Free Follow-up Sales Email Template & Examples

Best Follow-up Sales Email Template & Examples

AI Template to Create

Follow-up Sales Email

Follow-up Sales Email Sample Details

Company name: [name of company]
Your name: [your name]
Previous engagement details: [details of the previous engagement]


Greet the reader
Thank them for the opportunity to work together
Outline the benefits of the product or service
Invite them to get in touch with any questions
Sign off in a formal tone

Follow Up Sales Email Template & Examples

Follow Up Sales Email Template & Examples Free Follow-up Sales Email Template & ExamplesHaving the right sales email follow-up template not only helps you stay organized but can also help you close more deals.

Use these tips and examples to create an effective email that will make your prospects take action!

What Is A Follow Up Sales Email Template

What Is A Follow Up Sales Email Template Free Follow-up Sales Email Template & ExamplesFollow-up Sales Email

A follow-up sales email is an automated, personalized message sent to potential customers.

It reminds them of a product or service they expressed interest in and can help close more deals when done right.

Tailor each one for individual customer situations and speak directly to their needs with additional value from what was already presented before.

Include case studies showcasing successful use of your company's solution in similar circumstances so prospects keep pursuing further conversations on the sale.

Make sure it contains enough info for readers to take action - sign up for free trial, schedule appointment etc.

Important: remain simple and straightforward without industry jargon.

Plain language only!

  • Explain why prospects should choose you over others
  • Demonstrate expert knowledge relevant to business
  • Strive towards building long-lasting relationships

Benefits Of Using A Follow Up Sales Email Template

Benefits Of Using A Follow Up Sales Email Template Free Follow-up Sales Email Template & ExamplesIncrease Leads and Grow Your Business

Using a follow-up sales email template can be an effective way to increase leads and grow your business.

It provides professional, consistent marketing material for customers while saving time by allowing you to create multiple emails quickly and easily.

You can customize the message or add images without starting over each time.

Templates also ensure that customers receive correct information every single time they get in touch with your organization; no matter who responds first!

This builds trust between customer service team members as well as simplifies communication which helps reduce confusion on both sides so everyone is kept informed of latest offers and product updates at all times.

Plus, clear instructions within each email template about how contact should be handled saves valuable resources too – meaning less costly mistakes down the line!

A/B Split Tests

Lastly, templated messages give teams assurance that their strategy works through A/B split tests - sending out two versions of identical messages to determine which one provides better engagement rates.

Adjusting copy, call-to-actions or graphics may make all the difference in reaching new audiences.

Once successful changes are made, it's easy enough to duplicate those winning designs throughout other communications!

Crafting The Perfect Sales Pitch With Examples

Crafting The Perfect Sales Pitch With Examples Free Follow-up Sales Email Template & ExamplesHow to Write The Perfect Sales Pitch

When writing a sales pitch, it's important to include:

  • personalization
  • friendliness
  • benefits for them

Use your customer's name to show it was meant for them specifically.

Keep things informal to demonstrate mutual benefit beyond just a sale.

Focus on how purchasing can improve their life or work experience rather than listing features of what's offered – this shift often makes all the difference!

Provide tangible examples of discounts or specials available at certain times.

Guide customers closer towards making purchases instead of merely considering it momentarily before forgetting about everything else afterwards.

Double Check Spelling & Grammar

Double check spelling and grammar so any miscommunication issues are avoided – mistakes may be taken seriously by some customers

Keep messages short: no one wants to read walls of text which could quickly become overwhelming.

Finding And Utilizing Sample Templates

Finding And Utilizing Sample Templates Free Follow-up Sales Email Template & ExamplesJumpstart Your Follow-Up Sales Emails

Take your sales emails to the next level with sample templates.

They provide a professional yet conversational format tailored for success in selling products or services.

Look for samples specific to what you're trying to sell - this helps ensure effectiveness when implemented into practice.

Automate messages via CRM systems whenever someone takes an action like opening an email or filling out a form online that doesn't convert right away.

This eliminates manual labor while still providing valuable information about offers they may find interesting and helpful – made possible through template samples and automation processes such as Salesforce etc.

Focus on Practicality

  • Leverage tested formats
  • Automate messaging strategies
  • Research related samples
  • Take advantage of tech tools
  • Focus on user experience & buyer personas

For better ROI!

Maximize Your Results With Effective Follow Up Scheduling

Maximize Your Results With Effective Follow Up Scheduling Free Follow-up Sales Email Template & Examples

Follow-up Emails

Follow-up emails are a powerful tool used by sales professionals to stay connected with their clients.

For maximum effectiveness, plan out follow-ups in advance as part of your routine strategy.

Set aside specific times each day dedicated solely to following up prospects so they don't feel neglected or ignored.

Use calendar app notifications for reminders and never miss a beat!

Automation can help too - but regularly review progress and clarify updates before moving on to other tasks.

Stay Organized

Organize your follow-up emails into categories.

This will help you keep track of who you've contacted and when.

Create a spreadsheet with columns for:

  • Name
  • Email
  • Date of Last Contact
  • Next Contact Date
  • Notes

Good luck!


What should be the subject line of a follow - up sales email?

The subject line should be short, personalized and catchy. It can include the prospect's first name or reference to any previous conversation.

How long after initial contact is it appropriate to send a follow-up sales email?

It depends on your industry and product/service offering but generally 2-3 days after initial contact is appropriate.

Should I add value in my follow-up sales email?

Yes, adding value by providing relevant information about your product/service or sharing useful resources will increase the chances of getting a positive response from prospects.

Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.