, and triggered campaigns. (Source: DMA)
34. 63% of companies that are outgrowing their competitors use marketing automation. (Source: Lenskold Group)
35. 75% of email revenue is generated by triggered campaigns. (Source: DMA)
36. The average number of images in an email is 3. (Source: Litmus)
37. Emails with a single call-to-action increase clicks by 371%. (Source: WordStream)
38. 66% of emails are opened on mobile devices. (Source: Litmus)
39. 46% of all email opens happen on mobile devices. (Source: Campaign Monitor)
40. 35% of business professionals check email on a mobile device. (Source: Convince & Convert)
41. The average email deliverability rate across all industries is 79.6%. (Source: GetResponse)
42. 21% of permission-based emails never reach the inbox. (Source: Return Path)
43. Emails sent from Gmail have a 20.9% deliverability rate. (Source: Return Path)
44. 17% of Americans create a new email address every 6 months. (Source: Fluent)
45. 69% of email recipients report email as spam based solely on the subject line. (Source: Convince & Convert)
Email marketing continues to be a powerful tool for businesses in 2024.
With high ROI, personalized content, and automation, it's no wonder why email marketing remains a top choice for marketers.
By leveraging these mind-boggling stats and facts, you can optimize your email campaigns for success and stay ahead of the competition.
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Click Here To Learn MoreEmail marketing has an average ROI of 3800%, making it one of the most effective marketing channels. In 2023, the average open rate for email campaigns is 22.8%, while the click-through rate is 3.7%. Additionally, personalized subject lines can increase open rates by 50%, and segmented email campaigns have a 14.31% higher open rate compared to non-segmented campaigns.
Email marketing has an average ROI of 3800%, which is significantly higher than other marketing channels. For example, social media marketing has an average ROI of 95%, while direct mail marketing has an average ROI of 29%. This makes email marketing a highly cost-effective and efficient marketing strategy.
To improve email open rates, it is important to focus on personalization and segmentation. Personalized subject lines can increase open rates by 50%, so tailoring the subject line to the recipient's interests or preferences is crucial. Additionally, segmenting email campaigns based on demographics, interests, or past behavior can result in a 14.31% higher open rate compared to non-segmented campaigns. Other strategies include optimizing send times, using engaging and concise content, and regularly cleaning up email lists to remove inactive subscribers.
