Free Abandoned Cart Email Template & Examples

Best Abandoned Cart Email Template & Examples

AI Template to Create

Abandoned Cart Email

Abandoned Cart Email Sample Details

Subject line: [subject line]
Call to action: [call to action]
Product info: [information about the product]
Customer incentive: [any incentives for customers]

Structure:

Greet the reader
Remind them of the product they abandoned in their cart
Include product information and any customer incentives
Give a clear call to action
Sign off in a friendly and approachable tone

Abandoned Cart Email Template & Examples

Abandoned Cart Email Template & Examples Free Abandoned Cart Email Template & Examples

Abandoned cart emails don't have to be intimidating.

With the right template and some simple examples, you can start bringing those forgotten shoppers back quickly and easily.

In this article we'll explore why abandoned cart emails are important, how they work, and then provide insights on strong templates and compelling email copy to maximize sales conversions.

How to Write an Abandoned Cart Email

How to Write an Abandoned Cart Email Free Abandoned Cart Email Template & ExamplesIdentify Who Should Receive an Abandoned Cart Email

Segment shoppers to ensure they get the right messages quickly and accurately.

Craft compelling copy using storytelling techniques like urgency/scarcity, product names, images, and descriptions.

Avoid generic messaging that fails to connect emotionally with customers.

Tailor Emails for Each Segment

Structure emails for each segment tailored towards their behaviour.

Update offers & incentives regularly for maximum relevancy and success without annoying overtones of inundation discounts & deals.

Use an abandoned cart email template to craft compelling copy and segment shoppers for maximum relevancy.

Make sure to include product names, images, and descriptions in your abandoned cart email template.

Optimize your abandoned cart email template for maximum success.

Use urgency/scarcity, product names, images, and descriptions to connect emotionally with customers.

Update offers & incentives regularly to avoid overtones of inundation discounts & deals.

Make sure to use an abandoned cart email template to craft compelling copy.

Segment shoppers to ensure they get the right messages quickly and accurately.

Best Abandoned Cart Subject Lines & Examples

Best Abandoned Cart Subject Lines & Examples Free Abandoned Cart Email Template & ExamplesCraft an Attention-Grabbing Subject Line

Crafting an attention-grabbing subject line for your abandoned cart emails is key.

Here are some abandoned cart email examples to get you started:

  • Don't miss out - your [product] is still waiting for you! Urgency and a reminder of their interest can compel customers to act quickly.
  • We saved this item for you!
  • Don't miss out on this deal. Show customers they're special with exclusive offers.
  • What happened?
  • We noticed something missing. Curiosity may spark further interest in completing the checkout process again.
To maximize success, offer discounts or offers based on shopping behavior.

Follow up within 24 hours of detection, add product reviews from satisfied customers, use different colors/formats/emojis/symbols, and segment targeting efficiently.

For even better results, consider adding abandoned cart email examples with discounts or offers based on shopping behavior.

  • Follow up within 24 hours of detection
  • Add product reviews from satisfied customers
  • Use different colors/formats/emojis/symbols
  • Segment targeting efficiently

Example Of High Converting Abandoned Cart Email Templates

Example Of High Converting Abandoned Cart Email Templates Free Abandoned Cart Email Template & ExamplesFree Abandoned Cart Email Template

Running an eCommerce business is no easy task.

Generating sales can be especially challenging when customers leave items in their shopping cart without completing the purchase.

To maximize conversions, use free abandoned cart email templates to remind potential buyers of their un-purchased items.

Here are three tips when writing abandoned cart emails & using templates:
  • Keep it friendly: Use a conversational tone and make them feel welcome back with phrases like we noticed you had some things ready for checkout or we miss seeing you.
  • This will let the customer know that there's no hard feelings so they'll be more likely to come back and finish the transaction.
  • Make sure your subject line stand out: Your subject line should reflect what was left behind as well as give customers an incentive (e.g., coupon code, free shipping offer).
  • For example, if someone leaves two blouses in their cart try using “Don’t forget 2 new tops waiting at checkout + 15% off just for YOU!” Offering something special may convince them to complete the purchase after all – consider adding discounts or other exclusive offers right away!
  • Include images of what was left behind: Personalized visuals could go a long way here too!
  • By including relevant images of each product alongside details like its name, price tag, dimensions/measurements etc., shoppers may to revisit your website

Why Discounts Lower Your Margins (And A Better Alternative)

Why Discounts Lower Your Margins (And A Better Alternative) Free Abandoned Cart Email Template & Examples

Discounts for Abandoned Cart Emails

Are you considering discounts to drive abandoned cart emails?

It's a popular tactic, but is it right for your business?

Discounts can be effective in getting customers back and moving towards purchase.

But consider how they affect your bottom line before taking action.

Discounts lower margins, meaning profits may decrease if too many codes are sent or not targeted properly.

Insufficient tracking also causes problems; businesses often don't know the response their campaigns generate or revenue from discount codes given away.

Businesses who profile customers have found more success with incentives other than price cuts when trying to increase conversion rates and reduce abandonment rates.

  • Tailored content boosts open & click through rates
  • Upselling materials increases average order values
  • Loyalty programs reward returning customers who spend more
  • Referral rewards incentivize word-of-mouth promotion
  • Subscriber exclusive offers provide incentive while segmenting lists
Personalized emails crafted specifically for each customer have proven effectiveness over blitzing large amounts of coupon-containing emails.

How to Increase Average Order Value Free Abandoned Cart Email Template & Examples

How to Increase Average Order Value

How to Increase Average Order Value Free Abandoned Cart Email Template & Examples

Identify Key Drivers

Identify key drivers of average order value, such as product categories or customer demographics.

Tailor promotions to target these segments and entice shoppers into larger purchases.

Upsells and Cross-sells

Upsells and cross-sells during checkout offer additional revenue without impacting the shopping experience.

Create bundles with discounts to encourage customers to buy more in one go rather than piecemeal over time.

Include callouts like “further discounts available when 3+ items added!

Provide Numerous Payment Options

Provide numerous payment options so customers can choose how they want to pay - e.g., PayPal credit lines alongside standard cards & bank transfers - giving them flexibility for larger transactions.

FAQ

What should be the subject line of an abandoned cart email?

The subject line can vary, but it's recommended to include the customer's name and a reference to their abandoned items.

When is the best time to send an abandoned cart email?

It's generally recommended to send one within 24 hours of the abandonment. However, some studies suggest waiting up to 48 hours may increase conversions.

What content should be included in an abandoned cart email?

Include clear images and descriptions of the products left behind as well as any special promotions or discounts that might encourage customers back. Also make sure your call-to-action stands out with prominently placed buttons and links.

Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.