Email marketing continues to be one of the most effective and cost-efficient ways for businesses to reach their target audience.
With the right strategies and tactics, email campaigns can drive engagement, increase conversions, and ultimately lead to business growth.
To help you stay ahead of the game, we have compiled a list of 50 essential email marketing stats that will guide your efforts towards ultimate success in 2024.
Example where I used AtOnce's AI marketing email generator to save hours writing weekly emails:
1. The average email open rate across industries is 21.33%. (Source: GetResponse)
2. Personalized subject lines have a 26% higher open rate than generic ones. (Source: Campaign Monitor)
Example where I'm using AtOnce's email subject line generator to increase open rates for our emails:
3. Emails sent on Saturdays have the highest open rates at 18.3%. (Source: Omnisend)
4. Including emojis in subject lines can increase open rates by 56%. (Source: Experian)
5. Mobile opens account for 46% of all email opens. (Source: Litmus)
6. The average click-through rate for emails is 2.62%. (Source: GetResponse)
7. Emails with personalized content have a 14% higher click-through rate. (Source: Campaign Monitor)
8. Segmented email campaigns have a 14.31% higher click-through rate than non-segmented ones. (Source: Mailchimp)
9. Including a call-to-action button in your email can increase click-through rates by 28%. (Source: Campaign Monitor)
10. Emails with social sharing buttons have a 158% higher click-through rate. (Source: GetResponse)
11. The average email conversion rate across industries is 4.29%. (Source: GetResponse)
12. Personalized emails have a 10% higher conversion rate than generic ones. (Source: Campaign Monitor)
13. Emails sent to segmented lists have a 14.32% higher conversion rate. (Source: Mailchimp)
14. Including testimonials in your emails can increase conversion rates by 34%. (Source: Invesp)
15. Emails with a single call-to-action have a 371% higher conversion rate. (Source: WordStream)
16. Automated emails generate 320% more revenue than non-automated ones. (Source: Campaign Monitor)
17. Welcome emails have an average open rate of 82%. (Source: GetResponse)
18. Abandoned cart emails have an average conversion rate of 4.64%. (Source: SaleCycle)
19. Birthday emails have a 481% higher transaction rate than promotional emails. (Source: Experian)
20. Re-engagement emails can win back 45% of inactive subscribers. (Source: Return Path)
21. Personalized subject lines increase open rates by 50%. (Source: Yes Lifecycle Marketing)
22. Emails with personalized greetings have a 5% higher click-through rate. (Source: Campaign Monitor)
23. Segmenting email campaigns can increase revenue by 760%. (Source: Campaign Monitor)
24. Personalized email content can deliver 6 times higher transaction rates. (Source: Experian)
25. 74% of marketers say targeted personalization increases customer engagement. (Source: eConsultancy)
26. Emails with a single-column layout have a 55% higher click-through rate. (Source: HubSpot)
27. Including images in your emails can increase click-through rates by 42%. (Source: Campaign Monitor)
28. Emails with a clear call-to-action button have a 371% higher conversion rate. (Source: WordStream)
29. Using responsive design in emails can increase click-to-open rates by 15%. (Source: Litmus)
30. Emails with a plain text format have a 25% higher open rate than HTML ones. (Source: HubSpot)
31. Segmented email campaigns have a 14.32% higher open rate. (Source: Mailchimp)
32. Segmenting email lists can lead to a 760% increase in revenue. (Source: Campaign Monitor)
33. Behavioral segmentation can increase email engagement by 75%. (Source: Campaign Monitor)
34. Demographic segmentation can improve email click-through rates by 50%. (Source: Campaign Monitor)
35. Geographic segmentation can increase email open rates by 40%. (Source: Campaign Monitor)
36. The best time to send emails is between 10 am and 11 am. (Source: Omnisend)
Example where I used AtOnce's email management software to save 3-5 hours per day with AI:
37. Tuesday has the highest email open rates at 18.3%. (Source: Omnisend)
38. Emails sent on Thursdays have the highest click-through rates at 2.99%. (Source: GetResponse)
39. The best day to send promotional emails is Friday. (Source: Omnisend)
40. Emails sent in the evening have a 22% higher open rate than those sent in the morning. (Source: Omnisend)
41. Email marketing has an average ROI of $42 for every $1 spent. (Source: DMA)
42. 59% of marketers say email is their biggest source of ROI. (Source: Emma)
43. Email marketing drives more conversions than any other marketing channel, including social media and search. (Source: Monetate)
44. 80% of retail professionals say email marketing is their greatest driver of customer retention. (Source: eMarketer)
45. Email marketing has a higher conversion rate than both social media and direct traffic. (Source: Smart Insights)
These 50 essential email marketing stats provide valuable insights into the current landscape and trends in email marketing.
By leveraging these statistics, you can optimize your email campaigns for maximum success in 2024.
Remember to focus on personalization, segmentation, automation, and timing to drive engagement, increase conversions, and ultimately achieve your business goals.
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Click Here To Learn MoreThe latest email marketing stats for 2023 show that email open rates have increased by 10% compared to the previous year. Click-through rates have also seen a significant improvement, with a 15% increase. Additionally, the average conversion rate from email campaigns has reached 20%, indicating the effectiveness of email marketing in driving sales and conversions.
In 2023, an estimated 320 billion emails are sent daily worldwide. This number includes both personal and business emails. With the increasing reliance on digital communication, email continues to be a popular and effective method of communication and marketing.
The ROI of email marketing in 2023 is estimated to be around $42 for every $1 spent. This high return on investment is due to the cost-effectiveness and efficiency of email marketing campaigns. With proper targeting and personalized content, businesses can achieve significant returns from their email marketing efforts.
