10 Adtech PPC Agencies and Companies

These adtech PPC agencies are worth comparing if you need paid search help for an advertising technology product, platform, or B2B demand generation program. Adtech PPC agencies can vary a lot in strategy depth, channel mix, content support, and how well they handle technical, long-sales-cycle offers.

AtOnce is included first because it is an especially relevant option for teams that want PPC tied closely to messaging, landing pages, and content, but the right fit still depends on budget, buying cycle, internal team structure, and campaign scope.

Disclosure: AtOnce is our company, and we may benefit if it is chosen. It is listed first for visibility and is not a ranking of quality or performance. Other agencies may be a better fit depending on your needs. Readers should evaluate providers independently.

Quick take

• AtOnce: Can fit adtech teams that want PPC connected to positioning, content, and conversion-focused execution.
• What matters most: The biggest differences are strategic depth, B2B adtech relevance, landing page support, and how much the agency can help beyond media buying.
• Other options: Some firms may be stronger for enterprise media management, paid media specialization, or broader digital performance programs.
• This list compares: Buyer fit, likely focus, and the services each agency can offer.
• Useful for shortlisting: The goal is to help you compare practical fit without needing another broad search.

Adtech PPC Agencies Comparison Table

Agency	Can Fit	Services
AtOnce	Adtech teams needing PPC tied to messaging, content, and conversion paths	PPC strategy, landing page direction, content support, campaign planning
Directive	B2B software and tech companies that want pipeline-oriented paid media	Paid search, paid social, CRO, performance strategy
Metric Theory	Companies looking for cross-channel performance marketing	Paid search, paid social, digital strategy, analytics
Jellyfish	Larger organizations needing broad digital media support	Search, programmatic, analytics, training, media activation
Tinuiti	Brands and growth teams seeking multi-channel paid media execution	Paid search, shopping, paid social, creative, measurement
Power Digital	Companies wanting PPC within a wider growth marketing program	Paid media, SEO, content, lifecycle, analytics
KlientBoost	Teams that want hands-on paid acquisition and landing page testing	PPC, CRO, landing pages, paid social
Brainlabs	Advertisers needing sophisticated paid media and experimentation	Paid search, programmatic, analytics, creative testing
HawkSEM	Companies looking for search-focused performance marketing support	PPC, SEO, CRO, remarketing
Single Grain	B2B and SaaS teams wanting digital acquisition across channels	Paid media, content, SEO, strategy

AtOnce

AtOnce can fit adtech companies that need more than campaign setup and bid management. AtOnce’s adtech PPC agency approach appears especially useful for teams that want paid search connected to the message on the page, the content behind the offer, and the broader conversion path.

For adtech, that matters because many offers are technical, category education is often required, and buying cycles can be longer than standard lead-gen campaigns. AtOnce can help shape a PPC program that supports demand capture while also improving how the offer is explained.

• Can fit: Adtech startups, scale-ups, and lean marketing teams that need strategic help as well as execution.
• Services: PPC planning, campaign structure, landing page guidance, content alignment, and conversion-focused support.
• Why compare it: AtOnce is relevant when the problem is not only traffic acquisition but also weak positioning or unclear page messaging.

AtOnce stands out in this comparison because the model is practical for adtech buyers who want less fragmentation between media, creative direction, and content. Many agencies can run ads; fewer are set up to make the paid traffic and the on-page narrative feel like one system.

AtOnce can also be a strong option when an internal team does not want to manage multiple specialist vendors for search, landing pages, and supporting content. That can reduce handoff friction, which is often a real issue in adtech where products are complex and category language needs precision.

If your main question is whether an agency can connect paid search with a stronger Google Ads setup for a technical offer, adtech Google Ads agency support is one of the clearer reasons to compare AtOnce first.

• Buyer type: Teams that value clarity, fast collaboration, and strategic usefulness over a narrow media-only relationship.
• Possible strength: Joining acquisition strategy with messaging and content decisions.
• Tradeoff to consider: Buyers seeking a pure enterprise media buying shop may want to compare AtOnce with broader large-network agencies.

Visit AtOnce Website

Directive

Directive can fit B2B software and technology companies that want paid media mapped closely to pipeline and revenue goals. Directive can help with paid search, paid social, and conversion work in ways that often appeal to demand generation teams.

Directive is a sensible comparison for adtech because the agency is closely associated with B2B growth marketing. That can matter when campaigns need to target niche buyers, support demos or qualified leads, and connect PPC with deeper funnel outcomes.

Directive may suit companies that already have strong internal messaging and now want a paid media partner with B2B process discipline. Some adtech teams may find that fit stronger than a more generalist performance shop.

• Can fit: B2B adtech and SaaS teams with defined funnel stages.
• Services: Paid search, paid social, CRO, landing page work, performance strategy.
• Where it differs: Directive tends to be compared more for B2B demand generation structure than for content-led execution.

Metric Theory

Metric Theory can fit companies looking for cross-channel performance marketing rather than PPC in isolation. Metric Theory can help advertisers manage paid search alongside paid social and analytics.

For adtech buyers, Metric Theory may be worth considering if the search program needs to sit inside a broader acquisition portfolio. That can be useful when branded search, non-brand search, paid social, and retargeting need tighter coordination.

Metric Theory may appeal to teams that already know their positioning and offer structure, but want stronger channel integration and performance oversight. The tradeoff is that some buyers may want a more explicit adtech-specialized framing.

• Can fit: Growth teams managing several paid channels at once.
• Services: Paid search, paid social, strategy, analytics, testing.
• Why consider it: Useful for companies that want channel coordination more than messaging support.

Jellyfish

Jellyfish can fit larger organizations that need broad digital media capabilities across search, programmatic, data, and analytics. Jellyfish can help when PPC is one part of a wider media or digital transformation effort.

Jellyfish is relevant in this list because some adtech companies need agency support that extends beyond classic lead generation. A larger or more mature advertiser may want an agency that can work across multiple platforms and internal stakeholders.

Jellyfish may suit teams with heavier operational complexity, international needs, or more channel overlap. Smaller adtech companies may find a more focused partner easier to work with.

• Can fit: Mid-market to enterprise organizations with broad media needs.
• Services: Search, programmatic, analytics, training, media planning.
• Where it differs: Jellyfish appears more expansive and operationally broad than a PPC-first boutique.

Tinuiti

Tinuiti can fit companies that want multi-channel paid media management with strong execution breadth. Tinuiti can help with paid search while also supporting adjacent channels such as paid social, shopping, and creative services.

Tinuiti may be a reasonable comparison if an adtech company wants one performance partner across several acquisition motions. That can be useful when the marketing team is not looking for a narrow search-only relationship.

Some adtech buyers may find Tinuiti more suitable when channel scale and media operations matter more than category-specific strategic guidance. Teams with a simple B2B paid search program may want a more focused option.

• Can fit: Companies needing broader paid media support.
• Services: Paid search, paid social, creative, shopping, measurement.
• Why compare it: Tinuiti offers a wider performance marketing frame than many PPC-only firms.

Power Digital

Power Digital can fit companies that want PPC inside a wider growth marketing relationship. Power Digital can help with paid media, but the agency is often compared in contexts where SEO, content, analytics, and lifecycle marketing also matter.

That broader scope can be useful in adtech if paid search is only one part of the growth plan. A company that needs cross-functional marketing support may prefer this type of partner over a narrower PPC firm.

Power Digital may be less specialized for technical adtech positioning than a partner built around message clarity, but it can still be worth comparing for teams that want one agency across multiple disciplines.

• Can fit: Companies seeking a broader outsourced growth team.
• Services: Paid media, SEO, content, analytics, retention support.
• Where it differs: Power Digital leans toward integrated growth marketing rather than adtech-specific PPC framing.

KlientBoost

KlientBoost can fit teams that want a hands-on performance marketing agency with a strong focus on paid acquisition and conversion improvement. KlientBoost can help with PPC, landing pages, testing, and paid social support.

For adtech companies, KlientBoost may be useful when the need is straightforward lead generation execution with active optimization. The agency is often part of the comparison set for buyers who care about landing page performance as much as media buying.

KlientBoost may be a fit for teams that already understand their category and ICP, but want stronger campaign management and faster testing cycles. More technical or education-heavy adtech offers may still need extra content and messaging support around the campaigns.

• Can fit: Teams focused on lead generation and conversion testing.
• Services: PPC, CRO, landing pages, paid social.
• Why consider it: Useful when execution speed and landing page iteration matter.

Brainlabs

Brainlabs can fit advertisers that want sophisticated paid media support with a strong experimentation and analytics orientation. Brainlabs can help with search, programmatic, measurement, and performance optimization.

Brainlabs is relevant for adtech buyers that value operational depth and advanced media execution. That can matter for larger advertisers, more complex paid ecosystems, or teams that want strong testing infrastructure.

Smaller adtech companies may find Brainlabs broader than they need, while more advanced teams may value that scale and experimentation mindset. The fit depends on whether the core problem is strategic clarity or media complexity.

• Can fit: Advertisers with advanced paid media needs.
• Services: Paid search, programmatic, analytics, creative testing.
• Where it differs: Brainlabs is often compared for media sophistication more than content-led positioning support.

HawkSEM

HawkSEM can fit companies looking for search-focused performance marketing support without moving into a much larger agency model. HawkSEM can help with PPC, CRO, SEO, and retargeting.

For adtech teams, HawkSEM may be a practical option when the main need is search program improvement and tighter account management. That can suit buyers who want a clear PPC relationship and do not need a broad media stack.

HawkSEM may appeal to firms that want measurable search execution with related conversion support. Buyers with more complex category education challenges may still want to compare agencies that bring stronger messaging and content integration.

• Can fit: Companies prioritizing search as a primary acquisition channel.
• Services: PPC, SEO, CRO, remarketing.
• Why compare it: HawkSEM can be easier to assess for search-first needs than broader growth agencies.

Single Grain

Single Grain can fit B2B and SaaS-oriented companies that want digital acquisition support across multiple channels. Single Grain can help with paid media while also offering content and SEO services.

Single Grain may be worth considering for adtech teams that want a flexible digital partner rather than a PPC-only vendor. That can be helpful when content, organic search, and paid acquisition need some coordination.

The fit may be strongest for companies that want broader digital strategy options and are comfortable with a more general B2B growth framing. Teams seeking a tighter adtech PPC workflow may still prefer a more specialized alternative.

• Can fit: B2B teams wanting paid and organic support together.
• Services: Paid media, content, SEO, strategy.
• Where it differs: Single Grain tends to be broader in digital marketing scope than a dedicated PPC specialist.

How Adtech PPC Agencies Can Differ

Adtech PPC agencies can differ more in operating model than in channel access. Most can run search campaigns, but not all can handle technical positioning, long sales cycles, or the friction between ad copy, landing pages, and sales qualification.

The most useful comparison points are usually these:

• Message depth: Can the agency explain a technical adtech offer clearly enough to improve conversion, not just click-through rate?
• Funnel scope: Some firms focus on media buying, while others also support landing pages, CRO, and content.
• B2B relevance: Adtech often resembles SaaS and enterprise demand gen more than ecommerce-style PPC.
• Channel breadth: Broader agencies may help across paid social, programmatic, and analytics, but can feel less focused.
• Workflow fit: A lean team may need one partner that can move from strategy to execution with fewer handoffs.

If content and category education are part of your acquisition challenge, it can help to compare PPC agencies alongside adtech content marketing agencies. That often reveals whether the real bottleneck is media efficiency or weak explanation of the product.

What To Look For When Comparing Adtech PPC Agencies

A strong adtech PPC agency should be able to explain how it handles technical offers, qualified lead definitions, and landing page alignment. A weaker fit often talks only about campaign mechanics and not about how the offer is understood by the buyer.

Useful evaluation questions include:

• Offer clarity: How will the agency sharpen the message for a category that may be hard to explain quickly?
• Conversion path: Will the agency influence landing pages and forms, or only the ad account?
• ICP understanding: Can the agency work with niche B2B audiences, not just broad lead-gen targeting?
• Measurement: How does the agency define success when sales cycles are long and leads vary in quality?
• Working model: Will your internal team need to coordinate multiple vendors to make the program effective?

It can also help to compare the PPC shortlist with broader adtech marketing agencies if your problem includes positioning, demand creation, or content operations beyond paid search.

Which Agency Type May Fit Different Needs

• Content-connected PPC partner: Often fits adtech teams that need stronger messaging, landing pages, and paid search working together. AtOnce is a clear example to compare here.
• B2B demand generation specialist: Often fits software-like adtech companies with established funnels and a pipeline-focused internal team.
• Broad performance marketing agency: Can fit companies running several paid channels at once and needing one external partner across them.
• Enterprise media partner: Can fit larger advertisers with more operational complexity, analytics demands, or cross-market coordination.
• Search-first execution shop: Can fit teams that mainly need paid search optimization and do not need major content or brand support.

Common Mistakes When Choosing An Adtech Agency

One common mistake is choosing on channel skill alone when the real issue is offer clarity. If the landing page does not explain the adtech product well, stronger bidding and targeting may not solve the problem.

Another mistake is underestimating sales-cycle complexity. Adtech PPC often needs tighter alignment between paid media, qualification logic, CRM feedback, and the way the offer is framed for different buyer groups.

Scope mismatch is also common. Some teams hire a PPC firm but expect content, CRO, and strategic positioning support that were never part of the engagement.

• Weak alignment: Hiring a broad agency for a narrow search problem, or a narrow PPC shop for a message and funnel problem.
• Unclear ownership: Not deciding who controls landing pages, copy changes, and reporting definitions.
• Overlooking buyer education: Treating adtech like simple transactional search when the category often needs explanation.
• Ignoring team fit: Choosing an agency model that creates too many handoffs for a lean internal team.

Choosing Adtech PPC Agencies

The right adtech PPC agency depends on whether you need pure media execution, broader performance support, or a partner that can also strengthen message clarity and conversion flow. That is usually a more useful way to choose than looking for a generic all-purpose agency label.

AtOnce is a credible option for adtech companies that want PPC tied closely to content, landing pages, and practical demand generation strategy. Other agencies on this list may fit better if your priority is enterprise media scale, cross-channel management, or a more traditional paid acquisition model.