Free Product Description Template & Examples

Best Product Description Template & Examples

AI Template to Create

Product Description

Product Description Sample Details

Company name: [company name]
Product name: [product name]
Product description: [product description]


Introduce the product to the reader
Explain the benefits of the product
Explain the features of the product
Explain the specifications of the product
Explain the price of the product
Explain how to purchase the product

Product Description Template & Examples

Product Description Template & Examples Free Product Description Template & ExamplesWriting product descriptions that clearly convey the value of your offering can be difficult.

But with a clear structure and some examples to refer to, it doesn't have to be!

In this article we'll explore different types of product description templates, as well as provide real-world examples you can use for inspiration.

What Is A Product Description Template & Examples

Product Description Templates

Product description templates are online marketing tools businesses use to quickly and accurately describe their products.

They're key components of webpages, emails, ads, and other promotional materials used for selling goods or services.

Templates provide pre-written text blocks that can be customized with product details like specifications, features, pricing info or images - so you don't have to start from scratch when creating content about your offerings.

Using a great template allows companies minimize costs associated with developing high quality creative content.


Benefits include:

  • Customizing unique descriptions quickly & easily
  • Increasing efficiency & reducing human error associated with manual inputting data
  • Making it easy to compare competing products & make informed decisions regarding purchases

Different Types Of Product Description Templates

Different Types Of Product Description Templates Free Product Description Template & ExamplesProduct Descriptions

Product descriptions are essential for persuading customers to buy.

Here are the four most common types:

  • Short Descriptions provide a brief overview of products with basic information, ideal for items like apparel and food
  • Feature & Benefit Templates detail features plus how they add value to customers' lives or businesses; warranties can also be included here!
  • Comparison Templates let shoppers compare different options side-by-side before committing purchase decisions
  • Narrative Descriptions use storytelling techniques to captivate audiences and help them remember points better than facts alone could do.
Product descriptions are essential for persuading customers to buy.

Creating effective product descriptions requires a combination of marketing and writing skills.

It's important to understand the product, the target audience, and the competition.

Product descriptions should be written in a way that is both informative and engaging

Benefits Of Using A Product Description Template

Benefits Of Using A Product Description Template Free Product Description Template & ExamplesAdvantages of Product Description Templates

  • Increases efficiency by streamlining processes across departments
  • Saves time for creative tasks
  • Improves SEO rankings, leading to more sales opportunities
  • Reinforces presence in search engine results
  • Ensures adherence to brand language guidelines
  • Allows room for unique copy if desired/required

Using a product description template brings several advantages to businesses, regardless of size or industry.

Accurate descriptions with appropriate keywords help customers find what they're looking for quickly without confusion about specifications or descriptions on the same webpage.

Pre-defined templates make it easier to create product descriptions that are both accurate and SEO-friendly.

Crafting Engaging Content For Your Product Descriptions

Engaging Content

Crafting successful product descriptions requires engaging content.

Here are some tips:

  • Descriptive Language: Use simple adjectives, comparisons, and metaphors to accurately portray your products without being overly salesy or flowery.
  • Shorter Words: Structure sentences with shorter words for easier skimming on mobile devices.
  • Balance Originality and Brevity: Provide enough detail but avoid analysis paralysis!
  • Include Keywords: Include key-words throughout sections offering context and perspective.
  • Storytelling Elements: Create story telling elements encouraging readers along their journey towards the purchase decision.
Crafting successful product descriptions requires engaging content.

By following these tips, you can create product descriptions that are both engaging and effective.

Creating An Irresistible Call To Action In Your Product Descriptions

Creating An Irresistible Call To Action In Your Product Descriptions Free Product Description Template & ExamplesCreate an Irresistible Call-to-Action (CTA)

Inspire potential customers with urgency words like now or today.

Personalize it by addressing readers directly with their name, and ask questions.

Keep CTAs brief; use few but convincing words such as “shop now”.

Make them stand out visually using bold colors, larger fonts and visuals throughout the page design.

Test different versions regularly for best performance – track results with data analysis tools to quickly increase sales volumes!

Make your CTA stand out and be memorable.

Try AtOnce's product description generator below.

Write your product description in minutes, not days.


What is a product description?

A product description is an explanation of the features, benefits and value of a product or service that informs potential customers about what it can do for them.

Why are good descriptions important?

Good descriptions help attract prospective buyers by providing information they need to make informed purchase decisions. They also set expectations for the customer experience which can lead to higher satisfaction rates.

How should I structure my descriptions?

Use short paragraphs with crisp language and bullet points where necessary. Start with a brief introduction outlining key features followed by more detailed sections addressing specific benefits or uses cases. End your description on an upbeat note encouraging readers to take action(e.g., buy now!)

Asim Akhtar

Asim Akhtar

Asim is the CEO & founder of AtOnce. After 5 years of marketing & customer service experience, he's now using Artificial Intelligence to save people time.