In today's world of overflowing inboxes, it's more important than ever to keep your email list clean and effective.
By implementing a few simple tips, you can ensure that your messages are reaching the right people and achieving their intended results.
In this article, we'll cover four essential tips for cleaning up your email list in 2023.
As a marketer or business owner, it's crucial to maintain a clean email list
A bloated and outdated list can harm your sender reputation, decrease engagement rates, and cause potential customers to unsubscribe.
Inactive subscribers who haven't engaged with your emails for six months or more should be removed from the list.
This increases open rates since people only receive communications that interest them.
Regularly purging old lists allows marketers to reach their true audience while increasing subscriber engagement rate which contributes positively towards achieving campaign objectives.
By removing inactive subscribers, you can focus on engaging with your true audience.
This leads to better inbox placement, higher CTRs, and improved revenue.
Additionally, it reduces costs due to less expensive pricing tiers when using third-party platforms based on the number of emails sent.
Don't let a bloated and outdated email list harm your sender reputation.
Keep your list clean and reap the benefits of increased engagement and revenue.
Maintaining a high-quality email list requires identifying active and inactive subscribers.
Avoid sending emails to inactive subscribers, which may increase the likelihood of getting marked as spam.
Analyze engagement metrics such as open rates,click-through rates, and conversion rates to determine activity level.
Consider reasons why someone isn't engaging with your content lately before labeling them as inactive - they could be away from their desk or dealing with other priorities.
Look at overall interactions with your brand apart from just email opens/clicks for continued interest in what you offer.
To identify patterns:
Re-engagement campaigns help revive interest among those tagged as inactive.
Pro Tip: Use re-engagement campaigns to revive interest among inactive subscribers.
By following these tips, you can maintain a high-quality email list and avoid getting marked as spam.
1. Unsubscribes are a good thing.Don't be afraid of losing subscribers. In fact, encourage them to unsubscribe if they're not interested. It's better to have a smaller, engaged list than a large, uninterested one. According to a study by HubSpot, emails with a high number of unsubscribes actually have higher open rates.
2. Purchased email lists are a waste of money.Buying email lists is not only unethical, it's also ineffective. According to a study by the DMA, purchased email lists have a 5% open rate and a 0.1% click-through rate. Compare that to a 20% open rate and a 3% click-through rate for a targeted, opt-in list.
3. Email frequency doesn't matter.Stop worrying about how often you're sending emails. According to a study by MarketingSherpa, 61% of consumers want to receive promotional emails at least once a month. And if you're providing valuable content, your subscribers won't mind hearing from you more often.
4. Personalization is overrated.Personalization is not the be-all and end-all of email marketing. According to a study by Experian, personalized emails only have a 29% higher open rate than non-personalized ones. Instead, focus on providing relevant and valuable content to your subscribers.
5. Email marketing is dead.Email marketing is not dead, but it's evolving. According to a study by Litmus, email open rates have increased by 4.4% since 2015. However, marketers need to adapt to new technologies and consumer behaviors to stay relevant. AI-powered tools like AtOnce can help automate and personalize email campaigns.
Don't let inactive subscribers weigh down your email list.
Segment them out and remove them to improve engagement rates and reduce database storage burden.
Benefits of removing inactive subscribers include:
Regularly review email analytics for optimal results.
I use AtOnce's AI review response generator to make customers happier:
Inactive subscribers are like dead weight.
Remove them to improve your email marketing performance.
Here's an example where I've used AtOnce's AI marketing email generator to save hours writing weekly emails:
By removing inactive subscribers, you can focus on engaging with your active subscribers and improve your email marketing performance
Segmenting out inactive subscribers and sending a re-engagement message can help you win them back.
To bring back dormant subscribers into active participation with your business, offer incentives like a free e-book or exclusive access to webinars.
Personalize emails by addressing subscribers by name and mentioning previous interactions with your brand.
Use attention-grabbing subject lines that match the email's content.
Example of me using AtOnce's email subject line generator to increase open rates for our emails:
Showing appreciation for past engagements while offering valuable incentives can re-engage inactive subscribers with updates from your business ventures through newsletters or other communiques such as product/service notifications.
Personalization is another effective strategy where you recognize each subscriber by name and tailor communications unique to their preferences based on prior interaction periods - building interpersonal relationships behind-the-scenes which makes connections feel less formal/impersonal.
Other tactics to re-engage inactive subscribers include:
Implementing these tactics can help you re-engage inactive subscribers and increase your email open rates and click-through rates
1. Stop blaming users for unsubscribing
Unsubscribing is not a failure, it's a natural part of email marketing.In fact, 69% of users unsubscribe because they receive too many emails. Respect their inbox and send fewer, more targeted emails.
2. Purchased email lists are a waste of money
Buying email lists is not only unethical, it's also ineffective.Only 2% of purchased emails result in a click-through, compared to 20% for organic lists. Focus on building your own list through opt-ins and lead magnets.
3. Email validation is not enough
Validating email addresses only checks if they exist, not if they are engaged. 20-30% of email addresses in your list may be inactive or fake.Use engagement metrics like open and click-through rates to identify and remove these addresses.
4. Email frequency is not the problem
Blaming email frequency for low engagement is a myth.In fact, 53% of users prefer to receive weekly promotional emails. The real problem is irrelevant content. Segment your list and send personalized, valuable content to each group.
5. Email marketing is not dead
Despite claims that email marketing is dying, it's still the most effective channel for ROI.For every $1 spent on email marketing, the average return is $42. Don't abandon email, just focus on improving your strategy and keeping your list clean.
Cleaning your email list is essential for successful email marketing.
It ensures that valid recipients receive messages, reducing bounce rates, and improving domain reputation and deliverability.
Removing inactive subscribers increases open rate metrics, preventing ISP filters from marking emails as spam or junk folder placement even for active users.
Cleaning up reduces costs since ESPs charge based on subscriber lists
Trimming unnecessary addresses saves money regardless of legality or ethical practices.
“A clean list is a healthy list.
Regularly scrubbing your email list is a must-do for any email marketer.”
By maintaining a healthy sender score, improving engagement, and reducing bounces and complaints, regularly cleaning your email list is a must-do for any email marketer.
To save time and ensure emails reach their intended recipients, remove fake or invalid email addresses.
Use an email verification tool to verify existence, activity, and spam flags.
Check syntax for correct format using tools like Mail Tester.
Buying email lists is illegal in many countries and violates the terms of service agreements of most reputable Email Service Providers.
It's not worth the risk.
Instead of buying email lists, take an organic approach to lead generation
Offer helpful content on your website, such as webinars and other valuable resources, to potential subscribers.
By implementing these strategies, you can build a strong and engaged email list without resorting to illegal and risky tactics.
Remember, the key to successful email marketing is to provide value to your subscribers and build trust over time.
So, focus on creating high-quality content and engaging with your audience, and you'll see your email list grow organically.
1. Regularly clean your list.Set a schedule to review and remove inactive or invalid addresses on a regular basis. This will help keep your list up-to-date and improve your overall deliverability.
2. Use double opt-in.Require subscribers to confirm their email address before adding them to your list. This helps ensure that you have a valid email address and that the subscriber is truly interested in your content.
3. Segment your list.Divide your list into smaller groups based on interests or engagement levels. This allows you to send more targeted messages and improve your open and click-through rates. By following these tips and using a tool like AtOnce, you can keep your email list clean and effective. Your subscribers will appreciate receiving relevant and engaging content, and you'll see better results from your email marketing efforts.
Cleaning up your email list is important to maintain a good sender reputation, improve email deliverability, and increase engagement rates with your subscribers. It also helps to reduce the risk of being marked as spam or having your emails bounce.
Some tips for cleaning up your email list include regularly removing inactive subscribers, verifying email addresses, segmenting your list, and sending re-engagement campaigns to subscribers who haven't opened or clicked on your emails in a while.
It's recommended to clean up your email list at least once a year, but it's best to do it more frequently if you have a high rate of inactive subscribers or if you notice a decrease in engagement rates. Regularly cleaning up your email list can help to keep it healthy and effective.