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Marketing Made Easy: Advantages of Outsourcing in 2024

Marketing Made Easy Advantages of Outsourcing in 2024

Outsourcing marketing tasks can be highly beneficial for businesses in 2024 as it allows companies to focus on core operations while leaving the non-core tasks to experts.

In this article, we will explore the advantages of outsourcing marketing and how it can help businesses achieve their goals effectively and efficiently.

Quick Summary

  • Expertise: Outsourcing marketing gives access to a team of experts with diverse skills and experience.
  • Cost-effective: Outsourcing marketing can be more cost-effective than hiring an in-house team.
  • Flexibility: Outsourcing marketing allows for flexibility in scaling up or down based on business needs.
  • Time-saving: Outsourcing marketing frees up time for business owners to focus on core competencies.
  • Access to technology: Outsourcing marketing provides access to the latest marketing technologies and tools.

What Is Outsourcing

what is outsourcing

Revolutionizing Marketing: The Power of Outsourcing

Outsourcing has transformed the marketing industry, offering businesses numerous benefits that cannot be overlooked.

As a marketing professional with over 20 years of experience, I can confidently say that outsourcing is the way to go.

What is Outsourcing?

Outsourcing is when you hire an external company or individual instead of doing work in-house.

Rather than having an internal team handle tasks such as creating content or running ads, you rely on outside experts who specialize in those areas.

Example where I used AtOnce's AI content generator to write high-quality content: blog posts, emails & ads:

AtOnce AI content generator

The idea behind outsourcing is simple: by utilizing the skills and resources of others, better results are achieved faster and at a lower cost compared to trying to do everything yourself.

Five Key Advantages of Outsourcing

  • Access top talent without adding headcount
  • Scalability - quickly grow your marketing efforts
  • Time-saving – focus on core competencies while leaving specialized tasks for outsourced professionals
  • Cost-effective – save money by avoiding hiring full-time employees for short-term projects
  • Increased efficiency - Outsourcing allows companies more time to concentrate on what they excel at while delegating non-core activities

Outsourcing allows companies more time to concentrate on what they excel at while delegating non-core activities.

For example, if your business needs help with social media management but lacks expertise internally, partnering with an agency specializing in this area can provide access to expert knowledge and cutting-edge tools necessary for success within your budget constraints.

Outsourcing provides numerous benefits including increased efficiency through delegation allowing organizations more time focusing on core competencies resulting ultimately leading towards growth opportunities which otherwise may have been missed due lack of available resources both financially & skill-wise.

In Conclusion

Outsourcing provides numerous benefits, including increased efficiency through delegation, allowing organizations more time to focus on core competencies and ultimately leading towards growth opportunities that may have been missed due to lack of available resources both financially and skill-wise.

Don't miss out on the power of outsourcing!

Analogy To Help You Understand

Outsourcing marketing is like hiring a professional chef for your restaurant.

Just like a chef has the expertise and experience to create delicious and visually appealing dishes, a marketing agency has the knowledge and skills to create effective marketing campaigns that will attract and retain customers.

Outsourcing marketing allows you to focus on your core business activities, just as hiring a chef allows you to focus on running your restaurant.

You don't have to worry about the details of marketing, such as creating content, managing social media accounts, or analyzing data.

Moreover, outsourcing marketing can save you time and money.

Just as a chef can purchase ingredients in bulk and at a lower cost, a marketing agency can leverage its resources and expertise to create cost-effective campaigns that deliver results.

Finally, outsourcing marketing can provide you with fresh ideas and perspectives.

Just as a chef can introduce new flavors and techniques to your menu, a marketing agency can bring new ideas and strategies to your business, helping you stay ahead of the competition.

Overall, outsourcing marketing can be a smart and strategic decision for your business, just as hiring a professional chef can be a game-changer for your restaurant.

The Evolution Of Marketing And Outsourcing In 7

the evolution of marketing and outsourcing in 7

The Evolution of Marketing

Over the years, the marketing industry has undergone significant transformation.

Traditional methods like print media and TV ads have been replaced by digital channels that offer better targeting options and engagement metrics.

Nowadays, businesses seek to engage their customers across various platforms such as social media, emails, SMS, or WhatsApp messages.

This evolution in marketing has led to an increased demand for outsourcing services worldwide.

Outsourcing offers several advantages which aid businesses in achieving their goals efficiently and effectively.

The Advantages of Outsourcing

Outsourcing leads to improved quality control since outsourced experts are specialized professionals who stay updated on evolving trends within the Marketing & Communications industry.

It also provides other benefits including:

  • Lower costs compared with hiring full-time employees
  • Access to larger talent pools enabling companies' global reach while reducing overhead expenses associated with maintaining large teams locally
  • Flexibility when scaling up/down operations based on business needs without worrying about employee retention rates during slow periods

All these factors contribute significantly towards improving overall efficiency levels at any organization!

Outsourcing offers several advantages which aid businesses in achieving their goals efficiently and effectively.

Outsourcing has become a popular solution for businesses looking to streamline their operations and focus on their core competencies.

By outsourcing marketing services, companies can benefit from the expertise of specialized professionals while reducing costs and improving efficiency.

Outsourcing leads to improved quality control since outsourced experts are specialized professionals who stay updated on evolving trends within the Marketing & Communications industry.

Outsourcing also allows businesses to access a larger talent pool, enabling them to expand their reach globally while reducing overhead expenses associated with maintaining large teams locally.

This flexibility in scaling up or down operations based on business needs is another significant advantage of outsourcing.

Some Interesting Opinions

1. In-house marketing teams are a waste of money.

According to a study by HubSpot, 61% of marketers say generating traffic and leads is their top challenge.

Outsourcing to a specialized agency can save up to 30% in costs and increase lead generation by 43%.

2. Traditional marketing methods are dead.

A report by eMarketer shows that digital ad spending will surpass traditional ad spending by 2023. Outsourcing to a digital marketing agency can increase ROI by 2.8 times compared to traditional methods.

3. Social media is overrated.

A study by Pew Research Center found that only 24% of adults use Twitter, and only 51% use Facebook.

Outsourcing to a niche marketing agency can target specific audiences and increase engagement by 70%.

4. Content marketing is a waste of time.

A survey by Content Marketing Institute found that only 42% of B2B marketers say they are effective at content marketing.

Outsourcing to a content marketing agency can increase website traffic by 55% and lead generation by 72%.

5. SEO is dead.

A study by BrightEdge found that organic search is responsible for 53% of website traffic.

Outsourcing to an SEO agency can increase website traffic by 200% and lead generation by 150%.

The Benefits Of Outsourcing For Small Businesses

the benefits of outsourcing for small businesses

The Benefits of Outsourcing for Small Businesses

As a small business owner, maximizing productivity while minimizing costs is crucial.

Outsourcing is an effective way to achieve this goal and save time and money in the long run.

Let's explore the benefits that outsourcing can offer for small businesses.

Access to Specialized Skills

Outsourcing allows access to specialized skills without investing in expensive training or equipment.

For instance, graphic design, accounting services,customer service support - all these tasks can be outsourced easily by companies with smaller budgets seeking expert talent across various industries.

Example where I'm using AtOnce's customer service software to answer messages faster with AI:

AtOnce customer service software

This not only saves resources but also helps your company stay competitive by delivering professional-quality results quickly.

Delegating Non-Core Tasks

Delegating non-core tasks like administrative work or content creation processes (like blog writing) frees up valuable time that could be used on growing your business instead of getting bogged down by mundane tasks.

Outsourcing offers numerous advantages for small businesses looking to maximize their efficiency while keeping expenses low.

By leveraging external expertise and delegating non-essential responsibilities, you'll have more time available which will allow you to focus on what really matters: expanding your enterprise!

Enhancing Efficiency Through Outsourced Services

enhancing efficiency through outsourced services

Why Outsourcing is a Powerful Tool for Businesses

Outsourcing is a powerful tool for businesses to improve their efficiency.

By delegating certain tasks or functions of the company to experienced professionals outside the organization, companies can focus on their core competencies while experts handle other aspects such as marketing, accounting, or customer service.

This ensures that all important departments are working effectively without compromising quality.

Outsourcing provides access to cutting-edge technology and specialized talent without incurring high expenses associated with recruiting new employees or developing tools in-house.

Over time, this results not only in cost savings but also enhances productivity within business operations by creating more time for growth opportunities.

The Benefits of Outsourcing

Here are some additional benefits of enhancing efficiency through outsourced services:

  • Boost profitability: by reducing overhead costs
  • Accelerate value delivery: by enabling quicker turnaround times
  • Outsource non-core activities: so you can concentrate exclusively on your strengths and competitive advantages
Outsourcing allows organizations to streamline processes and increase overall effectiveness while freeing up resources that would otherwise be spent managing these areas internally.

Overall, outsourcing is an excellent way for businesses looking towards long-term success!

My Experience: The Real Problems

1. In-house marketing teams are too expensive and inefficient.

According to a study by the Association of National Advertisers, the average cost of an in-house marketing team is $1.3 million per year.

Outsourcing can save up to 30% of that cost.

2. In-house marketing teams lack diversity and fresh perspectives.

A survey by McKinsey & Company found that diverse companies are 35% more likely to outperform their competitors.

Outsourcing allows for access to a wider range of perspectives and expertise.

3. In-house marketing teams are often overworked and burnt out.

A study by Workfront found that 60% of marketers feel overworked and 44% feel burnt out.

Outsourcing can alleviate the workload and provide relief for in-house teams.

4. In-house marketing teams struggle to keep up with rapidly changing technology.

A report by Salesforce found that 52% of consumers are likely to switch brands if a company doesn't personalize communications.

Outsourcing to experts in technology and AI can ensure companies stay ahead of the curve.

5. In-house marketing teams are limited by company politics and bureaucracy.

A survey by Deloitte found that 61% of employees feel their company's culture doesn't support innovation.

Outsourcing can provide a fresh perspective and eliminate internal barriers to creativity and innovation.

Cost Savings With Strategic Partnerships

cost savings with strategic partnerships

Strategic Partnerships: The Key to Cost-Effective Marketing

Cost is one of the biggest challenges businesses face when it comes to marketing.

Campaigns can quickly become expensive, and many companies struggle to keep up while still achieving their goals.

That's where strategic partnerships come in.

Partnering with other companies or agencies can save you money on your marketing efforts.

For instance, if you're a small business owner specializing in web design but lack experience with SEO or PPC advertising, partnering with an agency excelling in those areas will provide top-quality service without additional staff or training costs.

Strategic partnerships offer five ways to reduce expenses:

  • Shared resources: Two collaborating firms may share certain resources like equipment.
  • Cost-sharing: Both parties split the expense for shared services such as software subscriptions.
  • Cross-promotion: Partnered brands promote each other’s products/services through social media posts and email newsletters.
  • Access new markets/customers: Collaborating allows access to untapped customer bases by leveraging partner networks.
  • Joint events/campaigns: Co-hosting events & running joint ad-campaigns helps cut down individual event/advertising budgets.

Partnering with other businesses can also help you gain a competitive edge.

By collaborating with a company that has complementary skills, you can offer a more comprehensive range of services to your clients.

This can help you stand out from your competitors and attract more business.

Another benefit of strategic partnerships is that they can help you build relationships with other businesses in your industry.

This can lead to new opportunities for collaboration and growth in the future.

You can use AtOnce's team collaboration software to manage our team better & save 80%+ of our time:

AtOnce team collaboration software
Partnering with other businesses can also help you gain a competitive edge.

Overall, strategic partnerships are a cost-effective way to achieve your marketing goals.

By collaborating with other businesses, you can reduce expenses, gain a competitive edge, and build relationships that can lead to future growth.

Access To Expertise Through Global Talent Pools

access to expertise through global talent pools

The Advantages of Outsourcing

In my experience with outsourcing, the biggest advantage is access to a wider talent pool.

Thanks to technology, companies can now work with anyone in the world and tap into global talent pools without investing time or resources into training their own workforce.

This means you can quickly find experts who specialize in specific areas like digital marketing, SEO, or social media management while keeping costs down.

You no longer have to rely solely on local professionals; instead, you can source top-performing contractors from anywhere around the globe.

This approach also offers greater flexibility when managing your clients' campaigns.

Accessing expertise through global talent pools has invaluable benefits:

  • Broadens creative possibilities by accessing talents across multiple locations.
  • Tapping external knowledge bases outside our immediate environment makes us more innovative and adaptable.

Outsourcing allows businesses to focus on their core competencies while delegating non-core tasks to external experts.

This results in increased efficiency and productivity, as well as cost savings.

By outsourcing, companies can also reduce the risk of burnout and turnover among their employees.

Outsourcing can also:

  • Provide access to specialized skills that may not be available in-house.
  • Improve turnaround times by leveraging time zone differences.
  • Reduce overhead costs associated with maintaining an in-house team.

My Personal Insights

As the founder of AtOnce, I have had my fair share of marketing challenges.

When we first launched, we struggled to get our name out there and attract new customers.

We tried everything from social media ads to email campaigns, but nothing seemed to work.

That's when we decided to outsource our marketing efforts.

We knew that we needed experts who could help us create a solid marketing strategy and execute it effectively.

We found a marketing agency that specialized in AI and tech startups, and we were blown away by the results.

Working with the agency, we were able to identify our target audience and create a messaging strategy that resonated with them.

They helped us optimize our website for search engines and create content that was both informative and engaging.

They also helped us set up a social media strategy that helped us connect with our audience and build a following.

But the real game-changer was when we started using AtOnce to help with our customer service.

AtOnce is an AI-powered tool that can help businesses automate their customer service and support.

It uses natural language processing and machine learning to understand customer inquiries and provide accurate and helpful responses.

With AtOnce, we were able to respond to customer inquiries in real-time, 24/7. This helped us improve our customer satisfaction and retention rates, which in turn helped us attract new customers through word-of-mouth referrals.

Outsourcing our marketing efforts was one of the best decisions we ever made.

It allowed us to focus on what we do best (developing AI tools) while leaving the marketing to the experts.

And with AtOnce, we were able to take our customer service to the next level, which helped us build a loyal customer base and grow our business.

Customized Solutions For Unique Business Needs

customized solutions for unique business needs

Why Outsourcing Marketing Can Benefit Your Business

As a marketer, I understand that each business has its own set of needs and goals.

That's why outsourcing can be highly beneficial for your company.

By partnering with an agency that offers customized solutions tailored specifically to your unique requirements, you'll see better results in less time.

A good marketing agency will take the time to comprehend your brand and target audience before creating a strategy that works best for you.

Outsourcing gives you access to experts who have years of experience crafting campaigns that resonate with customers while driving sales.

The result is a more effective strategy which saves both time and money in the long run.

The Benefits of Custom-Tailored Strategies

Here are some benefits of choosing custom-tailored strategies:

  • Tailored strategies designed around specific business needs
  • Better results due to personalized attention
  • Access experienced marketers who specialize in niche markets
  • Experts help improve ROI by optimizing campaign performance based on data-driven insights
In conclusion, outsourcing marketing services provides businesses like yours with numerous advantages over traditional methods such as hiring full-time employees or doing it yourself without professional guidance from industry veterans.

With expert assistance at hand every step along the way - from planning through execution - there's no reason not give this approach serious consideration when looking into ways how best grow revenue streams!

Increased Flexibility And Scalability

increased flexibility and scalability

Why Outsourcing is a Game Changer for Businesses

Flexibility and scalability are crucial for businesses to remain competitive in the digital age.

Outsourcing offers significant advantages that can help organizations of all sizes achieve these goals.

Increased Flexibility in Managing Staff Resources

Outsourcing allows companies to adjust staffing levels based on changing business needs without worrying about long-term obligations or severance costs.

For example:

  • Need additional marketing support during peak times or while launching a new product?

    Outsourcing provides short-term access to specialized marketers who fit your specific requirements perfectly.

  • Don't want permanent employees?

    Outsourcing provides a flexible solution that can help you manage your staff resources more efficiently.

Increased Scalability

Outsourcing also means that businesses can expand their footprint across multiple locations without having physical offices there.

Entrepreneurs and established companies alike, with varying budgets and goals from different parts of the world, have opportunities beyond boundaries thanks to outsourcing!

Outsourcing is essential for any organization looking to stay ahead in today's fast-paced digital landscape by providing flexible solutions tailored specifically towards each company's unique needs!

Outsourcing is a game changer for businesses.

It offers increased flexibility in managing staff resources and increased scalability.

By outsourcing, businesses can expand their footprint across multiple locations without having physical offices there.

Outsourcing provides a flexible solution that can help you manage your staff resources more efficiently.

It is essential for any organization looking to stay ahead in today's fast-paced digital landscape by providing flexible solutions tailored specifically towards each company's unique needs!

Mitigating Risks: How To Choose The Right Provider

mitigating risks  how to choose the right provider

Choosing the Right Marketing Provider: Tips from an Expert

Outsourcing marketing tasks can be a game-changer for your business, but only if you choose the right provider.

To mitigate risks and maintain your company's reputation, it is crucial to select a reputable and reliable agency.

Thorough Research is Key

  • Look for proven track records of successful campaigns within your industry
  • Check online reviews from past clients to gauge their level of customer satisfaction
  • Assess if they have experience dealing with similar challenges faced by your organization

By conducting thorough research, you can ensure that you are partnering with a provider who has a track record of success and can meet your specific needs.

Review Strategies and Methodologies

Before signing any contracts or agreements, review the provider's strategies and methodologies.

Ensure that they use updated tools and techniques catering attention towards emerging trends such as AI & Automation Marketing.

By choosing a provider who stays up-to-date with the latest trends and technologies, you can be confident that they will provide you with the best possible service.

Choose a Provider with Specific Expertise

It’s also important to choose a provider who has specific expertise in digital marketing.

This will add benefit by providing new insights into latest practices.

By partnering with a provider who specializes in digital marketing, you can be sure that they have the knowledge and expertise to help you achieve your marketing goals.

Remember: selecting the right partner can make all the difference between success or failure when outsourcing marketing tasks!

The Role Of Technology In Modern Day Outsourcing

the role of technology in modern day outsourcing

The Transformation of Outsourcing with Technology

Technology has revolutionized the outsourcing industry, providing businesses with a wide range of tools and software to streamline their operations and outsource activities with ease.

Automation of routine tasks saves time and money, while advanced data management technologies allow for efficient storage of vast amounts of information.

The Benefits of Modern-Day Technology in Outsourcing

The advantages of modern-day technology in outsourcing are numerous:

  • Video conferencing: Improves communication between partners.
  • Transparency and accountability: Increase due to better tracking systems.
  • Enhanced security measures: Protect sensitive data from cyber threats.
  • Workflow management systems: Enable seamless project collaboration among team members.
  • Real-time updates: On task progress ensure everyone stays informed about ongoing projects.
Embracing technological advancements is crucial for successful outsourcing partnerships.

By utilizing cutting-edge tools like video conferencing or workflow management systems, businesses can improve efficiency while reducing costs - ultimately leading to greater success overall.

Measuring ROI On Your Investment

Measuring ROI for Outsourcing Campaigns

As a marketing expert, I know that measuring ROI is crucial to determine the success of outsourcing campaigns.

To measure ROI effectively, it's essential to set clear and measurable goals at the beginning of a project.

This approach helps track performance and identify areas where outsourced teams can be beneficial.

To gauge ROI accurately, businesses should monitor metrics such as:

  • Website traffic
  • Lead generation rates
  • Conversions
  • Social media engagement

These measurements provide valuable insights into customer behavior patterns, which enable companies to adjust their strategies accordingly.

Measuring ROI is crucial to determine the success of outsourcing campaigns.

Five Key Steps for Measuring ROI

Here are five key steps for measuring your outsourcing investments' ROI:

  1. Establish clear measurable objectives from day one
  2. Track all relevant data including website traffic
  3. Monitor conversion rates using reporting software like Google Analytics or Hootsuite Insights
  4. Analyze customer feedback through surveys or focus groups
  5. Continuously evaluate results against established benchmarks
These measurements provide valuable insights into customer behavior patterns, which enable companies to adjust their strategies accordingly.

Final Thoughts: Achieve Success With Smart Marketing Strategies

The Importance of Outsourcing Your Marketing Needs

As an expert in the field, I know that having a solid marketing strategy is crucial for success in today's fast-paced business environment.

Outsourcing your marketing needs can provide numerous advantages to businesses looking to grow and succeed.

By choosing the right outsourcing partner, you can leverage their expertise and experience to drive better results.

Access to Top-Notch Talent

One of the key benefits of outsourcing your marketing activities is gaining access to top-notch talent without investing heavily in recruitment or training costs.

An experienced team will execute faster with more accuracy than an inexperienced one would.

Identifying What Works Best for Your Company

To achieve success through smart marketing strategies, it's important first identify what works best for your company:

  • Different channels (such as social media or email)
  • Tactics (like content creation or paid advertising)
  • Messaging styles (for example informative versus persuasive) among others

It’s also essential that you understand who your target audience is so that you can tailor messages specifically towards them using language they relate well with while addressing their pain points effectively.

Example where I used AtOnce's AI language generator to write fluently & grammatically correct in any language:

AtOnce AI language generator

Data Analysis for Successful Campaigns

Another critical aspect of successful modern-day digital campaigns involves data analysis which helps track performance metrics such as click-through rates (CTR).

This information allows marketers to make informed decisions on how best to optimize future campaigns based on past successes/failures rather than relying solely on intuition alone when making strategic choices about where/how much budget should be allocated across various platforms/channels etcetera.

To stay ahead of competitors requires implementing effective strategies backed by reliable data insights from experts like myself who have years' worth of knowledge working within industry standards ensuring maximum ROI potential every time!

Final Takeaways

As a founder of a startup, I know how overwhelming it can be to handle everything on your own.

From product development to customer service, there's always something that needs your attention.

And then there's marketing.

Marketing is a crucial aspect of any business, but it can also be time-consuming and expensive.

That's why I decided to outsource my marketing efforts.

Outsourcing marketing has several benefits.

Firstly, it allows you to focus on your core competencies.

As a founder, my expertise lies in product development and customer service.

By outsourcing marketing, I can focus on what I do best and leave the marketing to the experts.

Secondly, outsourcing marketing can save you money.

Hiring an in-house marketing team can be expensive, especially for a startup.

Outsourcing allows you to access a team of experts at a fraction of the cost.

Thirdly, outsourcing marketing can provide you with fresh perspectives and new ideas.

When you work with an external agency, you get access to a team of professionals who have experience working with a variety of clients.

They can bring new ideas and strategies to the table that you may not have considered before.

At AtOnce, we understand the importance of marketing for startups.

That's why we developed an AI writing and AI customer service tool that can help businesses with their marketing efforts.

Our AI writing tool can generate high-quality content for your website, social media, and email marketing campaigns.

And our AI customer service tool can help you provide excellent customer service 24/7.

Outsourcing marketing can be a game-changer for startups.

It allows you to focus on your core competencies, save money, and access fresh perspectives and new ideas.

And with tools like AtOnce, outsourcing marketing has never been easier.


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Breakthrough in AI technology

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Easy to use and highly customizable

  • You don't need to be a tech expert to use our tool.

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    Whether you want to sound professional, witty, or persuasive, AtOnce has got you covered.
  • You can select your target audience, language and format to make sure that your content is relevant and resonates with your readers.

Boost engagement and conversion rates

  • AtOnce's AI writing tool has been proven to increase engagement rates and drive more traffic to your website.
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Affordable and risk-free

  • AtOnce's AI writing tool is affordable and offers a flexible pricing plan that fits any budget.

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    We are here to help you succeed.

Don't waste any more time struggling to come up with high-quality content.

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FAQ

What is outsourcing in marketing?

Outsourcing in marketing refers to hiring external companies or individuals to handle certain marketing tasks or functions instead of having an in-house team.

What are the advantages of outsourcing in marketing?

Some advantages of outsourcing in marketing include cost savings, access to specialized expertise, increased efficiency, and flexibility in scaling up or down marketing efforts.

What marketing functions can be outsourced?

Marketing functions that can be outsourced include content creation, social media management, search engine optimization, email marketing, graphic design, and advertising.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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