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Boost Your Content Reach: 3 Internal Sharing Tips (2023)

Boost Your Content Reach 3 Internal Sharing Tips 2023

In today's digital age, creating high-quality content is no longer enough to ensure success.

With competition increasing daily, it's critical to have a solid sharing strategy in place to boost your reach and attract new followers.

To help you achieve this, we've gathered three of our best internal sharing tips for 2023 that are sure to drive engagement and get your brand noticed.

Quick Summary

  • Encourage cross-departmental collaboration: Different teams have different perspectives and knowledge, which can lead to more comprehensive content.
  • Make content easily accessible: Use a centralized platform or intranet to store and share content, making it easy for employees to find and use.
  • Provide training: Teach employees how to create and share content effectively, including best practices for formatting and distribution.
  • Recognize and reward participation: Acknowledge employees who contribute to content sharing, and incentivize others to do the same.
  • Encourage feedback: Solicit feedback from employees on the content they receive, and use it to improve future content.

Understand The Importance Of Internal Sharing

understand the importance of internal sharing

The Importance of Internal Sharing in Content Marketing

Internal sharing is a crucial aspect of content marketing

It involves distributing your own content among colleagues, team members, and departments within your company to increase visibility and engagement.

  • Understanding the importance of internal sharing can improve both reach and quality
  • When more people engage with posts internally, they provide feedback that identifies areas for improvement in future work or ideas on how best to present information

Benefits of internal sharing include:

Internal sharing can:

  • Help to create a culture of sharing and learning
  • Improve the quality of content by providing constructive feedback
  • Encourage employees to become brand ambassadors

By sharing content internally, you can create a culture of sharing and learning within your organization.

This can lead to improved quality of content by providing constructive feedback and encouraging employees to become brand ambassadors.

Analogy To Help You Understand

Improving internal content sharing is like building a well-oiled machine.

Just as a machine needs all its parts to work together seamlessly, a company needs all its employees to share information and ideas effectively.

Think of each department as a cog in the machine.

If one cog is not working properly, the entire machine will suffer.

Similarly, if one department is not sharing information with another, the entire company will suffer.

One way to ensure that all cogs are working properly is to establish clear communication channels.

This means setting up regular meetings, using collaboration tools, and encouraging open dialogue between departments.

Another important aspect of improving internal content sharing is to create a culture of knowledge sharing.

Just as a machine needs regular maintenance to keep it running smoothly, a company needs to encourage employees to share their knowledge and expertise with one another.

Finally, it's important to recognize that improving internal content sharing is an ongoing process.

Just as a machine needs regular maintenance, a company needs to continually evaluate and adjust its communication channels and knowledge sharing practices to ensure that they are working effectively.

By treating internal content sharing like a well-oiled machine, companies can ensure that all cogs are working together seamlessly, leading to increased productivity and success.

Make It Easy For Employees To Share Content

make it easy for employees to share content

How to Increase Internal Content Sharing

Make it easy for employees to share your content.

Don't expect them to take extra steps or expend more effort than they're willing to.

Here are some tips:

  • Provide a direct link or email template with pre-written tweets/posts/messages that include links back to relevant pages on your website/blog
  • Get CEO/leadership team involved
  • Create a social media calendar so everyone knows what's coming up

By following these tips, you can increase internal content sharing and get your message out to a wider audience.

Remember, the easier it is for employees to share your content, the more likely they are to do it.

So, make sure you provide them with the tools they need to share your content quickly and easily.

Encourage your employees to share your content by highlighting the benefits of doing so.

For example, sharing your content can help establish your company as a thought leader in your industry, increase website traffic, and generate leads.

Some Interesting Opinions

1. Email is dead.

According to a study by McKinsey, the average worker spends 28% of their workweek reading and responding to emails.

It's time to ditch this outdated communication method and switch to more efficient tools like Slack or Microsoft Teams.

2. Ban PowerPoint presentations.

A study by Harvard Business Review found that PowerPoint presentations actually hinder communication and retention of information.

Instead, encourage employees to use more interactive and engaging tools like Prezi or Haiku Deck.

3. Stop using company-wide newsletters.

A survey by Newsweaver found that only 24% of employees actually read company-wide newsletters.

Instead, create targeted and personalized content for specific teams or individuals using tools like AtOnce.

4. Limit meetings to 15 minutes.

A study by Microsoft found that the average attention span of a human is only 8 seconds.

Keep meetings short and to the point to increase engagement and productivity.

5. Embrace social media for internal communication.

A study by Pew Research Center found that 69% of adults in the US use social media.

Use platforms like Facebook Workplace or Yammer to create a more social and collaborative work environment.

Encourage Personalized Messaging In Shares

encourage personalized messaging in shares

Encourage Personalized Messaging in Shares

To increase the reach of your content, encourage personalized messaging when sharing.

This means adding a personal touch to make it more engaging and relevant.

For instance, if you wrote an article about social media benefits for businesses, don't just hit share.

Instead, write a short message explaining why you found it useful or how it applies to your industry.

People are more likely to read and engage with such posts.

People are more likely to read and engage with posts that have a personal touch.

5 Ways to Encourage Personalized Messaging:

  • Encourage employees/team members who shared on their accounts
  • Send emails asking readers' opinions
  • Use hashtags that resonate with target audiences
  • Add visuals like images or videos that support messages
  • Use storytelling techniques by using anecdotes/examples

Personalized messaging can increase engagement and reach of your content.

Provide Clear Calls To Action

provide clear calls to action

Clear Calls to Action: How to Guide Visitors to Take Action

Clear calls to action (CTAs) are essential for guiding visitors to complete tasks or take specific actions.

CTAs must stand out and be very clear, so readers know what they're supposed to do next.

When creating CTAs, clarify the benefits of clicking on them using conversational language.

Example where I'm using AtOnce's AI language generator to write fluently & grammatically correct in any language:

AtOnce AI language generator

Provide explicit instructions for each step involved with your product/service use.

Use strong verbs like 'register now,' 'sign up today,' or 'buy now.' This motivates users while letting them know their next move.

5 Tips for Crafting Effective CTA Messages

  • Keep it short, simple and clear: Use concise language that is easy to understand.
  • Convey urgency: Use action-oriented words that create a sense of urgency, such as limited time offer.
  • Highlight value propositions: Clearly state the benefits of taking action, such as save money or get a free trial.
  • Use relevant images: Use images that are relevant to the CTA and draw attention to it.
  • Place buttons strategically: Position CTAs in prominent locations on your website, such as at the top of the page or near important content.

My Experience: The Real Problems

1. Email is the root of all evil when it comes to internal content sharing.

According to a study by McKinsey, employees spend an average of 28% of their workweek reading and responding to emails.

This leaves little time for content creation and sharing.

2. Slack is not the solution to internal content sharing.

A survey by RescueTime found that employees spend an average of 2.5 hours per day on communication and collaboration tools like

Slack.

This leaves little time for deep work and content creation.

3. The real problem with internal content sharing is a lack of trust.

A study by Edelman found that only 46% of employees trust their employer.

This lack of trust leads to a reluctance to share knowledge and information.

4. The solution to internal content sharing is not more technology.

A study by Gartner found that 80% of enterprise social network initiatives will fail through 2022. The real solution is to create a culture of knowledge sharing and collaboration.

5. The real reason for a lack of internal content sharing is a lack of incentives.

A study by Harvard Business Review found that employees are more likely to share knowledge when they are incentivized to do so.

This can be in the form of recognition, promotions, or bonuses.

Leverage Employee Advocacy Programs

leverage employee advocacy programs

Employee Advocacy Programs: Boost Your Content Reach

Employee Advocacy Programs can significantly increase your content reach.

These programs involve employees sharing company content on their personal social media accounts, expanding the audience for each piece of content.

A recent study found that messages shared by employees have a 561% greater reach than those shared through official brand channels.

Implementing Employee Advocacy Programs

Companies use various approaches to implement employee advocacy programs:

  • Incentivizing with cash or recognition
  • Hosting training sessions
  • Creating dedicated platforms where employees can easily find and share latest blog articles, infographics, videos etc

Leadership Buy-In is Key

Before launching an employee advocacy program, ensure leadership buy-in.

Offer rewards like prizes or bonuses in exchange for high-performing social media ambassadors who engage actively with company posts.

Remember, employee advocacy programs can be a powerful tool to increase your content reach and engagement.

Don't miss out on this opportunity to leverage your employees' social media presence.

Develop A Consistent Schedule For Sharing

develop a consistent schedule for sharing

Maximizing Reach with a Consistent Sharing Schedule

To reach the most people, it's important to develop a consistent sharing schedule.

Determine the peak engagement times for your target audience and use tools like Hootsuite or Buffer to pre-schedule posts.

Remember to:

  • Vary post types (e.g., blogs vs infographics)
  • Use multiple social media platforms
  • Avoid overwhelming followers with too much content at once
  • Track which posts perform best on each channel
  • Adjust posting frequency based on trends
Tip: Use a content calendar to plan your posts in advance and ensure a consistent schedule.

By following these tips, you can increase your social media reach and engagement with your target audience.

My Personal Insights

As the founder of AtOnce, I have experienced firsthand the challenges of internal content sharing.

When we first started, our team was small and communication was easy.

But as we grew, it became increasingly difficult to keep everyone on the same page.

One particular incident stands out in my mind.

We were working on a new feature for our product, and the development team had made some significant changes to the code.

However, due to miscommunication, the marketing team was not aware of these changes and had already started promoting the feature to our customers.

This miscommunication caused confusion and frustration for both teams, and it was clear that we needed a better system for sharing content internally.

That's when we decided to implement AtOnce.

AtOnce is an AI-powered writing and customer service tool that allows teams to collaborate on content in real-time.

With AtOnce, we were able to create a centralized platform where all of our content could be stored and accessed by everyone on the team.

Not only did this improve communication and collaboration, but it also helped us to streamline our content creation process.

With AtOnce, we could easily assign tasks, track progress, and provide feedback on each other's work.

Overall, implementing AtOnce has been a game-changer for our team.

We are now able to share content more efficiently and effectively, which has led to better communication, improved productivity, and ultimately, a better product for our customers.

Prioritize Top Performing Content

prioritize top performing content

Boost Your Content Reach

Maximize your content's potential by focusing on top-performing pieces.

Use metrics like engagement rate and shares to identify them.

Then, replicate successful formats to amplify their impact.

  • Analyze data regularly for trends
  • Update existing winners instead of starting from scratch
  • Experiment with distribution channels
  • Aim for evergreen topics that resonate over time

By prioritizing your top-performing content, you can increase your reach and engagement.

Analyzing data regularly will help you stay on top of trends and make informed decisions.

Updating existing winners instead of starting from scratch saves time and resources.

Experimenting with distribution channels can help you reach new audiences.

And, aiming for evergreen topics ensures your content remains relevant over time.

Remember, quality over quantity is key.

Focus on creating valuable content that resonates with your audience.

With these tips, you can optimize your content strategy and achieve greater success.

Optimize Images And Video For Social Media Sharing

optimize images and video for social media sharing

Optimizing Images and Videos for Social Media Sharing

To increase engagement with your audience, optimize images and video for social media sharing.

Here are five quick tips

  • Use high-quality imagery
  • Include a catchy title overlaid onto the image
  • Ensure file size is not too large to avoid slow load times that deter users from viewing it altogether.

    Compress files or reduce dimensions before uploading.

  • Customize each image or video for its specific platform since different platforms display visuals differently.

    For example, Facebook prefers horizontal images while vertical formats work better on Instagram's feed and stories.

  • Use captions to provide context and encourage engagement

By following these tips, you can optimize your visuals for social media and increase engagement with your audience.

Remember, visuals are a powerful tool for capturing attention and conveying your message.

Don't miss out on the opportunity to make an impact with your audience.

So, take the time to optimize your images and videos for social media sharing.

Your audience will thank you for it!

Use Hashtags Strategically To Increase Visibility

use hashtags strategically to increase visibility

Maximizing Hashtag Usage for Increased Content Visibility

Hashtags are a powerful tool for increasing content visibility, but only if used strategically.

Here are some tips to help you make the most of your hashtag usage:

  • Research popular hashtags in your niche and use them to tap into an established audience
  • Create branded hashtags unique to your company or campaign for brand awareness and user-generated content
  • Use 1-3 relevant hashtags per post at the end of captions for aesthetics.

    Keep them short and easy to remember.

    Consider custom ones for events/promotions.

Strategic hashtagging is a simple yet effective tactic not to be neglected!

Monitor the effectiveness of your hashtags with analytics tools like Hootsuite or Sprout Social.

By using strategic hashtagging, you can improve your reach without extra ad spend.

Monitor Internal Metrics On Campaign Reach

monitor internal metrics on campaign reach

Track Internal Metrics to Gauge Content-Sharing Success

To gauge the success of your content-sharing efforts, monitoring internal metrics on campaign reach is crucial.

Tracking these numbers provides insights into which campaigns are performing well and need improvement.

Pinpoint what resonates with employees to optimize approach for maximum engagement.

Key Metrics to Track

Key metrics to track include:

  • Shares per post
  • Comments per post
  • Click-through rates (CTRs)
  • Time spent on page or video
  • Bounce rate from user flows after a specific call-to-action (CTA) has been made or company information disseminated in bulk email communications meant only for internal eyes

Boost Your Content Reach with These 5 Metrics

Tracking these metrics can boost your content reach in the following ways:

Target Your Buyers With Account Based Marketing Tactics

Account-Based Marketing: A B2B Strategy

Account-based marketing (ABM) is a B2B strategy that targets specific accounts, not a wide audience.

This allows you to focus resources and messaging on those most likely interested in your offer.

Identifying High-Value Accounts

ABM tactics include identifying high-value accounts based on criteria like company size or job titles.

Once an ideal account profile (IAP) is identified, businesses use personalized messaging across channels such as email campaigns or social ads to engage target customers.

Higher Conversion Rates

When done correctly, this approach can lead to higher conversion rates by creating relevant content for each decision-making stage while providing critical insights about potential buyers' interest levels.

Implementing ABM

To implement ABM, follow these steps:

  • Develop IAP: Identify high-value accounts based on criteria like company size or job titles.
  • Use Personalized Campaigns: Engage target customers with personalized messaging across channels such as email campaigns or social ads.
ABM is a highly effective B2B strategy that allows you to focus your resources and messaging on those most likely interested in your offer.

By identifying high-value accounts and using personalized campaigns, you can create relevant content for each decision-making stage and gain critical insights about potential buyers' interest levels.

Streamline Workflows & Empower Collaboration

Streamline Workflows and Empower Collaboration for a Productive Content Marketing Strategy

To improve output quality and meet deadlines, it's essential to have seamless teamwork.

Implement automation tools to simplify manual tasks like scheduling social media posts or sending email blasts for streamlined workflows

I use AtOnce's AI Facebook post generator to get more engagement and leads:

AtOnce AI Facebook post generator

Encourage Open Communication with Collaboration Platforms

  • Use collaboration platforms such as Trello or Asana to provide real-time updates on project status
  • Enable easy sharing of ideas and feedback to ensure everyone stays aligned towards common goals
  • Eliminate miscommunication leading to missed deadlines

Ensure Transparency with Task Management Software

Give all stakeholders access to leverage task management software for efficient workflow

Collaborate in real-time with your team - these are the keys to success!

Collaboration is the key to success in content marketing.

By streamlining workflows and empowering collaboration, you can achieve a productive content marketing strategy

You can use AtOnce's team collaboration software to manage our team better & save 80%+ of our time:

AtOnce team collaboration software

Encourage open communication, ensure transparency, and use the right tools to simplify tasks and meet deadlines.

Final Takeaways

As the founder of AtOnce, I know firsthand the importance of effective internal content sharing.

When I first started my company, I struggled to keep everyone on the same page.

We had team members working remotely, and it was challenging to ensure that everyone had access to the latest information.

That's when I realized that we needed a better system for sharing content.

We needed a way to centralize our information and make it easily accessible to everyone on the team.

That's where AtOnce comes in.

AtOnce is an AI writing and customer service tool that we use to improve our internal content sharing.

With AtOnce, we can create and share content quickly and easily.

We can collaborate on documents in real-time, and everyone on the team can access the latest version of a document from anywhere in the world.

One of the ways we use AtOnce is by creating a central repository for all of our documents.

We have a shared drive where we store all of our files, and we use AtOnce to create a searchable index of all the documents.

This makes it easy for team members to find the information they need quickly.

Another way we use AtOnce is by creating templates for our documents.

We have templates for everything from blog posts to customer service emails.

This ensures that all of our content is consistent and on-brand.

Overall, AtOnce has been a game-changer for our internal content sharing.

It has helped us streamline our processes and ensure that everyone on the team is on the same page.

If you're struggling with internal content sharing, I highly recommend giving AtOnce a try.


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FAQ

Why is internal sharing important for content reach?

Internal sharing is important for content reach because it allows your content to be seen by a wider audience within your organization. This can lead to increased engagement, feedback, and even external sharing by employees who are advocates of your brand.

What are some ways to encourage internal sharing of content?

Some ways to encourage internal sharing of content include creating a culture of sharing, providing incentives or rewards for sharing, and making it easy for employees to share by using tools like internal social networks or email newsletters.

How can I measure the success of my internal sharing efforts?

You can measure the success of your internal sharing efforts by tracking metrics such as the number of shares, comments, and likes on your content, as well as the overall engagement rate of your internal audience. You can also survey employees to gather feedback on the effectiveness of your sharing initiatives.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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