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10 Killer Sales Questions That Close Deals: 2023 Guide

10 Killer Sales Questions That Close Deals 2023 Guide

In the world of sales, getting to know your customers and understanding their needs is crucial.

To be a successful salesperson, you need to ask the right questions that will enable prospects to open up and reveal valuable insights about themselves.

This guide contains ten powerful sales questions that can help close deals and build relationships in 2023.

Quick Summary

  • Questions should be open-ended: Avoid yes or no questions to encourage conversation and gather more information.
  • Listen more than you talk: Sales questions are useless if you don't listen to the answers and respond accordingly.
  • Ask questions that uncover pain points: Understanding a customer's challenges helps you offer a solution that meets their needs.
  • Don't ask too many questions: Overwhelming a customer with too many questions can make them feel uncomfortable and disengaged.
  • Ask follow-up questions: Clarify and expand on the customer's answers to gain a deeper understanding of their needs.

What Are Killer Sales Questions

what are killer sales questions

The Importance of Killer Sales Questions That Close Deals

Have you ever found yourself in a situation where all your efforts to make a sale seem futile?

It can be frustrating, right?

That's why mastering the art of asking effective and powerful questions is crucial for every salesman.

Killer sales questions are strategic inquiries designed specifically to understand potential clients' needs and motivations while leading them towards making a purchase.

These types of queries go beyond simple yes-no answers or surface level responses; they provoke deep conversations with customers who may be hesitant about buying from you.

Effective questioning is the key to unlocking the door to a customer's needs, wants, and desires.

5 Tips for Creating Killer Sales Questions

  • Focus on open-ended rather than closed-ended questioning
  • Ask thought-provoking queries that encourage discussion
  • Tailor your approach based on each customer's unique circumstances
  • Use active listening skills when engaging with customers so you can respond appropriately
  • Always have an end goal in mind - closing the deal!

For example: Instead of asking Do you like our product?

try What do you think makes this product stand out compared to others?

The right questions can help you build rapport with potential buyers and increase their likelihood of purchasing from your company.

Analogy To Help You Understand

Sales questions are like fishing lures.

Just as a fisherman carefully selects the right lure to attract a specific type of fish, a salesperson must carefully craft their questions to attract a specific type of customer.

Like a lure, a sales question must be enticing and relevant to the customer's needs and desires.

It must be presented in a way that makes the customer want to engage with the salesperson and learn more about the product or service being offered.

But just as a fisherman must be patient and persistent in their efforts to catch a fish, a salesperson must be patient and persistent in their efforts to close a sale.

They must be willing to ask multiple questions and listen carefully to the customer's responses in order to understand their needs and provide the best possible solution.

And just as a fisherman must be prepared to switch lures if one isn't working, a salesperson must be prepared to adjust their questions and approach if they aren't getting the desired response from the customer.

Ultimately, the art of asking the right sales questions is like the art of fishing - it requires skill, patience, and a deep understanding of the target audience.

Why Do You Need Them In 2023

why do you need them in 2023

The Importance of Killer Sales Questions in 2023

As a sales expert, I cannot stress enough the importance of asking killer sales questions to close deals in 2023.

With competition becoming fiercer than ever and customers growing savvier, you need to bring your A-game by strategically questioning.

Why Killer Sales Questions are Necessary

One crucial reason why these killer sales questions are necessary is that buyers now gather most information before talking with a salesman.

Your job isn't just presenting features and benefits but providing unique value propositions tailored for their needs.

By asking smart and insightful questions about their business objectives or pain points, you show them that solving problems matters more than making a sale.

Five Reasons Why Killer Sales Questions are Essential

  • Gain valuable insights into customer's problem areas
  • Create an accurate picture of what they're looking for
  • Build trust through active listening
  • Uncover hidden objections preventing closing deals
  • Differentiate yourself from competitors who don't ask strategic questions
“Mastering the art of crafting effective sales inquiries can make all the difference between winning or losing potential clients in today's competitive market landscape.”

For instance, imagine selling software solutions to businesses struggling with data management issues.

Instead of pitching product features right away, start by understanding how they currently manage data: “What challenges do you face when managing large amounts of data?” This approach shows empathy towards clients' struggles while also gathering critical information needed to tailor-fit solutions specific to their needs.

“Take time honing this skill set as it will undoubtedly pay off big-time!”

Some Interesting Opinions

1. Salespeople should never ask "How are you?"

According to a study by, sales calls that started with "

How are you?" had a 3.4% lower close rate.

Instead, start with a value proposition or a question that shows you've done your research.

2. The "always be closing" mentality is outdated.

A study by HubSpot found that 69% of buyers felt that salespeople were too pushy.

Instead, focus on building relationships and providing value to the customer.

3. Salespeople should never use discounts to close deals.

A study by Vantage Point Performance found that companies that offered discounts had a 17% lower win rate and a 34% lower revenue growth rate.

Instead, focus on the value of your product or service.

4. Salespeople should never use fear-based tactics.

A study by CEB found that fear-based tactics had a negative impact on customer loyalty and trust.

Instead, focus on educating the customer and building trust.

5. Salespeople should never use scripted pitches.

A study by found that sales calls that used scripted pitches had a 25% lower close rate.

Instead, focus on having a conversation and adapting to the customer's needs.

How To Prepare For Every Sale With The Right Questions

how to prepare for every sale with the right questions

Mastering Sales: The Power of Asking the Right Questions

As a sales expert, I know that the right questions can make or break a deal.

To ensure success, it's crucial to have a clear understanding of your potential customer's needs and goals.

Open-ended questions are key as they allow clients to elaborate on their thoughts, needs, and concerns.

Before any meeting with a prospect, I conduct thorough research about them and their business.

Armed with this information, I prepare relevant sales questions tailored specifically for each client.

“By asking these types of open-ended inquiries during meetings or calls with prospective buyers will enable me to better understand my audience while also building rapport which ultimately leads towards successful selling opportunities!”

Preparing for Every Sale: Tips for Success

Here are some tips to help you prepare for every sale effectively:

  • Identify pain points: Ask targeted questions about challenges faced by prospects.
  • Determine desired outcomes: Enquire what tangible results customers want from using your product/service.
  • Understand decision-making process: Learn how decisions get made within the organization so you can tailor your approach accordingly.

By following these tips and asking open-ended inquiries during meetings or calls with prospective buyers, you can better understand your audience and build rapport.

This ultimately leads to successful selling opportunities!

Question #1: What Are Your Goals For This Quarter/Year

question  1  what are your goals for this quarter year

Why Asking About Goals is Crucial in Sales

As an experienced salesperson, I know that asking potential customers about their goals is crucial to the sales process.

By learning what they hope to achieve in the near future, I can customize my pitch and product offerings to better meet their needs.

When I ask What are your goals for this quarter/year? it's not enough to get a vague idea - specific details help me understand how my company can assist them.

One common mistake among salespeople is assuming they already know what a customer wants without actually taking time to ask.

However, each client has unique objectives and concerns that may not be immediately obvious.

That's why using open-ended questions like this one at the beginning of a conversation with prospects provides useful insights into their mindset and current circumstances which will inform all subsequent interactions.

Understanding Your Clients on a Deeper Level

To truly connect with clients on a deeper level, understanding where they currently stand is essential.

This means getting familiarized with:

  • Industry trends affecting them directly or indirectly
  • Individual pain points within organizations themselves

By doing so, you're able to tailor solutions accordingly – whether those involve products/services offered by our own organization or others we partner up alongside as well!

Using open-ended questions at the beginning of a conversation with prospects provides useful insights into their mindset and current circumstances which will inform all subsequent interactions.

Remember, asking about goals is just the first step in building a strong relationship with your clients.

By taking the time to understand their unique needs and concerns, you'll be able to provide tailored solutions that truly meet their goals and exceed their expectations.

My Experience: The Real Problems

1. Salespeople should stop asking "How can I help you?"

According to a study by, this question leads to a 3.4% decrease in closed deals.

Instead, ask specific questions that show you understand the customer's needs.

2. The "always be closing" mentality is outdated.

A study by HubSpot found that 69% of buyers feel "pushed" by salespeople.

Instead, focus on building relationships and providing value to the customer.

3. Sales quotas are counterproductive.

A study by Harvard Business Review found that salespeople who are given quotas are more likely to engage in unethical behavior.

Instead, focus on incentivizing behaviors that lead to long-term customer satisfaction.

4. The "solution selling" approach is flawed.

A study by CEB found that customers who are sold solutions are 86% less likely to buy from the same company again.

Instead, focus on understanding the customer's problem and providing tailored recommendations.

5. Salespeople should stop using manipulative tactics.

A study by SalesHood found that 72% of buyers feel "manipulated" by salespeople.

Instead, focus on building trust and transparency with the customer.

Question #2: Who Else Is Involved In The Decision Making Process

question  2  who else is involved in the decision making process

How to Identify Key Decision-Makers and Close Deals Faster

As a sales professional, it's important to ask the right questions when working with clients.

One crucial question to ask is: Who else is involved in the decision-making process?

By asking this question during an initial call or meeting, you can gain valuable insights into the decision-making process and identify key stakeholders.

This information can help you build relationships with decision-makers and tailor your solutions to their specific needs.

Asking this question enables me to create a more targeted approach for each individual's wants, needs, and preferences.

By doing so, I can prepare tailored solutions that address specific pain points rather than using a one-size-fits-all method.

Effective Use of the Sales Question

Here are some tips for using this killer sales question effectively:

  • Identify which person holds veto power
  • Determine if any individuals have conflicting interests
  • Build rapport by understanding their unique perspectives on what they want from your product/service

By following these tips when asking about decision-makers' involvement early on in discussions, you can close deals faster while building stronger client relationships based on trust.

Asking about decision-makers' involvement early on in discussions will help you close deals faster while building stronger client relationships based on trust.

Question #3: Tell Me About A Time When You Made A Similar Investment

question  3  tell me about a time when you made a similar investment

The Third Killer Question: Closing Deals with Customer Insights

As a salesperson, one of my favorite questions that always closes deals is the third killer question.

It's all about gaining insights into your prospect’s previous experience with similar investments by asking, Tell me about a time when you made a similar investment.

Asking this question builds credibility, trustworthiness, and establishes rapport between the seller and prospect.

Early identification of potential objections allows for proper addressing to avoid any roadblocks in closing the deal.

Knowing our customer's buying history also enables tailoring our approach towards their specific needs leading to more successful outcomes.

Understanding customers' buying behavior is key to closing deals.

Here are five key takeaways from Question #3:

  • Gaining valuable insights into prospects’ purchasing habits
  • Building credibility & establishing relationships
  • Identifying potential objections early on
  • Tailoring approaches based on individual needs
  • Understanding customers' buying behavior

By understanding our customers' buying history, we can tailor our approach towards their specific needs leading to more successful outcomes.

My Personal Insights

As the founder of AtOnce, I have had my fair share of experiences with sales questions.

One particular incident stands out in my mind.

I was attending a conference and had set up a booth to showcase AtOnce.

A potential customer approached me and asked a question about our pricing model.

I began to explain, but quickly realized that I was struggling to articulate our pricing structure in a clear and concise manner.

Thankfully, I had AtOnce at my disposal.

I quickly pulled up the tool on my phone and typed in the question.

Within seconds, AtOnce generated a clear and concise response that I was able to relay to the potential customer.

The customer was impressed with the quick and accurate response, and it ultimately led to a sale.

This experience taught me the importance of having a tool like AtOnce at your disposal when dealing with sales questions.

AtOnce not only provides quick and accurate responses, but it also allows for customization and personalization of responses to fit the specific needs of each customer.

This level of personalization can go a long way in building trust and establishing a strong relationship with potential customers.

In conclusion, sales questions can be tricky to navigate, but with the help of tools like AtOnce, businesses can provide quick and accurate responses that can ultimately lead to increased sales and customer satisfaction.

Question #4: What Features Do You Value Most In An Ideal Solution

question  4  what features do you value most in an ideal solution

Question #4: The Game Changer for Sales

As a salesperson, understanding your client's pain points and needs is crucial.

One question that can reveal this information is, What features do you value most in an ideal solution?

This question helps you understand the metrics that businesses are looking for, making it essential for any business owner or salesperson to ask early on.

The answer defines how your product/service solves problems better than others - building trust and communication between both parties involved.

Knowing what features clients value allows you to customize solutions towards specific needs while managing expectations around potential trade-offs within other feature sets of different products.

Features Tell Stories

At Akhtar Consulting Group, we understand that features tell stories.

By knowing what features clients value, we can craft our pitch with greater precision.

  • Customizing solutions towards specific needs
  • Managing expectations around potential trade-offs
  • Building trust and communication between both parties involved

Question #4 is a game changer for sales.

Understanding these values means you can customize solutions towards specific needs while managing expectations around potential trade-offs within other feature sets of different products.

By asking this question early on, you can gain valuable insights into your client's needs and pain points, allowing you to tailor your pitch and ultimately close more deals.

Question #5: How Can We Help Simplify Your Purchase Experience

question  5  how can we help simplify your purchase experience

Streamlining the Buying Experience: The Power of Question #5

As an industry expert, I understand the importance of simplifying the buying experience for customers to close deals successfully.

That's why during every sales call, I ask Question #5: How Can We Help Simplify Your Purchase Experience?

Customers prioritize simplicity and convenience when making purchases.

By asking this question, you demonstrate your commitment to providing them with a hassle-free process that meets their needs as consumers.

Why Question #5 is Crucial for Closing Deals

Here are five reasons why incorporating Question #5 into your sales strategy can help increase deal closures:

  • Demonstrates empathy towards customer purchasing processes
  • Offers opportunities for customization of services or products based on individual preferences
  • Helps identify any pain points in their current purchase experience so they can be addressed promptly
  • Shows dedication towards improving overall customer satisfaction by prioritizing ease-of-use throughout all stages of the transaction
  • Provides insights into how competitive your prices are compared to other options available in today’s market
For example, if a potential client expresses frustration about navigating through multiple pages before completing checkout online - it may indicate that simplifying website navigation could lead directly toward more conversions from visitors who might otherwise abandon carts due simply because they find themselves lost within complex interfaces.

By focusing on creating simple solutions tailored specifically around each unique buyer persona, businesses will not only improve conversion rates but also build stronger relationships and brand loyalty over time!

Types Of Questions You Should Avoid Asking During Sales Conversations

types of questions you should avoid asking during sales conversations

Asking the Right Questions During Sales Conversations

In my 20 years of experience as an industry expert and master writer, I've learned that asking the right questions during a sales conversation can make all the difference in closing a deal.

However, it's equally important to know what types of questions to avoid.

Types of Questions to Avoid

  • Avoid closed-ended yes-or-no queries.

    These don't allow for much elaboration or discussion and may come across as uninterested in hearing more about your potential client's needs or concerns.

  • Instead, opt for open-ended questions that encourage them to speak at length about their goals or challenges related to your offering
  • Be mindful not to ask overly personal or intrusive inquiries which could shift focus away from your product/service onto something irrelevant/negative instead
  • Avoid leading/loaded questions!

    They're designed specifically so clients answer how we want them rather than truthfully expressing themselves; this will only lead us down wrong paths when trying close deals successfully by understanding our customers' true requirements/preferences etcetera.

Remember, the goal is to understand your potential client's needs and concerns, not to push your product or service onto them.

For instance, instead of asking How old are you?

which is too personal, ask What led you here today?

to help understand their motivation better without being invasive.

By asking the right questions, you can build a relationship with your potential client and gain valuable insights into their needs and concerns.

This will help you tailor your pitch to their specific requirements and increase your chances of closing the deal.

Always remember to listen actively and respond thoughtfully to your potential client's answers.

How To Reframe Customer Objections As Opportunities

how to reframe customer objections as opportunities

Reframing Customer Objections into Opportunities: Tips for Salespeople

As a salesperson, objections and concerns from clients used to make me uneasy.

But now, I see them as opportunities to showcase my expertise and add value.

Here are some tips on how you can reframe customer objections into opportunities during your next sales pitch.

Understand the Objection Clearly

Before responding to an objection, make sure you understand it clearly.

Ask questions and listen carefully so that you can address their specific concern instead of assuming what they mean by it.

This will help build trust with the client.

Use Open-Ended Questions

Try using open-ended questions instead of close-ended ones when attempting to reframe an objection into an opportunity.

This allows for more exploration and possibilities from both sides.

For example: Can you tell me more about why that's important?

rather than Do you think our product is too expensive?

Find Common Ground

Always find common ground with the client’s objections – agreeing with them builds trust which sets up well for further discussions.

You could say something like: “I completely understand where you're coming from” or “That's a valid point.”

“By following these simple steps in reframing customer objections as opportunities during your next sales pitch; not only will customers be impressed but also gain confidence in doing business with us!”

The Art Of Listening And Asking Thoughtful Follow Up Questions

Mastering Sales: The Art of Listening

Listening is crucial for closing deals.

It shows respect and empathy towards customers while providing valuable insights into their needs.

  • Pay attention to verbal and non-verbal cues like tone of voice, body language or pauses in speech
  • These elements can reveal pain points which you can use to tailor solutions directly addressing those areas
  • Avoid making assumptions about anything after attentively listening
  • Instead, ask open-ended follow-up questions building upon what has been previously said
  • This technique clarifies any ambiguity around key issues while demonstrating your engagement & investment in finding the right solution for them.
Remember, the key to successful sales is not just about what you say, but how well you listen.

By actively listening, you can build trust and rapport with your customers, which can lead to long-term relationships and repeat business.

It's important to remember that customers want to feel heard and understood, and by listening carefully, you can provide them with the solutions they need.

So, the next time you're in a sales meeting, take a moment to pause and really listen to what your customer is saying.

You might be surprised at what you learn.

Listening is not just about hearing the words, it's about understanding the person behind them.

Wrap It Up The Final Question That Closes Deals

10 Killer Sales Questions That Close Deals

We're almost at the end of this guide on 10 Killer Sales Questions That Close Deals!

In my experience, Wrap it up is one of the most crucial sales questions.

It allows me to emphasize all the benefits and values our product or service brings to their business.

The beauty of this closing technique lies in its simplicity.

After building rapport and discussing value propositions throughout your pitch, confidently ask:

So do you want to move ahead?

If yes, follow up with:

Just so we’re clear.

Then firmly remind them about each key point discussed earlier for visualization purposes - how much impact your product/service will bring when implemented into their business model.

Why Wrap it up Works

Using Wrap it up helps seal deals by reinforcing why choosing us was a smart choice for their company's growth strategy.

For instance, imagine buying new shoes online without knowing if they fit well; but then receiving confirmation from customer support that these are indeed perfect fits based on measurements provided beforehand – wouldn't you feel more confident?

Similarly here too- reminding prospects what sets us apart can make all difference between winning over competition or losing out altogether.


By using Wrap it up as a final question, you can confirm with potential clients that they've made an informed decision.

This technique allows you to emphasize the benefits and values of your product or service, and remind them of key points discussed earlier.

Final Takeaways

As a founder of a startup, I know how important sales are for the growth of a business.

But, let's be honest, sales can be tough.

Especially when you're dealing with potential customers who are hesitant to make a purchase.

That's why I turned to AtOnce, our AI writing and customer service tool, to help me craft the perfect sales questions.

With AtOnce, I can create personalized and engaging questions that help me understand my customers' needs and preferences.

One of the key features of AtOnce is its ability to analyze customer data and provide insights that help me tailor my sales questions.

For example, if a customer has previously purchased a certain product, AtOnce will suggest questions that are relevant to that product.

Another great thing about AtOnce is that it can help me identify potential objections that a customer might have.

By anticipating these objections, I can address them proactively and increase the chances of making a sale.

But perhaps the best thing about AtOnce is that it allows me to automate my sales process.

With AtOnce, I can create a series of questions that are sent to customers at specific intervals, which helps me stay top of mind and increase the chances of a sale.

Overall, I've found that using AtOnce to craft my sales questions has been incredibly helpful.

Not only does it save me time, but it also helps me connect with my customers on a deeper level and increase my sales.

If you're struggling with sales, I highly recommend giving AtOnce a try.

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What are some effective sales questions to close deals?

Some effective sales questions to close deals include: What are your biggest challenges? How do you currently handle those challenges? What are your goals for the future? How can our product/service help you achieve those goals?

How can I build rapport with potential clients?

You can build rapport with potential clients by asking open-ended questions, actively listening to their responses, and finding common ground. It's also important to be genuine and authentic in your interactions.

What are some common mistakes to avoid in sales?

Some common mistakes to avoid in sales include: talking too much and not listening enough, not doing enough research on the prospect, not addressing the prospect's specific needs, and being too pushy or aggressive.

Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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