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50 Unbelievable Video Marketing Statistics You Need to Know - 2024

50 Unbelievable Video Marketing Statistics You Need to Know  2024

Here are 10 short statistics that highlight the importance of video marketing:

  • Video marketers get 66% more qualified leads per year.
  • 90% of customers say videos help them make buying decisions.
  • Video ads have an average click-through rate of 1.84%.
  • By 2024, online videos will make up more than 82% of all consumer internet traffic.
  • Mobile video consumption rises by 100% every year.
  • 92% of mobile video viewers share videos with others.
  • Video on landing pages can increase conversions by 80% or more.
  • Companies using video enjoy 41% more web traffic from search than non-users.
  • YouTube is the second most popular website after Google.
  • Facebook generates 8 billion video views on average per day.

The Power of Video Marketing

the power of video marketing

Video marketing has become an essential tool for businesses to engage with their audience and drive results.

With the rise of social media and the increasing popularity of video content, it's no surprise that video marketing is on the rise.

Here are some key statistics that highlight the power of video marketing:

1. Video Marketers Get 66% More Qualified Leads Per Year

According to a study by Aberdeen Group, companies that use video in their marketing efforts generate 66% more qualified leads per year.

This is because video allows businesses to effectively communicate their message and engage with their target audience.

By creating compelling and informative videos, businesses can attract and convert more leads into customers.

2. 90% of Customers Say Videos Help Them Make Buying Decisions

A survey conducted by HubSpot found that 90% of customers say videos help them make buying decisions.

This is because videos provide a visual and interactive way for customers to learn about a product or service.

By showcasing the benefits and features of a product through video, businesses can effectively influence the purchasing decisions of their target audience.

3. Video Ads Have an Average Click-Through Rate of 1.84%

According to Google, video ads have an average click-through rate (CTR) of 1.84%.

This is higher than the average CTR for other types of digital advertising, such as display ads or text ads.

Video ads are more engaging and captivating, which makes viewers more likely to click on them and take action.

4. By 2024, Online Videos Will Make Up More Than 82% of All Consumer Internet Traffic

According to Cisco, online videos will make up more than 82% of all consumer internet traffic by 2024.

This highlights the increasing popularity and consumption of video content.

Businesses that fail to incorporate video into their marketing strategy risk missing out on a significant portion of their target audience.

5. Mobile Video Consumption Rises by 100% Every Year

With the widespread use of smartphones and tablets, mobile video consumption has been on the rise.

According to YouTube, mobile video consumption rises by 100% every year.

This means that businesses need to optimize their videos for mobile devices to ensure they reach and engage with their target audience effectively.

6. 92% of Mobile Video Viewers Share Videos with Others

A study by Invodo found that 92% of mobile video viewers share videos with others.

This highlights the viral nature of video content and its potential to reach a wider audience.

By creating shareable and engaging videos, businesses can tap into the power of social sharing and expand their reach organically.

7. Video on Landing Pages Can Increase Conversions by 80% or More

According to Eyeview Digital, adding video to landing pages can increase conversions by 80% or more.

This is because videos capture attention and provide a more immersive and engaging experience for visitors.

By incorporating video into their landing pages, businesses can effectively communicate their value proposition and drive more conversions.

8. Companies Using Video Enjoy 41% More Web Traffic from Search than Non-Users

A study by Aberdeen Group found that companies using video in their marketing efforts enjoy 41% more web traffic from search than non-users.

This is because video content is highly engaging and shareable, which leads to increased visibility and higher search rankings.

By optimizing their videos for search engines, businesses can attract more organic traffic to their website.

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9. YouTube is the Second Most Popular Website after Google

YouTube is not only a popular video-sharing platform but also the second most popular website after Google.

With over 2 billion logged-in monthly users, YouTube offers businesses a massive audience to reach and engage with.

By creating compelling and valuable video content, businesses can tap into the vast potential of YouTube and grow their brand.

The Future of Video Marketing

the future of video marketing

As technology continues to advance and consumer preferences evolve, the future of video marketing looks promising.

Here are some key statistics that highlight the future trends and opportunities in video marketing:

10. Facebook Generates 8 Billion Video Views on Average per Day

Facebook has become a major player in the video marketing space, generating 8 billion video views on average per day.

With its massive user base and powerful targeting capabilities, Facebook offers businesses a unique opportunity to reach and engage with their target audience through video content.

11. By 2022, Online Videos Will Account for 82% of Internet Traffic

According to Cisco, online videos will account for 82% of all internet traffic by 2022.

This highlights the increasing popularity and consumption of video content across various platforms and devices.

Businesses that invest in video marketing will be well-positioned to capture the attention of their target audience and drive results.

12. 70% of Consumers Say They Have Shared a Brand's Video

A study by Brightcove found that 70% of consumers say they have shared a brand's video.

This highlights the potential for video content to go viral and reach a wider audience.

By creating shareable and compelling videos, businesses can leverage the power of social sharing and amplify their brand message.

13. 85% of Businesses Use Video as a Marketing Tool

According to Wyzowl, 85% of businesses use video as a marketing tool.

This shows that video marketing has become a mainstream strategy for businesses of all sizes and industries.

As more businesses embrace video marketing, competition will increase, making it essential for businesses to create high-quality and engaging videos to stand out from the crowd.

14. 80% of Internet Traffic Will Be Video by 2024

According to Cisco, 80% of all internet traffic will be video by 2024.

This highlights the growing dominance of video content in the digital landscape.

Businesses that fail to incorporate video into their marketing strategy risk being left behind and missing out on valuable opportunities to engage with their target audience.

15. 64% of Consumers Are More Likely to Buy a Product Online After Watching a Video

A study by comScore found that 64% of consumers are more likely to buy a product online after watching a video.

This shows the impact that video content can have on consumer purchasing decisions.

By creating informative and persuasive videos, businesses can effectively influence the buying behavior of their target audience.

16. 93% of Businesses Say They've Gained a New Customer as a Result of a Video on Social Media

A survey conducted by Animoto found that 93% of businesses say they've gained a new customer as a result of a video on social media.

This highlights the power of video content in driving customer acquisition and business growth.

By leveraging the reach and engagement of social media platforms, businesses can attract new customers and expand their customer base.

17. 72% of Customers Prefer Learning About a Product or Service Through Video

A study by HubSpot found that 72% of customers prefer learning about a product or service through video.

This highlights the effectiveness of video in conveying information and engaging with customers.

By creating educational and informative videos, businesses can meet the preferences of their target audience and provide them with valuable content.

18. 87% of Video Marketers Say Video Has Increased Traffic to Their Website

According to Wyzowl, 87% of video marketers say video has increased traffic to their website.

This shows the positive impact that video content can have on website traffic and visibility.

By optimizing their videos for search engines and promoting them through various channels, businesses can drive more organic traffic to their website and increase their online presence.

19. 95% of Video Marketers Plan to Increase or Maintain Their Video Marketing Budget in 2024

A survey conducted by Wyzowl found that 95% of video marketers plan to increase or maintain their video marketing budget in 2024.

This shows the confidence and belief that businesses have in the effectiveness of video marketing.

As video continues to dominate the digital landscape, businesses are willing to invest more resources into creating high-quality and engaging videos.

The Benefits of Video Marketing

the benefits of video marketing

Video marketing offers a wide range of benefits for businesses.

Here are some key statistics that highlight the advantages of incorporating video into your marketing strategy:

20. Videos Increase Organic Traffic from Search Engines by 157%

A study by Brightcove found that videos increase organic traffic from search engines by 157%.

This is because video content is highly engaging and shareable, which leads to increased visibility and higher search rankings.

By optimizing their videos for search engines, businesses can attract more organic traffic to their website and improve their online presence.

21. Landing Pages with Videos Have a 34% Higher Conversion Rate

According to Eyeview Digital, landing pages with videos have a 34% higher conversion rate.

This is because videos capture attention and provide a more immersive and engaging experience for visitors.

By incorporating video into their landing pages, businesses can effectively communicate their value proposition and drive more conversions.

22. Videos Increase Email Click-Through Rates by 300%

A study by Martech Advisor found that videos increase email click-through rates by 300%.

This is because videos are more engaging and captivating than plain text or images.

By including videos in their email marketing campaigns, businesses can grab the attention of their subscribers and encourage them to take action.

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23. Videos Increase Social Media Engagement by 1200%

A study by Brightcove found that videos increase social media engagement by 1200%.

This is because videos are highly shareable and have the potential to go viral.

By creating compelling and valuable videos, businesses can tap into the power of social sharing and amplify their brand message.

24. Videos Improve Brand Recall by 80%

A study by HubSpot found that videos improve brand recall by 80%.

This is because videos provide a visual and interactive way for customers to learn about a brand.

By creating memorable and impactful videos, businesses can increase brand awareness and ensure that their brand stays top of mind with their target audience.

25. Videos Increase Time Spent on Websites by 88%

A study by Mist Media found that videos increase time spent on websites by 88%.

This is because videos are more engaging and captivating than plain text or images.

By incorporating videos into their website, businesses can keep visitors on their site for longer periods and increase their chances of converting them into customers.

26. Videos Improve Customer Understanding of Products by 74%

A study by Wyzowl found that videos improve customer understanding of products by 74%.

This is because videos provide a visual and interactive way for customers to learn about a product or service.

By showcasing the benefits and features of a product through video, businesses can effectively communicate their value proposition and address any potential concerns or questions.

27. Videos Increase Purchase Intent by 97%

A study by Unruly found that videos increase purchase intent by 97%.

This shows the impact that video content can have on consumer purchasing decisions.

By creating persuasive and informative videos, businesses can effectively influence the buying behavior of their target audience and drive more sales.

28. Videos Improve Customer Trust and Confidence in a Brand by 57%

A study by Animoto found that videos improve customer trust and confidence in a brand by 57%.

This is because videos provide a more personal and authentic way for businesses to connect with their audience.

By creating genuine and relatable videos, businesses can build trust and establish themselves as industry leaders.

29. Videos Increase ROI and Revenue by 49%

A study by Wyzowl found that videos increase ROI and revenue by 49%.

This shows the positive impact that video marketing can have on a business's bottom line.

By creating high-quality and engaging videos, businesses can attract more customers, increase conversions, and ultimately drive more revenue.

The Rise of Video Advertising

the rise of video advertising

Video advertising has become an integral part of digital marketing strategies.

Here are some key statistics that highlight the rise of video advertising:

30. Digital Video Ad Spending Will Reach $61 Billion by 2024

According to eMarketer, digital video ad spending will reach $61 billion by 2024.

This highlights the growing investment in video advertising and its effectiveness in reaching and engaging with target audiences.

Businesses that incorporate video advertising into their marketing strategy will be well-positioned to capture the attention of their target audience and drive results.

31. 78% of Marketers Say Video Ads Are More Effective Than Display Ads

A survey conducted by HubSpot found that 78% of marketers say video ads are more effective than display ads.

This is because video ads are more engaging and captivating, which makes viewers more likely to pay attention and take action.

By creating compelling and informative video ads, businesses can effectively communicate their message and drive conversions.

32. 72% of Advertisers Say Video Ads Have a Higher ROI Than Other Types of Ads

A study by Wyzowl found that 72% of advertisers say video ads have a higher ROI than other types of ads.

This shows the effectiveness of video advertising in driving results and generating a positive return on investment.

By creating high-quality and targeted video ads, businesses can reach their target audience and drive more conversions.

33. YouTube Reaches More 18-49 Year Olds Than Any Broadcast or Cable TV Network

YouTube has become a major player in the video advertising space, reaching more 18-49 year olds than any broadcast or cable TV network.

With its massive user base and powerful targeting capabilities, YouTube offers businesses a unique opportunity to reach and engage with their target audience through video ads.

34. 45% of People Watch More Than an Hour of Facebook or YouTube Videos a Week

A study by HubSpot found that 45% of people watch more than an hour of Facebook or YouTube videos a week.

This highlights the popularity and consumption of video content on social media platforms.

By incorporating video ads into their social media marketing strategy, businesses can reach a wider audience and increase their brand visibility.

35. 80% of Users Can Recall a Video Ad They Saw in the Past 30 Days

A study by Google found that 80% of users can recall a video ad they saw in the past 30 days.

This shows the impact that video ads can have on brand recall and awareness.

By creating memorable and impactful video ads, businesses can ensure that their brand stays top of mind with their target audience.

36. 68% of Marketers Believe Video Ads Will Be as Important as TV Ads in the Next 3-5 Years

A survey conducted by Wyzowl found that 68% of marketers believe video ads will be as important as TV ads in the next 3-5 years.

This shows the growing importance and effectiveness of video advertising in reaching and engaging with target audiences.

As technology continues to advance and consumer preferences evolve, video ads will play a crucial role in digital marketing strategies.

37. 72% of Consumers Prefer Video Ads Over Text Ads

A study by HubSpot found that 72% of consumers prefer video ads over text ads.

This is because video ads are more engaging and captivating, which makes viewers more likely to pay attention and take action.

By creating compelling and informative video ads, businesses can effectively communicate their message and drive conversions.

38. 92% of Marketers Say Video Advertising Is an Important Part of Their Marketing Strategy

According to a survey by Animoto, 92% of marketers say video advertising is an important part of their marketing strategy.

This shows the widespread adoption and belief in the effectiveness of video advertising.

As more businesses invest in video advertising, competition will increase, making it essential for businesses to create high-quality and engaging video ads to stand out from the crowd.

39. 80% of Users Say They Can Remember a Video Ad They Saw in the Past 30 Days

A study by Google found that 80% of users say they can remember a video ad they saw in the past 30 days.

This highlights the impact that video ads can have on brand recall and awareness.

By creating memorable and impactful video ads, businesses can ensure that their brand stays top of mind with their target audience.

40. 70% of Consumers Say They Have Shared a Video Ad with a Friend

A study by Brightcove found that 70% of consumers say they have shared a video ad with a friend.

This highlights the viral nature of video ads and their potential to reach a wider audience.

By creating shareable and engaging video ads, businesses can tap into the power of social sharing and expand their brand reach organically.

The Impact of Video on Social Media

the impact of video on social media

Social media platforms have become a popular channel for video marketing.

Here are some key statistics that highlight the impact of video on social media:

41. Facebook Generates 8 Billion Video Views on Average per Day

Facebook has become a major player in the video marketing space, generating 8 billion video views on average per day.

With its massive user base and powerful targeting capabilities, Facebook offers businesses a unique opportunity to reach and engage with their target audience through video content.

42. Instagram Videos Get 2 Times the Engagement of Photos

A study by HubSpot found that Instagram videos get 2 times the engagement of photos.

This shows the effectiveness of video content in capturing attention and driving engagement on the platform.

By creating visually appealing and compelling videos, businesses can increase their brand visibility and connect with their target audience on Instagram.

43. LinkedIn Users Are 20 Times More Likely to Share a Video on the Platform

A study by LinkedIn found that users are 20 times more likely to share a video on the platform.

This highlights the potential for video content to go viral and reach a wider audience on LinkedIn.

By creating informative and valuable videos, businesses can tap into the power of social sharing and expand their brand reach on the platform.

44. Twitter Videos Are 6 Times More Likely to Be Retweeted Than Photos

A study by Twitter found that videos are 6 times more likely to be retweeted than photos.

This shows the impact that video content can have on engagement and reach on the platform.

By creating compelling and shareable videos, businesses can increase their brand visibility and connect with their target audience on Twitter.

45. YouTube Reaches More 18-49 Year Olds Than Any Broadcast or Cable TV Network

YouTube has become a major player in the video marketing space, reaching more 18-49 year olds than any broadcast or cable TV network.

With its massive user base and powerful targeting capabilities, YouTube offers businesses a unique opportunity to reach and engage with their target audience through video content.

46. 93% of Twitter Videos Are Viewed on Mobile Devices

A study by Twitter found that 93% of Twitter videos are viewed on mobile devices.

This highlights the importance of optimizing videos for mobile viewing to ensure they reach and engage with the target audience effectively.

By creating mobile-friendly videos, businesses can maximize their reach and engagement on Twitter.

47. 82% of Twitter Users Watch Video Content on the Platform

A study by Twitter found that 82% of Twitter users watch video content on the platform.

This shows the popularity and consumption of video content on Twitter.

By incorporating video into their Twitter marketing strategy, businesses can reach a wider audience and increase their brand visibility.

48. 60% of Instagram Stories Are Watched with Sound On

A study by Instagram found that 60% of Instagram Stories are watched with sound on.

This highlights the importance of incorporating audio into video content on the platform.

By creating visually appealing and engaging videos with sound, businesses can capture the attention of their target audience and deliver their message effectively.

49. 85% of Facebook Videos Are Watched Without Sound

A study by Digiday found that 85% of Facebook videos are watched without sound.

This highlights the importance of incorporating captions or subtitles into video content on the platform.

By making videos more accessible and engaging without sound, businesses can effectively communicate their message and capture the attention of their target audience.

50. 93% of Pinterest Users Say They Use the Platform to Plan Purchases

A study by Pinterest found that 93% of Pinterest users say they use the platform to plan purchases.

This shows the potential for video content to influence purchasing decisions on the platform.

By creating informative and visually appealing videos, businesses can showcase their products or services and inspire users to make a purchase.

Conclusion

conclusion

Video marketing is a powerful tool that businesses can use to engage with their audience and drive results.

The statistics highlighted in this article demonstrate the effectiveness and impact of video marketing across various platforms and channels.

As technology continues to advance and consumer preferences evolve, video marketing will play an increasingly important role in digital marketing strategies.

By incorporating video into their marketing strategy, businesses can attract and convert more leads, increase brand visibility, and drive revenue.

So, don't miss out on the opportunities that video marketing offers - start creating compelling and engaging videos today!

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FAQ

What are the latest video marketing statistics for 2023?

According to the latest data, video marketing continues to be a powerful tool in 2023. Studies show that 87% of businesses now use video as a marketing tool, and 92% of marketers consider it an important part of their strategy. Additionally, 78% of people watch online videos every week, and 54% of consumers want to see more video content from brands.

How effective is video marketing in 2023?

Video marketing remains highly effective in 2023. Research indicates that videos can increase user understanding of a product or service by 74%. Furthermore, 84% of consumers have been convinced to make a purchase after watching a brand's video. Additionally, videos generate 1200% more shares on social media compared to text and image content combined.

What are the benefits of using video marketing in 2023?

There are numerous benefits to using video marketing in 2023. Firstly, videos can improve website traffic, with 88% of marketers reporting that videos on their website have increased the average time visitors spend on the site. Secondly, videos can boost conversions, as 72% of businesses have seen an increase in conversion rates after incorporating video content. Lastly, videos can enhance brand awareness, with 80% of consumers recalling a video they watched in the past month.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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