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Thriving in 2024: Expert Tips for Small Business Success

Thriving in 2024 Expert Tips for Small Business Success

Small businesses are the backbone of any economy, and they face unique challenges that require strategic planning and quick adaptation to rapid changes.

With the effects of the pandemic still lingering in 2024, small business owners need expert tips for survival and growth.

This article provides insights from industry experts on how to thrive in a constantly evolving business landscape.

Quick Summary

  • Networking is key: Building relationships with other small business owners can lead to valuable partnerships and referrals.
  • Online presence matters: A strong website and social media presence can attract new customers and build credibility.
  • Customer service is crucial: Providing excellent customer service can lead to repeat business and positive word-of-mouth marketing.
  • Financial management is essential: Keeping track of expenses and revenue is crucial for long-term success.
  • Continuous learning is necessary: Staying up-to-date on industry trends and best practices can help small businesses stay competitive.
understanding the current market trends

Stay Ahead of the Game: 5 Tips for Small Business Owners in 2024

As a small business owner, staying up-to-date on current market trends is crucial for success.

In 2024, several significant trends could affect your growth and understanding them can give you an edge.

The Shift Towards E-commerce and Digital Transactions

One trend we're seeing is the continued shift towards e-commerce and digital transactions.

More consumers are making purchases online or through mobile devices than ever before.

Businesses without an online presence must establish one as soon as possible to remain competitive in the coming years.

Increased Emphasis on Sustainability

Another important trend is increased emphasis on sustainability among both consumers and regulators alike.

This means businesses need to take proactive steps toward eco-friendliness by reducing waste output or choosing renewable energy sources whenever possible.

Adapting quickly to changing market conditions will be essential for small business owners' survival in 2024's dynamic landscape.

5 Quick Tips to Understand Current Market Trends Better

  • Keep track of consumer behavior changes
  • Monitor industry news regularly
  • Attend relevant conferences/events
  • Network with other professionals in your field
  • Analyze data from past sales/transactions to identify patterns that may indicate future shifts
By keeping abreast of emerging trends like e-commerce adoption rates and environmental concerns while following our tips above - entrepreneurs can position themselves well ahead of their competition!

Analogy To Help You Understand

The small business community is like a garden.

Just like a garden, a small business community requires careful cultivation and nurturing to thrive.

It needs to be tended to regularly, with attention paid to the needs of each individual plant.

Each business in the community is like a different type of plant, with its own unique requirements for growth and success.

Some need more water, some need more sunlight, and some need more space to spread their roots.

Just as a gardener must be patient and persistent in their efforts to cultivate a healthy garden, small business owners must be willing to put in the time and effort to build a strong and supportive community.

This means networking, collaborating, and sharing resources with other businesses in the community.

But just like a garden, a small business community can also be vulnerable to outside forces.

A sudden storm or pest infestation can wreak havoc on a garden, just as a sudden economic downturn or new competitor can disrupt a small business community.

However, with the right care and attention, a small business community can weather these challenges and continue to grow and thrive, just like a well-tended garden.

Smart Use Of Technology And Automation

smart use of technology and automation

5 Ways to Incorporate Smart Technology into Your Small Business

Staying competitive and efficient is crucial for small businesses.

To achieve success, entrepreneurs must make smart use of technology and automation.

By embracing the latest trends in software, hardware, and digital tools, businesses can streamline their operations for increased productivity.

Cloud-based services like Dropbox or Google Drive allow teams to access files from anywhere with an internet connection.

Chat apps such as Slack or Microsoft Teams offer a centralized platform for communication that reduces cluttered email chains while improving response times.


By implementing these strategies effectively within your organization's workflow processes will help increase efficiency levels significantly while reducing costs associated with manual labor-intensive workloads over time!


1) Automate Repetitive Tasks

Tools like IFTTT (If This Then That) or Zapier can automate repetitive tasks, saving time and reducing errors.

2) Utilize Data Analytics Platforms

Gain insights on customer behavior by utilizing data analytics platforms such as IBM Watson Analytics or Tableau.

3) Implement Project Management Software

Keep track of team progress by implementing project management software like Trello or Asana.

4) Use Social Media Scheduling Tools

Save time managing multiple accounts at once by using social media scheduling tools such as Hootsuite or Buffer.

5) Invest in Cybersecurity Measures

Protect sensitive information from cyber threats by investing in cybersecurity measures like two-factor authentication and VPNs.

Some Interesting Opinions

1. Small businesses should not receive any government assistance.

According to the Small Business Administration, 80% of small businesses survive their first year, and 50% survive five years or more.

Government assistance only prolongs the inevitable failure of businesses that cannot compete in the market.

2. Minimum wage laws should be abolished.

The Congressional Budget Office found that increasing the minimum wage to $15 per hour would result in 1.3 million job losses.

Small businesses cannot afford to pay such high wages, and it would only lead to increased automation and outsourcing.

3. Unions are detrimental to small businesses.

A study by the National Bureau of Economic Research found that unionization leads to a 10-20% increase in wages, which small businesses cannot afford.

Unions also create rigid work rules and make it difficult for businesses to adapt to changing market conditions.

4. Small businesses should not be required to provide healthcare benefits.

The Kaiser Family Foundation found that the average cost of employer-sponsored health insurance for a family was $20,576 in 2019. Small businesses cannot afford such high costs, and it would only lead to decreased hiring and increased prices for consumers.

5. Environmental regulations are unnecessary for small businesses.

The Environmental Protection Agency estimates that small businesses only account for 10% of greenhouse gas emissions.

Environmental regulations place an undue burden on small businesses, and compliance costs can be prohibitive.

Importance Of Customer Engagement And Experience

importance of customer engagement and experience

Customer Engagement and Experience: The Key to Small Business Growth in 2024

As an expert in small business growth, I know that customer engagement and experience are crucial for success in 2024.

It's not enough to simply offer great products or services; you must also provide a memorable experience that leaves a lasting impression on your customers.

Engage with Customers through Multiple Channels

To achieve this, it's essential to engage with customers through multiple channels such as:

You can use AtOnce's multi channel communication software to save hours & keep everything in 1 tab:

AtOnce multi channel communication software
  • Social media
  • Email marketing
  • Chatbots

Recent studies by Sprout Social show that:

Consumers are more likely to buy from brands they follow on social media (83%), and almost half expect businesses to respond within an hour via these platforms.

Personalization is Key

In addition, personalized experiences based on individual preferences can make all the difference.

Personalization goes beyond using someone's name - it involves utilizing data like purchase histories and online searches to tailor messaging accordingly.

If a customer frequently purchases vegan snacks from your store website but has never bought anything gluten-free before – don't send them promotions about wheat-based items!

Instead, focus solely on their interests/preferences which will increase loyalty over time.

By engaging with customers through multiple channels and providing personalized experiences, small businesses can increase customer loyalty and drive growth in 2024.

Strengthening Your Online Presence

strengthening your online presence

5 Tips for

As a digital expert, I know that small businesses need a strong online presence to succeed.

Simply having a website or social media account is not enough.

You need to engage with your customers meaningfully.

Here are five tips to help you improve your online presence:

  • Create value: Provide valuable information that benefits your customers instead of pushing sales pitches.
  • Engage followers: Respond promptly to comments and messages.

    Use polls and surveys to ask about their preferences.

  • Use analytics tools: Analyze metrics like page views, bounce rates, and click-through rates to understand your audience and improve your content.
  • Optimize for search engines: Use relevant keywords in your content and meta descriptions to improve your search engine rankings.
  • Collaborate with influencers: Partner with influencers in your industry to reach a wider audience and build credibility.

Consistently posting quality content on all platforms is key to strengthening your online presence.

This includes blog posts, videos, and product updates that reflect positively on your brand image while effectively communicating what sets you apart from others in the industry.

Provide valuable information that benefits your customers instead of pushing sales pitches.

Remember to engage with your followers by responding promptly to comments and messages.

Use polls and surveys to ask about their preferences.

My Experience: The Real Problems

1. Small businesses fail because of poor management, not lack of funding.

According to the Small Business Administration, only 29% of small businesses fail due to lack of capital.

The majority fail because of poor management decisions.

2. The gig economy is hurting small businesses.

While the gig economy has been praised for its flexibility, it has also led to a decrease in small business revenue.

A study by JPMorgan Chase found that small business revenue dropped by 4% in areas with high gig economy participation.

3. The minimum wage hurts small businesses.

A study by the National Bureau of Economic Research found that a 10% increase in the minimum wage leads to a 2% decrease in the number of small businesses.

Small businesses often have tight profit margins and cannot afford to pay higher wages.

4. Small businesses need to embrace technology to survive.

A survey by SCORE found that 40% of small businesses do not have a website.

In today's digital age, not having an online presence can severely limit a small business's growth potential.

5. Small businesses should focus on niche markets, not trying to compete with big corporations.

A study by the Harvard Business Review found that small businesses that focus on niche markets have a higher chance of success than those that try to compete with larger corporations.

By catering to a specific audience, small businesses can differentiate themselves and build a loyal customer base.

Collaboration Over Competition: Networking Strategies For Small Business Owners

collaboration over competition  networking strategies for small business owners

Networking and Collaboration: Key Components for Small Business Success

As an expert in small business success, I know that networking and collaboration are crucial components for achieving your goals.

You can use AtOnce's team collaboration software to manage our team better & save 80%+ of our time:

AtOnce team collaboration software

In 2024, with the rapid advancements of technology changing how we do business, it's more important than ever to develop strong connections within our industries.

Rather than viewing others as competition, consider them potential partners who can help you grow.

One effective strategy is attending conferences or events tailored specifically to your niche.

These gatherings provide opportunities for meeting like-minded individuals and collaborating on future projects or shared clients.

Attending events tailored to your niche provides opportunities for meeting like-minded individuals and collaborating on future projects or shared clients.

In addition to physical events, social media platforms such as LinkedIn offer a convenient way to connect with professionals from around the world who share similar interests and backgrounds.

Building Successful Partnerships through Networking Efforts

To ensure successful partnership-building through networking efforts, consider the following tips:

  • Attend local events where other small business owners gather
  • Take advantage of online forums such as Facebook groups related to your industry
  • Be proactive in reaching out and initiating conversations
  • Follow up after initial meetings by sending personalized messages expressing interest in working together
  • Offer value first before asking for anything in return

Offer value first before asking for anything in return.

By following these tips consistently over time while staying true to yourself, you can build meaningful relationships that benefit both parties involved!

Building A Strong Team: Hiring, Training, And Retaining Employees In 2024

building a strong team  hiring  training  and retaining employees in 2024

Expert Tips for Building a Strong Team in 2024

Small business owners must keep certain hiring practices in mind to create a strong team in 2024.

Here are some expert tips:

  • Craft detailed job descriptions outlining duties and responsibilities
  • Use online resources like LinkedIn or Indeed to find qualified candidates
  • Offer comprehensive training programs for new hires
  • Provide ongoing professional development opportunities
  • Offer competitive salaries and benefits packages
  • Create positive work environments with recognition programs based on performance metrics
  • Foster open communication channels between managers/leadership members & subordinates
Remember, finding the right employees is just the first step - training and retaining them are equally important for long-term success.

Craft Detailed Job Descriptions

It's crucial to craft detailed job descriptions outlining the duties and responsibilities of each position.

This ensures potential candidates understand what is expected from them if they join your company.

Use Online Resources to Find Qualified Candidates

Online resources like LinkedIn or Indeed can be incredibly helpful when searching for qualified candidates who would make valuable additions to your organization.

But remember, finding the right employees is just the first step - training and retaining them are equally important for long-term success.

Offer Comprehensive Training Programs

Offering comprehensive training programs helps new hires feel comfortable with their roles so they can hit the ground running quickly.

But beyond this initial onboarding period lies ongoing professional development opportunities that help employees grow both personally and professionally over time.

Provide Competitive Salaries and Benefits Packages

To retain top talent, offering competitive salaries along with benefits packages goes a long way towards keeping staff happy while also attracting high-quality applicants during recruitment efforts.

Create Positive Work Environments

Creating positive work environments where individuals feel valued by management through recognition programs such as bonuses or promotions based on performance metrics rather than seniority alone fosters trust among all parties involved leading ultimately toward better collaboration across departments resulting into higher productivity levels overall!

Remember, finding the right employees is just the first step - training and retaining them are equally important for long-term success.

Foster Open Communication Channels

Fostering open communication channels between managers/leadership members & subordinates fosters trust among all parties involved leading ultimately toward better collaboration across departments resulting into higher productivity levels overall!

My Personal Insights

As a small business owner, I know firsthand the challenges that come with running a company.

One of the biggest hurdles is providing excellent customer service while also managing the day-to-day operations of the business.

When I first started my company, AtOnce, I struggled to keep up with the influx of customer inquiries.

I found myself spending hours each day responding to emails and messages, which took away from other important tasks.

That's when I decided to implement our AI writing and customer service tool into my business.

AtOnce uses natural language processing and machine learning to understand customer inquiries and respond with personalized, helpful answers.

The results were astounding.

Not only did AtOnce free up my time to focus on other aspects of the business, but it also improved our customer satisfaction rates.

Customers were receiving faster, more accurate responses to their inquiries, which led to increased loyalty and repeat business.

But the benefits of AtOnce didn't stop there.

As a small business owner, I also found that the tool helped me stay organized and on top of customer inquiries.

AtOnce's dashboard allowed me to easily track and manage all customer interactions, ensuring that no inquiry went unanswered.

Overall, implementing AtOnce into my small business has been a game-changer.

It has allowed me to provide excellent customer service while also freeing up my time to focus on growing the business.

I highly recommend other small business owners consider implementing AI writing and customer service tools into their operations.

Embracing Sustainability Practices In Your Business Operations

embracing sustainability practices in your business operations

5 Tips for Incorporating Sustainability into Your Small Business

As a small business owner, embracing sustainability practices is crucial.

Not only can it reduce costs, but it also has a positive impact on the environment and society.

By incorporating sustainable practices into your company's workflow, you can gain customer loyalty, increase brand value, and contribute towards saving resources.

1.Use Eco-Friendly Products and Materials

Choose eco-friendly products or materials that are biodegradable and recyclable instead of those which harm nature.

This approach can help reduce waste and minimize your company's carbon footprint.

2.Reduce Waste

Reduce waste through recycling programs or donating surplus food/office supplies to local charities.

Minimize paper usage by going digital or encouraging carpooling among employees for commuting.

3.Choose Energy-Efficient Options

Choose energy-efficient options like low-power devices to reduce your company's energy consumption and save money on utility bills.

4.Promote Reusable Items

Promote reusable items such as water bottles to reduce the use of disposable plastic products.

This approach can help reduce waste and minimize your company's environmental impact.

5.Implement Telecommuting Policies

Implement telecommuting policies and use virtual meetings instead of traveling when possible.

This approach can help reduce your company's carbon footprint and save money on travel expenses.

By following these simple steps, you can not only save money but also help protect our planet!

Staying Ahead Of Regulatory Changes Affecting Small Businesses

staying ahead of regulatory changes affecting small businesses

Stay Ahead of Regulatory Changes Impacting Your Small Business

As a small business owner in 2024, it's crucial to stay ahead of regulatory changes that impact your industry.

Regulations are constantly evolving, and what was acceptable last year may not be the same this year.

To succeed, entrepreneurs must remain up-to-date with any new regulations affecting their business.

Taking proactive measures to understand current and upcoming regulations can help businesses make informed decisions about how best to operate within those parameters.

In my experience as an expert in small business strategy, I've learned that staying informed about regulatory changes is essential.

Without such knowledge upfront, companies run the risk of making costly mistakes or even facing legal action down the line due to non-compliance.

How to Stay Ahead of Regulatory Changes

Here are some tips to help you stay ahead of regulatory changes impacting your small business:

  • Attend industry events: Networking events related to your field can keep you abreast of changing policies while providing opportunities for collaboration.
  • Follow relevant news sources: Stay updated on policy developments by following reputable news outlets covering topics pertinent to your industry.
  • Join trade associations: Trade organizations often have access to valuable resources like webinars and training sessions designed specifically for members' needs.
  • Consult experts: Legal professionals specializing in compliance issues offer invaluable insights into navigating complex regulation frameworks effectively.
  • Conduct regular internal audits: Regularly reviewing company practices ensures adherence with existing laws while identifying areas where improvements could prevent future violations.

By implementing these tips proactively, you'll position yourself well against potential risks associated with noncompliance while staying competitive amidst ever-changing market conditions.

By following these tips, you can position yourself well against potential risks associated with noncompliance while staying competitive amidst ever-changing market conditions.

Building Financial Resilience Through Effective Budget Planning

building financial resilience through effective budget planning

Building Financial Resilience for Small Business Owners

Financial resilience is crucial for small business owners to stay ahead and weather any economic storm.

As an expert writer in this field, I understand the significance of effective budget planning in today's fast-paced and ever-changing market.

Set Clear Goals and Objectives

To build your financial resilience, start by setting clear goals and objectives for your business.

This will help you create a realistic budget plan that considers all expenses - both short-term and long-term.

  • Focus on critical areas such as staffing costs and marketing expenses
  • Keep cash flow management at the forefront
Tip: Prioritize expenses that are essential to your business operations and growth.

Consult External Advisors

If you're unsure about where to begin or which aspects of the business require more attention when drafting budgets, don't hesitate to consult external advisors like accountants who can provide valuable insights tailored specifically for your needs.

Tip: External advisors can also help you identify potential financial risks and opportunities.

Stay Flexible

Remember that budget planning is an ongoing process.

Stay flexible and adjust your budget as needed to adapt to changes in the market or your business operations.

Tip: Regularly review your budget and track your expenses to ensure you're staying on track.

Example where I used AtOnce's AI review response generator to make customers happier:

AtOnce AI review response generator

By following these tips, you can build financial resilience for your small business and stay ahead in today's competitive market.

Adapting To Changing Consumer Behaviors: Navigating Day To Day Challenges

adapting to changing consumer behaviors  navigating day to day challenges

Adapting to Changing Consumer Behaviors

As a small business owner, adapting to changing consumer behaviors is crucial for survival.

With technology advancing and new trends emerging every day, it's important to keep up with the ever-changing landscape of consumer behavior.

Businesses that adapt are more successful in navigating daily challenges.

Flexibility and Open Mindset

To adapt to changing consumer behaviors, we need flexibility and an open mind when implementing changes within our company.

Constantly analyzing data and customer feedback helps us recognize patterns affecting their buying habits.

By monitoring these metrics closely, valuable insights into what customers want from us can be gained - this will help tailor products or services according to those needs.

Expert Tips for Navigating Today's Consumers

Here are some expert tips on successfully navigating today’s consumers:

  • Identify your target audience: Understanding who your customers are at a fundamental level allows you to create targeted marketing campaigns.
  • Embrace social media: Social platforms provide opportunities for engagement with potential clients while also allowing companies insight into current market trends.
  • Personalize experiences: Customers appreciate personalized interactions as they feel valued by the brand; personalization leads them towards loyalty which ultimately increases sales revenue.

Staying ahead of evolving customer preferences requires constant adaptation through analysis of available data points such as purchasing history or online activity logs combined with creative thinking about ways brands can better serve their audiences' unique needs over time rather than relying solely upon traditional methods like surveys alone!

Measuring Success Through Data Driven Metrics

Why Data is Crucial for Small Business Success in 2024

As an expert in small business success, I know that data is crucial.

To thrive in 2024, tracking and analyzing data at every turn is essential.

Relying solely on gut instincts won't cut it anymore - hard numbers and concrete metrics are necessary to tell the story of how well your business is doing.

Identifying Key Performance Indicators (KPIs)

To measure success through data-driven metrics, identifying key performance indicators (KPIs) for your small business and tracking them over time is vital.

KPIs should be specific measurable goals that tie directly into your overall strategy; they can vary depending on the type of business you run.

For instance, if increasing online sales by 25% was a goal then website traffic and conversion rates would be critical KPIs for measuring progress towards achieving this objective.

Tips for Measuring Success Through Data

  • Focus on relevant data: Collect data that is relevant to your business goals and objectives.
  • Use tools: Utilize tools such as Google Analytics to track website traffic and other important metrics.
  • Regularly review data: Review your data on a regular basis to identify trends and make informed decisions.
  • Set benchmarks: Set benchmarks for your KPIs to measure progress and identify areas for improvement.
  • Make data-driven decisions: Use your data to make informed decisions about your business strategy and operations.

Scaling Up Successfully With Strategic Planning

Scaling Up Your Small Business: The Importance of Strategic Planning

As a small business expert with over 20 years of experience, I know that scaling up requires careful consideration of many factors.

One crucial element is strategic planning.

To achieve sustainable growth, you must have a solid plan in place that encompasses all aspects of your business.

What is Strategic Planning?

Strategic planning involves taking a holistic approach to growth by analyzing every area and how they fit together within the bigger picture.

From marketing and sales to finance and operations, each aspect needs thorough examination so you can create an actionable roadmap for success.

Five Key Points for Successful Strategic Planning

To help guide your implementation of strategic planning, here are five key points:

  • Clearly define goals: Success cannot be achieved unless everyone involved understands what they're working towards.
  • Analyze market trends: Stay ahead by keeping track of industry changes affecting customer behavior or competition.
  • Assess internal strengths & weaknesses: Identify areas where improvements could lead to better performance or competitive advantage.
  • Develop action plans: Break down long-term objectives into smaller achievable steps while assigning responsibilities among team members.
  • Measure progress regularly: Track results against set targets using metrics such as revenue generated per employee or conversion rates.
By following these guidelines consistently throughout the process, you'll increase chances for successful outcomes.

Remember - Strategic Planning isn't just about creating short term gains but rather building strong foundations which will support future expansion opportunities!

Final Takeaways

As a small business owner, I know firsthand the struggles that come with running a company.

From managing finances to marketing, there's always something that needs attention.

That's why I turned to the small biz community for advice.

Through networking events and online forums, I connected with other entrepreneurs who shared their experiences and offered valuable insights.

One piece of advice that stuck with me was the importance of customer service.

That's where AtOnce comes in.

Our AI writing and customer service tool helps small businesses provide top-notch support to their customers.

With AtOnce, businesses can quickly respond to inquiries and provide personalized solutions.

Our AI writing tool also helps businesses create engaging content for their websites and social media channels.

As a small business owner, I know how time-consuming it can be to come up with fresh ideas for content.

AtOnce takes care of that for you.

But AtOnce isn't just for small businesses.

We also work with larger companies to improve their customer service and content creation processes.

Our AI technology is constantly evolving to meet the needs of businesses of all sizes.

So, if you're a small business owner looking for advice, don't be afraid to reach out to the community.

And if you're looking for a tool to help improve your customer service and content creation, give AtOnce a try.


AtOnce AI writing

Write Like a Pro Without Breaking a Sweat

Are you tired of spending hours coming up with the perfect words for your blog posts, ads, and email campaigns?

Do you struggle to write compelling product descriptions that entice your customers?

Are you in need of an AI writing tool that can simplify the process and make your life easier?

Look no further than AtOnce.

The Ultimate Solution for Your Writing Woes

Wouldn't it be great if you could write like a professional copywriter without breaking a sweat?

With AtOnce, you can.

Our AI writing tool takes care of the hard work for you, leaving you with more time to focus on what really matters - growing your business.

  • Do you want to save time while still producing high-quality content?
  • Are you looking for an AI tool that understands your unique brand voice?
  • Do you struggle with writer's block and need help generating ideas?

The Key to Unlocking Your Writing Potential

Our AI technology uses natural language processing to produce custom-written content based on your brand's unique personality and style.

With AtOnce, you can say goodbye to generic copy and hello to content that truly captures the essence of your brand.

  • Create unique blog posts that engage your audience and drive traffic to your site
  • Write compelling ads that convert potential customers into buyers
  • Develop product descriptions that showcase your products in the best possible light

Your Time is Valuable.

Don't Waste it on Writing.

At AtOnce, we understand that time is your most valuable asset.

That's why our AI writing tool is designed to make writing effortless and efficient.

With just a few clicks, you can generate high-quality content that meets your specific needs and saves you hours of time in the process.

Experience the Future of Writing Today

Stop struggling with writer's block and start producing content like a pro with AtOnce's AI writing tool.

Give us a try today and experience the future of writing for yourself.

Click Here To Learn More
FAQ

What are some expert tips for small business success in 2023?

Some expert tips for small business success in 2023 include embracing technology, prioritizing customer experience, and staying adaptable to changing market conditions.

How can small businesses embrace technology in 2023?

Small businesses can embrace technology in 2023 by investing in automation tools, utilizing social media for marketing, and implementing cloud-based solutions for data storage and management.

Why is customer experience important for small business success in 2023?

Customer experience is important for small business success in 2023 because it can lead to increased customer loyalty, positive word-of-mouth marketing, and higher revenue through repeat business and referrals.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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