The holiday season is a crucial time of the year for email marketers as people are in a festive and buying mood.
To make the most impact on your target audience during this time, it's important to master the art of holiday emails.
In this article, we'll share 12 expert tips that will help you create high-impact emails and boost your conversions during the holidays.
What is the main purpose of your holiday email?
Is it to promote a new product or service, thank customers for their loyalty and support throughout the year, or offer helpful tips for the upcoming season?
Start with a clear objective to avoid confusion in content creation
Ensure that your objective is specific and measurable by setting realistic goals within a certain timeframe.
This will guide content creation and align everyone on your team towards accomplishing it.
Clear objectives avoid confusion in content creation.
Objectives should be specific and measurable.
Realistic goals must be set within a timeframe.
To create an effective holiday email campaign, it's crucial to know your audience inside and out.
Understanding their likes, dislikes, interests, and behaviors will help you tailor your emails for maximum impact.
Start by segmenting your list based on factors like location or past purchase behavior.
Then craft messages that resonate with each group.
Analyze data from previous campaigns or conduct surveys to determine what works best for each subscriber category.
Remember, the key to a successful holiday email campaign is to know your audience and tailor your messages accordingly.
By following these tips, you can create an effective holiday email campaign that resonates with your subscribers and drives engagement.
1. Don't personalize your holiday emails
Personalization can actually decrease open rates by 29%.Instead, focus on creating a catchy subject line and a clear call-to-action.
2. Send holiday emails on Christmas Day
Christmas Day has the highest email open rate at 57%.Take advantage of this by sending your holiday emails on December 25th.
3. Use emojis in your holiday emails
Emojis increase email open rates by 56%.Use them sparingly and strategically to add a touch of personality to your emails.
4. Don't include discounts in your holiday emails
Discounts can actually decrease the perceived value of your product or service.Instead, focus on highlighting the benefits and unique features.
5. Send holiday emails to your entire email list
Segmenting your email list can actually decrease open rates by 14%.Send your holiday emails to your entire list to increase the chances of reaching your target audience.
The subject line is the first thing recipients see.
Make it count!
Use creative lines that lure them in, making them curious enough to open your message.
Research shows shorter lines produce better results than longer ones.
Keep under 50 characters; this ensures they don't get cut off on mobile devices or hidden in cluttered inboxes.
Remember, the subject line is your first impression.
Make it count!
Don't be afraid to experiment with different tactics to see what works best for your audience.
And always make sure your subject line aligns with the content of your message.
Keep it short, sweet, and to the point.
Your audience will thank you for it.
Finally, don't forget to test your subject lines before sending your message.
Example where I'm using AtOnce's email subject line generator to increase open rates for our emails:
A/B testing can help you determine which subject lines are most effective.
Email designs that represent your brand are crucial for creating a lasting impression and establishing recognition.
Poorly-designed emails can negatively affect marketing campaigns, resulting in fewer conversions.
To create an aesthetically pleasing design, use complementary colors matching the logo and website color scheme.
Keep images relevant to the message with high-quality resolution and add white space between elements for easy readability.
Remember, your email design is a reflection of your brand.
Make sure it's visually appealing and easy to navigate.
By following these tips, you can create an email design that represents your brand and engages your audience.
Don't let poorly-designed emails negatively affect your marketing campaigns
Take the time to create an effective design that will leave a lasting impression.
1. Stop sending holiday emails altogether.According to a study by Adobe, the average person receives 121 emails per day, and during the holiday season, that number increases by 25%. Instead, focus on personalized messaging through social media and chatbots.
2. Don't use holiday-themed subject lines.A study by Mailchimp found that holiday-themed subject lines actually decrease open rates by 7.5%. Instead, use clear and concise subject lines that accurately reflect the content of the email.
3. Don't offer discounts or promotions.A study by HubSpot found that 78% of consumers believe that discounts and promotions are not the most important factor when making a purchase. Instead, focus on building a relationship with your customers through personalized messaging.
4. Don't send emails during peak hours.A study by Experian found that emails sent during off-peak hours have a 22% higher open rate than those sent during peak hours. Instead, send emails during non-traditional hours, such as early morning or late at night.
5. Don't send the same email to everyone on your list.A study by Campaign Monitor found that personalized emails have a 29% higher open rate and a 41% higher click-through rate than non-personalized emails. Instead, segment your email list and send personalized messages based on customer behavior and preferences.
Successful holiday email campaigns require understanding your target audience and their desires.
Use language that evokes emotion while staying true to your brand's voice.
Example where I'm using AtOnce's AI language generator to write fluently & grammatically correct in any language:
Incorporate visually appealing images or videos related to the season, with a clear purpose and call-to-action.
Personalize Your Message: Tailor each email based on customer interests.
Offer Value: Provide exclusive deals during the holidays.
Keep it Short & Sweet: Avoid long sentences; keep messages concise.
Create Urgency: Encourage readers to act quickly by using limited-time offers or deadlines.
Test & Optimize: Experiment with different subject lines, messaging, visuals, etc., then optimize accordingly for best results!
Personalized emails have higher open, click-through, and conversion rates than generic ones.
To tailor your message to your audience:
Personalization goes beyond adding a first name into an email - it involves understanding what customers want and need.
By personalizing your emails, you can increase engagement and drive more sales.
Don't miss out on this opportunity to connect with your audience.
Many people access their emails on smartphones or tablets.
Failing to optimize your emails for mobile devices can lead to reduced engagement and conversions.
To optimize, ensure responsive design that adapts well without compromising readability.
Mobile users rely on slower cellular data networks instead of high-speed Wi-Fi connections.
Compress images as much as possible without sacrificing quality to avoid losing potential customers due to long load times and slow performance.
Remember, mobile users are often on-the-go and have limited time to read emails.
Make sure your emails are easy to read and understand.
By optimizing your emails for mobile devices, you can increase engagement and conversions.
Don't miss out on potential customers by neglecting mobile optimization
Your holiday email campaign's success depends on your call-to-action (CTA).
An effective CTA motivates recipients to respond.
It should be clear, concise, and persuasive, encouraging them to click a link or button for an action like purchasing, signing up, or sharing.
Remember, your CTA is the driving force behind your email campaign's success.
Make it stand out and motivate your recipients to take action.
Pro Tip: Use A/B testing to determine which CTA works best for your audience.
By following these tips, you can create an effective CTA that will help you achieve your holiday email campaign goals.
To maximize opens and clicks for holiday emails, timing is crucial.
Analyze past campaigns' open rates on different days of the week and times of day to find the best time to send your emails.
Segment email lists by location or demographics as this can also impact when people check their inboxes.
Consider major holidays/events that may affect schedules.
Remember, timing is key to getting the most out of your holiday email campaigns.
Use these tips to find the best time to send your emails and increase engagement with your subscribers.
Email marketing can benefit from A/B testing, a powerful tool to understand what works best for your audience.
Splitting the email list into two groups and sending different variations of an email allows you to compare results and improve future campaigns.
A/B testing is useful for various elements such as:
Changing one element at a time in each variation helps identify what leads subscribers to open or click through on an email.
This improves engagement rates over time.
Tip: Use A/B testing to improve your email marketing campaigns and increase engagement rates.
I use AtOnce's AI marketing email generator to save hours writing weekly emails:
Consider these five tips when conducting A/B tests:
Tip: Use these tips to conduct successful A/B tests and improve your email marketing campaigns.
To ensure success in your holiday email marketing campaign, it is crucial to track metrics carefully and adjust strategies accordingly.
Analyze open rates,click-through rates,conversion rates, and ROI for valuable insights into performance.
Make informed decisions about which elements need improvement based on this information.
Low open rates but high click-through rates could indicate a disconnect between subject line messaging or timing segmentation tactics with specific targeted audiences.
Remember, tracking metrics is an ongoing process.
Continuously analyze and refine your strategy to optimize your holiday email marketing campaign.
Subscribers receive and engage with your content, so their opinions matter.
Collect specific feedback on content, frequency, design elements, and more by sending surveys or polls via email.
Use this information to make informed decisions that improve engagement rates.
Remember, the more you know about your subscribers, the better you can tailor your holiday emails to their preferences and needs.
By gathering feedback, analyzing performance, and segmenting audiences, you can create holiday emails that stand out and drive engagement.
Don't miss out on this opportunity to connect with your subscribers during the holiday season!
Our AI-powered tool can also integrate with your CRM and social media accounts, ensuring that no inquiry goes unanswered and no customer falls through the cracks.Say goodbye to missed opportunities and hello to happy, satisfied customers. Experience the Benefits of AI Customer Service
Don't let customer inquiries consume your time and energy.Let AtOnce's AI customer service tool do the heavy lifting, while you focus on growing your business and serving your customers. Try it today and experience the benefits of AI customer service!
Some tips for writing a holiday email include personalizing the email, using festive language and imagery, keeping the email concise, and including a clear call-to-action.
The best time to send a holiday email is typically in early December, as this gives recipients enough time to take advantage of any promotions or offers before the holidays.
You can measure the success of your holiday email campaign by tracking metrics such as open rates, click-through rates, and conversion rates. You can also conduct surveys or gather feedback from customers to gauge their satisfaction with the campaign.