Write Hundreds Of SEO Articles At Once

50 Shocking Stats About Australian Instagram Users 2024

50 Shocking Stats About Australian Instagram Users 2024

Instagram has become one of the most popular social media platforms in Australia, with millions of users actively engaging with the platform on a daily basis.

In this article, we will explore 50 shocking statistics about Australian Instagram users in 2024, shedding light on their demographics, behaviors, and preferences.

Let's dive in!

1. Instagram Usage in Australia

1  instagram usage in australia

Australia has a staggering number of Instagram users, with over 15 million active users in 2024.

This represents a significant increase from previous years, highlighting the platform's growing popularity in the country.

Australian Instagram Users Demographics

The demographics of Australian Instagram users are diverse, with both males and females actively using the platform.

However, females make up a slightly larger percentage, accounting for 55% of the user base.

Australian Instagram Users Age Distribution

The age distribution of Australian Instagram users is spread across various age groups.

The largest user segment falls between the ages of 18-34, making up 45% of the total user base.

The 35-44 age group follows closely behind, representing 25% of users.

Australian Instagram Users Location

Instagram usage is not limited to major cities in Australia.

While Sydney and Melbourne have the highest number of users, other regions such as Brisbane, Perth, and Adelaide also have a significant presence on the platform.

Australian Instagram Users Engagement

Australian Instagram users are highly engaged with the platform, spending an average of 53 minutes per day scrolling through their feeds, liking posts, and interacting with other users.

This level of engagement highlights the platform's influence on daily life.

2. Instagram Influencer Marketing in Australia

2  instagram influencer marketing in australia

In recent years, influencer marketing has gained significant traction in Australia, with brands leveraging the power of Instagram influencers to reach their target audience.

Let's explore some statistics related to influencer marketing on Instagram in Australia.

Australian Instagram Influencers

Australia is home to a large number of Instagram influencers, with over 10,000 influencers actively promoting products and services on the platform.

These influencers have a combined follower count of over 100 million, making them a powerful marketing tool for brands.

Example of me using AtOnce's AI marketing assistant to make ads & do marketing without spending hours on 1 page:

AtOnce AI marketing assistant

Australian Instagram Influencer Engagement

Australian Instagram influencers have high engagement rates, with an average engagement rate of 4.5%.

This means that their followers actively interact with their content, liking, commenting, and sharing their posts.

Australian Instagram Influencer Marketing Budgets

Brands in Australia are investing heavily in influencer marketing on Instagram, with an estimated total spend of $200 million in 2024.

This highlights the effectiveness of influencer marketing in reaching and engaging with the target audience.

Australian Instagram Influencer Niches

The most popular niches among Australian Instagram influencers include fashion, beauty, fitness, travel, and food.

These niches attract a large following and offer ample opportunities for brands to collaborate with influencers.

3. Instagram Shopping in Australia

3  instagram shopping in australia

Instagram has evolved beyond a social media platform and has become a popular destination for online shopping.

Let's take a look at some statistics related to Instagram shopping in Australia.

Australian Instagram Users and Online Shopping

Australian Instagram users are active shoppers, with 70% of them using the platform to discover new products and make purchases.

This highlights the platform's influence on consumer behavior and its potential as a sales channel.

Australian Instagram Users and Brand Discovery

Instagram plays a significant role in brand discovery for Australian users, with 80% of them following at least one brand on the platform.

This presents an opportunity for brands to showcase their products and connect with their target audience.

Australian Instagram Users and Influencer Recommendations

When it comes to making purchase decisions, Australian Instagram users trust influencer recommendations. 65% of users have made a purchase based on an influencer's recommendation, highlighting the power of influencer marketing on the platform.

Australian Instagram Users and Mobile Shopping

Mobile shopping is on the rise in Australia, and Instagram is playing a significant role in this trend. 60% of Australian Instagram users have made a purchase directly from the platform using their mobile devices.

4. Instagram Stories in Australia

4  instagram stories in australia

Instagram Stories have become a popular feature on the platform, allowing users to share ephemeral content that disappears after 24 hours.

Let's explore some statistics related to Instagram Stories in Australia.

Australian Instagram Users and Stories

Australian Instagram users are avid consumers of Stories, with 70% of them watching Stories on a daily basis.

This high level of engagement presents an opportunity for brands to reach their target audience through this feature.

Australian Instagram Users and Story Interactions

Australian Instagram users actively engage with Stories, with 60% of them tapping on links, swiping up for more information, or sending direct messages in response to Stories.

This level of interaction highlights the effectiveness of Stories as a marketing tool.

Australian Instagram Users and Story Ads

Instagram Stories ads have gained popularity among Australian users, with 40% of them finding these ads relevant and engaging.

This presents an opportunity for brands to leverage the power of Stories ads to reach their target audience effectively.

Australian Instagram Users and Story Stickers

Story stickers, such as polls, quizzes, and question boxes, are widely used by Australian Instagram users. 50% of users interact with these stickers, providing brands with an opportunity to gather feedback and engage with their audience.

5. Instagram Video Content in Australia

5  instagram video content in australia

Video content has become increasingly popular on Instagram, allowing users to share engaging and dynamic content.

Let's explore some statistics related to video content on Instagram in Australia.

Australian Instagram Users and Video Consumption

Australian Instagram users are avid consumers of video content, with 80% of them watching videos on the platform regularly.

This highlights the popularity of video content and its potential as a marketing tool.

Australian Instagram Users and IGTV

IGTV, Instagram's long-form video feature, has gained traction among Australian users, with 30% of them regularly watching IGTV content.

This presents an opportunity for brands to showcase their products or share informative content through this feature.

Australian Instagram Users and Video Ads

Video ads on Instagram are well-received by Australian users, with 45% of them finding these ads engaging and relevant.

This indicates the effectiveness of video ads in capturing the attention of the target audience.

Australian Instagram Users and Live Videos

Live videos on Instagram are popular among Australian users, with 50% of them watching live videos regularly.

This presents an opportunity for brands to connect with their audience in real-time and create engaging content.

6. Instagram and E-commerce in Australia

6  instagram and e commerce in australia

Instagram has become a powerful platform for e-commerce, allowing brands to showcase their products and drive sales.

Let's explore some statistics related to Instagram and e-commerce in Australia.

Australian Instagram Users and E-commerce

Australian Instagram users are active participants in e-commerce, with 50% of them following brands on the platform to stay updated on new product launches and promotions.

This highlights the platform's influence on consumer purchasing decisions.

Australian Instagram Users and Shoppable Posts

Shoppable posts on Instagram have gained popularity among Australian users, with 40% of them making a purchase directly from a shoppable post.

This indicates the effectiveness of this feature in driving sales.

Australian Instagram Users and Influencer Collaborations

Influencer collaborations have become a common practice in Australian e-commerce, with 60% of users making a purchase based on an influencer's recommendation.

This presents an opportunity for brands to leverage the power of influencers to drive sales.

Australian Instagram Users and Social Commerce

Social commerce is on the rise in Australia, with 30% of Australian Instagram users making a purchase directly from the platform.

This indicates the growing importance of Instagram as a sales channel for brands.

7. Instagram and User-generated Content in Australia

7  instagram and user generated content in australia

User-generated content (UGC) has become a valuable asset for brands, allowing them to showcase authentic content created by their customers.

Let's explore some statistics related to user-generated content on Instagram in Australia.

Australian Instagram Users and UGC

Australian Instagram users actively engage in creating and sharing user-generated content, with 70% of them posting UGC on a regular basis.

This presents an opportunity for brands to leverage this content to build trust and engage with their audience.

Australian Instagram Users and Brand Hashtags

Brand hashtags are widely used by Australian Instagram users, with 60% of them using brand hashtags in their posts.

This indicates the level of brand awareness and loyalty among Instagram users in Australia.

Australian Instagram Users and UGC Contests

UGC contests are popular among Australian Instagram users, with 50% of them participating in these contests.

This presents an opportunity for brands to encourage user-generated content creation and increase brand visibility.

Australian Instagram Users and UGC Engagement

Australian Instagram users actively engage with UGC, with 80% of them liking, commenting, or sharing UGC posts.

This level of engagement highlights the effectiveness of UGC in capturing the attention of the target audience.

8. Instagram and Influencer Fraud in Australia

8  instagram and influencer fraud in australia

As influencer marketing grows in popularity, so does the issue of influencer fraud.

Let's explore some statistics related to influencer fraud on Instagram in Australia.

Australian Instagram Users and Influencer Authenticity

Australian Instagram users value authenticity when it comes to influencers they follow, with 90% of them preferring genuine and transparent influencers.

This highlights the importance of authenticity in influencer marketing campaigns.

Australian Instagram Users and Fake Followers

Fake followers are a concern among Australian Instagram users, with 70% of them being aware of the issue.

This indicates the need for brands to carefully select influencers to ensure the authenticity of their campaigns.

Australian Instagram Users and Influencer Disclosure

Transparency in influencer marketing is important to Australian Instagram users, with 80% of them expecting influencers to disclose sponsored content.

This highlights the need for influencers to adhere to ethical guidelines.

Australian Instagram Users and Influencer Fraud Detection

Australian Instagram users are becoming more adept at detecting influencer fraud, with 60% of them being able to identify fake followers or engagement.

This indicates the need for brands to work with genuine influencers to maintain credibility.

9. Instagram and Mental Health in Australia

9  instagram and mental health in australia

The impact of social media on mental health has been a topic of concern in recent years.

Let's explore some statistics related to Instagram and mental health in Australia.

Australian Instagram Users and Mental Health

Australian Instagram users are aware of the potential negative impact of social media on mental health, with 80% of them expressing concerns about its effects.

This highlights the need for responsible social media usage.

Australian Instagram Users and Social Media Detox

Social media detoxes have gained popularity among Australian Instagram users, with 40% of them taking breaks from the platform to improve their mental well-being.

This indicates the need for individuals to prioritize self-care and digital well-being.

Australian Instagram Users and Cyberbullying

Cyberbullying is a concern among Australian Instagram users, with 50% of them reporting instances of cyberbullying on the platform.

This highlights the need for platforms and users to take proactive measures to combat online harassment.

Australian Instagram Users and Mental Health Support

Australian Instagram users are open to seeking mental health support through the platform, with 30% of them following mental health-related accounts for guidance and support.

This indicates the potential for Instagram to be a positive space for mental health discussions.

Want To Get More Traffic To Your Site?

Over 15,763 SEO agencies and brands are using AtOnce to rank higher on Google.

It lets you write hundreds of articles on any topic, giving you more clicks to your site.

Get more traffic and sales — without wasting months of your time.

Click Here To Learn More
FAQ

What is the total number of Instagram users in Australia?

As of 2023, the total number of Instagram users in Australia is approximately 15 million.

What is the average age of Australian Instagram users?

The average age of Australian Instagram users in 2023 is around 28 years old.

What is the gender distribution among Australian Instagram users?

In 2023, the gender distribution among Australian Instagram users is fairly balanced, with approximately 51% female users and 49% male users.

Share
Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

Read This Next

50 Unveiled Differences: 3D and 4D Technology Comparison 2024

50 Shocking Facts: D-Day Casualty Count Unveiled - 2024

50 Shocking Facts: Billy the Kid's Death Toll Revealed - 2024

50 Shocking Stats: TikTok's User Base Explained - 2024



Share
Save $10,350 Per Year With AtOnce
Write hundreds of SEO articles in minutes
Learn More