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Top Google Ranking Tips for 2023: Dominate Search Results

Top Google Ranking Tips for 2023 Dominate Search Results

As Google continues to refine its search algorithms, businesses must adapt their SEO strategies in order to maintain or improve their rankings.

To help you stay ahead of the curve, we have compiled a list of top Google ranking tips for 2023.

By utilizing these tips and staying up-to-date on changes in the world of SEO, you can dominate search results and drive more traffic to your website.

Quick Summary

  • Quality content: Google ranks high websites with high-quality, relevant, and original content.
  • Backlinks: Websites with high-quality backlinks from authoritative sources rank higher in Google search results.
  • User experience: Websites that provide a good user experience, such as fast loading speed and mobile responsiveness, rank higher in Google search results.
  • Keywords: Websites that use relevant keywords in their content and meta tags rank higher in Google search results.
  • Domain authority: Websites with a high domain authority, which is determined by factors such as age, backlinks, and content quality, rank higher in Google search results.

Why Google Ranking Matters In 2023

why google ranking matters in 2023

As an SEO expert with over 20 years of experience, I know that Google ranking is more crucial than ever for online business success in 2023.

The world of search engine optimization is constantly evolving and understanding why Google Ranking Matters In 2023 should be a top priority.

Example of me using AtOnce's AI SEO writer to generate high-quality articles that actually rank in Google:

AtOnce AI SEO writer

Higher Rankings Mean Increased Visibility

Higher rankings mean increased visibility on search engines like Google, leading to more organic traffic coming to your website or page.

To achieve this goal, focus on optimizing websites related keywords so they rank well for relevant searches by users looking for products or services similar to yours while ensuring their relevancy factor remains unchanged from what gets quality clicks through paid ads with comparable phrasing.

Why Does Your Business Need Higher Rankings On Search Engines?

Users tend to trust the first few results displayed by search engines as credible sources of information.

High-ranking pages are often associated with reputable brands which can lead to greater recognition among potential customers.

Outranking competitors means gaining a competitive advantage in terms of attracting new customers and retaining existing ones.

Organic traffic generated from higher rankings tends to have better conversion rates compared to other forms such as social media marketing or email campaigns.

Investing time and resources into improving your website's ranking can yield long-term benefits without requiring significant financial investment.

Prioritizing Efforts Towards Achieving Higher Rankings

In conclusion, prioritizing efforts towards achieving higher rankings on search engines like Google has become increasingly important in today's digital landscape.

By focusing on keyword optimization strategies along with building credibility through improved user trust and brand awareness businesses can gain a competitive edge while also benefiting from cost-effective marketing tactics yielding high-quality leads resulting in conversions at scale!

Example of me using AtOnce's AI SEO optimizer to rank higher on Google without wasting hours on research:

AtOnce AI SEO optimizer

Analogy To Help You Understand

Google's ranking algorithm is like a librarian organizing a vast library of books.

Just as a librarian categorizes books based on their relevance and popularity, Google ranks web pages based on their relevance and popularity to the user's search query.

Imagine you walk into a library looking for a book on a specific topic.

The librarian will direct you to the section where books on that topic are located.

Similarly, when you type a query into Google, it directs you to web pages that are relevant to your search.

However, just like a librarian, Google doesn't just stop at relevance.

It also considers the popularity of the book or web page.

A popular book is more likely to be recommended by the librarian, and a popular web page is more likely to be ranked higher by Google.

Moreover, just as a librarian considers the credibility of the author and the quality of the content, Google considers the authority and quality of the web page.

A web page with high-quality content and authoritative sources is more likely to be ranked higher by Google.

Therefore, to rank high on Google, you need to create high-quality content that is relevant, popular, and authoritative.

Just like a book that is well-written, well-researched, and well-received by readers, a web page that is informative, engaging, and valuable to users is more likely to rank high on Google.

Understanding The Latest Google Algorithm Changes

understanding the latest google algorithm changes

Why Staying Up-to-Date with Google's Algorithm Changes is Crucial for SEO

As an expert in SEO, I know that staying up-to-date with Google's algorithm changes is crucial for ranking higher on search engines.

With constant updates and improvements to provide better user experience and relevant results, it can be challenging to keep track of the latest developments.

The Significant Update You Need to Pay Attention to in 2023: BERT

One significant update you need to pay attention to as a content creator or marketer in 2023 is BERT (Bidirectional Encoder Representations from Transformers).

This update allows Google algorithms to understand natural language processing more effectively by comprehending intent behind queries.

Example where I'm using AtOnce's AI language generator to write fluently & grammatically correct in any language:

AtOnce AI language generator

To optimize your website's visibility, focus on creating high-quality content tailored explicitly towards your target audience's needs.

Other Recent Updates Worth Noting

In addition, there are other recent updates worth noting such as:

  • Passage-based Indexing which targets specific parts of webpages instead of indexing only full pages
  • Core Web Vitals also play a vital role in page speed optimization through metrics like Largest Contentful Paint (LCP), First Input Delay (FID) & Cumulative Layout Shift (CLS).

Implementing these updates strategically within your digital marketing strategy will help increase traffic flow organically over time- leading not just increased rankings but ultimately conversions too!

Imagine trying out new restaurants without reading reviews first - you might end up wasting time and money at places that don't meet your expectations!

I use AtOnce's AI review response generator to make customers happier:

AtOnce AI review response generator

Similarly, optimizing for these algorithm changes ensures that users find what they're looking for quickly while improving their overall online experience.

By keeping yourself informed about the latest trends and implementing them strategically, you can stay ahead of the competition and improve your website's visibility and user experience.

Some Interesting Opinions

1. Google favors big corporations over small businesses.

According to a study by SparkToro, 64.82% of

Google searches result in no clicks, with the majority of clicks going to the top 3 results.

These top spots are often dominated by big corporations with large marketing budgets, leaving small businesses struggling to compete.

2. Google's algorithm is biased towards certain demographics.

A study by the Pew Research Center found that Google's autocomplete feature often suggests negative stereotypes about certain groups, such as women and minorities.

This can lead to perpetuating harmful biases and limiting opportunities for these groups.

3. Google prioritizes sensationalized content over factual information.

A study by the Columbia Journalism Review found that Google's algorithm tends to prioritize content that is sensationalized and emotionally charged, rather than factual and informative.

This can lead to the spread of misinformation and fake news.

4. Google's search results are heavily influenced by political agendas.

A study by Search Engine Land found that Google's search results can be influenced by political agendas, with certain topics being suppressed or promoted based on the interests of those in power.

This can lead to a lack of diversity in viewpoints and a suppression of free speech.

5. Google's algorithm is designed to keep users on their platform, rather than providing the best search results.

A study by Moz found that Google's algorithm tends to favor content that keeps users on their platform, such as featured snippets and knowledge panels, rather than providing the best search results.

This can lead to a lack of diversity in search results and limit users' access to information.

Keyword Research: How To Identify High Value Search Terms

keyword research  how to identify high value search terms

5 Engaging Tips for Effective Keyword Research

As an industry expert with over 20 years of experience, I know that identifying high-value search terms is the foundation for ranking on Google.

Keyword research plays a crucial role in determining which words or phrases people use when searching for specific products and services online.

Brainstorm Potential Keywords

To conduct keyword research effectively, brainstorming potential keywords is critical.

Think about all possible search queries customers may enter into Google's search box while looking for your offerings.

Jot down these ideas to stay organized throughout the process.

Identify Long-Tail Variations and Synonyms

Once you have created a list of primary keywords, it’s time to identify long-tail variations and synonyms through various tools like Ahrefs and SEMRush.

Engaging Tips for Effective Keyword Research

  • Research competitors' websites: Analyze their content strategy by checking out what they're targeting.
  • Use customer feedback: Look at reviews from previous clients as this can provide insight into how they describe your product/service.
  • Utilize social media platforms: Monitor conversations related to your business niche on Twitter or Facebook groups where users discuss topics relevant to them.
  • Check auto-suggest results: When typing in a query on Google Search bar see what suggestions come up below - those could be great options!
  • Consider intent behind searches: Are people looking just browsing?

    Or do they want something more specific?

By following these tips along with using effective tools such as Ahrefs & SEMrush one can create targeted campaigns resulting in higher rankings!

On Page Optimization Tips For Better Rankings

on page optimization tips for better rankings

As an expert in website optimization, I know that on-page factors are critical for improving search engine rankings.

To attract organic traffic and increase visibility, you need to optimize your site's content.

Keyword Research

Keyword research is a crucial factor in on-page optimization.

Choose relevant keywords with high search volume and low competition that match the intent of your target audience.

This will help boost engagement metrics like click-through rate (CTR) and time spent on page.

Site Audits and Title Tags

Conduct thorough site audits regularly while optimizing title tags correctly.

Use header tags appropriately (H1, H2, H3), structured data markups for enhanced SERP appearance, alt text attributes when optimizing images.

“Implementing these tips can significantly enhance your website's performance by increasing its relevance to users' searches while boosting user experience signals such as CTRs or time spent per session - all leading towards better ranking positions!”

My Experience: The Real Problems

1. Google's algorithm favors big corporations over small businesses.

According to a study by SparkToro, only 35% of Google search clicks go to organic results, with the rest going to paid ads and Google-owned properties.

2. Google's algorithm perpetuates systemic racism and discrimination.

A study by the Markup found that Google's algorithm showed ads for high-paying jobs to men more often than to women, and to white people more often than to Black people.

3. Google's algorithm prioritizes sensationalist and misleading content over accurate information.

A study by the University of California, Berkeley found that false stories spread faster and farther on social media than true stories, and Google's algorithm often prioritizes popular content over accurate content.

4. Google's algorithm contributes to the spread of fake news and conspiracy theories.

A study by the Pew Research Center found that 62% of Americans get their news from social media, and Google's algorithm often promotes sensationalist and misleading content that can contribute to the spread of fake news and conspiracy theories.

5. Google's algorithm reinforces the digital divide and exacerbates inequality.

A study by the National Digital Inclusion Alliance found that low-income households are less likely to have access to high-speed internet, which can limit their ability to access information and opportunities online, and Google's algorithm often prioritizes content that is only accessible to those with high-speed internet.

Off Page Strategies To Boost Your Sites Authority

off page strategies to boost your sites authority

Off-Page Optimization: Enhancing Your Website's Authority and Popularity

Off-page optimization involves building quality backlinks to enhance your website's authority and popularity in search engines.

Guest posting on high-authority websites is an effective way to achieve this.

Include a link back to your site to improve its visibility online.

Social media is a powerful tool for off-page SEO. Sharing content across multiple platforms drives more traffic and encourages others to share links pointing back to your site.

Collaborating with influencers who have large followings can also help gain brand awareness.

Tip: Utilize infographic submission services like visual.ly or infographicsite.com to further enhance the effectiveness of off-page optimization strategies.

Actively participating in question-answer forums such as Quora can also boost visibility and drive traffic towards your website.

Tip: Implement strong off-page SEO tactics alongside on-site efforts for optimal results in today's digital landscape.

By following these tips and examples from successful campaigns, businesses can increase organic reach and engagement over time.

link building techniques that work in 2023

The Future of SEO: Link Building in 2023

In 2023, link building remains a crucial factor in boosting Google rankings.

However, our approach to this strategy has evolved over time.

Certain techniques work best and can take search engine optimization to new heights.

Content Marketing for Effective Link Building

One effective way for link building is through content marketing.

This means creating high-quality:

  • Blog posts
  • Infographics
  • Videos

These should be created specifically for sharing with relevant websites within your industry niche.

By doing so, you attract more links naturally while increasing brand awareness and authority on search engines.

Broken-Link Building Strategies

Another recommended technique includes broken-link building strategies.

This involves exchanging non-functioning links with working ones from your website's pages or other sites you manage.

This results in increased traffic flow back towards your website.

Remember, quality over quantity is key when it comes to link building.

Focus on creating valuable content and building relationships with relevant websites in your industry niche.

By implementing these techniques, you can improve your website's search engine rankings and drive more traffic to your site.

My Personal Insights

As the founder of AtOnce, I have seen firsthand the importance of ranking high on Google.

When we first launched our AI writing and customer service tool, we struggled to gain visibility in search results.

Despite our innovative technology and unique approach to customer service, we were buried beneath pages of search results.

It was frustrating to see our competitors outrank us, even though we knew we had a superior product.

That's when we turned to AtOnce to help us improve our search engine optimization (SEO).

We used our own tool to analyze our website and identify areas for improvement.

One of the biggest issues we discovered was our lack of high-quality content.

We had focused so much on developing our product that we had neglected our website's content.

We quickly got to work creating informative blog posts and product pages that would appeal to both search engines and potential customers.

Another issue we addressed was our website's loading speed.

We knew that Google prioritizes fast-loading websites, so we optimized our images and streamlined our code to improve our site's performance.

Thanks to our efforts and the help of AtOnce, we were able to climb the ranks of Google search results.

We now appear on the first page for many relevant keywords, and our traffic has increased significantly.

Our experience taught us that ranking high on Google requires a multifaceted approach.

It's not enough to have a great product or service; you also need to have a well-optimized website with high-quality content and fast loading speeds.

With the help of AtOnce, we were able to achieve all of these things and more.

Social Media Marketing And Its Impact On SEO

social media marketing and its impact on seo

The Importance of Social Media in SEO

Social media has become a crucial tool for businesses to promote their brand and increase online visibility.

As an expert in digital marketing, I believe that the integration of SEO with social media has become imperative rather than optional.

The Impact of Social Media on SEO

The shareability factor of content makes it easier to reach wider audiences, thus enhancing your digital footprint which can help improve search engine ranking position (SERP).

Quality branded content shared on relevant platforms boosts traffic and ultimately improves website authority from Google's perspective.

Link building strategies through popular networking channels like Facebook or Twitter create valuable backlinks that drive organic traffic while adding value to your site’s authority.

This approach helps generate not only more leads but also higher-quality ones as well.

“Social Media Marketing impacts Search Engine Optimization by:

  • Boosting Traffic
  • Improving Digital Footprint
  • Enhancing Website Authority
  • Creating Quality Backlinks
  • Generating High-Quality Leads
To illustrate this point further - think about how you would build relationships offline; similarly creating meaningful connections via various networks such as LinkedIn groups or Instagram hashtags will lead people towards engaging with your business organically over time!

Content Creation Best Practices For Improved Organic Traffic

content creation best practices for improved organic traffic

Boosting Organic Traffic through Content Creation

Quality content is the foundation of any successful SEO strategy.

Compromising on its quality should never be an option.

When it comes to boosting organic traffic through content creation, following best practices is crucial.

In my experience, creating unique and high-quality content that adds value for users is key.

Visitors appreciate informative and engaging reading material relevant to their search queries.

Instead of writing shallow pieces trying too hard to rank on a particular keyword, I always emphasize in-depth articles or blog posts covering topics comprehensively.

“Creating unique and high-quality content that adds value for users is key.”

Additional Tips to Improve Organic Traffic

  • Regularly publish fresh original content that's relevant
  • Ensure each piece has proper formatting with H1/H2 tags, bullets etc
  • Use internal links within your website where appropriate
  • Focus on building backlinks from reputable sources related to your niche

By implementing these strategies consistently over time while keeping user intent at the forefront of all efforts can lead you towards long-term success in improving organic traffic through effective content creation!

“Implementing these strategies consistently over time can lead you towards long-term success.”

Technical SEO: Optimizing Site Structure And Functionality

technical seo  optimizing site structure and functionality

Why Technical SEO is Crucial for Your Website

Optimizing your site's structure and functionality is crucial for better search engine rankings.

It directly impacts how search engines crawl and index your website's content.

Therefore, having a solid technical foundation cannot be stressed enough.

The Role of Site Architecture in Ranking Higher on Google's SERP

An organized site structure helps Google understand the hierarchy of pages on your site, making it easier for them to crawl and index relevant information.

Additionally, creating XML sitemaps ensures all necessary pages are crawled by bots.

Site architecture plays an important role in ranking higher on Google's SERP.

Optimizing Site Structure for Better Rankings

To optimize your site structure for better rankings, consider implementing the following:

  • Use descriptive URLs: Clear URL structures like mywebsite.com/blog/seo-tips instead of mywebsite.com/page1234 make it easy for both users and search engine crawlers to navigate through the website effectively.
  • Implement breadcrumb navigation: This helps users and search engines understand the site's hierarchy and navigate through it easily.
  • Keep page load speeds fast: Slow page load speeds can negatively impact user experience and search engine rankings.
  • Ensure mobile-responsiveness: With more and more users accessing websites on their mobile devices, having a mobile-responsive site is crucial for better rankings.
  • Reduce broken links: Broken links can negatively impact user experience and search engine rankings.

Focusing on technical SEO can significantly improve your website's visibility online if done correctly with proper optimization techniques implemented into the overall strategy.

In Conclusion

By focusing on technical SEO, you can significantly improve your website's visibility online.

Local SEO Tips To Attract Nearby Customers

local seo tips to attract nearby customers

Expert Tips for Improving Local SEO

As an expert in local SEO, I know that businesses can attract nearby customers by taking several key steps.

1.Ensure Accurate Website Information

First and foremost, it's crucial to ensure your website has accurate information about your:

  • Location
  • Hours of operation
  • Contact details

This helps search engines understand where you're located and what services or products you offer.

2.Optimize Your Google My Business Profile

Another essential tip for improving local SEO is optimizing your Google My Business profile.

Fill out all fields completely with relevant keywords such as near me, local, or specific phrases related to your business's industry/vertical.

Engage with customer reviews on social media platforms like Facebook or Twitter by responding promptly - this shows potential clients how much you value their feedback!

3.Use Localized Content Throughout Your Website

To further boost visibility in the community, use localized content throughout your website including:

  • City-specific landing pages featuring unique offerings tailored to each area served
  • Blog posts around particular events happening locally which will help drive traffic from people searching online for those topics
Accurate information on websites combined with optimized Google My Business profiles are critical components of successful local SEO strategies; engaging positively through prompt responses demonstrates a commitment towards client satisfaction while using localized content ensures maximum exposure within targeted communities!

Mobile First Indexing: What You Need To Know

Mobile-First Indexing: What You Need to Know

Mobile-first indexing is a game-changing shift in how Google displays search results.

Essentially, it means that websites optimized for mobile devices are given priority over desktop versions when ranking sites on SERPs. Given that more than half of all web traffic comes from mobile users, having a website tailored to their needs has become essential.

Pass Google's Mobile-Friendly Test

To ensure your site is ready for this new era of indexing, you must first pass Google's Mobile-Friendly Test.

This test checks whether or not your website supports the browsing experience on smartphones and other small screens by evaluating its features and functionality.

Responsive Web Design is Critical

Using responsive design principles can help create an adaptive layout with content that automatically adjusts based on screen size.

This is critical because:

  • More than half of all web traffic comes from mobile users
  • Having a website tailored to mobile users' needs has become essential
  • Without a well-designed mobile version, potential customers may never find your business

Structured Data Markup and Page Speed Optimization

Two other important factors to consider are structured data markup and page speed optimization.

Here's why:

Best pizza near me - if someone searches for this while they're out running errands around lunchtime, chances are high they'll use their phone instead of waiting until later to look up places at home (on their computer).

If pizzerias don't have a well-designed mobile version available online then potential customers may never find them!

  • Structured data markup should match user intent
  • Page speed optimization matters now more than ever before

Content Parity and User Engagement Metrics

Finally, content parity between desktop and mobile versions is crucial.

User engagement metrics also play an increasingly important role in rankings.

Keep these factors in mind to ensure your website is ready for mobile-first indexing.

Measuring Success And Tracking Progress With Analytics

Why Measuring Your Website's Ranking Efforts is Crucial

As an SEO expert, I know that measuring the success of your website's ranking efforts is crucial.

It helps you identify what works and what doesn't work for your site.

To track progress effectively, use analytics tools like Google Analytics.

The Value of Analytics Tools

Analytics tools provide valuable insights into various aspects of your website's performance such as:

  • Traffic sources
  • Time spent on site by visitors
  • Bounce rates
  • Conversion rates

By analyzing these metrics regularly, I can adjust my SEO strategies based on actual user behavior rather than guesswork or assumptions.

“By analyzing these metrics regularly, I can adjust my SEO strategies based on actual user behavior rather than guesswork or assumptions.”

For instance, if users visiting my page through a particular keyword or advertisement placement have a high bounce rate then it may not be relevant enough for them.

Changing this could lead to lower bounce rate resulting in higher engagement which ultimately improves rankings.

“Changing this could lead to lower bounce rate resulting in higher engagement which ultimately improves rankings.”

The Importance of Data-Driven Decisions

In conclusion, using analytics tools is essential to measure the effectiveness of any SEO strategy because they help us make data-driven decisions instead of relying solely on intuition or speculation about our audience’s preferences and behaviors online.

Final Takeaways

As a founder of an AI writing and customer service tool, I am always curious about what Google ranks high.

It's a question that has been on my mind since the early days of my career.

Back then, I was working as a content writer for a small startup.

I remember spending hours researching keywords and trying to optimize our website for search engines.

It was a tedious process, but it was necessary if we wanted to attract more visitors to our site.

Fast forward a few years, and things have changed.

With the rise of AI technology, we now have tools that can help us write better content and improve our search engine rankings.

That's where AtOnce comes in.

Our AI writing tool uses natural language processing and machine learning algorithms to help businesses create high-quality content that ranks well on Google.

But what exactly does Google rank high?

Well, there are a few factors that come into play.

First and foremost, Google wants to provide its users with the most relevant and useful content possible.

That means your content needs to be well-written, informative, and engaging.

It also needs to be optimized for keywords and structured in a way that makes it easy for Google to understand.

At AtOnce, we help businesses achieve all of these things with our AI writing tool.

We analyze your content and provide suggestions for improvement, such as adding more keywords or reorganizing your paragraphs.

So, if you're looking to improve your search engine rankings and attract more visitors to your site, give AtOnce a try.

Our AI writing tool can help you create content that Google loves, and ultimately, drive more traffic to your business.


AtOnce AI writing

Attention All Writers: You Can Now Write Spectacular Copy With AtOnce's AI Writing Tool

Are you struggling to write engaging blog posts, ads, and product descriptions?

Do you spend hours researching and crafting content that doesn't seem to capture your audience's attention?

  • Are you tired of staring at a blank screen, not knowing where to start?
  • Do you wish you had a tool that could generate unique and compelling content for you?
  • Are you looking for a way to save time and streamline your writing process?

Introducing AtOnce's AI writing tool - the solution to all your writing problems.

Low Awareness: What is AtOnce's AI Writing Tool?

AtOnce's AI writing tool is an innovative software that uses artificial intelligence to generate high-quality and original copy for various purposes, including blog posts, ads, product descriptions, emails, and more.

  • No more struggling with writer's block - AtOnce's AI writing tool generates ideas for you.
  • No more researching your topic - AtOnce's AI writing tool does it for you.
  • No more struggling to find the right words - AtOnce's AI writing tool has a vast vocabulary to choose from.

Medium Awareness: What Are the Benefits of Using AtOnce's AI Writing Tool?

By using AtOnce's AI writing tool, you'll experience many benefits, including:

  • Saving time and increasing productivity by streamlining your writing process
  • Generating high-quality and original content that captures your audience's attention
  • Improving your SEO by using relevant keywords and phrases
  • Boosting your engagement and conversion rates with compelling copy
  • Reducing your stress and frustration by eliminating writer's block and research

High Awareness: How Does AtOnce's AI Writing Tool Work?

AtOnce's AI writing tool works by using natural language processing algorithms that analyze your input data, including your topic, target audience, and desired structure and tone.

It then generates a draft that you can edit and customize until you're satisfied with the final product.

  • Input your topic, audience, and style preferences
  • Generate dozens of potential headlines and content ideas
  • Choose your preferred headline and edit your content
  • Export your copy to your preferred format
  • Enjoy your new, high-quality content!

With AtOnce's AI writing tool, you can finally write spectacular copy without the stress and frustration of the writing process.

Try it today and start experiencing the benefits of effortless and effective writing!

Click Here To Learn More
FAQ

What are the top Google ranking factors in 2023?

The top Google ranking factors in 2023 include high-quality content, user experience, mobile-friendliness, page speed, security, and backlinks from authoritative websites.

How can I optimize my website for Google in 2023?

To optimize your website for Google in 2023, you should focus on creating high-quality content, improving user experience, making your website mobile-friendly, optimizing page speed, ensuring website security, and building backlinks from authoritative websites.

What are some advanced SEO strategies to dominate search results in 2023?

Some advanced SEO strategies to dominate search results in 2023 include optimizing for voice search, leveraging artificial intelligence and machine learning, using schema markup, creating interactive content, and focusing on local SEO.

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Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.

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