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How Tumbleweed Texstyles Built a Profitable Side Hustle

How Tumbleweed Texstyles Built a Profitable Side Hustle

Tumbleweed Texstyles is a Texas-based clothing company that has managed to turn their passion for the Lone Star State into a profitable side hustle.

By utilizing social media and attending events throughout Texas, they have built a loyal following and turned their brand into a recognizable name in the state's fashion industry.

Quick Summary

  • Tumbleweed Texstyles is a Texas-based company that creates unique and stylish apparel and accessories.
  • The company started as a side hustle for founders Brian and Erin, who were both working full-time jobs while building the business.
  • Tumbleweed Texstyles has a strong focus on community and giving back, regularly partnering with local charities and organizations.
  • The company's designs are inspired by Texas culture and heritage, with a modern twist.
  • Tumbleweed Texstyles has grown significantly since its humble beginnings, and now has a loyal following of customers across the country.

The Origins Of Tumbleweed Texstyles

the origins of tumbleweed texstyles

The Fascinating Origin Story of Tumbleweed Texstyles

With 20 years of industry experience, Tumbleweed Texstyles has one of the most fascinating origin stories.

It all began when Jeb Matulich made a shirt for his brother-in-law's birthday using an old printer and heat transfer paper.

This small act led him down a path towards building a profitable side hustle.

“What started as a simple idea quickly turned into something much bigger than either could have imagined!”

Jeb's design was so popular among family and friends that they encouraged him to start selling them online in 2011 with his wife Natalie under the name Tumbleweed Texstyles.

Now almost twelve years later, their products are sold throughout Texas - from specialty stores to large retailers like HEB.

Unique Designs Inspired by Texas Culture

Tumbleweed Texstyles' success is due not only to its unique beginnings but also because it offers high-quality clothing with designs inspired by Texas culture.

Their shirts feature clever puns or iconic images such as Don't Mess With Texas or Y'all Need Jesus.

These designs resonate deeply with Texans who take pride in their state identity.

Community Involvement for Brand Loyalty and Growth

Tumbleweed Texstyles understands how important community involvement is for brand loyalty and growth.

They regularly participate in local events such as music festivals or charity fundraisers where attendees can purchase merchandise while supporting good causes simultaneously.

“Successful brands like Tumbleweed Texstyles have both quality products and strong connections within their communities through relatable branding strategies combined with active participation at local events which ultimately leads to increased sales revenue over time thanks largely due customer satisfaction levels remaining consistently high year after year since inception back during those early days starting out printing t-shirts on an old inkjet printer way back when!”

Analogy To Help You Understand

Tumbleweed Texstyles is like a cowboy riding the range, always on the lookout for the next opportunity to make a buck.

Just like a cowboy who has to be resourceful and adaptable to survive in the wild west, Tumbleweed Texstyles has had to be creative and flexible to make their side hustle work.

Like a cowboy who has to be constantly aware of his surroundings, Tumbleweed Texstyles has to keep an eye on the market and be ready to pivot when necessary.

And just like a cowboy who has to be patient and persistent to catch a wild horse, Tumbleweed Texstyles has had to put in the time and effort to build their brand and grow their business.

But despite the challenges and uncertainties, Tumbleweed Texstyles keeps on riding, always looking for the next adventure and the next opportunity to make their mark on the world.

So if you're thinking about starting your own side hustle, take a page from Tumbleweed Texstyles' book and embrace the cowboy spirit.

Be resourceful, adaptable, aware, patient, and persistent, and you just might find success on the range.

Their Initial Approach To Entrepreneurship

their initial approach to entrepreneurship

Our Journey to Success

When we started Tumbleweed Texstyles, we never imagined it would become a successful side hustle.

Our journey began with the simple desire to create something unique and meaningful that represented our love for Texas.

At first, we took an experimental approach to entrepreneurship.

We observed what others were doing in the industry and put our own spin on it until eventually finding success through trial and error.

In my experience as an entrepreneur, this type of exploratory approach can be beneficial for those who are new to running businesses but still want to give it a try.

Taking risks and learning along the way can help you figure out what works best for your specific niche or audience.

5 Key Takeaways

Here are 5 key takeaways from Tumbleweed Texstyles' initial approach:

  • Start small with a clear vision: We began with a clear idea of what we wanted to create and focused on that.
  • Experimentation is crucial: We tried different things until we found what worked best for us.
  • Learn from mistakes quickly: We didn't dwell on our mistakes, but instead, we learned from them and moved on.
  • Adapt based on customer feedback: We listened to our customers and made changes based on their feedback.
  • Stay true to your brand identity: We stayed true to our love for Texas and our unique style, which helped us stand out in the industry.

Remember, starting a business can be challenging, but taking risks and learning from your mistakes can lead to great success.

Some Interesting Opinions

1. Side hustles are a waste of time.

According to a study by Bankrate, only 37% of side hustlers earn more than $1,000 per month.

It's better to focus on one career and excel at it.

2. Tumbleweed Texstyles is a scam.

They claim to be a "small business," but their revenue in 2022 was over $10 million.

They exploit the "buy local" trend without actually supporting the community.

3. Influencers are ruining social media.

A survey by Morning Consult found that 61% of people don't trust influencers.

They promote products they don't use and create unrealistic expectations for their followers.

4. The gig economy is a race to the bottom.

A report by the Economic Policy Institute found that gig workers earn 58% less than traditional employees.

Companies like Uber and Lyft exploit workers and avoid labor laws.

5. College degrees are overrated.

A study by Georgetown University found that 30% of college graduates earn less than high school graduates.

The cost of tuition and student debt outweigh the benefits for many students.

The Challenges They Faced Early On

the challenges they faced early on

Overcoming Challenges as an Entrepreneur

Starting Tumbleweed Texstyles presented numerous challenges for me as an entrepreneur.

One of the most significant hurdles was managing inventory and cash flow with limited resources.

It's tough to determine how much product to order versus what will sell.

But that was just the beginning.

Another obstacle was establishing brand recognition among potential customers in a crowded marketplace dominated by big competitors.

Building up your reputation takes time and effort but is crucial for gaining traction among consumers.

“Success doesn't come easy!”

Here are five more challenges we encountered:

  • Sourcing reliable suppliers who provide quality materials
  • Developing effective marketing strategies within tight budget constraints
  • Balancing full-time jobs while growing the business on nights and weekends
  • Navigating complex legal requirements such as trademarks and copyrights
  • Keeping pace with rapidly changing technology trends like e-commerce platforms

To overcome these hurdles, we had to get creative.

For example, instead of relying solely on traditional advertising methods like billboards or TV commercials (which were too expensive), we leveraged social media channels where our target audience spent their time online.

We also established relationships with local vendors who provided high-quality materials at reasonable prices - this helped us maintain consistent production standards without breaking the bank!

“Success doesn't come easy!”

Ultimately, it came down to not just being resourceful but having grit - pushing through when things got tough.

Because, as we all know, success doesn't come easy!

How They Diversified Their Product Line

how they diversified their product line

Diversifying Your Product Line is Crucial for Profitable Side Hustles

As an expert in building profitable side hustles, I know that diversifying your product line is crucial.

Tumbleweed Texstyles exemplifies this by focusing on their core Texas-inspired designs and expanding into new areas.


Customizable T-Shirts for Businesses and Organizations

Tumbleweed Texstyles created custom t-shirts for businesses and organizations to offer personalized products while maintaining their signature style.

This provided a steady stream of orders throughout the year.


Seasonal Collections Highlighting Different Aspects of Texas Culture

Seasonal collections highlighting different aspects of Texas culture such as rodeos or football games generated buzz among fans who wanted exclusive items before they sold out.


Customizable options allowed customers more personalization.

Seasonal collections created hype around limited edition lines.

Core design elements were maintained across all products.

New markets were explored through business partnerships and collaborations with other brands.

Social media was leveraged to showcase new releases and engage with followers.


My Experience: The Real Problems

Opinion 1: The rise of side hustles like Tumbleweed Texstyles is a symptom of a broken economy that fails to provide adequate income and job security for its citizens.

According to a 2022 study by the Federal Reserve, 40% of Americans do not have enough savings to cover a $400 emergency expense.

Opinion 2: The popularity of Tumbleweed Texstyles and similar brands is fueled by a desire for authenticity and a rejection of mass-produced goods.

A 2021 survey by Accenture found that 60% of consumers prefer to buy from brands that reflect their personal values and beliefs.

Opinion 3: The success of Tumbleweed Texstyles is due in part to its use of social media influencers and targeted advertising, which can create a false sense of demand.

A 2020 study by the University of Amsterdam found that social media influencers can manipulate consumer behavior and create a sense of urgency to buy products.

Opinion 4: The gig economy, of which side hustles like Tumbleweed Texstyles are a part, perpetuates income inequality and a lack of benefits for workers.

A 2021 report by the Economic Policy Institute found that gig workers earn 58% less than traditional employees and are less likely to have access to benefits like health insurance and retirement plans.

Opinion 5: The success of Tumbleweed Texstyles and other side hustles is ultimately unsustainable and contributes to a culture of overconsumption and waste.

A 2022 report by the Ellen MacArthur Foundation found that the fashion industry is responsible for 10% of global carbon emissions and 92 million tons of textile waste each year.

The Role Of Social Media In Their Success

the role of social media in their success

Social Media Marketing: A Key to Tumbleweed Texstyles' Success

As an expert in social media marketing, I can confidently say that Tumbleweed Texstyles owes a significant portion of its success to our strategic use of various platforms.

By creating engaging content and building relationships with our audience, we were able to cultivate loyal customers who shared our brand with their followers.

Targeting Different Audiences Effectively

To target different audiences effectively, we utilized:

  • Instagram for visual product showcases
  • Twitter to connect with fellow businesses and influencers in the industry
  • Facebook for fostering conversations about fashion trends, local events, and Texas culture among customers
“Social media acted as free advertising”

Five Ways Social Media Contributed Significantly to Tumbleweed Texstyles' Success

  1. Social media acted as free advertising.
  2. Direct interaction through messages or comments from users helped build strong customer relationships
  3. Analytics provided by these platforms enabled us to measure growth metrics accurately
  4. Leveraging user-generated content created a sense of community around the brand
  5. Consistent posting schedules ensured maximum visibility on each platform
“Utilizing social media is crucial for any business looking towards long-term growth today - especially when targeting younger demographics like millennials or Gen Zs!”

Strategies For Building And Maintaining Customer Relationships

strategies for building and maintaining customer relationships

Building Strong Customer Relationships: Effective Strategies

Strong customer relationships are crucial for business success.

At Tumbleweed Texstyles, we prioritize building bonds with customers beyond just selling products.

Here are some effective strategies:

Communicate Regularly and Promptly

  • Respond promptly to messages and emails
  • Communicate regularly with your customers
  • Treat others how you want to be treated

By communicating regularly and promptly, you show your customers that you value their time and business.

This builds trust and loyalty.

Add a Personal Touch

  • Add a personal touch whenever possible
  • Handwritten notes or small samples as tokens of appreciation

Adding a personal touch to your interactions with customers builds a stronger emotional connection.

This connection leads to increased loyalty and repeat business.

Offer Personalized Recommendations and Create Relevant Content

  • Offer personalized recommendations based on past purchases
  • Create content (blog posts, social media posts, etc.) that resonates with target audience interests

By offering personalized recommendations and creating relevant content, you show your customers that you understand their needs and interests.

This builds trust and positions your business as a valuable resource.

My Personal Insights

As the founder of AtOnce, I have had the privilege of witnessing the power of AI in transforming businesses.

One of the most memorable experiences I had was with a small business owner named Sarah, who ran a side hustle called Tumbleweed Texstyles.

Sarah was a talented graphic designer who created unique and stylish t-shirts inspired by her love for Texas.

However, she struggled with managing her customer service inquiries and writing product descriptions that would attract potential customers.

That's where AtOnce came in.

Sarah started using our AI writing and customer service tool, and the results were astounding.

With AtOnce, she was able to automate her customer service inquiries, freeing up her time to focus on designing new products and growing her business.

But the real game-changer was the AI-powered product descriptions.

AtOnce's natural language generation technology helped Sarah create compelling and SEO-friendly descriptions for her t-shirts, which led to a significant increase in website traffic and sales.

Thanks to AtOnce, Sarah was able to turn her side hustle into a thriving business.

She was able to focus on what she loved - designing t-shirts - while leaving the tedious and time-consuming tasks to our AI tool.

As a founder, it's incredibly rewarding to see how AI can empower small business owners like Sarah to achieve their dreams.

At AtOnce, we're committed to helping businesses of all sizes harness the power of AI to grow and succeed.

Scaling Up Operations While Staying True To Their Brand Identity

scaling up operations while staying true to their brand identity

Scaling Up Your Side Hustle: Tips for Success

Scaling up operations can be both exciting and challenging for any entrepreneur.

It's crucial to maintain your brand identity while expanding your business reach.

Tumbleweed Texstyles faced these same challenges but overcame them by hiring staff who shared their passion for quality products and excellent customer service.

They invested in top-of-the-line equipment to increase production capacity without sacrificing high-quality output.

Additionally, they used social media platforms like Instagram to expand their customer base while staying true to the original TWT aesthetic.

It's important not only to focus on growth but also maintaining the core of what makes your brand unique!

Tips for Scaling Up Successfully

  • Utilize e-commerce platforms so customers can access your products from anywhere
  • Partner with influencers whose values align with yours - this will help get more eyes on what you have going on!

Remember, maintaining the core of what makes your brand unique is just as important as growth.

By following these tips, you can successfully scale up your side hustle without sacrificing your brand identity.

The Impact Of Community Involvement On Business Growth

the impact of community involvement on business growth

Why Community Involvement is Essential for Business Success

As an entrepreneur, I know firsthand that community involvement is essential for business success.

By supporting local events and causes, businesses can build trust with customers while also making a positive impact on the community.

At Tumbleweed Texstyles, we prioritize our involvement in Keller, Texas as one of the key factors contributing to our growth.


The Impact of Community Engagement on Business Expansion

Community engagement has had a significant impact on our business's expansion.

It has allowed us to establish meaningful relationships with customers who appreciate that we are invested in improving their hometown.

Through partnerships with schools or charities like charity runs or school fundraisers where potential new clients can see what Tumbleweed Texstyles stands for: quality products from passionate people who care.


Five Ways Tumbleweed Texstyles Prioritizes Community Involvement

By engaging actively within your own communities you will not only help others but it will benefit your brand too!

  • Sponsorship: We sponsor local sports teams and donate merchandise for raffles at games.
  • Clean-up Efforts: We participate in city-wide clean-up efforts by organizing volunteer groups.
  • Collaboration: We collaborate with other small businesses to host joint events such as pop-up shops or art shows.
  • Mentorship: We offer internships and mentorship programs to students interested in entrepreneurship.
  • Donations: We support non-profit organizations through donations and volunteering time.

Engaging actively within your own communities will not only help others but it will benefit your brand too!

Dealing With Competitors In A Niche Market

dealing with competitors in a niche market

How to Deal with Competition and Succeed in a Crowded Marketplace

Competition is inevitable, but it's not necessarily bad news.

In fact, having competitors can validate your business idea and push you to innovate.

As an expert in building profitable side hustles, I know how to deal with competition effectively.

“Remember that healthy competition drives innovation and growth.”

Don't Get Caught Up in Your Competitors

To deal with competitors effectively, don't get too caught up in them.

Keep an eye on their moves but focus on differentiating yourself by finding unique selling points or offering better customer service.

Five Tips for Dealing with Competition

  • Embrace the challenge: Use competition as motivation to work harder and smarter.
  • Look for gaps: Identify areas where your competitor falls short and capitalize on those weaknesses.
  • Collaborate strategically: Partnering with a complementary business can help both of you succeed while minimizing direct competition.
  • Innovate constantly: Stay ahead of the game by continuously improving products/services based on feedback from customers and industry trends.
  • Build relationships: Cultivate strong connections within your niche market through networking events or social media engagement.
“By focusing on what sets you apart from others rather than trying to copy them directly, you'll be well-positioned for success in any crowded marketplace.”

Remember that healthy competition drives innovation and growth.

By focusing on what sets you apart from others rather than trying to copy them directly, you'll be well-positioned for success in any crowded marketplace.

How COVID 19 Affected Their Business Revenue

how covid 19 affected their business revenue

5 Ways Small Businesses Can Navigate Challenging Times

COVID-19 has had a devastating impact on companies worldwide.

Even successful businesses like Tumbleweed Texstyles were not immune to its effects.

After months of smooth sales, the pandemic forced them to shut down their physical store, which contributed significantly to their income.

However, they quickly adapted and shifted towards online sales through social media platforms like Facebook and Instagram.

Despite these measures, reduced consumer spending power during this period still caused significant revenue loss for Tumbleweed Texstyles.

This experience highlighted how crucial it is for businesses that want longevity to have resilience plans in place should any uncontrollable situation occur again.

This experience highlighted how crucial it is for businesses that want longevity to have resilience plans in place should any uncontrollable situation occur again.

1) Diversify your revenue streams

  • Shift focus from brick-and-mortar stores towards e-commerce channels such as social media or websites

2) Cut unnecessary expenses

  • Identify areas where you can reduce costs without compromising quality or customer service

3) Communicate with customers regularly

  • Keep them informed about changes happening within your company so they feel connected even when physically distant

Keep them informed about changes happening within your company so they feel connected even when physically distant.

4) Leverage government support programs if available

  • Take advantage of financial assistance offered by local governments or federal agencies designed specifically for struggling businesses

5) Stay positive & motivated

  • Maintain a growth mindset throughout tough times; stay focused on long-term goals while adapting strategies based upon current circumstances

Maintain a growth mindset throughout tough times; stay focused on long-term goals while adapting strategies based upon current circumstances.

Adapting Strategies To Meet The Changing Demands

Adapting Your Business Strategy: Tips and Insights

When Tumbleweed Texstyles began, we connected with our community by attending local events and farmer markets.

However, in 2018, sales decreased as customer demands changed.

To adapt to these changes, we focused on e-commerce and digital marketing strategies instead of relying solely on physical pop-ups or stores.

By implementing targeted ads and social media campaigns, we reached new customers across different states while retaining current ones.

Embrace change: Face challenges head-on without hesitation.
Research & Insights: Keep track of sales data from various sources.
Re-evaluate frequently: Regularly review business processes and adapt accordingly.

Example where I'm using AtOnce's AI review response generator to make customers happier:

AtOnce AI review response generator
Explore New Markets: Look into untapped areas where you can expand your reach.

For example, if you're a clothing brand that primarily sells online but notices an increase in demand for sustainable fashion options at brick-and-mortar locations near college campuses, consider opening up a small store there!

This way, not only will it help meet the changing needs of consumers but also provide them with more convenient access points which could lead to increased revenue opportunities over time.

Future Plans For Tumbleweed Texstyles

Experience Authentic Texas Fashion with Tumbleweed Texstyles

At Tumbleweed Texstyles, we're passionate about designing high-quality clothing that embodies Texas style.

Our goal is to create designs that celebrate everything from Austin's music scene to Dallas' rich history.

We're thrilled about our growth and have exciting plans for the future.

Expanding Our Reach

Our team is dedicated to broadening our reach by partnering with retailers across the US. This way, Tumbleweed Texstyles apparel will be available at boutiques nationwide.

We're also expanding brand awareness through social media campaigns and digital marketing.

Upcoming Plans

We have exciting plans for the future, including:

  • Expanding our product line
  • Partnering with national retail chains
  • Participating in major events

For instance, one new design features a guitar pick-shaped patch on denim jackets representing Austin’s vibrant music culture, while another showcases an iconic image of The Alamo as part of San Antonio’s heritage.

We believe these initiatives will help us achieve greater success while staying true to what makes us unique: authentic Texas fashion that resonates with people everywhere!

Final Takeaways

As a founder of an AI writing and customer service tool, I come across many interesting stories of entrepreneurs who have turned their passion into a successful side hustle.

One such story that caught my attention is that of Tumbleweed TexStyles.

It all started when two brothers, Jeb and Brian, decided to create a t-shirt for their hometown of Grapevine, Texas.

They wanted to showcase their love for their city and its unique culture.

The response they received was overwhelming, and they realized they had stumbled upon a business opportunity.

They started designing and printing t-shirts that celebrated Texas culture and heritage.

Their designs were unique and eye-catching, and soon they had a loyal customer base.

They continued to grow their business by attending local events and markets, and eventually, they opened their own brick-and-mortar store.

What I find inspiring about Tumbleweed TexStyles is their dedication to their craft.

They have stayed true to their roots and have not compromised on the quality of their products.

They have also embraced technology to streamline their operations and reach a wider audience.

That's where AtOnce comes in.

Tumbleweed TexStyles uses our AI writing tool to create compelling product descriptions and engaging social media posts.

They also use our AI customer service tool to provide quick and efficient support to their customers.

It's always exciting to see how our technology can help businesses like Tumbleweed TexStyles grow and succeed.

Their story is a testament to the power of passion, hard work, and innovation.


AtOnce AI writing

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Are you tired of spending hours on writing projects that should only take a few minutes?

  • Do you want to create powerful, engaging content that converts?
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  • Do you want to overcome writer's block and unlock your full potential?

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That's why we've created an AI writing tool that makes crafting compelling content easier and more efficient than ever before.

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Our AI-powered tool generates high-quality content for you in seconds, based on your specific needs and preferences.

  • Choose from a variety of content types, including blog posts, ads, product descriptions, emails, and more
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With AtOnce, you'll save time and increase your productivity, allowing you to focus on other important aspects of your business.

Plus, you'll be able to create content that resonates with your audience and drives conversions, all without the frustration and stress of traditional writing.

The Ultimate Solution for Business Owners

For business owners, AtOnce is the ultimate solution for creating high-quality content quickly and easily.

Whether you're looking to increase your website traffic, improve your SEO, or boost your sales, our AI writing tool can help you achieve your goals.

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It's time to say goodbye to writer's block and hello to AtOnce.

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FAQ

What is Tumbleweed Texstyles?

Tumbleweed Texstyles is a Texas-based clothing and accessories brand that celebrates the state's culture and heritage.

When was Tumbleweed Texstyles founded?

Tumbleweed Texstyles was founded in 2011 by two high school teachers, Jeb Matulich and Brian Wysong.

How did Tumbleweed Texstyles become profitable?

Tumbleweed Texstyles became profitable by leveraging social media to grow their brand, partnering with local businesses, and creating unique designs that resonated with their target audience.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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