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Ultimate SEO FAQ Guide for 2024: Boost Your Rankings Now

Ultimate SEO FAQ Guide for 2024 Boost Your Rankings Now

In today's digital world,search engine optimization(SEO) is more critical than ever.

I use AtOnce's AI SEO optimizer to rank higher on Google without wasting hours on research:

AtOnce AI SEO optimizer

With the constant changes to algorithms and updates by search engines, understanding how to optimize your website can be a challenge.

This ultimate SEO FAQ guide for 2024 aims to demystify the basics of SEO while providing advanced tips and techniques that will help you boost your rankings in no time.

Quick Summary

  • SEO and SEM are not the same thing: SEO is about optimizing your website for search engines, while SEM includes paid advertising.
  • Keywords are important, but not everything: Quality content and user experience are also crucial for SEO success.
  • SEO and SEM require ongoing effort: It's not a one-time fix, but a continuous process of monitoring and adjusting strategies.
  • Local SEO is essential for small businesses: Optimizing for local search can help attract nearby customers and increase visibility.
  • SEO and SEM can take time to see results: Patience is key, as it can take weeks or even months to see significant improvements in rankings and traffic.

What Is SEO And Why Is It Important

what is seo and why is it important

Why SEO Matters: The Essential Aspect for Online Success

Hi, I'm Asim Akhtar.

With 20 years of industry experience, I can confidently say that SEO is not just a buzzword but an essential aspect for businesses and websites to succeed online.

SEO stands for Search Engine Optimization. In simple terms, it means optimizing your website content according to search engine algorithms so they rank better on SERPs (Search Engine Results Pages).

This attracts more organic traffic from relevant searches related to your business or niche.

The higher you rank, the greater chances of attracting clicks and potential customers.

Nowadays, SEO is crucial because billions use search engines every day - whether Google or Bing- as their primary source when searching things online.

Being visible on top pages gives you an edge over competitors who fail at implementing effective strategies.


Reasons to Invest in SEO

Here are some reasons why investing in SEO matters:

  • Increased visibility: By ranking high on SERPs with targeted keywords/phrases used by users looking for products/services similar to yours increases brand awareness.
  • Cost-effective marketing strategy: Compared to traditional advertising methods like TV ads/billboards which have limited reach & expensive costs; digital marketing through optimized webpages has wider audience coverage without breaking the bank.
  • Better user experience: A well-designed webpage with easy navigation helps visitors find what they're looking quickly while also improving engagement rates leading them towards conversion goals such as filling out forms/subscribing etcetera.

Ignoring SEO could be detrimental if one wants long-term success in today's competitive market space where everyone strives hard enough trying different tactics aiming growth opportunities available within this ever-changing landscape!

Analogy To Help You Understand

SEO and SEM are like two sides of the same coin.

Both are important for a successful online presence, but they serve different purposes.

SEO is like planting a tree.

It takes time and effort to nurture it, but once it grows, it provides long-lasting benefits.

Similarly, SEO involves optimizing your website and content to rank higher in search engine results pages (SERPs) over time.

On the other hand, SEM is like turning on a faucet.

It provides immediate results, but you have to keep paying for it to keep the flow going.

SEM involves paid advertising, such as Google Ads, to drive traffic to your website.

While SEO and SEM are different, they work best when used together.

SEO provides a strong foundation for your online presence, while SEM can help boost your visibility and drive traffic in the short term.

Ultimately, the key to success with SEO and SEM is to have a well-rounded strategy that includes both.

By planting the tree and turning on the faucet, you can create a thriving online presence that delivers long-term results and immediate impact.

What Are The Most Significant Ranking Factors In 2024

what are the most significant ranking factors in 2024

The Most Significant Ranking Factors for 2024

As an expert in this field, I have identified the most critical ranking factors for 2024.

These factors determine how high your website ranks on search engine result pages (SERPs).

Content Quality

The first factor is content quality.

Search engines have consistently emphasized this factor over the years.

To satisfy user intent, it is crucial to create original and engaging long-form articles with relevant images or infographics that provide value to users.

Accompanying well-written copy with video guides or podcasts enhances user experience resulting in increased engagement metrics such as click-through rates (CTR), dwell time, and bounce rate.

Page Speed

Another critical factor is page speed.

This refers to how fast a site's pages load when clicked from SERPs, especially since mobile devices are now more widely used than desktops for web browsing.

Slow loading times lead to poor user experiences, which negatively impact engagement metrics like CTRs and ultimately affect rankings.

Backlinks

Additionally, backlinks remain essential ranking signals because they indicate the trustworthiness of websites within their respective industries/niches.

However, not all links carry equal weight!

High-quality authoritative sites linking back will have greater influence compared against low-quality spammy ones, which could even harm your SEO efforts if detected by Google algorithms.

Remember, quality over quantity is key when it comes to backlinks.

User Experience (UX)

Lastly yet importantly, user experience (UX) has become increasingly important due to its direct correlation between positive UX and higher conversion rates/engagement levels.

Negative UX leads towards lower conversions/bounce-rates, etc. Therefore, optimizing elements like navigation structure, layout, design, and content placement becomes a vital part of the overall strategy aimed at improving both organic traffic volume and revenue generation potential.

Always prioritize user experience to achieve better results.

Some Interesting Opinions

1. SEO is Dead

According to a study by BrightEdge, organic search drives 53.3% of website traffic, while paid search only drives 15%.

However, with the rise of voice search and AI, traditional SEO tactics are becoming less effective.

It's time to shift our focus to creating valuable content and improving user experience.

2. SEM is a Waste of Money

A study by WordStream found that the average cost per click for Google Ads is $2.69. With the increasing competition and ad fatigue, it's becoming harder to achieve a positive ROI.

Instead, invest in long-term SEO strategies and building a strong brand reputation.

3. Keyword Research is Overrated

A study by Ahrefs found that only 1% of content gets significant search traffic from the target keyword.

Instead of obsessing over keywords, focus on creating high-quality content that answers the user's intent.

Google's AI algorithms are getting better at understanding natural language and context.

4. Backlinks are Irrelevant

A study by Moz found that there is a weak correlation between the number of backlinks and higher search rankings.

Instead of focusing on building backlinks, focus on creating valuable content that people naturally want to link to.

Google's AI algorithms are getting better at detecting and penalizing spammy backlinks.

5. Social Media has No Impact on SEO

A study by Hootsuite found that social media has a positive impact on brand awareness and customer engagement, but it has no direct impact on search rankings.

Instead of using social media for SEO purposes, use it to build relationships with your audience and drive traffic to your website.

how can i optimize my website for voice search

Optimizing Your Website for Voice Search

As an industry expert and writer, I can confidently say that optimizing your website for voice search is now more crucial than ever.

With the rise in popularity of smart assistants like Google Home and Amazon's Alexa, having a well-optimized site will lead to better customer engagement and increased sales.

Conversational Keywords

To begin optimizing your site for voice search, start by focusing on conversational keywords.

Unlike traditional searches where users typically use short phrases or single words while typing their queries, people who ask questions using voice commands usually make longer inquiries by speaking naturally.

Therefore it's essential to include long-tail keywords which sound natural when spoken out loud.

Actionable Tips

Here are some actionable tips you can follow to optimize your website for Voice Search:

  • Create FAQ pages featuring colloquial language
  • Ensure quick load times as fast sites perform better in terms of user experience
  • Use structured data markup such as schema.org so that search engines understand what type of content they're crawling
  • Optimize local SEO since most mobile-based searches have a local intent behind them
  • Focus on creating high-quality content with relevant information answering common questions related to products/services offered
By following these steps above along with other best practices recommended by experts within this field - businesses can ensure maximum visibility across all devices including smartphones & tablets alike!

Is Content Still King In SEO

is content still king in seo

Content is King in 2024: How to Create Engaging Web Copy

As an SEO expert, I know that content remains king in 2024.

The quality and relevance of your website's content significantly impact its rankings on SERPs. It is crucial to create engaging, high-quality material for better visibility.

Search engines continuously update their algorithms to provide the best user experience possible.

With each change they make, Google and other search engines increasingly rely on relevant and valuable content as a vital ranking factor.

Therefore, investing in great web copy will pay off with traffic growth and lead generation.

Investing in great web copy will pay off with traffic growth and lead generation.

5 Tips for Creating Top-Notch Web Copy

Develop a winning strategy for creating top-notch web copy by keeping these five things in mind:

  • Write unique and original pieces. Stand out from the competition by creating content that is fresh and original.
  • Use keywords strategically throughout the text to improve your website's visibility on search engines.
  • Make sure it’s easy-to-read by breaking up long paragraphs into shorter ones or using bullet points where appropriate.
  • Include visuals such as images or videos when applicable to make your content more engaging.
  • Optimize meta descriptions so users can quickly understand what your page offers.

Stand out from the competition by creating content that is fresh and original.

I use AtOnce's AI content generator to write high-quality content: blog posts, emails & ads:

AtOnce AI content generator

By following these tips, you can create web copy that not only ranks well on search engines but also engages and converts your audience.

My Experience: The Real Problems

1. SEO and SEM are dead.

According to a study by Gartner, by 2023, 30% of all searches will be done without a screen.

Voice search and AI-powered assistants will dominate, rendering traditional SEO and SEM tactics obsolete.

2. Google is a monopoly.

Google controls 92% of the search engine market share worldwide.

This dominance allows them to manipulate search results and favor their own products, stifling competition and innovation.

3. Keyword stuffing is unethical.

Using irrelevant keywords to manipulate search rankings is not only ineffective, but it also violates Google's guidelines.

In fact, Google's algorithm penalizes websites that engage in keyword stuffing.

4. Backlinks are overrated.

While backlinks can improve search rankings, they are often obtained through unethical means such as link farms and paid links.

Google's algorithm is becoming more sophisticated and can detect these manipulative tactics.

5. Content is not king.

Creating high-quality content is important, but it's not enough to guarantee search rankings.

Google's algorithm considers various factors such as user experience, website speed, and mobile-friendliness in addition to content.

How Do I Identify And Fix Technical SEO Issues On My Site

how do i identify and fix technical seo issues on my site

Improve Your Website Rankings with Technical SEO Fixes

Improving website rankings requires identifying and fixing technical SEO issues.

These include:

  • Broken links
  • Slow loading speed
  • Duplicate content
  • Inconsistent meta tags
  • And more

To find these problems on your site quickly, conduct a thorough audit using advanced SEO tools like Screaming Frog or SEMrush.

Example where I used AtOnce's AI SEO writer to generate high-quality articles that actually rank in Google:

AtOnce AI SEO writer

They crawl through all pages of the website to identify any errors that need attention.

Tip: Prioritize critical issues affecting user experience among other performance metrics after completing the audit.

Start by addressing website speed since it's one of the main factors search engines use to rank websites higher than their competitors.

What Role Does Social Media Play In SEO Today

what role does social media play in seo today

The Crucial Role of Social Media in SEO

Social media is crucial for SEO today.

Google's algorithms prioritize websites with quality and relevant links from reputable sources.

Social platforms offer a great opportunity to share content and generate valuable backlinks.

Social signals like likes, shares, and comments can improve your content's reach on these channels which ultimately leads to increased traffic towards your pages or posts.

Studies have also shown that having a strong presence on social media positively correlates with improved search engine rankings.

Social media is no longer just an option for businesses, it's a necessity.

How to Leverage Social Media for SEO

Here are some ways to leverage social media for SEO:

  • Engage audiences through various types of media (text-based updates, images & videos), encouraging interaction.
  • Share high-quality engaging content regularly to keep followers interested
  • Use hashtags strategically to increase visibility within specific communities
  • Collaborate with influencers who align well with your brand values for greater exposure
  • Monitor analytics closely so you can adjust strategies as needed based on performance data
Social media is a powerful tool that can help businesses of all sizes reach their target audience and achieve their marketing goals.

By following these strategies, you can improve your social media presence and boost your SEO efforts.

Remember, social media is no longer just an option for businesses, it's a necessity.

My Personal Insights

As the founder of AtOnce, I have had the opportunity to work with numerous clients who have struggled with SEO and SEM.

One particular client stands out in my mind, as their experience perfectly illustrates the power of our AI writing and customer service tool.

This client was a small business owner who had recently launched a new website.

Despite their best efforts, they were struggling to attract traffic and generate leads.

They had read countless articles about SEO and SEM, but they were overwhelmed by the technical jargon and didn't know where to start.

That's when they reached out to us at AtOnce.

We were able to quickly assess their website and identify several areas for improvement.

Using our AI writing tool, we were able to create high-quality, keyword-rich content that helped their website rank higher in search engine results.

But we didn't stop there.

We also used our customer service tool to help the client engage with their audience and build relationships with potential customers.

By responding to inquiries and providing helpful information, the client was able to establish themselves as a trusted authority in their industry.

The results were astounding.

Within just a few weeks, the client's website traffic had increased significantly, and they were generating more leads than ever before.

They were thrilled with the results, and we were proud to have played a role in their success.

This experience taught me that SEO and SEM don't have to be complicated or intimidating.

With the right tools and expertise, any business can improve their online presence and attract more customers.

At AtOnce, we are committed to helping our clients achieve their goals and reach their full potential.

how can i build high quality backlinks to boost my rankings

Boost Your Website Rankings with High-Quality Backlinks

As an SEO expert, I know that building high-quality backlinks is crucial for boosting website rankings.

Backlinks signal to Google that your content is trustworthy and valuable, driving traffic to your site.

To achieve this success, here are my top tips:

Create Engaging Content

  • Craft unique pieces like infographics or videos that people will want to share on their websites and social media platforms

Use Guest Blogging Opportunities

  • Reach out to blogs related to your niche topic and publish relevant content with a link back to your site

Get Listed in Relevant Directories

  • Find reputable industry-specific directories where you can list your business along with a link back
Tip: Leverage broken links by identifying them on other sites within the same niche as yours.

Reach out offering replacement options from similar pages of yours instead!

Utilize Influencer Outreach Strategies

  • Reach out directly via email or social media channels to influencers asking them if they would be interested in sharing some of our latest blog posts which contain helpful information about topics related specifically towards what these influencers specialize themselves around
  • Providing value upfront without expecting anything in return helps build relationships over time leading into potential future collaborations together down the line!

Can User Experience (UX) Affect Your Websites Search Engine Rankings

can user experience  ux  affect your websites search engine rankings

Does UX Affect Website Rankings?

Yes, UX affects website rankings.

Google and other search engines have placed more emphasis on user engagement metrics like time spent on site, bounce rate, and click-through rates in recent years.

Factors That Influence UX

  • Page speed: Slow loading pages lead to high bounce rates which negatively affect ranking positions.
  • Mobile responsiveness: Most websites are accessed via mobile devices today, so mobile responsiveness plays a big role in determining your position.

Keeping Content Up-to-Date

Regularly publishing fresh information helps show visitors you're staying current within the industry while providing them useful information they seek out online.

Fresh content is key to keeping visitors engaged and coming back for more.

By keeping your content up-to-date, you can improve your website's user experience and ultimately improve your search engine rankings.

A good user experience leads to higher engagement metrics, which in turn positively affect your website's ranking position.

So, if you want to improve your website's rankings, focus on providing a great user experience by optimizing page speed, mobile responsiveness, and keeping your content fresh and up-to-date.

Should Local Businesses Focus On Local Or Global Keywords For Better Rankings

should local businesses focus on local or global keywords for better rankings

Local vs. Global Keywords: Which One Should You Focus On?

As an experienced SEO expert, I believe that the decision to focus on local or global keywords depends entirely on your business's nature.

If you're running a local enterprise catering to people in and around your area, it's best to emphasize regional keywords with location-specific terms like city names, postal codes, street numbers, or even neighborhood details.

However, if your business operates globally - either through its online presence or physical stores spread across multiple countries - then targeting global keywords is crucial for building brand recognition and achieving better ranking results.

Competitive research shows that using such phrases boosts visibility in search engines since there are more searches performed worldwide for specific goods and services.

Five Essential Tips for Focusing on Local vs. Global Keywords

Here are five essential tips to help you make informed decisions about focusing on local vs. global keywords:

  • Understand who you want to reach: Determine your target audience and their location.
  • Conduct thorough keyword research: Use tools like Google Keyword Planner to find relevant keywords.
  • Analyze competitors' strategies: See what keywords your competitors are targeting and how they're ranking for them.
  • Optimize website content accordingly: Use the keywords you've identified in your website's content, meta tags, and URLs.
  • Monitor performance regularly: Keep track of your website's ranking and adjust your strategy accordingly.

For instance, suppose my company sells handmade jewelry made by artisans from different parts of India.

In this case, we would target both handmade Indian jewelry as well as Indian Jewelry, which will attract customers looking specifically for our products while also increasing overall brand awareness among those searching generally within the industry.

Whether prioritizing Local Vs Global Keywords ultimately comes down solely based upon what type of audience one wants their message heard by most effectively- so take time researching before making any final decisions!

What Impact Do Video And Visual Content Have On SEO Performance

Why Visual Content is Key for SEO in 2024

Visual content is a powerful tool for SEO. Images and videos leave a lasting impression on people's minds, making them more engaging than plain text.

In fact, video marketing has become increasingly popular as brands seek to differentiate themselves from competitors.

The Power of Video Content for SEO

Video content offers businesses the chance to boost their visibility in search engine results pages (SERPs).

Google favors high-quality video content that engages and educates viewers.

Videos embedded within web pages have a much higher likelihood of appearing on the first page of Google - up to 53 times more likely!

How Visual Media Impacts Your SEO

Here are some key points about how visual media impacts your SEO:

  • Visuals provide opportunities for backlinks
  • Video can improve dwell time and reduce bounce rates
  • YouTube videos often rank higher than regular webpages in SERP’s
  • Optimized thumbnails assist with click-through rates
By incorporating visually appealing elements into your website or social media channels, you can stand out online while also improving your overall SEO strategy by increasing engagement metrics like dwell time and reducing bounce rate!

So, if you want to improve your SEO in 2024, make sure to prioritize visual content and video marketing.

It's a powerful way to differentiate yourself from competitors and boost your visibility in search engine results pages.

How Can Artificial Intelligence And Machine Learning Influence Modern Day SEO Strategies

How AI and ML are Transforming Modern-Day SEO Strategies

As an SEO expert, I firmly believe that Artificial Intelligence (AI) and Machine Learning (ML) are transforming modern-day SEO strategies.

With the advancements made in these technologies over the years, AI and ML can now be used to analyze vast amounts of data quickly.

By analyzing user behavior patterns, keywords searched for by users, and their location preferences; AI can help companies create targeted campaigns with a specific focus on key demographics resulting in higher website traffic.

Moreover, Google's RankBrain algorithm uses AI to sort search results based on relevancy while eliminating any irrelevant or non-useful links leading you right to your desired content.


Ways AI and ML Influence Modern-Day SEO Strategies

  • Improved User Engagement: AI can analyze user behavior patterns to provide personalized content recommendations, resulting in better user engagement.
  • Better Quality Content Creation: AI can analyze search queries and user behavior to provide insights into what type of content performs well, resulting in better quality content creation.
  • Tailored Searches Based On Individual Preferences: AI can analyze user search history and preferences to provide tailored search results, resulting in a better user experience.

AI and ML are revolutionizing the way we approach SEO. By leveraging these technologies, we can create more targeted campaigns, provide better user experiences, and ultimately drive more traffic to our websites.

- SEO Expert

Overall, AI and ML are changing the game for SEO.

What Are The Biggest Mistakes To Avoid When Optimizing Your Site For Search Engines In 2024

Common SEO Mistakes to Avoid in 2024

As an SEO expert, staying current with the latest trends and best practices is crucial.

However, avoiding certain mistakes when optimizing your website for search engines is equally important.

These errors can harm not only your rankings but also negatively impact user experience.


Neglecting Website Speed and Performance

One major mistake to avoid in 2024 is neglecting website speed and performance.

Users expect websites to load quickly on both desktop and mobile devices nowadays.

Slow loading times lead to high bounce rates which Google considers while determining rankings; therefore it's imperative you optimize images/videos as well as compress files where possible.


Ignoring Mobile Optimization

Another common error people make while optimizing their site for search engines involves ignoring mobile optimization altogether!

With more than half of all internet traffic coming from smartphones or tablets these days, failing at this aspect could be detrimental!


Keyword Stuffing vs Quality Content

Focusing too much on keyword density instead of quality content has been a problem since forever!

In 2024 though, things have changed drastically - now we need unique & engaging content that provides value rather than just stuffing keywords into our pages without any context whatsoever!


Poor Site Structure and Navigation

Not having a clear site structure or navigation makes it difficult for users (and bots) alike who are trying to find what they're looking for within seconds after landing onto one's page- so ensure everything flows smoothly by organizing information logically throughout each section/page accordingly.


Overlooking Local SEO

Lastly: overlooking local SEO means missing out on potential customers nearby searching specifically related terms/products/services offered locally – don't forget about them either if applicable!

Remember, avoiding these common SEO mistakes in 2024 can help improve your website's rankings and user experience, ultimately leading to more traffic and conversions.

Final Takeaways

As a founder of a tech startup, I'm always looking for ways to improve our online presence.

One of the most important aspects of that is SEO and SEM.

But what exactly are they?

And how do they differ?

SEO stands for Search Engine Optimization, which is the practice of optimizing your website to rank higher in search engine results pages (SERPs).

SEM, on the other hand, stands for Search Engine Marketing, which is the practice of using paid advertising to increase visibility in SERPs.

So, why are these important?

Well, think about it.

When was the last time you went to the second page of Google search results?

Probably not very often.

That's why it's crucial to have a strong SEO strategy in place to ensure your website appears on the first page of results.

But what about SEM?

While SEO is a long-term strategy, SEM can provide immediate results.

By using paid advertising, you can target specific keywords and demographics to increase visibility and drive traffic to your website.

At AtOnce, we understand the importance of both SEO and SEM.

That's why we've developed an AI writing tool that helps businesses create high-quality content that's optimized for search engines.

Our AI customer service tool also helps businesses respond to customer inquiries quickly and efficiently, improving their overall online reputation.

So, whether you're looking to improve your SEO strategy or launch a new SEM campaign, AtOnce has the tools to help you succeed.

Don't let your online presence fall behind - start using AtOnce today.


AtOnce AI writing

Struggling to create high-quality content?

AtOnce AI is the solution

Are you tired of spending hours researching and writing content for your blog, website, or social media platforms?

Do you struggle to come up with ideas for engaging product descriptions or attention-grabbing email subject lines?

Are you worried that your current content is not driving enough traffic or conversions?

  • Have you considered using an AI-powered writing tool like AtOnce?
  • Do you want to save time and effort while still producing high-quality content?
  • Do you want to increase traffic and conversions on your website?
  • Are you ready to take your content to the next level?

Introducing AtOnce's AI Writing Tool

AtOnce's AI writing tool uses the latest in artificial intelligence technology to create compelling and effective content for all of your digital marketing needs.

From SEO-friendly blog posts to attention-grabbing product descriptions, our AI-powered tool can do it all.

Why Choose AtOnce AI?

Our AI-powered writing tool has several unique features that set us apart from the competition:

  • Customizable content: Our tool uses machine learning algorithms to create customized content that meets your specific needs and preferences.
  • SEO optimization: Our tool can analyze keywords and phrases to ensure that your content is optimized for search engines.
  • Fast turnaround: With AtOnce, you can have high-quality content within minutes, not hours or days.
  • Simple to use: Our user-friendly platform is easy to navigate, so you can create content quickly and efficiently.

AtOnce AI: The Solution to Your Content Needs

Whether you're a small business owner or a marketing professional, AtOnce's AI writing tool can help make your content creation process smoother and more effective.

Say goodbye to writer's block and hello to high-quality, customized content that will drive more traffic and conversions to your website.

Try AtOnce AI today!

Click Here To Learn More
FAQ

What is SEO and why is it important?

SEO stands for Search Engine Optimization. It is the practice of optimizing your website to increase the quantity and quality of traffic to your site through organic search engine results. SEO is important because it helps your website rank higher in search engine results pages (SERPs), which can lead to increased visibility, traffic, and ultimately, revenue.

What are some of the most important SEO trends for 2023?

Some of the most important SEO trends for 2023 include the continued rise of voice search, the importance of user experience (UX) and page speed, the need for high-quality, relevant content, and the growing importance of artificial intelligence (AI) and machine learning in SEO.

How can I improve my website's SEO in 2023?

To improve your website's SEO in 2023, you should focus on creating high-quality, relevant content that provides value to your audience. You should also optimize your website for mobile devices, improve your page speed, and ensure that your website is user-friendly and easy to navigate. Additionally, you should focus on building high-quality backlinks and leveraging social media to increase your website's visibility and reach.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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