Free Post Purchase Email Template & Examples

Best Post Purchase Email Template & Examples

AI Template to Create

Post Purchase Email

Post Purchase Email Sample Details

Subject line: [subject line]
Main message: [main message]
Call-to-Action: [call-to-action]


Introduce the product or service that you are upselling
Explain the benefits of upgrading or purchasing the product or service
Give a clear call-to-action for customers to take advantage of the offer
Thank them for their interest

Post Purchase Email Template & Examples

Post Purchase Email Template & Examples Free Post Purchase Email Template & ExamplesPost purchase emails are a great way for businesses to develop relationships with customers, provide useful information about their product, and encourage additional purchases.

This article provides an overview of the different types of post purchase email templates available as well as examples to help create effective post purchase emails.

What Is A Post Purchase Email Template

What Is A Post Purchase Email Template Free Post Purchase Email Template & ExamplesPost Purchase Emails

Post Purchase Emails are essential tools for businesses to thank customers, invite them back, show appreciation, and ask for feedback.

Plus, they share important info about products/services and build relationships that lead to loyalty.

These emails engage the customer after a purchase on your website or in-store, reminding them you're still there!

You can also use remarketing campaigns tailored towards each individual's interests based on past engagements with your company – building repeat business through promotions & special offers.

Not only do these messages leave customers feeling valued, but they help deliver helpful updates too — such as shipping notifications or product warranty details — which often get overlooked during checkout due to time constraints!

This extra service will be appreciated by loyal followers who want reassurance along their journey, increasing lifetime value over time via improved retention rates.

Making Post Purchase Email Templates Effective

To make Post Purchase Email Templates effective:

  • Personalize using simple demographics like first names
  • Include attachments such as tracking numbers
  • Invite direct feedback & reviews
  • Offer exclusive benefits discounts/bonuses
  • Show genuine care & appreciation
Post Purchase Emails are essential tools for businesses to build relationships that lead to loyalty.

Benefits Of Using Post Purchase Emails


Post-purchase emails are a great way to keep customers engaged and happy.

Tailor content around what they've purchased or show offers on similar products/services relevant to their journey with your brand for deeper engagement that encourages loyalty & conversions.

On-Brand Messaging

Keep consistent branding throughout all stages of communication, even after the transaction has taken place, leading to higher trust levels between consumers & retailers.

Cost Effectiveness

Post-purchase email campaigns have been proven to cost significantly less yet produce better ROI than traditional digital ads spend.

Benefits include:

  • Increased customer loyalty/retention rate
  • Staying top of mind amongst customers
  • Easily trackable metrics for campaign performance
  • Highly targeted content leads to better conversion rates
  • Faster time to market, making it a flexible solution

Post-purchase emails are a great way to keep customers engaged and happy.

They provide benefits from the moment your customer makes an online purchase, such as relevancy, on-brand messaging, cost effectiveness and more.

Crafting An Effective Post Purchase Email

Crafting An Effective Post Purchase Email Free Post Purchase Email Template & ExamplesCrafting an Effective Post-Purchase Email

Crafting an effective post-purchase email doesn't have to be daunting.

With the right strategy, you can craft emails that turn customers into brand ambassadors and generate more sales.

Personalize messages whenever possible for a better customer experience.

Provide value with tailored content or resources specific to each recipient's needs.

Offer discounts on future purchases or first-time buyer promotions as incentives for loyalty and repeat visits from new customers alike!

Timely Messaging

Always send appropriate, timely messaging relevant to individual recipients instead of generic information no one wants or needs - plus provide clear redemption instructions if applicable so everyone is happy in the end!

Use personalization wherever possible; adding someone’s name & other identifying details like order numbers shows your customers their experience matters which encourages trust between both sides leading towards increased loyalty levels down line.

Benefits of Personalization

  • Better customer experience
  • Tailored content and resources
  • Discounts and promotions
  • Timely messaging
  • Clear redemption instructions
  • Increased trust and loyalty

What Great Post Purchase Emails All Have In Common

Post-Purchase Emails

To wow customers, send them personalized messages with relevant content based on their past shopping history or preferences.

Include product recommendations, coupons, special offers, or thank-you notes along with links back to your website for continued browsing.

Be honest about any problems encountered during the buying process, such as shipping delays or returns policies issues.

This builds trust, so they'll do business again in future transactions.

Interactive messaging encourages customers by rewarding them through activities like quizzes that lead to rewards after completion and social surveys related to topics from brand image among existing users and prospective buyers.

This eliminates user boredom when leaving feedback while getting bonuses too!


  • Offering discounts/reward codes
  • Asking questions/giving surveys
  • Showing appreciation & gratitude
  • Incorporating games/quizzes into messaging
  • Focusing on polite problem solving
Post-purchase emails are a great way to increase customer loyalty and encourage repeat purchases.

How To Automate And Optimize Your Post Purchase Emails

How To Automate And Optimize Your Post Purchase Emails Free Post Purchase Email Template & ExamplesTailored Post-Purchase Emails

Post-purchase emails can be a powerful tool for businesses.

Automating and optimizing them is key to success.

Steps to Optimize

  • Create tailored post-purchase emails based on each buyer's needs and preferences, so they find the info quickly & easily.
  • Segment your audience by buying behavior or past actions with product/services; consider age group or other demographics too!
  • Use A/B testing techniques - send two versions of an email to compare click rates, conversions etc., then fine-tune messages until optimal performance is achieved from every version sent out
Use analytics tools like Google Analytics, Hotjar & Kissmetrics to understand what content resonates best before dedicating resources optimizing campaigns.

Follow up promptly after purchases have been made & monitor who opens these follow ups seeking additional interaction opportunities.

Incorporate social proof (reviews / Q&A pages) into automated campaigns.

Experiment with tone,language& incentives too!


What is a post-purchase email?

A post-purchase email is an automated message that online retailers send to customers after they make a purchase, usually thanking them for their business and providing additional information or offers.

Why should I write a post-purchase email?

Writing a post-purchase email helps you build customer loyalty by showing your appreciation for their business. It also creates opportunities to upsell or cross-sell other products, gather feedback on the purchasing experience, and encourage positive reviews.

What should be included in my post-purchase email?

Your post-purchase emails should include thanks and gratitude towards the customer along with details of tracking number (if applicable), shipping time frames etc. You can also provide add-on / recommended products based on the user's previous order history as well as any discounts / coupon codes offered especially for returning customers

Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.